With one loaf of bread...
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Transcript of With one loaf of bread...
WITH ONE LOAF OF BREAD….
WE CAN PROVIDE BREAKFAST FOR KIDS
WHO GO TO SCHOOL HUNGRY
ASSIGNMENT: FRAMING AND
REFRAMING
Create as much value as possible starting with one loaf of bread.
AN IDEA…
“I wonder if we could use the idea of breadcrumbs
as being equivalent for small change
and exchange the breadcrumbs from a loaf of bread
has to be presented well - varnished onto a business card with
charity website link
for a loose change donation,
allowing us to buy further loaves of bread and to seek further
donations...
to buy breakfast for kids who don’t have any…”
CONCEPT: BREADCRUMBS ~ LOOSE
CHANGE
VALUE: SOCIAL GOOD
At KidsCan: the mission is to meet the physical and nutritional needs
of Kiwi kids less fortunate than others so they can be more engaged
in their education and have a better chance of reaching their
potential in life.
http://www.kidscan.org.nz
EXCHANGE ONE METAPHOR FOR
ANOTHER
LOOSE CHANGE FOR
BREADCRUMBS
SEEK DONATION….
…AND ACKNOWLEDGE
BUY ANOTHER LOAF….
GROW DONATIONS….
TO GO TOWARDS PROVIDING
BREAKFAST…
http://cutestfood.com/2141/cute-french-toast/