Wish You Were Here - Can SMS Improve Our Summer Holiday?
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Wish you Wish you We all love a little holiday... We all love a little holiday... Visitors to the UK... Visitors to the UK... Is the future of travel mobile... Is the future of travel mobile... were here! were here! Let’s go on holiday!!!!! 2013 - 58.5 million visits abroad from the UK 10.5 days is the average stay of visits abroad in 2013 They also spent an estimated £11.3 billion on visits to the capital Recent stats show we are going on holiday more than ever so whether you run a hotel, bed and breakfast or even an airline - your future is looking bright! Our holiday decision making factors 2013 saw the highest number of visits from overseas residents to the UK since records began, which also led to a record high in spending. Average spend in 2012 £573 £596 Average spend in 2013 3.5% Increase 3.5% Increase 2012 - 56.5 million visits abroad from the UK 2013 - 32.8 million visits from overseas residents 5.6% Increase 5.6% Increase 2012 - 31.1 million visits from overseas residents 2013 - 16.8 million overnight visits from overseas residents to London 8.6% Increase 8.6% Increase 2012 - 15.5 million overnight visits from overseas residents to London One in five holidays that were booked to go abroad were booked through a mobile device 57% of consumers said they would be interested in opting into a brand’s SMS loyalty program SMS marketing coupons are 10 times more likely to be redeemed than mail or newspaper ones 70% of people would like to receive offers on their mobile 92% of people will pass on details about offers or deals 4% Increase 4% Increase Spending from visits in 2012 £18.6 Billion £21 Billion Spending from visits in 2013 12.7% Increase 12.7% Increase Price 42% Price 42% Weather 32% Weather 32% Accommodation 26% Accommodation 26% 01 02 03 04 05 06 07 08 09 10 1 90% of people who participate in SMS brand loyalty programmes feel that they have gained from it 50% off a holiday! We think that mobile will play a big part in the future of the travel industry and if you’re not yet using an SMS service in your business, we’d love to have a chat about how it might work for you. Visit us at www.textmarketer.co.uk Sources; International Passenger Survey (IPS) Travel supermarket HipCricket Mindshare/Ogilvy & Mather ABTA Travel Association We deliver. You save. text marketer R
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Going away on holiday and getting on a plane is now pretty standard practice. There was a time when if you had been on a plane you were part of a very prestigious club but now getting on a plane is just like getting on any other form of public transport – a bit of a hassle and inconvenient.
Transcript of Wish You Were Here - Can SMS Improve Our Summer Holiday?
Wish youWish you
We all love a little holiday...We all love a little holiday...
Visitors to the UK...Visitors to the UK...
Is the future of travel mobile...Is the future of travel mobile...
were here!were here!
Let’s go on holiday!!!!!
2013 - 58.5 million visits abroad from the UK
10.5 days is the average stay of visits abroad in 2013
They also spent an estimated £11.3 billion on visits to the capital
Recent stats show we are going on holiday more
than ever so whether you run a hotel, bed and breakfast
or even an airline - your future is looking bright!
Our holiday decision making factors
2013 saw the highest number of visits from
overseas residents to the UK since records began,
which also led to a record high in spending.
Average spend in 2012
£573
£596
Average spend in 2013
3.5% Increase3.5% Increase
2012 - 56.5 million visits abroad from the UK
2013 - 32.8 million visits from overseas residents
5.6% Increase5.6% Increase
2012 - 31.1 million visits from overseas residents
2013 - 16.8 million overnight visits from overseas residents to London
8.6% Increase8.6% Increase
2012 - 15.5 million overnight visits from overseas residents to London
One in five holidays that were booked to go abroad were booked through a mobile device
57% of consumers said they would be interested in
opting into a brand’s SMS loyalty program
SMS marketing coupons are 10 times more likely
to be redeemed than mail or newspaper ones
70% of people would like to receive offers on their mobile
92% of people will pass on details about offers or deals
4% Increase4% Increase
Spending from visits in 2012
£18.6 Billion
£21 Billion
Spending from visits in 2013
12.7%
Increase
12.7%
Increase
Price 42%Price 42%
Weather 32%Weather 32%
Accommodation 26%Accommodation 26%
01 02 03 04 05 06 07 08 09 10 1
90% of people who participate in SMS brand loyalty
programmes feel that they have gained from it
50
%
off
a h
oli
da
y!
We think that mobile will play a big part in the future
of the travel industry and if you’re not yet using an
SMS service in your business, we’d love to have a chat
about how it might work for you.
Visit us at www.textmarketer.co.uk
Sources;
International Passenger Survey (IPS)
Travel supermarket
HipCricket
Mindshare/Ogilvy & Mather
ABTA Travel Association
We deliver. You save.text marketer
R
