Wisdom and PowerA Comprehensive Campaign for

Owl AthleticsKennesaw State University

Supporting Owl Athletics A Wise Decision

Since its founding in 1963, KSU has experienced steady growth.

• Small local junior college

• Mid-size, four-year commuter college

• 19,800-student residential state university – Georgia’s third largest

• Projected to grow to 30,000-40,000 students in 20 years– Including satellite campuses

Academics & Athletics

Throughout KSU’s history, academic success and athletic success have gone hand in hand.

• Championship teams

• High scholastic achievement: 48% of athletes named to Presidential Honor Roll

• Community Service

• NCAA Division I status in 2005/2006

Pursuit of Excellence

Enhancing the excellence that already

exists

Expanding the excellence to more sports, more students

Becoming a focal point of pride and excitement for the entire campus, county, region, alumni – and beyond

Game Plan

1.  Exploring a comprehensive campaign for enhancing existing athletic programs

2. Exploring new Div I athletic programs at KSU

Potential New Varsity and/or Sports

Football

Men's Soccer

Ice Hockey

Gymnastics

Wrestling

Swimming

Lacrosse

Equestrian

Rugby

Game Plan

1. Exploring a comprehensivecampaign for enhancing existing athletic programs

2. Exploring new Div I athletic programs at KSU

3. Exploring new or existing Club sports at KSU

4. Marketing KSU athletics to the entire campus and surrounding community

Supporting KSU’s Athletic Program

Upgrades to Existing Athletic Programs

Major Facility Upgrades/Additions• Soccer/Baseball Complex• Field House• Auxiliary Gymnasium• Convocation Center• Tennis Facility

Fully fund scholarships for all sports

Funding for new staff

Existing Facility and Program Needs

Soccer/Baseball Complex $12 million

Field House with Indoor Track $6 million

Auxiliary Gymnasium $5 million

Upgrades to Convocation Center $1 million

Hitting/Pitching/Softball Upgrades $1 million

Tennis Facility $2 million

Staff and Scholarship Expansion $5 million

Athletic Facilities

Existing Facility and Program Needs$32 million

Master Plan Layout

Soccer/Baseball Complex $12 million

• Unique Back-to-Back Stadium Design

• Shared Grandstand Seating Structure

• Shared Spine containing offices, training/weight rooms, lockers, academic support areas, concessions, restrooms

Rendering

Rendering

Field House with Indoor Track

$6 million

72,000 sq. ft. Multi Purpose Facility

200 Meter Indoor Track

Practice Floor for Softball, Baseball, Soccer

Increased student usage for Campus Health and Wellness programs

Auxiliary Gymnasium

Basketball, Cheer, Volleyball Practice Gym

Offices

Academic Support Areas

Convocation Center Upgrades for Basketball

and Volleyball$1 million

Permanent Floor $300K

Volleyball Locker Rooms $280K

Office Suites $420K

Hitting/Pitching Building, Softball Field Upgrades

$1 million

Indoor Hitting Pitching Facility $600K

Softball Field Upgrades $300K

Improvements to Practice Fields $100K

Tennis Facility$2 million

Showcase facility situated on approximately 5 acres

12 courts with seating, a tennis shop, offices, and locker rooms would be constructed

Site considerations on and off-campus

Additional Staff and Scholarships $5 million

Meet NCAA Division I requirementsUpgrade part-time coaching positionsNew full-time positionsNew scholarships

- Currently KSU funds 115 scholarships- Average scholarship $14,500 annually

Possible Revenue Generators

• Indoor Track– hosting college meets which would generate fees and reduce our

expenses

• Tennis Facility– To rent courses for teams, groups, individuals, and professional

coaches to teach– Pro-shop sales to community

• Youth Camps– Additional programs with expanded facilities

• Local High School Use– Scheduled usage of various facilities

• Community Use– Scheduled usage of various facilities

Expanding Excellence

Exploring Football

Benefits of Establishing a Football Team

A Football team could help KSU:

• Increase retention rates

• Attract more male students

• Develop more traditional-age, residential students

• Enhance student, alumni and community pride and support

Two-Phase Approach

Phase OneTwo to Three Years to begin a

Division I-AA Team

Phase TwoThree to Five More Years to step-up to

Division I-A Status

Scholarship-Non Scholarship Considerations

Scholarship I-AA• More costly• Greater revenue potential and media coverage• National Championship opportunities• Perceived as committed toward I-A status• 83 potential opponents

Non-Scholarship I-AA• Less expensive to operate• Little if any media coverage• No bowl game opportunities• Perceived as less serious about football • 37 potential opponents

Summary – Football/Multi-Use Facility & Program Funding

Opportunities

16,000 Seat Stadium $25 million

Start-up costs $1 million– weight room– training room– locker rooms– furnishings– equipment

First 5 years operating costs $8 million*

Total $34M

*Could be raised in advance, annually, or through student fees (or combination)

Stadium - $25 million

On-campus facility would include:

• Center (50-yard line) premium seats

• State-of-the-art synthetic Turf Field playing surface

• “Sky Box” suites for sponsors

• Electronic scoreboard/video display

• Concession areas

Stadium Funding

Naming Gifts

Bond

Student Fees

Start-Up Costs $1 million

Equipped weight room $150K

Furnishings $75K

Training room $150K

Locker rooms $100K

Offices/meeting rooms $75K

Video equipment $200K

Game and practice equipment $100K

Marching band start-up $150K

Football Operating Expenses Div I-AA

Coaches/Staff $950K

Scholarships $925K

Travel $125K

Insurance $100K

Supplies, equip.,misc. $400K

Total $2.5 M

Div I-A would require approx. $1.5 million more per year, primarilyfor increased coaches salaries, more scholarships (85), and travel.

Football Operating Income Div I-AA

Tickets (avg. attendance of 6,000 x 5 games) $450K

Premium seating/parking $150K

Concessions $100K

Boosters/Advertising, souvenirs, programs $300K

Student fees, annual & capital donations $1.5 million

Total $2.5 M Div I-A revenue would increase to $4 million primarily through more attendance

Parking Issues

• Currently have over 7,500 parking spaces on campus

• Planned parking decks on campus and at Town Point will yield a total of about 10,000 spaces

• Average number of people per car for athletic events is 2.8 people at low range and 4.2 people at high range

KSU Football A Focal Point

Campus Prestige

Student Life

Community Pride

Alumni Relations

A review of existing and potential new DI and Club Sports at KSU

 

Current DI and Club Sports DI

– Baseball– M&W Basketball– Cheer – NCA – M&W XC/Track– M&W Golf– Women’s Soccer– Softball– Women’s Tennis– Volleyball

Club Sports– Cricket– Cycling– Ice Hockey– Lacrosse– Roller Hockey– Rugby– Ultimate Frisbee– Wakeboarding– Wrestling

Potential DI and/or Club Sports

• Football

• Women’s Gymnastics

• Men’s Soccer

• M&W Swimming

• OthersNote: Some Club sports are potential DI

sports

Campaign Evaluation Committee

• Review the facility and financial needs of the athletic program as developed by the Athletic Staff of KSU.

• Offer insights regarding the needs and long term objectives of KSU Athletics.

• Lend credibility to the interview process of the feasibility study by recommending prospective interviewees.

• Review feasibility study report when the interviews are completed and make appropriate recommendations.

Next Steps1. Complete written campaign prospectus

2. Conduct 75-100 personal interviews with local and

regional leaders

3. Report study results to Evaluation Committee and staff

4. Make appropriate recommendations regarding a

comprehensive athletic funds campaign

5. If favorable, launch campaign for athletics in early 2007