The 80’s, 90’s The 80’s, 90’s and Today. and Today. You Control You Control the Mix. the Mix.

Hot Adult Contemporary

A newer, more balanced mix of Pop, Rock and Rhythmic music from the 80’s 90’s and Today.

Now

80’s

90’s

Introducing - Mix Control

What is it?

It gives listeners in Philadelphia an unprecedented voice in driving the music. No other Philadelphia radio station is giving

the audience this amount of influence!

Bon Jovi, Pat Benatar, Prince, Madonna

PPM Highlights W25-54 M-Su 6a-12m

Date Ranking AQH Share

Cume

August PPM 2010 #8 4.0 249,300

Sept PPM 2010 #6 4.6 267,300

Oct PPM 2010 #5 5.1 283,000

Goo Goo Dolls, Hootie & the Blowfish, Christina Aguilera

Daughtry, Train, Katy Perry, Pink, Lady Gaga

Music Changes Began in August 2010 and Philadelphia Approves

The Results - 28% increase in Share and a 14% increase in Cume.

that make you move…Other than offering the best variety of music and programming in the area, Mix 106 also has a great on-air staff. Their talent

and high profile personalities offer an instant connection between their loyal fans and your business or product.

Logan and Nicole

6am-12noonGet a DOUBLE

DOSE of LOGAN! What better way to get moving’ in the morning and then re-energized on the commute

home than tuning in to Logan’s Music Mix during AM and PM Drives. No stranger to Philly, Logan was the afternoon host on Q102 from 2000 to 2005 and has gained much popularity with daily features like, “Logan’s Entertainment Buzz and Pop Culture Challenge” on Mix 106!

Brian Soscia

7:00pm – 12 Mid

Philly’s own Donna Storm has over 20 years of experience

in personal training, health and fitness, and aerobics. Weekdays from 12:00 to 12:30 with a replay at 6:00 PM, Donna Storm hosts the “12 Noon Workout” with music to energize you and tips to make you feel better and live healthier. Donna also answers listeners’ health and fitness questions on-line.

12 Noon Workout

Hosted By: Donna Storm

At work, at home, or just on the go, Jay is the guy that keeps the music hot all day while Logan is away.

You may have seen Brian Soscia on TMZ or The USA Network, but now you can hear the lifelong Philadelphia area resident on Mix 106.  From 7PM-12AM The Soscia Network  hits the airwaves. Join Soscia as he gets interactive, plays your favorite music and gives you his unique take on the latest Hollywood gossip. 

Jay Towers

12 noon – 7pm

Donna Storm

12:00 noon and 6:00 pm

Making radio interactive and on demand online…

• Videos On Demand

• News On Demand

• Personality Pages

• Stripped

• Sneak Peek

• Celebrity Pics

ONLINE ADVERTISING

OPPORTUNITIES

Our Online audience is one click away from your website!

CONTENT SPONSORSHIPS

• Banner Ads

• Internet Streaming Commercials

• Keyword (Search engine powered by Google)

• E-Blasts

• Video Pre-Roll/Gateway Ads

• A New Day / Experts On Demand

• My Half Price Hook Up

It’s Time To Start Thinking

& Acting Differently

Mix 106’s website is a powerful extension of our station’s on-air brand. Our site is another way to super-serve our loyal listeners.

• According to a 2007 Harris Poll, four out of five U.S. adults go online now, spending an average of 11 hours a week on the Internet.

• According to a recent Magid/MediaSpan research study, “radio Web site visitors are some of the most loyal on the Web, with two-thirds of station Web site visitors visiting the sites weekly and nearly a quarter visiting daily.”

Wives / Mothers Professionals

Bargain ShoppersHead of HouseholdBusiness Owners

But most importantly, they are the fastest growing group of…Decision-Makers.

“This segment of the market is of enormous value and interest to a broad array of advertisers.”

-Bob Jordan, President International Demographics, Inc

What does “W 25-What does “W 25-54” mean to you?54” mean to you?

• While working mothers are spending less time with other media, Radio and Internet still command their attention, according to a 2006 survey by The Media Audit. (see chart below)

Medium Index #Radio 113 Internet 111 Television 81Newspaper 60

Modern, Ambitious, Confident… today’s woman is in control and whether it is in her car, when she’s working, or while she’s at the salon, she’s listening to Mix 106.

It’s Pop, it’s Dance, it’s Rhythmic! Mix 106 is a lifestyle and energy station with an energetic mix of the 80’s, 90’s and today that targets Women 25-54.

Actual listener’s comment:“How refreshing not to have to hear top 40 music every second of the day.  I absolutely love your station. I never switch stations anymore, and trust me...I was the queen of station surfing. Thanks for the great music from my era.” -Kristen

Philadelphia Metro & Beyond

WIS

X-F

M M

ix

106

* Arbitron PPM survey area -Signal coverage is approximate

Philadelphia Metro Counties*

PENNSYLVANIA : Philadelphia, Delaware, Montgomery, Chester, and Bucks

NEW JERSEY: Camden, Burlington, and Gloucester

Extended signal coverage reaches most of Central to Southern New Jersey and Northern Delaware

Clear Channel’s “Less is More” Initiative is creating better radio!

• The effectiveness of a radio commercial is not necessarily related to length.

• Creative, well-executed, relevant spots can generate strong recall regardless of spot length.

:30 recall average is

74% of a :60

:15 recall average is

94% of a :60!

:60 recall average is 48.5%

:30 recall average is 35.8%

:15 recall average is 45.7%

Ad Recall Summary

HOW DO YOU MAXIMIZE YOUR RADIO ADVERTISING?

Use creative short-length commercials! • A 15 second commercial is 94% as effective as a 60 second commercial and only costs 26% of the price!

Choose a station that will give you the best value!• Mix 106 offers copy and production services at NO ADDITIONAL COST!

Add those details to Mix 106’s million listeners each week… It’s the best bargain in radio!

Burke, Inc. study hypothesis : 15 and 30-second commercial recall scores will not drop in proportion to the decrease in length.

Official Data

The Hypothesis

Key Findings

WISX- FMHot AC

WIOQ-FMCHR

WUSL-FMUrban

WRFF-FMRock/Alternative

WDAS-FMUrban AC

WUBA-AMTropical

Audience Composition

Format

Hot Adult Contemporary

The best of the 80’s, 90’s, and TODAY!

Featured Music

Pat Benatar

Bon Jovi

Madonna

Prince

Lady Gaga

Pink

Christina Aguilera

Goo Goo Dolls

On-Air

6am-12 noon Logan and Nicole

12 noon – 7pm Jay Towers

12noon and 6pm Donna Storm

7p-12m Brian Soscia

Highlights• Energetic playlist excites listeners making 106.1 a foreground station where any advertiser’s message is more likely to be heard and retained.

• Reaches over 1M different people per week.

•It’s not about “Playing anything we feel like.” It’s about playing the music the listeners like and want to hear all day long.

•Signal reaches most of Eastern PA, Central & Southern NJ, and Northern Delaware

Internet www.mixphiladelphia.com

• Great Promotions & Contests

• Internet Streaming Commercials

• Keyword & On-Demand Features

• 60% Women / 40% Men

• Primary Age Range: 25-54

• HHI: $75,000+

• Reaches the City and the Suburbs

Mix 106 listeners are Wives… Mothers… Professionals… Bargain Shoppers…Business Owners, but most importantly, they represent the fastest growing group of Decision-Makers!

The Mix 106 Listener is:

Too Hip for WBEB