March 11-13, 2019Wisconsin Center in MilwaukeeEverythingFoodservice.org

The Midwest Foodservice Expo is the largest gathering of food & beverage execs in the state, a powerful marketing advantage for industry suppliers like you seeking to broaden your network. It’s face-to-face access with over 6,000 plus industry professionals including chefs, restaurant owners, managers and executives covering every segment of foodservice. Produced by the Wisconsin Restaurant Association, the Midwest Foodservice Expo provides high profile speakers, trending exhibits, hands-on training, competitions and off-site excursions, delivering something for everyone. Connect annually with decision makers and influencers you won’t see anywhere else, making MFE the favored channel to grow your footprint in the Midwest region.

Attendees predominately come from all across Wisconsin, dipping into

neighboring states and beyond.

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73%play a role in

decision-making process

62%Do not attend other shows

Last year, more than half of MFE attendees reported this Expo is the only industry show they attend all year!

Your ultimate business advantage

55%17%

28%Independents (One Location)

Other/No Answer

Chains & multiple locations

Restaurant Type

Management Roles

Executive Chef/Chef/Pastry Chef

Employees

Nutritionists/Educators/Students

Industry Guests

Owners/GM’s/Corporate Execs 38%20%

15%13%

9%5%

IndependentsArdy & Ed’s Drive-InBarrique Wine & Brew BarCalderone ClubCraftsman Table and TapDeRosa CorporationDraganetti’s RistoranteFood Fight Restaurant GroupIshnala RestaurantMonksburger Franchise GroupPoint Burger Bar

Large-Scale DiningAttic Angel Inc. Aurora Health CareFox Valley Technical CollegeMadison Metropolitan School DistrictMilwaukee Area Technical CollegeNicolet College – Culinary ArtsUW Madison

Chain OperationsChubbys CheesesteaksCulver’sHuHot Mongolian GrillMcDonald’s CorporationMr Brews TaphouseNoodles & CompanyOutback SteakhousePortillo’s

Catering & BanquetBartolotta Restaurant GroupBunzel’s Meat Market & CateringElite CateringSaz’s CateringThe Grand MeridianZilli Hospitality Group

Entertainment & Hotel/ResortChula Vista ResortGrand Geneva Resort & Spa

Sheraton Madison HotelMiller ParkMilwaukee World FestivalOzaukee Country Club

Bakery & Coffee ShopsColectivo CoffeeDunkin’ DonutsGrebe’s BakeryMonzu BakerySweet Lola’sTamara’s the Cake Guru

GroceryGood Harvest MarketHy-VeePick ’N SavePiggly WigglySendik’sWilly Street Co-Op

Your Buyer Demographics

53%

24%24%

14% 12% 10% 9% 8%5% 4%

(attendees were able to select up to three operation types)

Healthca

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Corpora

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g/Mili

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Colleges/

Univers

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Schools

Clubs/

Lodgin

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Entert

ainm

ent

Restaura

nts

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s

Caterin

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obile/

Take O

ut & D

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Bakery &

Coffe

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Bars &

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Groce

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(sample of 2018 buyers)

"The Midwest Foodservice Expo is the biggest and best for the area." "On point and professionally run; it’s top-notch."

"Best regional show.” —2018 Exhibitor Remarks—

Who Exhibits

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BEVERAGES

DESSERTSNU

TRIT

ION CHALLENGES

FOOD

& R

AW

INGREDIENTS SU

PPLIES & WARES

TECHNOLO

GY

BUSINES

S SE

RVICES

FURN

ISHINGS

EQU

IPMENT

APPA

REL

&

FOOTWEAR

270+ exhibiting companies from 32 states and CanadaOver 255 exhibit categories represented on the show floor

Secure Your Exhibit Space

See you in Milwaukee!

Move-In: Saturday, March 9 Sunday, March 10

Move-Out: Wednesday, March 13 Thursday, March 14

Show Hours & Location: Monday, March 11 • 11-5 Tuesday, March 12 • 10-4 Wednesday, March 13 • 10-3

Wisconsin Center 400 W Wisconsin Avenue Downtown Milwaukee

Booth Furnishings, Carpet & Freight: Valley Expo & Displays is your contact for these services. See more online about allowable EAC services. As a non-union hall, exhibitors can opt to bring in their own furnishings when necessary.

Included with your Exhibit Space• Black pipe and drape • Wi-Fi Service • Ice, Refrigeration & Freezer storage• Exhibitor badge allotment• Sponsorship opportunities• Open loading dock• Marketing support tools

Reserve Space & Booth Consultation: Alex Liautaud 608.216.2821 • aliautaud@wirestaurant.org

Booth Rates starting at $21.30 per square foot• 50% due with exhibit space reservation• Refunds not accepted after September 7, 2018• Paid in full by January 11, 2019• Show Program deadline is February 4, 2019

Booth Utilities: Exhibitors work with the Wisconsin Center directly to provide these needs. Order in advance online for discounted rates and move-in convenience. 414.908.6053

We believe in tailored sponsorships that exceed your expectations. Considering objectives, budget, trending opportunities and the impact of engagement, giving you the competitive edge you’re after. Examples include:• Web Banner Ads • Hospitality Stations • Session Speakers • Video Features• On-Site Graphics • Specialty Events

Sponsorship & Customized Promotional Opportunities: Dawn Faris 608.216.2834 dfaris@wirestaurant.org

Supplement with Sponsorship

EverythingFoodservice.org

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