wisconsin broadcaster july aug 2016...future. Someone who can artfully craft a story can work in any...

J U L Y / A U G U S T 2 0 1 6

As an employer or anemployee, whether we aregiving it or receiving it, weall know how importantfeedback is to our individualgrowth and satisfaction inthe workplace.

Simply put, feedback is an invaluabletool for continued learning. Which is

why I’m asking you to get involved in an extremelyvaluable feedback loop for up and coming journalism,broadcasting and communications students inWisconsin.

It is called “Student Storytellers,” and is the brainchildof Dean Maytag, past WBA Board Chair, current WBAFoundation Board member, and retired Milwaukee TVprogramming guru. Student Storytellers is containedin a special section of the WBA Newsroom site, and it’swhere you’ll find interesting, creative and engagingstories produced and posted from students at schoolsall across Wisconsin.

Students send us their stories… news, feature, video,audio, digital… and we post them on the website,organized by school. Then you and I have theopportunity to view the work and provide feedbackdirectly to the student. It provides them with valuable

Tom AllenWBA Chair

C O N T E N T S

C H A I R ’ S C O L U M N

P R E S I D E N T ’ S C O L U M N

WBA Summer Conference RecapIf you were one of the nearly 400 broadcasters,exhibitors, associate members and guests whojoined us for the WBA’s Summer Conference, heldduring the week of June 20 at the RadissonHotel/Convention Center on the beautiful Missis-sippi River in La Crosse, I think you’ll agree it was amost memorable event. We’re still receivingexcellent feedback. As a matter of fact, we’ve heardmany comments saying that this was one of theBEST WBA Conferences ever!

For some of us, Conference Week started on Mondaymorning, with the WBA’s fifth annual Media

Technology Institute (MTI), underwritten by the WBA and DukeWright of Midwest Communications. MTI provides practical, instruc-tional courses for prospective, beginning, and currentbroadcast/media engineers. MTI consists of 3 days of instructionalcontent and 1 day of technical seminars/equipment exhibition as partof the WBA Summer Engineering Conference. Chief

MichelleVetterkind,CAEWBA President and CEO

input and critique from professional broadcasters,and gives them the incentive to hone their skillsand submit more work. In turn, it gives us someinsight into what issues they care about, and howthey approach telling us about it. Think of it as ourown young millennial focus group.

The ability to create and tell compelling stories is atthe heart of what we do. It is also critical to ourfuture. Someone who can artfully craft a story canwork in any broadcast medium—TV, Radio, orDigital. What better way to find the next generationof storytellers for our Wisconsin stations than toinvest a little time in giving feedback anddeveloping a line of communication betweenstudent storytellers and broadcast professionals.

When you explore the Student Storytellers sectionof the WBA website you’ll find stories such as “OnHumanity’s Edge,” where a group of students wentout to find local Holocaust survivors, or “Log-Out,”about a student who decides to quit social mediafor 30 days and replace it with meditation. Thosestories, and many more, await your feedback. Soplease take a moment to share this information atyour station, and take a few minutes every now andthen to watch something from a student storytellerand let them know what you think. These futurebroadcasters are waiting to hear from you!

The Power of Feedback

DON'T STOPTHINKING ABOUT TOMORROW

2015 Broadcasters Clinic

National Meeting of the SBE

October 13-15, 2015

Madison Marriott West

60Broadcasters

ClinicMadison Marriott West Hotel

1313 John Q Hammons Drive | Middleton Wisconsin

Join us for the 60th Anniversary of the

Broadcasters ClinicOctober 11-13, 2016

Early Bird RegistrationDiscount

given for registrations recieved byAUGUST 15, 2016

See Schedule Inside!

We look forward to seeing you there.

continued on page 3 >

I was honored to be asked to provide aMessage of Partnership at the WisconsinMissing Persons Remembrance Ceremony,which took place at the State Capitol onMay 16. Pictured left to right: MichelleDuBois, Program Coordinator, WisconsinClearinghouse for Missing and ExploitedChildren and Adults; Wisconsin's AttorneyGeneral Brad Schimel; and StephanieMarquis, Communications Director,Wisconsin Department of Revenue, Divisionof Lottery.

Wisconsin Missing PersonsRemembrance Ceremony

Chair’s Column. . . . . . . . . . . . . . Front pagePresident’s Column . . . . . . . . . . Front pageWBA Joins in Filing regarding

Proposed Changes to EAS. . . . . . . . . . . 2WBA Joins Coalition Created to Repeal

Wisconsin’s Personal Property Tax. . . . 4Broadcasters Clinic Program Agenda . . . 5All Broadcasters Required to Complete

FCC EAS Database Entry . . . . . . . . . . . . 7Awards for Excellence Gala

Reception & Dinner. . . . . . . . . . . . . . . . 8Educators’ Column (Maytag) . . . . . . . . . 20Magnum Named STAA College Sports

Broadcaster All-American . . . . . . . . . 21Snyder receives Faculty Award for

Teaching Excellence . . . . . . . . . . . . . . 21Jacobs Media/

WBA Digital Partnership . . . . . . . . . 22P1+. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23Educators’ Column (Kapfer) . . . . . . . . . . 24Young Professionals’ Column . . . . . . . . 24Community Comes Together Around

Award-winning Latino Radio . . . . . . 26WBA Summer Conference Thank Yous . 27WBA Summer Conference

Photo Review . . . . . . . . . . . . . . . . . . . 28WBA Foundation Report

2016 Hall of Fame Inductees . . . . . . . 30WBA Foundation Report: Burg . . . . . . . 31Calendar of Events . . . . . . . . . . . Back page

2 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

Wisconsin Broadcasters Association 44 E. Mifflin Street, Suite 900

Madison, WI 53703

Phone (608) 255-2600 Toll Free (800) 236-1922

wi-broadcasters.org

Wisconsin Broadcasters Association Officers & Board of Directors

OFFICERS 2015-2016Chair of the BoardTom Allen Quincy Broadcast Group, Madison

Vice Chair - Television/Chair ElectDick RecordFamily Radio, La Crosse

Vice Chair - RadioSteve WexlerE. W. Scripps Company, Milwaukee

TreasurerNancy Douglass WLKG-FM, Lake Geneva

SecretarySteve LavinWBAY-TV, Green Bay

Immediate Past ChairScott Chorski WKBT-TV, La Crosse

President & CEOMichelle Vetterkind, CAE [email protected]

Vice President - AdministrationLinda [email protected]

BOARD OF DIRECTORSChris Bernier Radio Plus, Marinette/Fond du Lac

Lynn Bieritz Mid-West Family Broadcasting, Eau Claire

Keith Bratel iHeartMedia, Madison

Brad Heinkel WAOW-TV, Wausau

JT Koser Koser Radio Group, Rice Lake/Hayward

Lupita Montoto La Movida WLMV Radio, Madison

Gene Purcell Wisconsin ECB, Madison

Chuck Steinmetz WITI-TV, Milwaukee

Don Vesely WMTV-TV, Madison

Jan Wade WISN-TV, Milwaukee

Richard Wood Resonant Results, Cottage Grove

Michael Wright Midwest Communications, Wausau

Ex Officio - NAB Board Tom Walker Mid-West Family Broadcasting, Madison

WBA Board minutes are always available for members.

Please email Linda Baun at [email protected]

to request a copy.

WBA GM’s & Chief Engineers, Your WBA, along with otherbroadcasters associationsrepresenting 49 states, the Districtof Columbia and Puerto Rico,recently filed Joint Comments inthe FCC’s rulemaking proceedingregarding proposed changes tothe Emergency Alert System. We pointed out how state broadcasters associa-tions played an important role in the effort topass a federal statute authorizing the IntegratedPublic Alert and Warning System (IPAWS), andhow broadcasters and State EmergencyCommunications Committees (SECCs) arecommitted and critical stakeholders in ournation’s emergency alerting network. A broadtheme of our comments was the need for EASissues to be addressed at the state and local levelwhere possible, giving SECCs and EAS partici-pants the necessary discretion to make decisionsthat work for their respective communities. Someof the specific points included in the commentswere:

(1) We objected to proposals claiming toenhance the security of the EAS network, butwhich would in fact impose unreasonableburdens on broadcasters, such as requiringbroadcasters to notify the FCC of securitybreaches (e.g., the unauthorized triggering ofan alert) within 15-30 minutes. We pointed outthat imposing such burdens could have achilling effect on full participation bybroadcasters in EAS.

(2) We urged the FCC to adopt rules requiringcable systems to implement “selectiveoverride” for TV broadcast stations, whichwould prevent cable set-top boxes fromautomatically tuning all channels during anEAS alert to a cable channel providing onlygeneric information about the emergencysituation. Without a selective overriderequirement, TV stations which provide up tothe minute news and weather reports duringemergency and severe weather situations willcontinue to be subject to having their signalsautomatically blocked by cable operators at thevery time when detailed emergency or weatherinformation is most needed.

(3) We supported the idea of allowingbroadcasters, at their discretion, to perform

live code EAS testing without theneed for FCC waivers, to use EAStones in PSAs, and to use WEA(Wireless Emergency Alert) tones innews reports designed to informthe public about WEA, subject tosafeguards to assure that suchcodes do not trigger alertsdownstream.

(4) We questioned a proposal tobring social media and othernon-broadcast/cable platformsinto the EAS network, arguing thatthose platforms in many cases arestill evolving, and are of uncertainreliability and utility as sources fordistributing alerts.

(5) We cautioned the FCC againstadopting any “one-size-fits-all”template for State EAS Plans whichwould impair the flexibility of SECCsto tailor plans to their ownrespective states’ needs, or whichwould impose unreasonableburdens on the SECCs that wouldhave to rewrite their plans to fitsuch a template. We also cautionedthe FCC generally about adoptingproposals which would increase theburdens on SECCs, as they aretypically volunteer organizationswith limited resources.

WBA Joins in Filing regardingProposed Changes to EAS

P R E S I D E N T ’ S C O L U M N Continued from page 1

Instructor Terry Baun was joined by Jim Klas, WIECB; Bill Hubbard, UW-Green Bay; Richard Wood,Resonant Results; and Jeff Welton, Nautel.

Tuesday focused on our Board(s) of Directors. Westarted out with our WBA Executive CommitteeMeeting and then continued on with our JointWBA/WBA Foundation Board Meeting. Three yearsago, we joined the two boards together for ameeting for the first time and it was so wellreceived, we decided to make it a standingtradition each June. That evening, WBA and WBAFoundation Board Members, along with your WBAstaff, enjoyed a reception at Dick Record’s lovelyhome; followed by a fabulous dinner held on therooftop of the Weber Center (thank you, ChuckRoth for your assistance).

Wednesday provided more offerings than everbefore! Despite a bit of rain at the Radisson, thepowers that be seemed to favor our golfers withperfect weather for the WBA Golf Outing at CedarCreek, where a good time seemed to be had by all.

The day-long Engineering Workshop received top-notch reviews, as a result of several most timelysessions planned by our fantastic BroadcastersClinic/Summer Conference EngineeringCommittee. One of the most well-receivedsessions was the “Amber Alert Incident Debrief”where the panel including law enforcement, theWI Dept of Justice, and the Coordinator forWisconsin’s Clearinghouse for Missing & ExploitedChildren & Adults dissected an actual childabduction incident that resulted in an AmberAlert in Wisconsin. What were the steps that leadup to the Alert and what process was used todetermine an Alert was needed.

Wednesday morning also offered two roundtablesessions put on by our very own members:“Hiring, Training, and Retaining Sales Personnel”with Barb Van Dei Hei of Bay Cities Radio inMarinette and “The First Years: Building aFoundation for Success” featuring an astute teamof the WBA’s Young Professionals.

Wednesday afternoon offered our bi-annualJob/Career Fair (the WBA’s EEO Session “LegalIssue & Effective Strategies to Prevent UnlawfulDiscrimination During the EmploymentRelationship” was offered the week prior viawebinar this year). We also held the WBA’sLegislative Session on Wednesday afternoon thisyear (featuring WBA State Legislative Chair KellyRadandt, WBA Federal Legislative Chair RogerUtnehmer, Brandon Scholz from the Cap Group,NAB’s Jack Smedile (via speaker phone) andmyself. Judging by the full room, it appears thatmoving it from Thursday to Wednesday was agood move! As usual, there was no shortage ofLegislative and Regulatory Issues that could havea significant effect on our industry. This highlyrelevant session always helps our members stayinformed.

Attendees met up that evening for the Exhibit

Reception where everyone was vying for one ofthe many wonderful prizes that were beingoffered. The Young Professionals (although I hear afew “young in spirit” happened to join in) alsoenjoyed a Brewery Tour at the City Brewery. Thenall convened for a short walk to the Cargill Roomat the Waterfront provided for an excellent dinner,refreshing drinks, along with great camaraderieamongst friends—old and new.

Thursday morning started bright and early withthe Business Breakfast where reports were heardfrom various committee chairs, along withupdates from both the WBA and the WBAFoundation, followed by our annual EconomicUpdate from Jason Joanis & Erica Hill with BMOPrivate Bank.

Thursday’s general sessions definitely contributedto the popularity of the Conference; our morningsession featured David Rich with “ContagiousSelling: How to Sell Profitably in a MediaFragmented World”. Our afternoon generalsessions provided two options: “Recruit & Retainto Win” with Kelly Wirges of ProMax and EmergingMedia: Where Does it Fit?” with Mid-West DigitalMarketing’s Ron Giordan.

A Thursday highlight featured the presentation ofthe second annual WBA Local Broadcast LegendsAwards during the Keynote Luncheon. Please joinme in congratulating this year’s honorees: WilliamAllen (posthumous), Norb Aschom, Dick Kaner,and Bob Salm.

And….what more can we say about the KeynoteLuncheon Address, Viterbo College’s TomThibodeau on Servant Leadership? We laughed,we cried, we learned. Many have said that Tomwas one of the best Keynote’s we’ve ever had.That’s a saying a lot!

Our Summer Conference culminated our Hall ofFame Reception and Dinner. It is a celebrationshared by family, friends, and former colleagues.Special congratulations to this year’s inductees:Lindsay Wood Davis, Aline Hazard (posthumous),Larry McCarren, and Chuck Roth.

Please join me in extending a heart-felt thank youto Linda and Liz for their hard work. I am proudand honored to be a part of this WBA Team. Andof course – a thank you to our Supporters,Committees, and our Sponsors (see listing onpage 27) – we would not provide such a top-notchevent without you.

Make sure to put next year’s Winter Conference(and State Legislative Day) and SummerConference on your calendars. Winter/StateLegislative Day will be Wednesday, January 25 atthe Concourse Hotel in Madison; the SummerConference will take place June 14 & 15 at theBlue Harbor Resort in Sheboygan.

In the meantime, stay cool – enjoy the rest of thesummer (which always seems to fly by),and…..thank you, as always, for your time &support!

W i s c o n s i n B r o a d c a s t e r | J u l y / A u g u s t 2 0 1 6 3

WBA – HonorFlight Spots NowAvailable TargetingKorean War VetsMost of you will recall our partnershipfrom 2014 whereby we partnered withWisconsin’s Honor Flight Hubs topromote Honor Flights to recruit WWIIVets. It was a resounding success!

Based on feedback from the Hubs, ExecutiveProducer Chris Hibben, has graciously workedwith us on updating the spots to promoterecruitment for Korean War Vets (whereas JordyNelson was featured in the WWII spots, fellowGreen Bay Packer Josh Sitton is featured in these

spots). As anFYI – we’llmost likelydosomethingsimilar in ayear or twoto recruitVietnamVeterans(not all ofWisconsin’shubs areactivelyrecruitingVietnam Vets

as this time, however, they are all activelyrecruiting Korean War Vets).

• The website we developed (www.wisconsin-honorflight.org) sponsored by your WBA,features a one-stop easy access tool for all sixhonor flight hubs (you’ll also see a link at thetop of the WBA’s site (www.wi-broadcaster.org).

• Two TV spots (:15 & :30) – HD/Closed Captioned

• Two Radio spots (:15, :30)

We would also recommend that you contact yourappropriate Honor Flight Hub to see how you canbest work with them (interviews, etc.). You caneither access this information via www.wisconsin-honorflight.org (just click on your appropriateregion) or else let us know and we’ll be more thanhappy to loop you in.

*NOTE: This is purely voluntary. Anythingmentioned above is available to you to use if andhow you wish. You may start running the spotsimmediately and do not have to report your usageto the WBA (This is NOT part of the WBA’sNCSA/PEP – Public Education Program). There isno end-date. Special thanks to both WBA Boardsfor their support; Snap 180 Media, owned byVeteran Chris Hibben, for donating his time andresources to produce the spots; Foundation BoardMember, Perry Kidder; the Green Bay Packers; andof course to our six Honor Flight Hub representa-tives for all their input and support.

And thank YOU all for your support of thiswonderful cause!

Michelle Vetterkind, WBA, with GreenBay Packer Josh Sitton and WBAFoundation Board Member Jill Sommers


A strong and diverse group of 31trade and business associationshave joined forces with thecommon goal of repealingWisconsin’s personal propertytax. The “Coalition to Repeal Wisconsin’s PersonalProperty Tax” consists of organizationsrepresenting more than 400,000 Wisconsinbusinesses employing over a million employeesas well as thousands of individual taxpayersacross the state.

“Collectively, coalition members representnearly every personal property taxpayer inWisconsin.” said Michelle Kussow, Executive VicePresident of Wisconsin Grocers Association, thefounding member of the coalition. “Many ofthese organizations have been lobbying on theissue for years, hearing from members andwatching other states repeal the personalproperty tax; and felt that now is the time forWisconsin to repeal this unfair and archaic tax.”

The personal property tax (PPT) is a tax imposedon a businesses’ “tangible” personal property.The tax is assessed and collected by localgovernments and is in addition to the real estateproperty tax. The tax has existed since 1849 aspart of Wisconsin’s original property tax scheme,and through the years has seen many changesand exemptions.

Matt Banaszynski, Executive Vice President ofIndependent Insurance Agents in Wisconsinsaid, “Independent Insurance Agents inWisconsin can be found on main streets all overWisconsin. Like other small businesses, they paytheir fair share of taxes, but support repeal ofthe personal property tax as a way to investmore in their communities, employees andbusinesses and pass savings on to theircustomers.”

“This is an antiquated tax that many other stateshave eliminated,” said Ed Lump, WisconsinRestaurant Association President and CEO.“Because it taxes the means of production, it iseffectively a tax on expanding your business andcreating jobs.”

The coalition will highlight the negative impactthis tax has on Wisconsin businesses andencourage the Governor and Legislature torepeal the tax.

“Personal property taxes are a drag onWisconsin’s economy and job creation becausethey effectively penalize investment in newcapital assets and economic activity. If our goalis to grow the economy to capture morerevenue for schools and other priorities, thepersonal property tax is a terrible approach,”added Eric Bott, State Director for Americans forProsperity—Wisconsin.

WBA Joins CoalitionCreated to RepealWisconsin’s PersonalProperty Tax

COALITION MEMBERS• American Family Insurance

• Americans for Prosperity-Wisconsin

• Associated Builders andContractors of Wisconsin

• Associated General Contractors ofWisconsin

• Association of Wisconsin TourismAttractions

• AT&T

• Independent Insurance Agents ofWisconsin

• Metropolitan Milwaukee Associ-ation of Commerce

• Midwest Hardware Association

• Professional Insurance Agents ofWisconsin

• Skiing Wisconsin, Inc.

• TDS Telecommunications Corp.

• Water Quality Association ofWisconsin

• Wisconsin Automobile & TruckDealers Association

• Wisconsin Automotive PartsAssociation

• Wisconsin Beverage Association

• Wisconsin Broadcasters Associ-ation

• Wisconsin Cable CommunicationsAssociation

• Wisconsin Collectors Association

• Wisconsin Dental Association

• Wisconsin Grocers Association

• WI Housing Alliance

• Wisconsin IndependentBusinesses

• Wisconsin Manufacturers &Commerce

• Wisconsin Motor Carriers Associ-ation

• Wisconsin Petroleum Marketers &Convenience Store Association

• Wisconsin Propane Gas Associ-ation

• Wisconsin Property Taxpayers

• Wisconsin Restaurant Association

• Wisconsin Small BusinessesUnited

• Wisconsin State Telecommunica-tions Association

WBA President & CEO Michelle Vetterkind with a select group ofCoalition members in a meeting with Governor Walker on July 6.


1:00 PM Why 0.01% Distortion SometimesMatters, and 30% SometimesDoesn'tSUPERIOR ROOMSteve Dove, Wheatstone

A lighthearted romp through why some thingssound the way they do, deflating some conventionalwisdoms, and highlighting some surprising insights.

1:45 PM Optimizing Combined AM AntennaSystemsSUPERIOR ROOMKurt Gorman, Phasetek Inc.

With the increase in AM radio stations sharingantenna sites, filtering circuitry can be used inconjunction with new/existing phasing circuitry toincrease both pattern and impedance bandwidth.Older systems can be improved also with thesetechniques.

2:30 PM Break

2:45 PM Adaptive Multi-Rate AudioStreaming

SUPERIOR ROOMKirk Harnack, Telos Alliance

What problems does Adaptive Streaming solve for usand for listeners? How does Adaptive Streamingwork? How does one configure an AdaptiveStreaming encoder? What other infrastructure isneeded to support Adaptive Streaming?

3:30 PM Building The Ultimate Ip AudioNetworkSUPERIOR ROOMTony Peterle, Worldcast Systems

Redundant Streaming for reliable transport ofcontent, distributed Intelligence for monitoring,backup and on-demand connections, packetforwarding for backup audio sources and subnetdistribution.

The components can be used in combination orselected a la carte to create the audio cloud suited tothe broadcast application, budget, and IP networkavailability.

4:15 PM-7:00 PM Exhibits OpenEXHIBITORS RECEPTION WISCONSIN/MICHIGAN ROOMS

DON'T STOPTHINKING ABOUT TOMORROW

2015 Broadcasters Clinic

National Meeting of the SBE

October 13-15, 2015

Madison Marriott West

60 Broadcasters ClinicP R O G R A M A G E N D A Madison Marriott West Hotel

All sessions will be in the Superior Room

7:45 AM Registration & Continental BreakfastCONFERENCE CENTER SUPERIOR ROOM FOYER

8:50 AM Opening Remarks SUPERIOR ROOM

7:45 AM Registration & Continental BreakfastLocationSUPERIOR ROOM

8:50 AM Opening Remarks LocationSUPERIOR ROOM

9:15 AM Benefits of Liquid Cooling for HighPower FM Digital Transmitters SUPERIOR ROOMTimothy Anderson, CPBE, GatesAir

This session will discuss the advances in RF powersystems and modern liquid cooling techniques thatare being employed to reduce both operational costand the carbon footprint of high-power FM digitaltransmitters.

10:00 AM μMPX: Network FM-StereoComposite ConnectivitySUPERIOR ROOMFrank Foti, Telos Alliance

This presentation will offer an explanation of μMPX,which is an innovative method where the MPX signalcan be carried over a data link of 320KB/s.

10:45 AM Break

11:00 AM The FCC’s AM Rejuvenation; CanReduced Protection be a GoodThing?SUPERIOR ROOMDoug Vernier, V-Soft

Would the proposed reductions in protection resultin greater flexibility for AM stations to improve theirsignals, or would they merely increase inter-stationinterference? Would the net effect be beneficial orharmful to AM broadcasters and listeners?

11:45 AM-1:00 PM Lunch

Tuesday, October 13


7:00 PM Nuts & Bolts Session SUPERIOR ROOMSteve Lampen

An Evening with Sparks and Wires by Richard Sparks. Ifyou aren’t laughing check your pulse.

Fifty Years in Audio and Video by Steve Lampen. Whatmore can we say, it’s Steve Lampen!

Wednesday, October 147:00 AM Registration & Continental Breakfast

LOBBY

8:30 AM Television Spectrum Repack - A Radio PerspectiveSUPERIOR ROOMRichard Redmond, GatesAir

While much focus has been placed on what thespectrum repack means to TV broadcasters there hasbeen little discussion about the potential impact tothe operations of potentially thousands of FM radiobroadcasters who will also be affected. This sessionwill look at that.

9:15 AM Today’s Remote Control and SNMPSUPERIOR ROOMTom Bosscher, Cornerstone University Radio WCSG

While “Simple Network Monitoring Protocol” hasbeen around in the IT field for a long time, it has justrecently found its way into today’s broadcast remotecontrols. This session is a case study of onebroadcaster’s implementation of SNMP for remotecontrol.

10:00 AM Exclusive Exhibit TimeWISCONSIN/MICHIGAN ROOMS

11:00 AM Lunch on Exhibit FloorWISCONSIN/MICHIGAN ROOMS

1:30 PM Engineering Microwave LinksSUPERIOR ROOMJeremy Ruck & Associates, Inc.

This presentation will delve into the last mile problemfrom an RF perspective. We will look at theengineering behind microwave links for televisionand radio. As part of this we will also perform areview of the pertaining rules.

2:15 PM FCC Technical Regulatory Update andCyber Security for BroadcastersSUPERIOR ROOMKelly Williams, NAB

There’s more than the Spectrum Auction to payattention to. This session will look at recent andproposed changes in FCC regulations as well asexplore the results of their Cyber Security effort.

3:00 PM Break

3:15 PM Advantages of AluminumTransmission LineSUPERIOR ROOMManuel Sone, Electronics Research Inc.

The performance of coaxial four inch aluminumtransmission lines with an aluminum outer conductorand a copper inner conductor will be investigated. Acomparison to an all copper transmission line will bepresented as well as the historical use of aluminumRF components.

4:00 PM Adventures in 4KSUPERIOR ROOMSteve Lampen, Belden

Everyone knows 4K is coming, but how will youintegrate it into your facility? Also there is talk aboutcoming technologies that would revolutionize notjust broadcasting, but all communications. It’s justthat they don’t exist yet and you can’t buy them.Steve will explain.

5:30 PM DinnerSUPERIOR ROOM

6:00 PM SBE All Chapter Meeting andProgramHow to Take Time Off from a 24/7CareerSUPERIOR ROOMJeff Welton, Nautel

With today’s engineering staffing levels it’s difficult tobreak away and take a break. This session will explorethat challenge and suggest ways to make it possible.

Thursday, October 157:45 AM Registration & Continental Breakfast

SUPERIOR ROOM

8:30 AM ATSC 3.0 In The Real WorldSUPERIOR ROOMMichael Guthrie, Harmonic

ATSC 3.0 offers a new set of compelling features thatbring TV broadcasting into the 21st century with anincrease in bitrate and/or with the robustness formobile and portable reception. HEVC encoding willsupport UHD, HDR, and/or higher program counts.Transition models from ATSC 1.0 will also be discussed.

9:15 AM ATSC 3.0 and Future AntennaTechnologiesSUPERIOR ROOMJohn Schadler, Dielectric

As the ATSC 3.0 standard and SFNs are developed it isimportant to keep in mind how the technicalcomponents of broadcasting could change. Each


new system will require overlapping coverage areaswithin the original contour of a station. This paperwill address the criteria and design techniquesrequired to support ATSC 3.0 and SFNs as the nextgeneration of the broadcast industry.

10:00 AM Break

10:15 AM The Spectrum Repack, Is There aMove to VHF in Your Future?SUPERIOR ROOMWilliam Ammons, Micronetixx Communications

The spectrum repack may find many stations lookingat the possibility of moving to high band VHF, or evenlow band VHF. This presentation will discuss whatworked back in the analog days and what is neededto succeed in the digital era, including with ATSC 3.0.

11:00 AM Television SpectrumAuction and Repack UpdateSUPERIOR ROOMJay Adrick, GatesAir

This presentation will include a detailed review of thecurrent auction and repacking timeline and look atthe status of efforts to optimize the repackingprocess given the constrained resources andextremely short implementation time.

12:00 PM Lunch

1:00 PMStatus of ATSC 3.0SUPERIOR ROOMJerry Whitaker, ATSC Committee

The next-generation digital television systempromises to provide broadcasters with new featuresand services and consumers with robust mobile,immersive audio, UHDTV images, and personalizedinteractive services. This presentation will review thestatus of work within ATSC and provide somethoughts on implementation considerations forbroadcasters.

1:45 PMHigh Efficiency in ModernSolid State UHF/VHF TV Transmitters SUPERIOR ROOMWalt Gumbert, Rohde & Schwarz

Solid State transmitters have historically been ineffi-cient. This session will look at various methods ofimproving their efficiency with Doherty includingcase studies showing the energy savings realizedwith the technology.

2:30 PMDemystifying Video Over IPSUPERIOR ROOMEvertz

This session will compare SMPTE 2022-6, ASPEN, andTR-03 as well as highlight the benefits and challengesof each format. In addition we will investigate howeach format handles Ultra HD and the available toolsto help maintain and manage your facility with eachformat.

All BroadcastersRequired to CompleteFCC EAS DatabaseEntryBy Gary Timm, Wisconsin SECC ChairOn September 28, 2016, the Federal Emergency ManagementAgency (FEMA) will conduct a nationwide test of the EmergencyAlert System (EAS). All broadcasters are required by FCC rules toreport their results of this test to the Commission. To facilitate thereporting of these results, the FCC has now established the EAS TestReporting System (ETRS). It is a web portal similar to the one usedby stations in reporting their results of the 2011 Nationwide EASTest, but now with more detailed station information requested.This preliminary station information is to be filled in on ETRS FormOne, with Forms Two and Three to be used to report your resultsfollowing the actual test in September.

An FCC Public Notice released on June 27, 2016, requires that allstations complete the details requested on ETRS Form One on orbefore August 26, 2016, and updates or corrections to theinformation can be made until September 26, 2016.

The ETRS home page is: https://www.fcc.gov/general/eas-test-reporting-system

Stations must first click on the ETRS Registration link and completethat form. Then use the account credentials received via email toclick on the ETRS Log-in Page to access Form One.

Tips to know before beginning the process:-The FCC allows users that own multiple stations to stipulate a“coordinator” who can then “batch file” the information fornumerous stations at once. To use this filing method, contact theCommission at: [email protected]

Some of the details you will need are your station’s FCC RegistrationNumber (FRN) and FRN Password, Facility ID number, City ofLicense, Transmitter Lat/Long in NAD83 decimal form, your EASDesignation type (most stations are “PN”), your two EAS MonitoringAssignments and any other monitored sources you wish to list, themake, model and software version of your EAS unit, and contactinfo for the person filling out Form One.

Note that in the field where Form One asks for “Geographic Zone ofService”, it is looking for the name of the EAS Local Area that thecounty of your City of License is located in. See this map from ourState EAS Plan to find your EAS Local Area:http://www.sbe24.org/eas/AP-E0815.pdf. So a typical answerwould be, “Northwest Wisconsin EAS Local Area”, or whichever ofthe 9 areas your county is in.

For more of a step-by-step explanation, a good resource I havefound is on the BDR.net site at:http://www.thebdr.net/articles/fcc/eas/ETRS.pdf

For questions on completing Form One, contact [email protected]

For Wisconsin-related questions, contact Gary Timm:[email protected]


Awards for Excellence Gala Reception & Dinner MAY 7, 2016 •MADISON MARRIOTT WEST

One of my favoritearticles to write forthe WBA Newslettereach year is thisone, the wrap up ofthe Annual WBAAwards forExcellence Gala!Last year we such had awonderful evening,remembered in the article

titled (with full credit to the Four Seasons,)“Oh, What a Night!” Hard to believe that wetopped ourselves again, but it is true, so, (withall credit to Steely Dan) let’s call this one, “DoIt Again!”The room was more elegant than ever, thefood and service were better than ever, wewere technically better than ever and thepresenters were on their toes, “Lookin’ sharpand Soundin’ sassy!” We celebrated thecompetition between 1,688 entries (think ofthat!) And we ended it all, right on time, at 10PM!Our Social Media Correspondent rocked thehouse, with almost 1,000 tweets using the#wbagala hashtag, huge Facebookengagement and 1,550 unique Livestream views of the Station ofthe Year presentations! We’ve told you that the Awards Committee won’t let the Awardsever get stale, so we’re already working on next year’s program. Staytuned for this year’s Awards Program brochure. Meanwhile, thankyou ALL for your great support; The WBA Awards program is thebiggest in the nation because of you! Let’s “Do It Again!”

Over 400 broadcasters and guests attended the WBA’s Awards for Excellence Gala, Saturday evening, May 7, 2016, at the Madison Marriott West Hotel.

Lindsay WoodDavisBroadcastManagementStrategies


2015 News Operation ofthe Year Award Winners

Television

2015 News Operation ofthe Year Award Winners

News and Talk Radio

2015 Station of the YearAward Winners

Television


News and Talk Radio


Music Radio

Large Market Medium Market Small MarketWISN-TV, Milwaukee WISC-TV, Madison WKBT-TV, La Crosse

Large Market Medium Market Small MarketWTMJ-AM, Milwaukee WTAQ-AM, Green Bay WTCH-AM, Shawano

Television News and Talk Radio Music RadioWSAW-TV, Wausau WHBY-AM, Appleton WYMS-FM, Milwaukee

Large Market Medium Market Small MarketWISN-TV, Milwaukee WISC-TV, Madison WKBT-TV, La Crosse

Large Market Medium Market Small MarketWTMJ-AM, Milwaukee WCLO-AM, Janesville WTCH-AM, Shawano

Large Market Medium Market Small MarketWLMV-AM, Madison WAPL-FM, Appleton WCOW-FM, Sparta

2015 Social and DigitalMedia Operation of the

Year Award Winner


Social and Digital MediaAward Winners

All Markets

BEST WEBSITETelevision: WSAW-TV, WSAW-TV Website

Music: WIXX-FM, WIXX.comNews/Talk: WUWM-FM, WUWM.com

BEST USE OF SOCIAL MEDIATelevision: WLUK-TV, Fox 11 Social Media

Music: WYMS-FM, 88NINE Radio MilwaukeeSocial Media News/Talk:

WTMJ-AM, WTMJ Social Media Outlets

BEST ONLINE/AD PROMOTIONTelevision: WLUK-TV, Six-Figure Housing

Assistance Facebook Promo

BEST USER-GENERATED CONTENTTelevision: WITI-TV, View Beautiful, Rare Super

Moon Lunar Eclipse

BEST BREAKING NEWS COVERAGETelevision: WSAW-TV, Breaking News:

Local Man Kills His WifeMusic: WHBY-AM, @Cianciola LIVE from the

Neenah Standoff 12/5/15

BEST LIVE ON-SITE COVERAGEMusic: WNCY-FM, Y100’s Country USA All Access

BEST WEB STORYTelevision: WSAW-TV, High Speed Chase Through

Several Counties end in Rib MountainNews/Talk: WI Public Radio, WisContext’s “El Niño

In Wisconsin”

BEST PERSONALITYTelevision: WISC-TV, Michelle Li

Music: WYMS-FM, Tarik Moody, 88Nine Radio Milwaukee

News/Talk: WHBY-AM, Phil Cianciola, The Philcast 1150


MORNING NEWSCAST 1st Place: WITI-TV, Fox6 Wakeup News

November 9, 20152nd Place: WITI-TV, Fox6 Wakeup News

November 20, 20153rd Place: WISN-TV, Winter Storm

EVENING NEWSCAST1st Place: WISN-TV, Winter Storm Wallop

2nd Place: WISN-TV, Cold Case Break & Deadly Park Shooting

3rd Place: WTMJ-TV, Tornado

SPORTSCAST 1st Place: WISN-TV, Dan Needles

2nd Place: WISN-TV, Stephanie Sutton3rd Place: WTMJ-TV, WTMJ Sports

Compilation 1

WEATHERCAST 1st Place: WISN-TV, Sally Severson

2nd Place: WISN-TV, Mark Baden3rd Place: WITI-TV, Vince Condella

SPOT NEWS 1st Place: WISN-TV, Explosions & Fire on

Milwaukee’s south side2nd Place: WDJT-TV, Suspicious Device3rd Place: WDJT-TV, Attacks in Paris

NEWS WRITING1st Place: WITI-TV, Her Dying Wish

2nd Place: WISN-TV, Romanian Adoption3rd Place: WISN-TV, Lawmaker Looking to

Change Her Party

HARD NEWS/INVESTIGATIVE1st Place: WTMJ-TV, Coal Pile

2nd Place: WISN-TV, Sex Offender Shuffle3rd Place: WTMJ-TV, Points of Impact

SERIES OR DOCUMENTARY1st Place: WITI-TV, Speaking Up for

Special Needs2nd Place: WDJT-TV, Lily’s Hope 3rd Place: WITI-TV, Untold Stories:

Saluting Our Vietnam Veterans

FEATURE1st Place: WITI-TV, Trickett’s Story

2nd Place: WISN-TV, Nicole’s Journey3rd Place: WYTU-TV, Family Helps Homeless

Man During Holidays

LIVE ON-SCENE REPORTING 1st Place: WTMJ-TV, Jermont Terry

2nd Place: WDJT-TV, Michele McCormack 3rd Place: WTMJ-TV, Bridget Shanahan

BEST CONTINUING COVERAGE1st Place: WITI-TV, Risk on the Rails: Bridge on

the Brink

2nd Place: WTMJ-TV, Fugitive Chase & Capture3rd Place: WISN-TV, The Rise and Fall of Scott

Walker

BEST USE OF NEWS VIDEO1st Place: WISN-TV, Coast Guard Training

2nd Place: WISN-TV, Inside the Fire Line3rd Place: WDJT-TV, Whistling Straits Spotlight

SPORTS REPORTING1st Place: WDJT-TV, Sewer Diving for the

Packers 2nd Place: WITI-TV, Lean On Me3rd Place: WTMJ-TV, Concussion Concerns

BEST USE OF SPORTS VIDEO1st Place: WISN-TV, Slope Style Skier

2nd Place: WISN-TV, Swimming Sensation3rd Place: WDJT-TV, From Cancer to the Court

SIGNIFICANT COMMUNITY IMPACT 1st Place: WISN-TV, Class Act

2nd Place: WTMJ-TV, Community Baby Shower3rd Place: WITI-TV, Buddy Check 6

SPECIALTY PROGRAMMING 1st Place: WISN-TV, On Assignment

2nd Place: WISN-TV, Season to Celebrate3rd Place: WTMJ-TV, Making the Milwaukee

EDITORIAL/COMMENTARY 1st Place: WITI-TV, The Teditorial: Full-Court

Press 2nd Place: WISN-TV, Class Act3rd Place: WITI-TV, The Teditorial: Four One,

Four AllPROMOTIONAL ANNOUNCEMENT

1st Place: WISN-TV, Leading the WayCampaign

2nd Place: WTMJ-TV, TODAY’s TMJ4: YourOfficial Packers Station

3rd Place: WISN-TV, WISN History News ImageTOPICAL PROMOTION

1st Place: WTMJ-TV, Veterans Suffering inSilence

2nd Place: WDJT-TV, Anatomy of an Art Heist3rd Place: WTMJ-TV, Exclusive Interview with

Bart StarrPUBLIC SERVICE ANNOUNCEMENT

1st Place: WISN-TV, Class Act School SupplyDrive

2nd Place: WTMJ-TV, Green, Gold & Growing3rd Place: WTMJ-TV, The TODAY’S TMJ4

Community Baby ShowerBEST COMMERCIAL

1st Place: WDJT-TV, You Move Me2nd Place: WTMJ-TV, Skiin Anti-Aging Lounge3rd Place: WTMJ-TV, Radio 620 WTMJ: Home of

the Brewers

Television Award Winners Large Market Television


MORNING NEWSCAST1st Place: WBAY-TV, Action 2 News This Morning

March 25, 20152nd Place: WLUK-TV, Good Day Wisconsin All

Access Tailgate Party3rd Place: WMTV-TV, Take Your Brat to Work Day

EVENING NEWSCAST1st Place: WGBA-TV, Trestle Trail Shooting

2nd Place: WISC-TV, News 3 at 6: No Charges inthe Death of Tony Robinson

3rd Place: WLUK-TV, Fox 11 News at FiveNovember 26, 2015

SPORTSCAST1st Place: WKOW-TV, WKOW

2nd Place: WFRV-TV, Best Sports Team3rd Place: WLUK-TV, Drew Smith

WEATHERCAST1st Place: WGBA-TV, Cameron Moreland

2nd Place: WMTV-TV, Weather Authority 3rd Place: WFRV-TV, Luke Sampe, Chief Meteor-

ologist

SPOT NEWS 1st Place: WBAY-TV, State Trooper Killed

2nd Place: WISC-TV, News 3 at 6: No Charges forthe Death of Tony Robinson

3rd Place: WBAY-TV, Neenah Shooting andStandoff

NEWS WRITING1st Place: WFRV-TV, Barneveld Tornado Survivor

2nd Place: WISC-TV, Wisconsin’s Fast Girl: SuzyFavor Hamilton

3rd Place: WMTV-TV, Let’s Be Frank

HARD NEWS/INVESTIGATIVE1st Place: WBAY-TV, Missing People

2nd Place: WHA-TV, Syrian Asylum Seeker3rd Place: WLUK-TV, Shawano Housing Investi-

gation

SERIES OR DOCUMENTARY1st Place: WISC-TV, Marijuana: Beyond the Money

2nd Place: WMTV-TV, Making a Difference 3rd Place: WKOW-TV, Our Wisconsin – An Hour in

1970

FEATURE1st Place: WKOW-TV, Now I Lay Me Down to Sleep

2nd Place: WMTV-TV, Chris Farley3rd Place: WBAY-TV, Rex and the Ice Bowl

LIVE ON-SCENE REPORTING1st Place: WISC-TV, Leah Linscheid Compilation

2nd Place: WMTV-TV, John Stofflet Live3rd Place: WBAY-TV, Kristyn Allen

BEST CONTINUING COVERAGE1st Place: WISC-TV, Right to Work Moves

Through Wisconsin

2nd Place: WISC-TV, Continuing Coverage: TonyRobinson

3rd Place: WFRV-TV, Trestle Trail ShootingTelevision Award Winners - Continued

BEST USE OF NEWS VIDEO1st Place: WBAY-TV, Duck Banding

2nd Place: WISC-TV, No Excuses3rd Place: WKOW-TV, The Dangers of Campus

Crosswalks

SPORTS REPORTING 1st Place: WLUK-TV, Hortonville Linebacker Calls

it Quits after Suffering Concussion 2nd Place: WMTV-TV, Blake Geoffrion Classic3rd Place: WISC-TV, The Golden Rule

BEST USE OF SPORTS VIDEO1st Place: WISC-TV, Another Miracle on Ice

2nd Place: WHA-TV, Harness Racing3rd Place: WISC-TV, The Heart of a Lancer

SIGNIFICANT COMMUNITY IMPACT 1st Place: WBAY-TV, Brake 4 Buses

2nd Place: WHA-TV, Here and Now #1336: Policeand Race Relations

3rd Place: WISC-TV, WISC and Buddy Check 3

SPECIALTY PROGRAMMING 1st Place: WLUK-TV, The High Cost of Higher

Education2nd Place: WLUK-TV, Fox 11 Packers Family Night3rd Place: WISC-TV, Return for the Title: Live in

Indianapolis

EDITORIAL/COMMENTARY1st Place: WFRV-TV, Thanks for Your Service

2nd Place: WISC-TV, Punishing the Poor3rd Place: WISC-TV, State Embarrassment

PROMOTIONAL ANNOUNCEMENT1st Place: WISC-TV, Live at Four - Launch

2nd Place: WMTV-TV, NBC 15 News - Decisions3rd Place: WMTV-TV, NBC 15 News - Winter

Shorts

TOPICAL PROMOTION1st Place: WHA-TV, Wisconsin Winter

2nd Place: WLUK-TV, Fox 11 Investigates: VAWhistleblower

3rd Place: WMTV-TV, NBC 15 News - Guardrails

PUBLIC SERVICE ANNOUNCEMENT1st Place: WMTV-TV, NBC 15 Take Your Brat to

Work Day2nd Place: WMTV-TV, NBC 15 Back to School3rd Place: WKOW-TV, Toys for Tots

BEST COMMERCIAL1st Place: WLUK-TV, Lamers Dairy “Farm to Table”

2nd Place: WMSN-TV, Mooyah Thank You Spot3rd Place: WISC-TV, Wisconsin Weather Calendar

“Wisconsin Colors”

Television Award WinnersMedium Market Television

BEST SPOT NEWS First WKBT TV, La Crosse Explosion

Second WAOW TV, House Explosion Third WAOW TV, Deadly Crash

BEST MORNING NEWSCAST First WSAW TV, Sunrise 7 - November 11, 2014

Second WKBT TV, News 8 this Morning: December9, 2014

Third WAOW TV, Wake Up Wisconsin - February21, 2014

BEST EVENING NEWSCASTFirst WAOW TV, Newsline 9 at 10

Second WAOW TV, Live at 5 Newsline 9Third WKBT TV, News 8 at Five: The Compassion

Project

BEST NEWS WRITINGFirst WKBT TV, Cody’s Bucket List

Second WEAU TV, Dirty PursesThird WAOW TV, The Power of Love

BEST HARD NEWS/INVESTIGATIVEFirst WSAW TV, Prostitution Sting

Second WEAU TV, Payday Loans: Fast cash or bigtrouble?

Third WKBT TV, School Security and Voting

BEST SERIES OR DOCUMENTARYFirst WAOW TV, Outdoors with Lauren

Second WKBT TV, Freedom Honor Flight: Morethan Memorials

Third WKBT TV, Tears to Water

BEST FEATUREFirst WKBT TV, Audra’s Animals

Second WKBT TV, Backroad Express RidersThird WSAW TV, Turning to a Unique Hobby

BEST LIVE ON-SCENE REPORTING First WSAW TV, WSAW’s Amy Pflugshaupt

Second WKBT TV, Mark McPhersonThird WKBT TV, Brittany Schmidt

BEST CONTINUING COVERAGEFirst WKBT TV, Gman and Kelly

Second WEAU TV, The Van De Loo TrialThird WAOW TV, Trucking Buddy

BEST USE OF NEWS VIDEOFirst WKBT TV, Marking 50 with the Furlano

Five Second WKBT TV, Jesse’s Legacy

Third WAOW TV, Ice Caves

BEST SPORTS REPORTING First WKBT TV, Striking out Cancer

Second WSAW TV, The Game of Life: Isak BlumThird WSAW TV, The Mad Bomber: David

Pokrandt

BEST SPORTSCAST First WEAU TV, Sportscene 13 (2)

Second WKBT TV, News 8 Sports: Highlight ZoneThird WSAW TV, News Channel 7 Sports - Hilight

Zone

BEST USE OF SPORTS VIDEO First WEAU TV, On the Water with the Ski

SpritesSecond WAOW TV, Ice Diving

Third WKBT TV, Gear Up

BEST WEATHERCAST First WSAW TV, Weather with Meteorologist

Mark Holley Second WSAW TV, Weather with Meteorologist

Chad Franzen Third WKBT TV, Stormteam 8 Meteorologist

Michelle Poedel

BEST SIGNIFICANT COMMUNITY IMPACT First WKBT TV, The Compassion Project

Second WAOW TV, Crime StoppersThird WAOW TV, Jefferson Awards

BEST SPECIALTY PROGRAMMING First WKBT TV, Oktoberfest Maple Leaf Parade

Second WSAW TV, Pointer Men’s Basketball vs.Emory

Third WKBT TV, News 8 Sports: Highlight ZonePreview Show

BEST EDITORIAL/COMMENTARYFirst WEAU TV, Pumpkin Spice Taste Test

Second WAOW TV, Gray’s GridironThird WAOW TV, On Wisconsin!

BEST PROMOTIONAL ANNOUNCEMENTFirst WKBT TV, Weather Factoids

Second WKBT TV, Mobile RedesignThird WSAW TV, It’s Been a Long Winter Series

BEST PUBLIC SERVICE ANNOUNCEMENTFirst WKBT TV, Big Muddy Run

Second WKBT TV, The Pause ProjectThird WAOW TV, Race for the Cure

BEST COMMERCIALFirst WAOW TV, Mad Santa

Second WKBT TV, J Company Interior DesignThird WEAU TV, Bushel & A Peck

BEST TOPICAL PROMOTIONFirst WKBT TV, Tears to Water

Second WEAU TV, NEWS SWEEPS: Training DayThird WAOW TV, Laughter is the Best Medicine

ELECTION NIGHT COVERAGEFirst WKBT TV, WKBT News 8

Second WSAW TV, Election Coverage 2014Third WAOW TV, WAOW Election Night


Television Award WinnersSmall Market Television

MORNING NEWSCAST 1st Place: WKBT-TV, News 8 This Morning: 15th

Anniversary Show2nd Place: KBJR-TV, KBJR 6 News Today3rd Place: WAOW-TV, Badgers Lose NCAA

EVENING NEWSCAST1st Place: WAOW-TV, Newsline 9 at 10 January

16, 20152nd Place: WSAW-TV, News Channel 7 at Six June

4, 20153rd Place: WAOW-TV, Newsline 9 at 5 January 11,

2015

SPORTSCAST1st Place: WKBT-TV, News 8 Sports: Preps to

Packers2nd Place: WAOW-TV, Brandon Kinnard3rd Place: WEAU-TV, SportScene 13 – 1/30, 3/5,

10/31

WEATHERCAST1st Place: WSAW-TV, Chris Nelson’s Forecast

2nd Place: WKBT-TV, News 8 Meteorologist BillGraul

3rd Place: WJFW-TV, Wren Clair Weathercast

SPOT NEWS 1st Place: WEAU-TV, Mitchell Owens Search

2nd Place: WKBT-TV, French Island Fire3rd Place: WAOW-TV, Hostage Situation

NEWS WRITING1st Place: WKBT-TV, Wheel of Todd

2nd Place: KBJR-TV, Stoney’s Free Library3rd Place: WKBT-TV, Fighting for Kareena

HARD NEWS/INVESTIGATIVE1st Place: WSAW-TV, Mosinee Peeping Tom

2nd Place: WKBT-TV, Fighting for Victims Rights3rd Place: WEAU-TV, From Jane to Julia

SERIES OR DOCUMENTARY1st Place: WKBT-TV, La Crosse Honor Flight

2nd Place: WEAU-TV, Cross-Checked3rd Place: WKBT-TV, Paying the Price for Saving

Lives

FEATURE1st Place: WLAX-TV, Young Cancer Patient

Inspires Others 2nd Place: WEAU-TV, Power of Music3rd Place: WJFW-TV, Blasting Beaver Dams

LIVE ON-SCENE REPORTING1st Place: WAOW-TV, Rebecca Ribley

Compilation 2nd Place: WKBT-TV, Brittany Schmidt

Compilation3rd Place: WAOW-TV, Molly Koweek Compilation

BEST CONTINUING COVERAGE1st Place: WJFW-TV, Ashlee Martinson Double

Homicide Case2nd Place: WEAU-TV, Confluence Project3rd Place: WKBT-TV, Homeless in La Crosse

BEST USE OF NEWS VIDEO1st Place: WKBT-TV, News 8 Eyepiece: Axe Cutting

2nd Place: WEAU-TV, Apostle Islands Ice Caves3rd Place: WEAU-TV, Pumpkin Launching

Physics Lab

SPORTS REPORTING 1st Place: WEAU-TV, Jake Dowell

2nd Place: WEAU-TV, Higley Makes a Splash as anOld Abe

3rd Place: KBJR-TV, Aurora Archer Hunts for GoldMedal

BEST USE OF SPORTS VIDEO 1st Place: WEAU-TV, Curtis Excels at Next Level

2nd Place: WEAU-TV, Top 10 Football Plays3rd Place: WKBT-TV, The Sunny Side of Life

SIGNIFICANT COMMUNITY IMPACT 1st Place: WKBT-TV, Steppin’ Out in Pink

2nd Place: WSAW-TV, Share Your Holidays 20153rd Place: WAOW-TV, Jefferson Awards

SPECIALTY PROGRAMMING 1st Place: WSAW-TV, The World Championship

Snowmobile Derby2nd Place: WKBT-TV, High School Football

Preview Show3rd Place: WEAU-TV, Clearwater Winter Parade

EDITORIAL/COMMENTARY1st Place: WEAU-TV, National Cheese Curd Day

2nd Place: WEAU-TV, Cookie Taste Test3rd Place: WAOW-TV, Johnnie Gray 2

PROMOTIONAL ANNOUNCEMENT1st Place: WEAU-TV, SportScene 13 Football

Scrimmage2nd Place: WSAW-TV, Under Construction Series3rd Place: WSAW-TV, Hannah Anderson Image

SeriesBEST TOPICAL PROMOTION

1st Place: WAOW-TV, Hodag Promo2nd Place: WSAW-TV, In the Ring3rd Place: WEAU-TV, Hello Wisconsin Fall 2015

PUBLIC SERVICE ANNOUNCEMENT1st Place: WSAW-TV, Share Your Holidays Campaign

2nd Place: WLAX-TV, Coulee Region HumaneSociety PSA

3rd Place: WSAW-TV, SharrowsBEST COMMERCIAL

1st Place: WKBT-TV, Gunderson Health System:Power of One

2nd Place: WLAX-TV, Games by James3rd Place: WJFW-TV, Minocqua Popcorn Company


BEST MORNING RADIO SHOW1st Place: WSSP-AM, Chuck & Wickett

2nd Place: WISN-AM, The Jay Weber Show3rd Place: WTMJ-AM, Wisconsin’s Morning News

with Gene Mueller

BEST RADIO SHOW1st Place: WISN-AM, The Vicki McKenna Show

2nd Place: WTMJ-AM, Sports Central with GregMatzek

3rd Place: WUWM-FM, Lake Effect: February 12,2015

BEST NEWSCAST1st Place: WISN-AM, The WISN Morning Briefing

2nd Place: WTMJ-AM, WTMJ Newscast – July 14,2015

3rd Place: WTMJ-AM, WTMJ Newscast September21, 2015

BEST SPORTSCAST1st Place: WIBA-AM, Sportscast from Madison in

the Morning2nd Place: WTMJ-AM, WTMJ Sports – Doug Russell3rd Place: WTMJ-AM, WTMJ Sports – Greg Matzek

SPOT NEWS1st Place: WTMJ-AM, Paris Under Attack

2nd Place: WOZN-FM, Miracle in Motown3rd Place: WTMJ-AM, Walker Drops Out

NEWS WRITING1st Place: WTMJ-AM, Escaping Cancer on the

Football Field2nd Place: WI Public Radio, Wisconsin School

Districts Increasingly Turn to LocalReferendums for Funding

3rd Place: WI Public Radio, Frac Sand MiningLeads to a Tangle of Annexations

HARD NEWS/INVESTIGATIVE1st Place: WISN-AM, The Epidemic of Our Time

2nd Place: WI Public Radio, Tomah VA ScandalPrompts Wider Look at Retaliation inthe Veterans Health Administration

3rd Place: WTMJ-AM, Trouble at the Tomah VA

ORIGINAL FEATURE1st Place: WI Public Radio, Paddle to the Sea

2nd Place: WTMJ-AM, Packers Dorm Life3rd Place: WUWM-FM, Black Love Matters

BEST USE OF AUDIO IN RADIO NEWS1st Place: WISN-AM, A Night to Remember

2nd Place: WI Public Radio, Wisconsin’s Love Affairwith Brandy

3rd Place: WTMJ-AM, Flying with the Thunderbirds

LIVE ON-SCENE REPORTING1st Place: WTMJ-AM, Protests Disrupt Red Arrow

Park Christmas Tree Lighting2nd Place: WTMJ-AM, Severe Weather Rocks

Southeast Wisconsin

BEST CONTINUING COVERAGE1st Place: WTMJ-AM, Governor Walker’s Run for

the White House2nd Place: WI Public Radio, Walker Runs for

President3rd Place: WISN-AM, The Right to Work Debate

BEST INTERVIEW1st Place: WTMJ-AM, Billy Beane on Coming Out

in Professional Sports2nd Place: WISN-AM, Mark Belling with Chief Ed

Flynn3rd Place: WSSP-AM, Brewers Manager Craig

Counsell – Chuck & Wickett

BEST SPORTS PLAY-BY-PLAY1st Place: WSSP-AM, Milwaukee Admirals

2nd Place: WTMJ-AM, 2015 WIAA Division 1 StateFootball Championship

SIGNIFICANT COMMUNITY IMPACT1st Place: WTMJ-AM, Operation Parallel

2nd Place: WSSP-AM, Student Athlete of the WeekWendy’s Varsity Blitz

SPECIALTY PROGRAMMING1st Place: WXXM-FM, Bernie Sanders Presidential

Rally, Madison, WI July 7, 20152nd Place: WTMJ-AM, WTMJ Presents: A Christmas

Carol

EDITORIAL/COMMENTARY1st Place: WUWM-FM, Auslander

2nd Place: WUWM-FM, The Day Bacon Died3rd Place: WI Public Radio, The Ways We

Misunderstand Each Other

PROMOTIONAL ANNOUNCEMENT1st Place: WIBA-AM, WIBA-AM Sports

2nd Place: WOZN-FM, Alvarez Interview Part 13rd Place: WTMJ-AM, WTMJ Presents: A Christmas

Carol

BEST COMMERCIAL1st Place: WSSP-AM, The Malt Shoppe: “Tailgate”

2nd Place: WOZN-FM, Tundra Talk with TyMontgomery

3rd Place: WTMJ-AM, Two Happiest Days

BEST HUMOROUS COMMERCIAL1st Place: WSSP-AM, Philly’s Premium Beverages:

“Revolution of Flavor”2nd Place: WSSP-AM, Midway Hotels: “Smooth

and Easy”3rd Place: WTMJ-AM, So Leave A Message!

MOST ENTERTAINING CLIENT-RECORDEDCOMMERCIAL

1st Place: WTMJ-AM, Beer Town2nd Place: WSSP-AM, Nice Ash Cigar: “Whiskesha”3rd Place: WSSP-AM, The Malt Shoppe: “Poker

Night”

News and Talk Award WinnersLarge Market Radio

BEST SPOT NEWSFirst WCLO AM, Kids React

Second WCLO AM, School ProtestThird WIZM AM, It’s Raining Asphalt and Diesel

Fuel

BEST HARD NEWS/INVESTIGATIVEFirst WTAQ AM, Operation Vanguard

Second WRJN AM, Killer HeroinThird WTAQ AM, Officer Wicklund Investigation

BEST FEATUREFirst WTAQ AM, Reflections in the Wall

Second WIZM AM, Yesterday in La Crosse 8-8Third WCLO AM, Wedding Day Blues

BEST NEWSCASTFirst WTAQ AM, WTAQ’s Morning News - June 18

Second WTAQ AM, WTAQ’s Morning News - June 5Third WSAU FM, WSAU Wisconsin Morning News

BEST USE OF AUDIO IN RADIO NEWSFirst WTAQ AM, Opening Day

Second WCLO AM, 911 CallersThird WCLO AM, Memorial Day

BEST NEWS WRITINGFirst WTAQ AM, Toilet Day

Second WCLO AM, Fundraising FashionThird WCLO AM, High Flying Fund Drive

BEST LIVE ON-SCENE REPORTINGFirst WIZM AM, It’s Raining Asphalt and Diesel

FuelSecond WHBY AM, Kaukauna Fire

Third WOMT AM, ALS Walk for Bernette Seiler

BEST CONTINUING COVERAGEFirst WTAQ AM, Same Sex Marriage in Wisconsin

Second WTAQ AM, Green Bay’s Walmart DebateThird WFDL AM, Rape Joke

BEST RADIO MORNING RADIO SHOWFirst WCLO AM, Southern Wisconsin’s Morning

News February 6, 2014Second WSAU FM, WSAU Wisconsin Morning News

Third WHBY AM, WHBY Morning Show

BEST RADIO SHOWFirst WHLA FM, Women’s Criminal Justice System

Second WTAQ AM, The Jerry Bader ShowThird WCLO AM, Your Talk Show - May 6, 2014

BEST INTERVIEWFirst WHLA FM, Moore on Race Relations

Second WSCO AM, Justin Hull with Glenn “The BigDog” Robinson

Third WHBY AM, Dave Edwards with Colonel TimRaynor

BEST SPORTSCASTFirst WSCO AM, WSCO Morning Sports

Second WHBY AM, WHBY Morning Sports with JustinHull

Third WHBY AM, WHBY Noon Sports withMarques Pfaff

BEST SPORTS PLAY-BY-PLAY First WRIG AM, DC Everest High School Hockey

vs. AntigoSecond WSCO AM, State Semifinal Football -

Menasha vs. Homestead November 15Third WCLO AM, WCLO Sports - Janesville Parker

Baseball June 17, 2014

BEST SIGNIFICANT COMMUNITY IMPACTFirst WHBY AM, Heroin, Hell and Healing

Second WHBY AM, Candidate DebatesThird WTAQ AM, Families of Children with Cancer

BEST SPECIALTY PROGRAMMINGFirst WCLO AM, Race Relations Panel

Second WCLO AM, Ryan vs. Zerban DebateThird WTAQ AM, 6th District GOP

BEST EDITORIAL/COMMENTARYFirst WSAU FM, Conley Commentary - “Winter

Concert”Second WCLO AM, Al’s Sports Commentary - April

23, 2014Third WOSH AM, My Two Cents: Screw the Facts,

We Have a Narrative to Advance Here

BEST PROMOTIONAL ANNOUNCEMENTFirst WHBY AM, WHBY Heritage

Second WCLO AM, Giant Easter BasketsThird WSCO AM, Bud Light March to the

Championship

BEST PUBLIC SERVICE ANNOUNCEMENTFirst WHBY AM, Philcast “It’s a Wonderful Life”

LiveSecond WHBY AM, Honor Flight

Third WCLO AM, United Way - Blackhawk Region

BEST COMMERCIALFirst WHBY AM, Man Cave Headquarters

Second WCLO AM, Jackson Monument - Tell theStory

Third WRJN AM, Finn Christensen and Son -Neglected Foundation

BEST HUMOROUS COMMERCIALFirst WTAQ AM, Movie Night

Second WSAU FM, Ciminos Ruger ChristmasThird WCLO AM, Italian House - Godfather


First WCLO AM, Janesville Electric Motor Corp.Second WHBY AM, Suess Electronics

Third WTAQ AM, ReBath

ELECTION COVERAGEFirst WTAQ AM, Decision 2014 on WTAQ

Second WCLO AM, Election Night 2014Third WHBY AM, 2014 Election Night


News and Talk Award WinnersMedium Market Radio

BEST MORNING RADIO SHOW1st Place: WSAU-FM, Wisconsin Morning News

with Seth Mela2nd Place: WCLO-AM, Southern Wisconsin’s

Morning News – 12/29/153rd Place: WHBY-AM, WHBY Morning Show with

Dave, Carol and Alex

BEST RADIO SHOW1st Place: WLBL-FM, Route 51

2nd Place: WHBY-AM, “In the Huddle” with T.J.Lang & James Jones

3rd Place: WSCO-AM, High School Preview onThe Score

BEST NEWSCAST1st Place: WSAU-FM, WSAU Newscast with Larry

Lee2nd Place: WTAQ-AM, WTAQ’s Morning News at 7

12/7/153rd Place: WTAQ-AM, WTAQ’s Morning News at 6

AM 7/24/15

BEST SPORTSCAST1st Place: WSCO-AM, Sports on The Score

2nd Place: WCLO-AM, WCLO’s Sports with Al3rd Place: WHBY-AM, Philcast Sports with

Marques Pfaff

SPOT NEWS1st Place: WAYY-AM, Kidnap Suspect Found

Dead2nd Place: WTAQ-AM, Trooper Casper3rd Place: WRJN-AM, Casino Death Blow

NEWS WRITING1st Place: WCLO-AM, End of Tour

2nd Place: WFDL-AM, Give a Heart to Gilly3rd Place: WTAQ-AM, Kaukauna Deflatgate

BEST HARD NEWS/INVESTIGATIVE1st Place: WTAQ-AM, Eagle Nation Cycles

2nd Place: WTAQ-AM, Behind the Badge3rd Place: WFDL-AM, Officer down

ORIGINAL FEATURE1st Place: WFDL-AM, A Daisy a Day

2nd Place: WCLO-AM, High Heeled Heroes3rd Place: WTAQ-AM, Defending Your Life

BEST USE OF AUDIO IN RADIO NEWS1st Place: WTAQ-AM, Lambeau Tour

2nd Place: WTAQ-AM, Sail Away3rd Place: WAYY-AM, Sounds of the Fair

BEST LIVE ON-SCENE REPORTING1st Place: WFDL-AM, Officer Down

2nd Place: WHBY-AM, Trestle Trail Shooting3rd Place: WTAQ-AM, Smitty’s Fire

BEST CONTINUING COVERAGE1st Place: WTAQ-AM, Walker For President

2nd Place: WTAQ-AM, Mystery In Door County

3rd Place: WFDL-AM, Not In My Backyard

BEST INTERVIEW1st Place: WHBY-AM, Dave Edwards with Jesse

Heffernan2nd Place: WSAU-FM, Stevens Point Police Chief

Kevin Ruder on Why He’s Leaving3rd Place: WSAU-FM, Ralph Dixon on Jordan and

Recovering – Coping with the Loss ofMichael

BEST SPORTS PLAY-BY-PLAY 1st Place: WFDL-AM, Waupun Softball to State

2nd Place: WHBY-AM, High School Football:Kimberly vs Arrowhead – State Finals

3rd Place: WSCO-AM, Boys Basketball:Sheboygan North at Kimberly

SIGNIFICANT COMMUNITY IMPACT1st Place: WCLO-AM, 12 Hours of Bringing

2nd Place: WCLO-AM, Merrill Center Radiothon

SPECIALTY PROGRAMMING1st Place: WLIP-AM, Kenosha Mayoral Candidate

Interview2nd Place: KFIZ-AM, KFIZ Halloween Party3rd Place: WRJN-AM, Racine Mayor Best of 2015

EDITORIAL/COMMENTARY1st Place: WOSH-AM, Jonathan Kruse, My Two

Cents2nd Place: WHBY-AM, The Philcast – “Slow Down”3rd Place: WIZM-AM, Azicit 7/28/15

PROMOTIONAL ANNOUNCEMENT1st Place: WTAQ-AM, Behind the Badge

2nd Place: WHBY-AM, Our Community3rd Place: KFIZ-AM, KFIZ Sports

PUBLIC SERVICE ANNOUNCEMENT1st Place: WHBY-AM, Old Time Radio Theater

2nd Place: WCLO-AM, Rock River PhilharmonicFundraiser

3rd Place: WHBY-AM, United Way 211

BEST COMMERCIAL1st Place: WCLO-AM, Jackson Monument

2nd Place: WSAU-FM, Duane Cover It All –Presidential Fishing Boat

3rd Place: WCLO-AM, Centerway Auto

BEST HUMOROUS COMMERCIAL1st Place: WSCO-AM, Hollander’s Big Screen

2nd Place: WHBY-AM, Zarcom Scary Sept.3rd Place: WSCO-AM, Papa Murphy’s Celebrity

Jeopardy


1st Place: WCLO-AM, Jack & Dicks - Birds2nd Place: WCLO-AM, Jack & Dicks - Fertile3rd Place: WHBY-AM, Haviland Hearing Aid Jeff

Ver 1


BEST MORNING RADIO SHOW1st Place: WBEV-AM, Morning Show with Bill & John

2nd Place: WHYB-FM, Chuck and Jim Veterans DayShow

BEST RADIO SHOW1st Place: WHYB-FM, Hometown Pros “Z Boost

Performance”2nd Place: WBEV-AM, Idea Exchange3rd Place: WWIS-FM, Brian B’s Crazy Little Christmas

BEST NEWSCAST1st Place: WTCH-AM, Highway Worker Killed by

Distracted Driver2nd Place: WWIS-FM, WWIS News – August 8, 20153rd Place: WBEV-AM, John Muir – July 16, 2015

Noon Newscast

BEST SPORTSCAST1st Place: WHYB-FM, Friday Night Football Finals

2nd Place: WWIS-FM, Monday MorningQuarterback Interviews

SPOT NEWS1st Place: WHYB-FM, Gibraltar Fire

2nd Place: WRJO-FM, New Years Llama3rd Place: WBEV-AM, Columbus Widespread Wind

Damage

NEWS WRITING1st Place: WBEV-AM, Exchange Students Visit

Radio Station2nd Place: WTCH-AM, Black Friday – The Holiday3rd Place: WTCH-AM, Shawano County Turns 50

Shades of Grey

BEST HARD NEWS/INVESTIGATIVE1st Place: WWIS-FM, President Visits La Crosse

2nd Place: WRJO-FM, Kohler Corporation WorkersStrike

3rd Place: WRJO-FM, Land O’Lakes Tree Removal

ORIGINAL FEATURE1st Place: WTCH-AM, A Mother’s Love

2nd Place: WWIS-FM, Tomah Tractor Pull3rd Place: WTCH-AM, Bubble Man

BEST USE OF AUDIO IN RADIO NEWS1st Place: WBEV-AM, The Gospel According to

BDACT2nd Place: WRJO-FM, Wisconsin Badgers Beat

Kentucky3rd Place: WRJO-FM, Salvation Army Christmas Meal

BEST LIVE ON-SCENE REPORTING1st Place: WHYB-FM, Menominee Hires New

Assessor2nd Place: WHYB-FM, UW Marinette 50th

Anniversary3rd Place: WBEV-AM, Horicon Laundromat Fire

BEST CONTINUING COVERAGE1st Place: WTCH-AM, Menominee Tribe Fights for

Casino2nd Place: WRJO-FM, Right to Work3rd Place: WBEV-AM, Draining the Watermark

Contingency Fund

BEST INTERVIEW1st Place: WTCH-AM, One on One with Dylan

Summnicht2nd Place: WPDR-AM, Reid Magnum Interviews

Ahman Green3rd Place: WRJO-FM, UFFDA

BEST SPORTS PLAY-BY-PLAY 1st Place: WBEV-AM, Waterloo Volleyball Wins

Back-to-Back State Championships2nd Place: WHYB-FM, DeWitt at Menominee3rd Place: WFAW-AM, Whitewater High School

State Basketball Championship

SIGNIFICANT COMMUNITY IMPACT1st Place: WRJO-FM, 30 Hour Polar Bear Pledge-A-

Thon2nd Place: WWIS-FM, Unmet Needs Program3rd Place: WBEV-AM, Children’s Radiothon 2015

SPECIALTY PROGRAMMING1st Place: WBEV-AM, Broadcast for Veterans

2nd Place: WRJO-FM, Memorial Day VeteransCemetery

3rd Place: WTCH-AM, Old Fashioned ChristmasShow

EDITORIAL/COMMENTARY1st Place: WTCH-AM, Citizen Police Academy

2nd Place: WHYB-FM, Emergency Rescue SquadInc.

PROMOTIONAL ANNOUNCEMENT1st Place: WWIS-FM, McDonalds Giveaway

2nd Place: WTCH-AM, Father Mows Best – WinnerAnnounced!

3rd Place: WRJO-FM, WRJO Shopping Show

PUBLIC SERVICE ANNOUNCEMENT1st Place: WHYB-FM, Anti-Bullying

2nd Place: WTCH-AM, Shawano Hockey FoodBooth at the County Fair

3rd Place: WRJO-FM, 2015 WRJO Polar Bear Plunge

BEST COMMERCIAL1st Place: WTCH-AM, Luigi’s Pizza – Cell Talk

2nd Place: WRJO-FM, River Valley Phone Wash3rd Place: WFAW-AM, Fort Atkinson Lions Club

Smelt FryBEST HUMOROUS COMMERCIAL

1st Place: WFAW-AM, Butch’s Highlite Auto BodyDetailing vs Golf

2nd Place: WTCH-AM, Dearco’s 50 Shades of Gray3rd Place: WPVL-AM, Holiday Inn & Express

“Holiday In-Laws”


1st Place: WBEV-AM, Singing Eye Docs ChristmasCarol 2015

2nd Place: WTCH-AM, Rocky Ridge ShootersSupply Protect Yourself

3rd Place: WRJO-FM, Potrykus Dental Ethan - Funnest

News and Talk Award WinnersSmall Market Radio

BEST MORNING SHOW

First WXSS FM, Wes, Riggs & Alley - ElectionDay 2014

Second WMYX FM, Kidd & Elizabeth Show

Third WRIT FM, Murphy & Meg in the Morning

BEST RADIO SHOW

First WYMS FM, Afternoons with Kallao

Second WLDB FM, Julie Davidson Mid-Days

Third WLUM FM, Ian McCain Afternoons on FM102.1

BEST NEWSCAST

First WLMV AM, El Debate

Second WWQM FM, Three Things

Third WLWK FM, Mornings with Danny Clayton

BEST SPORTS COVERAGE

First WLWK FM, Green Bay Game Day

Second WLUM FM, Adler Talks with John Kuhn ofthe Green Bay Packers

Third WWQM FM, Packers Win Makes AshleyChilly

BEST SIGNIFICANT COMMUNITY IMPACT

First WRIT FM, The Murphy & Meg Make-A-Wish Radio-A-Thon

Second WYMS FM, Noche de Niños Toy Drive

Third WJJO FM, JJO 4 Vets

BEST USE OF AUDIO (NON-NEWS)

First WXSS FM, Eff the Snow

Second WWQM FM, Henry’s Song

Third WXSS FM, Sochi Report, Boris the LoveHammer

BEST PROMOTIONAL ANNOUNCEMENT

First WYMS FM, Return of the Fall MembershipDrive

Second WWQM FM, Q106 Right Brain Sweepers -series

Third WWQM FM, Q106 It’s Your Country - series

BEST PUBLIC SERVICE ANNOUNCEMENT

First WLMV AM, Attic Angel

Second WWQM FM, American Family HospitalRadiothon

Third WWQM FM, Q106 Hammer with a Heart

BEST COMMERCIAL

First WXSS FM, Chocolate Fest - Anyway YouSay It

Second WMYX FM, Epic Med Spa - Work To Do

Third WXSS FM, La Chiminea - Fun Raiser

BEST HUMOROUS COMMERCIAL

First WLMV AM, Mex Mufflers

Second WMYX FM, Fast Track - Auto Intervention

Third WMYX FM, Welkes House of Roses -VaVaVroom


First WLMV AM, La Concha Chulapas

Second WMYX FM, Bartolotta - Miss Beverly’s

BEST INTERVIEW

First WLUM FM, Adler Talks with Jake Johnsonof Fox’s New Girl & “Let’s Be Cops”

Second WYMS FM, In Studio: Jerry Harrison ofTalking Heads

Third WWQM FM, Tom on Xmas

BEST STATION EVENT PROMO

First WMIL FM, Luke Bryan at Summerfest

Second WKLH FM, Know Your Hole

Third WWQM FM, Q106 Small Town Blow Down

BEST STATION PROMO

First WKLH FM, Beatles 50th

Second WLWK FM, People Are Talking

Third WLMV AM, Thanksgiving

BEST CLIENT EVENT PROMO

First WLMV AM, Pan Y Pan Bakery Promo

Second WLUM FM, FM 102.1 Fright Fest Weekend

Third WWQM FM, Q106 Midwest Horse Fair

BEST ORIGINAL FEATURE

First WYMS FM, 88nine Community Story:Baseball League for Kids with Disabilities

Second WYMS FM, 88nine Community Story:Herman the Singing Corn Man

Third WLUM FM, The Daily Doom

BEST LIVE ON-SITE REMOTE

First WWQM FM, Jackson and Ashley’s Hole inthe Wall Tour

BEST SPECIALTY PROGRAMMING

First WWQM FM, AFCH Radiothon

Second WYMS FM, Tracking Marigolden withChristopher Porterfield of Field Report

Third WLDB FM, Christmas Café


Music Award Winners Large Market Radio

BEST MORNING SHOW1st Place: WKTI-FM, The Jake & Tanner Show

2nd Place: WLDB-FM, CV & Van McNeil in theMorning Trending Radio 933

3rd Place: WJJO-FM, Johnny & Greg MorningsLive at the Leinie Lodge

BEST RADIO SHOW1st Place: WYMS-FM, Rhythm Lab Radio with

Tarik Moody2nd Place: WYMS-FM, Afternoon Drive with Ken

Sumka3rd Place: WLDB-FM, Melissa Jordan 2015

BEST INTERVIEW1st Place: WLMV-AM, Jack Daniels

2nd Place: WJJO-FM, Johnny & Greg MorningsJohn Taffer Interview

3rd Place: WKTI-FM, KTI Country Tauscher Talk

ORIGINAL FEATURE1st Place: WYMS-FM, Downtown Library

Rooftop Lion2nd Place: WJQM-FM, One Off – Free Tampons3rd Place: WWQM-FM, 420 Conversation

BEST LIVE ON-SITE BROADCAST REMOTE1st Place: WWQM-FM, American Family

Children Hospital Radiothon2nd Place: WJQM-FM, Radiothon3rd Place: WJJO-FM, Hawke’s Radiothon for

Veterans

BEST USE OF AUDIO (NON-NEWS)1st Place: WWQM-FM, American Family

Children’s Hospital Wrap UpMontage

2nd Place: WLUM-FM, ‘Twas the Night BeforeXmas at FM 1021’s Big Snow Show X

3rd Place: WYMS-FM, Cowboy Kettle Corn

BEST SPORTS COVERAGE1st Place: WJJO-FM, Badger Breakdown

Badgers vs Rutgers2nd Place: WJJO-FM, Badger Breakdown

Badgers vs Purdue

BEST SIGNIFICANT COMMUNITY IMPACT1st Place: WLDB-FM, Trending Radio 933 –

ABCD Breast Cancer AwarenessMonth

2nd Place: WJJO-FM, Tatts for Tots 20153rd Place: WYMS-FM, Radio Milwaukee Cultural

Commons

BEST SPECIALTY PROGRAMMING1st Place: WLUM-FM, FM 102.1 Retro Brunch

2nd Place: WYMS-FM, Sound Travels withMarcus Doucette

3rd Place: WMGN-FM, Saturday at the 70’s July4th Concert

BEST PROMOTIONAL ANNOUNCEMENT1st Place: WYMS-FM, Mr. Baby on the Request

Line2nd Place: WMAD-FM, Blake Shelton Promo3rd Place: WKTI-FM, KTI Cash Challenge

BEST STATION PROMO1st Place: WLMV-AM, Luis and Lupita Show

2nd Place: WLUM-FM, FM 102.1 HasselhoffChristmas

3rd Place: WJQM-FM, Thirsty Thursdays -Daycare

BEST STATION EVENT PROMO 1st Place: WKLH-FM, Highway to Hell

2nd Place: WYMS-FM, 2015 Radio MilwaukeeMusic Awards

3rd Place: WLUM-FM, FM 102.1 Scooby DooTwenty-One Pilots Contest

BEST CLIENT EVENT PROMO1st Place: WHQG-FM, Non-Stop Touchdowns

2nd Place: WLMV-AM, Little Amerika3rd Place: WYMS-FM, Summerfest 2015

BEST PUBLIC SERVICE ANNOUNCEMENT1st Place: WLMV-AM, Victor Arellano Vote

2nd Place: WWQM-FM, Second Harvest – 2015Radiothon This Wednesday Patricia

3rd Place: WYMS-FM, Hispanic Professionals ofGreater Milwaukee Toy Drive

BEST COMMERCIAL1st Place: WLMV-AM, Apoyando Familias

2nd Place: WXSS-FM, Natty Oaks “The LegendBehind Natty”

3rd Place: WMIL-FM, Kraut Music FestBEST HUMOROUS COMMERCIAL

1st Place: WHQG-FM, Little Richard2nd Place: WLMV-AM, La Concha3rd Place: WWQM-FM, Total Body Laser

Skincare Tattoo Removal BillMOST ENTERTAINING CLIENT-RECORDED

COMMERCIAL 1st Place: WXSS-FM, Philly’s Premium

Beverages: “Meet Philly”2nd Place: WOLX-FM, McFarlane’s – “Just the

Facts”3rd Place: WLMV-AM, United Way


BEST MORNING SHOW1st Place: WJVL-FM, Mike Austin

2nd Place: WIFC-FM, Kallaway On The Rise on95.5 WIFC

3rd Place: WDEZ-FM, BS & Vanessa

BEST RADIO SHOW1st Place: WIFC-FM, Susan Kennedy Middays

on WIFC2nd Place: WJVL-FM, Ken Scott3rd Place: WJVL-FM, Rob West

BEST NEWSCAST1st Place: WAPL-FM, Z’s School of Hard Rocks:

Blue on Black2nd Place: WOZZ-FM, WOZZ Morning News

with Chris Conley3rd Place: WIFC-FM, Kallaway On The Rise with

Stacy Cole News

BEST INTERVIEW1st Place: WAPL-FM, Craig Gass on the Rick

and Len Show2nd Place: WKZG-FM, Antoinette Colton3rd Place: WBCV-FM, Trav in the Morning with

Kathy Kinney

ORIGINAL FEATURE1st Place: WIXX-FM, Take It Down a Notch

2nd Place: WJVL-FM, The Great Outdoors3rd Place: WKSZ-FM, Ask a Cop

BEST LIVE ON-SITE BROADCAST REMOTE1st Place: WZOR-FM, 4/20 at Elf’s Gifts

2nd Place: WJVL-FM, Rob West at Rock County4H Fair with Cassadee Pope

3rd Place: WIFC-FM, Stark GM in Merrill

BEST USE OF AUDIO (NON-NEWS)1st Place: WIXX-FM, Packers vs Seahawks

2nd Place: WOZZ-FM, Man Cave Donkeys3rd Place: WAPL-FM, Brett Favre Hoop-De-Doo

2015

BEST SPORTS COVERAGE 1st Place: WIFC-FM, Dave Kallaway Tries to

Interview Former Packer GilbertBrown

2nd Place: WZOR-FM, Razor Sports: AaronRodgers Birthday

3rd Place: WAPL-FM, Ode to Brett Favre

BEST SIGNIFICANT COMMUNITY IMPACT1st Place: WIXX-FM, WIXX Christmas Wish

2nd Place: WHTQ-FM, Teacher of the Monthwith Hot 967

3rd Place: WGTD-FM, A Seat by the Window

BEST SPECIALTY PROGRAMMING1st Place: WGTD-FM, The 11th Season of the

WGTD Radio Theater2nd Place: WIXX-FM, 1 on 1 with The Boys3rd Place: WJVL-FM, Ag Matters

BEST PROMOTIONAL ANNOUNCEMENT1st Place: WYTE-FM, Y1065’s Miller Lite 4 Me

2nd Place: WJVL-FM, Hunting Selfie – Ken Scott3rd Place: WAPL-FM, WAPL Gets Your Mom

Stoned

BEST STATION PROMO1st Place: WJVL-FM, Retro Sunday – Ken Scott

2nd Place: WKSZ-FM, Old School Jam Weekend3rd Place: WAPL-FM, My Generation

BEST STATION EVENT PROMO1st Place: WAPL-FM, New Year’s Eve Live

2nd Place: WDEZ-FM, All Night Swingers Party3rd Place: WAPL-FM, The Force at Four

BEST CLIENT EVENT PROMO1st Place: WAPL-FM, Valentine’s Day Sturgeon

Spearing2nd Place: WIXX-FM, Gamblers Wiener Dog

Race 20153rd Place: WZOR-FM, Zombie Paintball

“ZomBus”

BEST PUBLIC SERVICE ANNOUNCEMENT1st Place: WKSZ-FM, Light the Town Pink

2nd Place: WJVL-FM, United Way – Ken Scott3rd Place: WIXX-FM, March of Dimes – I’m a

MOD Baby

BEST COMMERCIAL1st Place: WZOR-FM, Green Bay Bullfrogs

Season Opener2nd Place: WIZM-FM, Days Inn of La Crosse

Adam and Amber3rd Place: WIFC-FM, The Bar - Summer

BEST HUMOROUS COMMERCIAL1st Place: WFDL-FM, Rob’s Favorite Things

2nd Place: WIXX-FM, Door Penisula “Hallowine”3rd Place: WBCV-FM, Water Works Car Wash


1st Place: WFON-FM, Salvation Army SUNDAY!SUNDAY! SUNDAY!

2nd Place: WIAL-FM, Gordy’s County Market“Frozen”

3rd Place: WIXX-FM, Appleton Auto – That’sCrap

Music Award WinnersMedium Market Radio

BEST MORNING SHOWFirst WCOW FM, Ben and Arnie COW 97

Second WLKG FM, Michaels in the MorningThird WCOW FM, Ben and Arnie

BEST RADIO SHOWFirst WKFX FM, Ryan Quinn - Middays on the

FoxSecond WLKG FM, The Melissa Jordan Show

Third WCOW FM, Mike in the Midday on COW97

BEST NEWSCASTFirst WLST FM, WLST News Block December 18,

2014 Second WJMC FM, News December 3, 2014

Third WJMC FM, News October 2, 2014

BEST SPORTS COVERAGEFirst WLKG FM, Sports Jam

Second WCQM FM, State Cross Country Meet onthe Radio!

Third WJMC FM, Rice Lake Basketball SectionalFinals

BEST SIGNIFICANT COMMUNITY IMPACTFirst WLKG FM, Feeding Walworth County

Second WRJC FM, Fight Cancer - Relay for Life -Million Penny Challenge

Third WLKG FM, Kids Day Out

BEST USE OF AUDIO (NON-NEWS)First WCOW FM, The Ben and Arnie Show Open

Second WLKG FM, Take Us With YouThird WPVL FM, Xtreme 107.1 Ultimate Xmas

Stocking - Brent Johnson

BEST PROMOTIONAL ANNOUNCEMENTFirst WCOW FM, COW97 Sends You to Garth

BrooksSecond WLKG FM, Fall Summer Fight

Third WCOW FM, Ben and Arnie “The Best Of”

BEST PUBLIC SERVICE ANNOUNCEMENTFirst WXYM FM, Boys and Girls Club - Sophie

Loves EverythingSecond WLKG FM, Venetian Fest

Third WCOW FM, “GAME ON” Ben Butler

BEST COMMERCIALFirst WCOW FM, Dixie Chopper - Dirty Harry

Second WLKG FM, Dog Harbor - Shake It OffThird WGLR FM, Boom Boom - Rob Spangler

BEST HUMOROUS COMMERCIALFirst WCQM FM, Momma Didn’t Give You

Brains!Second WLKG FM, Bill’s Tree Service - Out on a

LimbThird WLKG FM, Peck & Weis - Make You Wait


First WCQM FM, The Hottest Bakery in Town!Second WCQM FM, Fairy Tale Bakery

Third WBSZ FM, Ashland Chamber WitchesNight Out 2014

BEST INTERVIEWFirst WCOW FM, Jon Pardi Country Fest 2014

Second WGLR FM, Irlene Mandrell Finds Her Voice- Ryan McCall

Third WXRO FM, Jimmie Van Zant

BEST STATION EVENT PROMO First WCQM FM, Dream Room Giveaway

Second WCOW FM, COW97’s CMA Party 2014Third WJMC FM, Country Fest VIP

BEST STATION PROMOFirst WJMC FM, Got Garth Giveaway

Second WLKG FM, From This to ThisThird WLST FM, Cat Country Home Grown

BEST CLIENT EVENT PROMOFirst WKFX FM, Grills Gone Wild

Second WLKG FM, SPANK! BUSThird WJMC FM, WJMC Little Black Box

BEST ORIGINAL FEATUREFirst WLKG FM, What’s Up Walworth County?

Second WCOW FM, Country Music News with Benand Arnie

Third WCOW FM, Country Music News Updatewith Ben and Arnie

BEST LIVE ON-SITE REMOTEFirst WJMC FM, Lumberjack World

Championships - Hot SawSecond WLKG FM, Walworth County Fair

Third WJMC FM, Link Ford Lincoln and RV withGeorge the Geek and the Mini-Geek

BEST SPECIALTY PROGRAMMINGFirst WGLR FM, WGLR Interview with Santa -

Herb CodySecond WCOW FM, La Crosse Center Reveal

Third WJMQ FM, The Frog’s Top 40 of 2014


BEST MORNING SHOW1st Place: WLKG-FM, Lifematters with Dave &

Nancy2nd Place: WCOW-FM, Ben and Arnie COW97

Mornings3rd Place: WLKG-FM, Josh & Courtney in the

Morning

BEST RADIO SHOW1st Place: WJMQ-FM, Frog Country Afternoon

Show with J.D. Daniels2nd Place: WCOW-FM, Mike in the Mid-Day3rd Place: WCOW-FM, Mike Burns-Gilbert on

COW97

BEST NEWSCAST1st Place: WBKV-AM, Meadowbrook Farm Fire

2nd Place: WJMC-FM, December 3, 20153rd Place: WJMC-FM, November 25, 2015

BEST INTERVIEW1st Place: WXYM-FM, 3 Doors Down at Fort

McCoy2nd Place: WLKG-FM, F1 Hits Lake Geneva3rd Place: WJMC-FM, Dustin Lynch with Jenny

Polzin

ORIGINAL FEATURE1st Place: WCOW-FM, Country Music News Ben

and Arnie2nd Place: WLKG-FM, What’s Up Walworth

County?3rd Place: WJMC-FM, Meth in Barron County

BEST LIVE ON-SITE BROADCAST REMOTE1st Place: WCOW-FM, COW97 Live at Country

Fest 20152nd Place: WLKG-FM, Daniels’ Sentry3rd Place: WLKG-FM, Stinebrink’s Piggly Wiggly

Fall Fest

BEST USE OF AUDIO (NON-NEWS)1st Place: WLKG-FM, Hollywood Life

2nd Place: WCOW-FM, Arnie Andrews withBrian’s Story

3rd Place: WDUX-FM, FF@4 Top Pop CultureMoments of 1980

BEST SPORTS COVERAGE1st Place: WJMQ-FM, Homerun from Heaven

2nd Place: WXRO-FM, Fifth Quarter3rd Place: WDUX-FM, Amherst vs Spencer

Division 5 State Championship

BEST SIGNIFICANT COMMUNITY IMPACT1st Place: WCOW-FM, What’s Up in COW

Country2nd Place: WQDC-FM, Boys and Girls Club/Door

County Cares for Kids3rd Place: WBSZ-FM, Relay for Life

BEST SPECIALTY PROGRAMMING1st Place: WJMQ-FM, The Frog’s Top 40 of 2015

Countdown2nd Place: WCOW-FM, The Country Fest Reveal3rd Place: WDUX-FM, Breakfast Show 8/27/15

“Library Ladies”

BEST PROMOTIONAL ANNOUNCEMENT1st Place: WLKG-FM, Sunday Morning Line-Up

2nd Place: WLKG-FM, Right to Work3rd Place: WCOW-FM, Best of Ben and Arnie

BEST STATION PROMO1st Place: WCQM-FM, 17 Years of DJ Rick

2nd Place: WLKG-FM, LAKE 961 MVPS3rd Place: WJMQ-FM, Everyone Loves Country

BEST STATION EVENT PROMO1st Place: WDUX-FM, Ready for Winter Promo

2nd Place: WCOW-FM, St. Jude 20153rd Place: WJMQ-FM, Father Mows Best –

Winner Announced on the Frog!

BEST CLIENT EVENT PROMO1st Place: WKFX-FM, Rockfest 2015

2nd Place: WCOW-FM, Enduro3rd Place: WLKG-FM, Route 20 Outhouse’s

Krautfest

BEST PUBLIC SERVICE ANNOUNCEMENT1st Place: WCOW-FM, Riverfront’s Game On

2nd Place: WCOW-FM, Riverfront3rd Place: WLKG-FM, GLWA Super Bowl Raffle

BEST COMMERCIAL1st Place: WGLR-FM, Boom Boom Fireworks –

Best Of2nd Place: WNFM-FM, Prem Meats

“Touchdown”3rd Place: WRJC-FM, Zumba with Julie

BEST HUMOROUS COMMERCIAL 1st Place: WGLR-FM, Crapp Excavating “You

Don’t Know Crapp”2nd Place: WDUX-FM, 3D Auto Experts3rd Place: WCOW-FM, Wehers Truck and Auto A

What?


1st Place: WXYM-FM, Partnership Bank -Halloween

2nd Place: WSLD-FM, Spring Creek GolfBenefits

3rd Place: WQDC-FM, Northern Sky TheaterWhen Butter Churns to Gold

Music Award Winners Small Market Radio

Masters of CeremoniesMichelle Vetterkind, WBA, President and CEO Tom Allen, Quincy Broadcast Group, WBA Chair

Radio Music PresentersErin Marks, Traffic Manager, WLKG FMDave Michaels PD/MD, WLKG FMCorey Carter, Brand Manager, WIXX FMJayson Slade, Evening Personality, WIXX FMFletcher Keyes, Program Director, WWQM FMSuper Dave Ogden, Promotions Director,

WWQM FM

Radio News and TalkPresentersCraig Warmbold, News Director, WBEV AMCale Zomer, Assistant Program Director,

WBEV AM

Tim Beggs, Morning Show Host , WCLO AMTim Bremel, Operations Manager , Host of “Your

Talk Show,” WCLO AMErik Bilstad, Executive Producer, News, WTMJ AMJane Matenaer, Co-Anchor, Wisconsin's Morning

News Anchor/Reporter, WTMJ AM

Television PresentersBill Graul, Meteorologist, WKBT TVLisa Klein, Anchor/Reporter, WKBT TVCharlotte Deleste, Morning Anchor, WISC TVAdam Schrager, Morning Anchor, WISC TVMelinda Davenport, WISN 12 News This Morning

Anchor/Reporter, WISN TVBen Wagner, WISN 12 News This Morning

Anchor/Reporter, WISN TV

Assistants to the PresentersKen Beno, WBA Education ChairLiz Boyd, WBA NCSA/PEP CoordinatorMandy Endicott, WBA Administrative Assistant

SPECIAL THANKS TO OURPARTNER:Wisconsin Army National Guard

Social Media Reporter

Andrea Behling, Madison Magazine

WBA Social Media ConsultantKyle Geissler, WISC TV

The Man with the Golden VoiceLindsay Wood Davis, Broadcast Management

Strategies

PhotosJason Mielke, WBA PhotographerNancy Douglass, WLKG FM, WBA TreasurerSteve Wexler, E.W. Scripps Company, Vice Chair

Television

WBA Awards CommitteeLindsay Wood Davis, Broadcast Management

Strategies (Chair)Ryan “Elwood” Bjorn, Woodward Radio GroupNancy Douglass, WLKG FMAndrew Felix, WEAU-TVKyle Geissler, WISC-TVDean MaytagKelly Radandt, Woodward Radio GroupScott Robert Shaw, Family Radio GroupThomas Swigert, WISN-TV

DécorLinda & Terry BaunStacey & Nick Overman

Event Essentials

Madison Marrott West*When it comes to a dedicated Staff, the

Marriott has the BEST!!! Our deepest appreciation to Keola Shimooka,

Event Sales ManagerOlivia, Hassan, Lamont, Mark and Ryan

SupportAmerican AwardsBetter BNCLeader PrintingSusan LewandowskiLorraine Ortner-Blake

Video Montage & TechnicalSupportJon Duxbury, Studio GearJohn McDonald, Studio GearTom Graybill, Floor Director, Tri MarqGreg Ideran, Tri-MarqChris Johnson, Director, Tri-Marq

ANDCongratulations to all 2015 WBA Awards For

Excellence Winners!

Thank You to the following for making the 2016 Awards Gala possible!


Oh, what a night

Early May, back in '2016

What a very special time forme and the team

As I remember, what a night!!

Some thingsnever changeWhen I retired from broadcastingtwo years ago and taught a class onTV and news production, I toldthem that I would be good for twoyears since I wasn’t sure that I

would recognize the business after that timeperiod.Well, its been two years, and….

Broadcasting is alive and well, as one news head stated “I believe theconcerns about our future are over-reported and overstated”. Whilethere are many challenges, local broadcasters content is still the bestavailable.

Local broadcasters biggest asset is content. The many techno-logical and job changes amplify local broadcasters ability to createcompelling stories on all platforms, and as a result, they are creatingnew job classifications.

MMJs

I just had a student get a job as an “MMJ/Anchor.” A multi mediajournalist, anchoring and reporting on air, web, and social media. An“MMJ” has the skills to create compelling content for all the placesthat viewers and listeners get their news.

Preditors

Another job: “Preditors”—producer-editors, a journalist/producerthat writes, produces and edits for all platforms. Not a new conceptto many, but now it has a name.

Smartphones and cellular bonded transmission equipment allow livefrom places you could never get to with a live truck. This provides theability to add depth and context to a story using all of a station’s“footprint,” air, web and social. Your local station is the place for newsno matter your choice of how you choose to receive it.

So how have things changed in the two years? Some job classifica-tions have changed and the technology gets easier and morepowerful. Most importantly, I recognize that the new generation ofWisconsin students are terrific storytellers (see the Chair column),and Wisconsin Broadcasters remain the best place for your localnews. Not much has changed at all.

E D U C AT O R S ’ C O L U M N

Dean Maytag Retired WisconsinBroadcaster

W i s c o n s i n B r o a d c a s t e r | M a y / J u n e 2 0 1 5 21

WSUM’s very own Reid Magnum placed 4th in theSportscasters Talent Agency of America’s (STAA)Jim Nantz Award. This competition recognizes the most outstanding collegiate radio andTV sports broadcasters, encouraging sportscasters to strive to achievetheir best. Each spring since 2009, the nation’s most outstandingcollegiate sportscaster is presented the Jim Nantz Award, named inhonor of the award winning CBS sports broadcaster.

Reid is a recent graduate of UW-Madison with a double major inbusiness. He was the Sports Director at WSUM for 4 years, starting hisfreshman year all the way through the end of senior year. His position asthe Sports Director included play-by-play calls of men’s and women’sbasketball, hockey, and soccer, as well as football, softball, and volleyball.He has also called Wisconsin Women’s hockey for iHeartmedia for thelast three seasons.

In his time here, Reid has been a host for three years of “The StudentSection,” WSUM’s signature sports talk show, and has trained dozens ofsports DJs to become their own sportscasters. Recently, Reid trainedAlec Garcia to take over as the station’s next Sports Director. With theopportunity of becoming a sportscaster for UW-Madison student radio,Reid has called the Badgers’ runs to the final four, Rose Bowl, Big TenChampionship games, and so much more.

Reid was one of 16 students on the executive staff to run WSUM 91.7 FM,UW-Madison’s student run radio station. The station’s General Manager,Dave Black, founded the station and began broadcasting in 2002. WSUMis staffed almost entirely by volunteers, with 24/7 broadcasting and over150 DJs on the air each semester. Overseeing the executive staff and the

DJs are Dave andEvan Boyd, a seniorwho was elected bythe DJs to be theStation Manager for2016. WSUM hostsvarious music shows,talk shows, and newssegments, as well assports broadcasting,giving an opportunityto students to pursuebroadcasting whileserving the Madisoncommunity.

By finishing in 4th place, Reid was one of five sportscasters to be namedas an STAA All-American. This amazing accomplishment can be addedon to his outstanding career at WSUM. He is also a winner of multipleWisconsin Broadcaster Association awards of excellence for his work insports play-by-play and sporting news. He has also been nominated fornational awards at College Broadcasters Inc., and the IntercollegiateBroadcasting System for play-by-play in football, volleyball, hockey, andbasketball.

The 2016 National Sports Media Association (NSMA) awards weekendwill be June 18th thru the 20th in Salisbury, NC, where the Jim NantzTrophy will be presented. Reid will be one of 20 esteemed sportscasterswho will be recognized during the event. More information can befound at http://staatalent.com/all-america-program/.

Magnum Named STAA College SportsBroadcaster All-American

By Alison Parkins, UW-Platteville UniversityInformation and Communications

Dr. Rob Snyder, Professor of Media Studies, isthe recipient of the University of Wisconsin-Platteville’s 2016 Faculty Award for TeachingExcellence. This annual award recognizes atenured or tenure-track faculty member whohas made distinguished contributions to themission of UW-Platteville as an outstandingteacher.

Snyder holds a bachelor’s degree in Radio TVFilm from UW Oshkosh and a Ph.D. in MassCommunication from Ohio University. He cameto UW-Platteville in 2000 and primarily teachesin the areas of video production, writing, socialmedia and media law. He is also the facultyadvisor for TV-5–UW-Platteville’s videoproduction organization and the NationalBroadcasting Society at UW-Platteville.

Snyder is the architect of the social media minor at UW-Platteville.Launched in 2012, the social media program is the first in the UW

System and one of only several in the country.

Snyder’s students have won 38 productionawards in ten different categories in state,regional and national video competitions.

Snyder said that being recognized with theTeaching Excellence award gives him theopportunity to say thank you to the manypeople who helped him achieve his success.“There have been countless people who havesupported my efforts, starting with my parentsand now my family—my wife and kids,” saidSnyder. “Also important is the fact that I am aproduct of the public school system inWisconsin and the UW System. I couldn’t evenbegin to think of how many people, throughtheir support of public education, have helpedme; but it is a chance to step back and say‘thank you’ for all of that support which hasallowed me to do all it is that I do.”

Snyder will berecognized at the university’s faculty and staffconvocation ceremony on Thursday, September 1.

Snyder receives Faculty Award forTeaching Excellence

The broadcastingindustry has asuccessful andstoried tradition.Radio and televisionare one of thelongest running

entertainment and informationplatforms. They have spawned iconic air personalities andnewscasters. Every day, they capture the localmarket flavor better than any other medium.They rise up when there is local tragedy, andon a day-do-day basis, they are there when thelocal community need them. They are steepedin tradition.

But is that tradition getting in the way ofrevenue growth?That thought came to mind last week whentwo research studies came out that coldlyframe broadcasting’s revenue challenge. Thefirst was from BIA Kelsey. The respectedresearch group provided a revenue forecast formedia through 2020 and the results shouldn’tsurprise anyone: local advertising revenue isprojected to grow at a compound annualgrowth rate (CAGR) of 4.2%, driven by“exceptional increases in mobile and socialadvertising, continued strong politicaladvertising in even-numbered years, and anoverall growth in the U.S. economy.”

While that’s a nice story, a deeper look showsthat “traditional” advertising revenue (i.e.,radio, television, etc.) will have zero growth,while digital and online revenues will have aCAGR of 12.8%. As they say, do the math.

Yet bound by tradition, too many sales depart-ments continue to call on the same advertisers,using so-called tried and true sales approaches(think One Day Sales), and hiring the sametypes of people who understand traditionalbroadcasting, but aren’t knowledgeableenough to effectively market digital, eventmarketing, and other “non-traditional” revenueopportunities.

Maybe it’s a labeling problem—the concept ofdigital and event revenue is often categorizedas “non-traditional.” That may be true from atraditional media perspective, but based onthis BIA Kelsey data, dollars generated fromthese categories need to be taken much moreseriously than simply described as somethingthat sounds like a secondary source – like aPlan B or dessert.

So what’s the reason for this “digital speed

bump?” Why do too many local broadcasterscontinue to flail around in the digital space,despite objective data that suggest it mayindeed be the key to solving the industry’sstagnant revenue situation?

For more clarity, we turn to the well-respectedanalyst from Kleiner Perkins, Mary Meeker, whojust released her annual Internet TrendsReport. Her new deck is comprised of awhopping 213 slides. Over the years, heranalysis and forecast have become the goldstandard for helping industries of all shapes,sizes, and categories better understand what ishappening with disruption caused by newtechnology.

There are two key charts that jumped out atme in my quest to help broadcasters generatemuch-needed new revenue streams. Meeker’sconclusion (as it has been in recent years) isthat while consumers continue to engage with“legacy” media, all but one of these options isgenerating a higher share of revenue vs. itslevel of engagement: radio, while television isgenerating only a slightly higher share of adspend vs. time spent viewing.

And as amazing as it may seem, one legacymedia silo—newspapers—is generating fourtimes the ad spending vs. its time spent; whilemobile, which has the second highestengagement time, generates half as muchrevenue given how much consumers use theirsmartphones.

So what is all of this telling us?

First, the radio industry is being outsold byother legacy media, and given the comparativeratios, television isn’t doing much better. Everyday, radio salespeople are asked what ishappening with listening due to pureplaycompetitors like Spotify, satellite radio, andPandora. But despite this, broadcast radiolistening levels remain incredibly high. Concur-rently, how many people under the age of 50are reading a daily newspaper? Meeker’s datatells us the answer – not very many – yet thenewspaper industry is generating a lot morerevenue than radio in spite of dwindling

readership and a product that has simply notkept up with technology.

Second, Meeker finds that online and mobilerevenue are projected to explode in thecoming years, while radio revenue will be flat.So, despite the efforts of several broadcastersto diversify their offerings into online, events,and mobile, the industry hasn’t gone nearly farenough. If spot revenue is flat, while digitaldollars keep climbing, it’s fair to conclude theradio industry needs to do more. In fact, astrong case could be made to completelyrealign the sales structure of the business so it’snot nearly as dependent on traditional mediaadvertisers, and begins to aggressively presentitself as a multi-media solution in which radiois an important part to a wider array ofpotential clients.

So, while radio revenue is more challengedthan television’s, why do both industries keepgoing back to the same revenue reservoir it hasmilked for decades? Tradition. Broadcast mediadesperately needs to grow its revenue, anddigital is the obvious place to go. Manybroadcasters are investing heavily in digitalcontent assets, including streams, apps,podcasts, video, social media, and websites.But too many sales resources are still focusedon the traditional part of the revenue pie thatisn’t growing. Sales staffs are designed toaccommodate broadcast advertisers, providingtypical promotions (remotes, ticket giveaways)instead of offering strategic, proven, data-oriented digital solutions like the pureplaysare.

In many ways, traditional media is facing arevenue roadblock of its own making. Bythinking about “non-traditional” revenue as anadjunct business, the industry relegates newrevenue streams to second tier status. If spotrevenue is flat, then the components of NTRmake up 100% of the radio industry’s growthpotential.

That digital speed bump I talked about earlier?It’s right there in front of us. And it’s time tostep on the gas and get over it.

Paul Jacobs

Getting Over the Digital Speed Bump

FROM THE JACOBS MEDIA TEAM AS PART OF THE JACOBS MEDIA/WBA DIGITAL PARTNERSHIP

W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org22


“And So It Goes…”For the last several weeks I have beenmulling over what topic I mightdiscuss for this column. I considered atribute to a fellow educator who ischanging institutions because ofbudget cuts to the state universitysystem. I also thought of rating some of the best (and worst)movies about broadcasting.

Instead, recent tragic events spurred me to a different area. As I beganwriting this, cable and network news was covering the horrible eventthat took place the night of Saturday June 11 in Orlando, Florida. Alone gunman walked into a gay nightclub and shot and killed 49. Hewounded 53 others. The incident now holds the infamous title of beingthe largest mass shooting in American history.

Along with the befuddled and helplessastonishment of this vicious, senseless act, assomeone who has watched, read, worked in andstudied media for decades, I couldn’t help butanalyze how this terrible event was beingcovered. And because I have seen so many ofthese in my 60-plus years, I cannot help but makecomparisons and come to some cursory conclu-sions.

As I watched the coverage of the Orlandoshooting hit its stride, it occurred to me that there should be a consid-erable number of reactions to the event on Facebook (really the onlysocial media I use) as there had been for the shootings in Paris back inNovember. What spurred this writing was a posting by a good friendand communications scholar who is currently traveling with his familyand teaching in Europe. His response to Orlando included anguish thatanother horrid gun-related incident had occurred and that the mediaand the government will do their due diligence in covering andlamenting the tragedy and then life will go on. I replied that the mediahad, indeed, begun their “reality show” and that

“The news networks are in full gear with eye-witness testimony, on-scenereports, expert analysis, looping video of victims, repetitive references tothe fact that it is the largest mass murder in U.S. history punctuated by adsfor appliances, foot power and automobiles. Tomorrow or Tuesday expecta print outlet to publish pictures of all the victims. And so it goes...”

Then, while changing channels using my satellite provider’s onscreenguide, something else my friend wrote and a flashback hit me. Heended his post asking the questions “Is this the country I’m returningto? One that shrugs it shoulders at senseless violence and goes back towatching TV?” It was the onscreen channel guide and the flashbackthat gave me the unfortunate answer to his questions: Yes.

The channel guide/flashback took me back to television news coverageof the 1992 Los Angeles riots that erupted in April after a jury verdictthat acquitted four police officers of assault in the beating of RodneyKing during a traffic stop in March of 1991. As I watched CNN’scoverage of the riots including the “live” near fatal beating of truckdriver Reginald Denny, I was dumbstruck by the juxtaposition of thechannels and their images that were being provided by my television.On one channel, a true, life and death situation was unfolding before

my eyes. On another, Lucy was arguing with Ricky about why sheshould perform at his club. On the former, a man was being indefinitelytraumatized by a brick being thrown full force at and hitting his head.On the latter, a character was pitching a fit of contrived hysterics for thepurpose of generating audience laughter.

As I looked at my channel guide on that Sunday morning several weeksago, I experienced the same astonishing sensation. Here next to theCNN, MSNBC and FOX news channels who were covering the aftermathof America’s deadliest mass shooting ever were available selections forthe Science Channel’s How It’s Made, TLC’s Say Yes to the Dress and A&E’sStorage Wars.

From this juxtaposition I have formed a couple of conclusions. First, theunintended machinations of television technology have suggestedand, to some extent, affirmed the equivalency of the differenttelevision scenarios provided by the medium. In two, we experiencethe heightened tension and melodramatic anguish of bridal garmentchoices and the mystery and potential jubilation or disappointmentgenerated by undiscovered objects in abandoned storage facilities. Inthe third, we hear news people and their analysts try to make sense of

a real life mass murder while being repeatedlybarraged by the images of wounded victims beingintrepidly attended and transported to emergencycare by friends and strangers alike.

Intuitively, we reflect that these settings areincomparable. True life and death situations eclipsecontrived emotional circumstances and outbursts.But the channel guide suggests somethingdifferent. Because we have equal access to both,they have equal prominence and consequently areof equal importance.

And access is at the heart of my second conclusion. Not only thejuxtaposition of the channels in the onscreen guide but the advent ofmass and social media generally have given consumers an easy escapefrom the disturbing but significant conditions and issues of our time.The voluminous media choices we have as a culture make it simple tofind distraction from events that impact our society by changing thechannels on our televisions, listening to music on our phones orwatching movies on our tablets. The possibility that, in the currentAmerican media saturated culture, anyone could go 24-hoursWITHOUT hearing about a major news event seems remote. Yet theparadox is that it’s that very media saturation that makes distractionalmost probable.

But then, what happens when a population is distracted? Peoplebecome consumers, not citizens. They hear the hype about the issuesinstead of the facts. They too often vote against their own interests ordon’t vote at all. They don’t monitor their elected representatives andkeep them accountable for how public money is spent. They don’tbecome outraged and demand and get change when patrons are shotdown in an Orlando nightclub and movie watchers are murdered in aColorado theatre and children are massacred in a Sandy Hook school.

Is there a solution? My heart has hope but my head says “no.” We haveaccess to news 24-hours a day via conventional and social media. Yetmany 24-hour news days have cycled through since the Orlandoshootings. The Democrats did a “sit-in” in the House but the UK left theEU, the Warriors and the Cavs went seven games and Game of Throneshad its season finale. After years of outrageous primary campaigningthe Republicans and Democrats will officially choose their presidentialcandidates in the next month. But the “drama” Summer Olympics arejust around the corner. Lloyd Dobyns and Linda Ellerbee got it right.“And so it goes….”

E D U C AT O R S ’ C O L U M N

Jack A. Kapfer Assoc. Professor

Dept. of Communi-cation and Journalism

University ofWisconsin–Eau Claire

Is there a solution?My heart has

hope but my headsays “no.”

In life, and specifically in thebroadcasting field, it is extremelyimportant to be involved in thecommunity. In our personal lives, our community can be made upof many things: the city we live in, our family, our job,our church, our hobbies. This carries over to the

broadcasting field as well! I have written in the past about theimportance of taking an active role within our own WBA community, byattending conferences and networking, and for myself that includestaking part in the Young Professionals Committee within the WBA. TodayI want to share about why it is important to also be active in our othercommunities, and how that actually impacts our role within thebroadcasting community.

At Seehafer Broadcasting, we make it a priority to maintain an activepresence within our community, whether that means sponsoring a localevent or showing up and making our presence known at communityparades, shows, summer concerts, and festivals, and that is not anexhaustive list. Taking the time to make these personal connections,meeting our community members where they are at and enjoying thethings that they love with them, sends the message that we as acompany are invested in this community. This investment builds trust inour clients as well as our listeners; they know that not only do we makeour business a priority, but we actually care about the people that we dobusiness with and whom our business is serving.

On a personal level, I myself hold to these standards of involvement aswell. My wife and I mentor junior high and high school students fromour church, and I am also a Big Brother with the Big Brothers/Big Sistersorganization. I keep up with my clients’ interests outside of work, andwhen I am able to, I show up to the events and activities that they arepassionate about. I have passions outside of the broadcasting realm, andI stay actively involved with them as well. For example, this summer, Ihave been able to resurrect "Lakeshore’s Rising Stars - Wisconsin’sPremier Vocal Competition", for a third summer season. Lakeshore’sRising Stars is a statewide, summer-long competition with a grand prizeof $10,000.00; the top 10 contestants are able to come from all aroundWisconsin to participate, and at the end of the season a portion of theshow's proceeds go to local charities. Lakeshore’s Rising Stars is apassion project for me, and it offers all of the elements of communityinvolvement, including bringing people from outside the area into ourcommunity on a regular basis for the entire summer, giving back locally,connecting face to face with people outside of the office, andsupporting local talents and businesses.

At the end of day, my community involvement only makes me a morewell-rounded person as well as businessman. The ways that I connectwhen I’m not working at all offer my clients the opportunity to see me asa whole person, to see the things that matter to me, and I believe areone of the biggest reasons for my success within the broadcasting fieldand my longstanding, trusting relationships with my clients. I’dencourage you to think about the ways that you connect with yourcommunity, both on a professional and personal level, and how thatimpacts your business as well.


Y O U N G P R O F E S S I O N A L S ’ C O L U M N

TerryStevensonSeehafer Broadcasting

Community


Your conscientiousreporting to us of yourdonation of airtime

is critical to the continued

effectiveness of our program.

Thank you.

Thank Youfor YOURStations’

participation in the WBA’s

Public EducationProgram/NCSA

Campaigns!

We couldn’tprovide you, our

valued members,with such a wide

array of WBAmember services

without yoursupport of the

program.

The couple that created LaMovida (WLMV-AM 1480) inMadison in 2002 and theirstation, which is also anaspiring network, was namedthe large market station of theyear by the WisconsinBroadcasters Association. Lupitais an account executive and Luis isthe programmingdirector, but whenyou hear themtalk about theirjobs, you realizethat their workgoes beyond anytraditional radiotitles. They aredeeply involved insouthernWisconsin's Latinocommunity.

Luis started his radio career inTexas, and when he arrived inWisconsin in 1999 he was immedi-ately looking for ways to getinvolved. He got a start with aPortage radio station which gavehim three hours of air time on

Sunday afternoons for Latinoprogramming, which they werealready calling La Movida. Afterabout a year, the radio stationchanged formats, so they found anew home on the air at a stationin Beaver Dam. The couple builttheir own studio in Madison andproduced La Movida from there.

It didn’t take longbefore Tom Walkerat Mid-West FamilyBroadcasting tooknotice andreached out tothem, which led toLa Movida signingon to an AM signal24 hours a day inOctober 2002. It’sMadison’s first and

only Latino radio station.

Luis calls La Movida a bridgebetween the Latino communityand groups and businesses in thecommunity. “Information is power,and that’s how we empower thecommunity,” he said. He said

they’re trying tomake life easierfor the Latinocommunity.

The coupleattributes someof its success tothe popularity of

radio in the Latino community.Luis said that because so manyLatinos work in servicebusinesses, radio’s portabilitymakes it a natural fit in their dailyroutines. La Movida has a websiteand app. Luis said that becausethe app is portable, it is also a verypopular platform for the station.

La Movida airs a popular call-intalk show on weekday morningswith community leaders and avariety of guests, includingregular visits with Madison’smayor, police chief, school districtofficials and utility companyrepresentatives.

La Movida also hosts numerousevents throughout the year,including the Hispanic HeritageLuncheon in Madison where theypresent awards to leaders in theMadison area Latino community.Luis said La Movida was invited,like other stations, to host a day atthe Dane County Fair. La Movidawas quickly the most attendedday on the fair schedule. He saidthat this year La Movida expectsto sponsor two days at the fair.

When La Movida won Station ofthe Year in May, the station gotattention from national tradepublications. During theiracceptance speech at the awardsgala, the couple said that theynever dreamed they’d be honoredwith the award. “Dreams cometrue,” Lupita said.

The Montotos hope to expand LaMovita to other markets, likeMilwaukee and Green Bay, butthey’re not limiting themselves toWisconsin.

The couple says their listeners arevery loyal, which might beattributed to their dedication totheir audience. At its best, radio isall about the audience.

“My listeners are my life,” Luis said.“I live my community. It is who Iam.”

Community comes together around award-winning Latino radioRadio is far more than a business for Luis and Lupita Montoto. For them,it’s a way to bring together a community of people looking to connectwith their culture and get involved in their community in Wisconsin.

Luis started his radiocareer in Texas, andwhen he arrived inWisconsin in 1999 hewas immediatelylooking for ways toget involved.

2016 Election & LUC DatesPartisan Primary August 9, 2016 LUC Period Begins June 25, 2016

General Election November 8, 2016 LUC Period Begins September 9, 2016

Conference CommitteeRick McCoy (Chair), Mid-West Family

BroadcastingKeith Bratel, iHeartMediaTim Etes, iHeartMediaKyle Geissler, WISC-TVDon Grassman, Results BroadcastingBrad Heinkel, WAOW-TVJustin Hull, Woodward Radio GroupSteve Lavin, WBAY-TVJill SommersBarb Van De Hei, Radio Plus - Bay CitiesJan Wade, WISN-TV

Engineering/Clinic CommitteeLeonard Charles (Chair), Television Wisconsin,

Inc.Kent Aschenbrenner, E.W. Scripps CompanySteve Brown, Woodward Radio Group, Inc. Mark Burg, WLAX-DT / WEUX-DT Greg Dahl, Second Opinion Communications,

Inc.Clif Groth, New Radio GroupBill Hubbard, UW-Green BayKeith Kintner Gary Mach, GEMCOM Kevin Ruppert, WISC-TVTom Smith Matt Sperling, WKBT-TV

Hall of Fame CommitteeBob Dailey Bruce Grassman, Results BroadcastingR. Perry Kidder Tom Koser, Koser Radio GroupAl Lancaster, WSAW-TVDick Record, Family RadioDavid Sanks, Sanks

CommunicationsTerry Shockley, Shockley Group Inc.Scott Trentadue Duke Wright, Midwest

Communications

Media Technology InstituteTerry Baun, Founder

Young ProfessionalsCommittee JT Koser (Chair), Koser Radio GroupJessica Laszewski, WSAW-TVReid Magnum, Magnum BroadcastingHannah McClung, WISC-TV/Channel3000.comAmy Pflugshaupt, WMTV-TVGeoff Shields, WMTV-TVTerry Stevenson, Seehafer Broadcasting Corp.Heather Storm, Woodward Radio Group

Conference SpeakersTom Allen, WBA Chair, WKOW TVRon Giordan Mid-West Digital Marketing

Erica Hill, BMO Private BankJason Joanis, BMO Private BankJT Koser, Koser Radio GroupJessica Laszewski, WSAW-TVHannah McClung, WISC-TV/Channel3000.comKelly Radandt, Woodward Radio GroupDavid Rich, Rich IdeasBrandon Scholz, The Capitol GroupGeoff Shields, WMTV-TVTom Thibodeau, Viterbo UniversityRoger Utnehmer, DoorCountyDailyNews.comBarb Van De Hei, Bay CitiesMichelle Vetterkind, WBA & WBA Foundation

President and CEOKelly Wirges, ProMax

Engineering Day SpeakersNancy Douglass, WLKG FMMichelle DuBois, WI Clearinghouse for Missing

& Exploited Children & AdultsMike Epstein, E. W. Scripps CompanyDetective Donald Henning, Eau Claire County

Sheriff’s OfficeSteve Johnston, Wisconsin Public RadioDavid Kieper, UW-Green BaySteve Lavin, WBAY TVJennifer Price, WI DOJ-DCIPaul Rahmlow, Midwest Communications, Inc.Jeff Ver Voort, WISC-TVRich Wood, Resonant Results

Media Technology SpeakersTerry Baun, Educational Communications

BoardBill Hubbard, UW-Green BayJim Klas, Educational Communications BoardJeff Welton, NAUTELRich Wood, Resonant Results

ExhibitorsBroadcasters General Store, Ocala FLCanon USA, Melville NYCOMREX, Devens, MAHeartland Video System, Plymouth WIInternational Crane Foundation, Baraboo WILocal Media Association, Lake City MINAUTEL, Hackett's Cove, Nova Scotia, CanadaResonant Results, Cottage Grove WITightrope Media Systems, St. Paul MNWBA Young Professionals Weather Metrics, Overland Park KSWind River Financial, Madison WIWisconsin Expo (Set-up)Wisconsin National Guard, Madison WI Wisconsin Veterans Museum, Madison WI

Hall of Fame PresentationsPatti AllenJane BartellTucker BoydJon Duxbury, Studio GearJohn McDonald, Studio

La Crosse BusinessesCargill Room StaffCedar Creek Golf CourseBrent Hanifl, Explore La CrosseMike Ferris, La Crosse Convention CenterLa Crosse County Convention & Visitors BureauMonet FlowersRadisson Hotel StaffBenjamin Sanness, Radisson HotelTami Woods, Radisson HotelThree Rivers Lodge Restaurant Staff, Radisson

HotelThe Waterfront

PartnerWisconsin Army National Guard

PhotographerJason Mielke

Prize DonorsBay Cities Multi Media CenterDielectric, LLCHeartland Video SystemiHeartmedia – MadisonInternational Crane FoundationKeith KintnerLa Crosse Radio GroupLiz Boyd, WBAMagnum Media.comMilwaukee Radio AllianceMilwaukee Radio GroupRobinson CorporationWBAWDJT TVWHBY AMWKOW TVWMSN TVWTMJ AMYoung Professionals CommitteeWind River Financial

SponsorsAmerican Awards and PromotionsBroadcasters General StoreBMIBMOCOMREXE.W. Scripps CompanyJacobs MediaMidwest CommunicationsNAUTELP1 LearningQuincy MediaRegional Reps Corp.SmallTownPapers, Inc.

ToursCity BreweryWHLA FM/TV

VolunteersTommie BoydJoe Daguanno, Mid-West Family BroadcastingKyle Geissler, WISC TVPam KlasTom Koser, Koser Radio GroupDick Record, Family RadioJill Sommers

WBA and WBA FoundationBoard Michelle Vetterkind, President and CEO, WBA

and WBA FoundationTom Allen (Chair) Quincy Broadcast GroupLinda Baun, Vice PresidentChris Bernier, Radio PlusLynn Bieritz, Mid-West Family BroadcastingKeith Bratel, iHeartMediaJuli Buehler, WLUK-TVScott Chorski, WKBT-TV Nancy Douglass, WLKG-FMBruce Grassman, Results BroadcastingBrad Heinkel ,WAOW-TVBill HurwitzLaurin Jorstad R. Perry Kidder JT Koser, Koser Radio GroupTom Koser, Koser Radio GroupSteve Lavin, WBAY-TVDean Maytag Lupita Montoto,WLMV (La Movida)Gene Purcell, WI ECBKelly Radandt, Woodward Radio GroupDick Record, Family RadioDavid Sanks (Foundation Chair) Sanks

CommunicationsJill SommersChuck Steinmetz, WITI-TVScott TrentadueRoger Utnehmer, DoorCountyDailyNews.comDon Vesely, WMTV-TVJan Wade, WISN-TVTom Walker, Mid-West Family BroadcastingSteve Wexler, E.W. Scripps CompanyRichard Wood, Resonant

ResultsDuke Wright, Midwest CommunicationsMichael Wright, Midwest Communications

WBA & WBAF StaffMichelle Vetterkind,

President and CEO, WBA and WBAFoundation

Linda Baun, Vice PresidentLiz Boyd, NCSA/PEP

CoordinatorDavid Sanks, WBA Foundation Chair and Golf

Coordinator

On behalf of the WBA Thank you for a fabulous WBA Summer Conference!



WBA President & CEOMichelle Vetterkindpresents Bob Drepswith a plaqueextending the WBA’ssincere appreciationfor Bob’s many years ofvaluable legal counseland service with theWBA’s State LegalHotline/Counsel,Godfrey Kahn.

Media Technology Institute Attendees Front row (L-R): Kim Kujawski, Travis Tibbot, JimKlas (Instructor), Mackenzie Martin Second row: Bill Hubbard (Instructor), Steve Kopp,Martin Mangerson, Gwen Chadwick, Terry Baun (Lead Instructor) Third row: GregSchmitke, Ethan VerKuilen, Russ Awe, Clayton Heeren Not Pictured: Don Grassman, RichWood (Instructor), Jeff Welton (Instructor)

29

WBA SummerConference

HighlightsFor a full recap of the Summer Conference,

please see the President’s Column on pages 1 and 3.

W i s c o n s i n B r o a d c a s t e r | J u l y / A u g u s t 2 0 1 6

Bob Salm

William Allen (Posthumous) Dick Kaner

Norb Aschom

Local Broadcast

Legends

Congratulations tothe 2016

WBA Summer Conference

HighlightsContinued


OFFICERS Chair of the BoardDavid SanksSanks Communications, MadisonVice ChairLaurin JorstadRetired Wisconsin BroadcasterSecretaryDick RecordFamily Radio, La CrosseTreasurerTom WalkerMid-West Family Broadcasting, Madison

President & CEOMichelle Vetterkind, CAEWisconsin Broadcasters Association Foundation

BOARD OF DIRECTORSChris BernierRadio Plus, Fond du Lac

Scott Chorski WKBT-TV, La Crosse

Nancy DouglassWLKG-FM, Lake Geneva

Bruce GrassmanResults Broadcasting, Shawano

Bill HurwitzRetired Wisconsin Broadcaster

R. Perry KidderRetired Wisconsin Broadcaster

Tom KoserWAQE-AM/FM/WJMC-AM/FM/WKFX-FM Rice Lake

Dean MaytagRetired Wisconsin Broadcaster

Kelly RadandtWoodward Radio GroupAppleton/Green Bay

Jill SommersWISC-TV/TVW, Madison

Chuck SteinmetzWITI-TV, Milwaukee

Scott M. TrentadueRetired Wisconsin Broadcaster

Roger UtnehmerDoorCountyDailyNews.com Sturgeon Bay

Duke WrightMidwest Communications, Green Bay

Wisconsin Broadcasters Association Foundation Officers & Board of Directors | www.wbafoundation.org

Mark Burg, Chief Engineer for WLAX-TV/WEUX-TV, La Crosse/Eau Claire graciouslydonated (an extra) half of his winnings from the WBA Foundation’s 50/50 Raffleback to the Foundation, providing the Foundation with a grand total of $1,140. Theraffle took place as part of Wednesday night’s Exhibit Reception at the WBASummer Conference. Thank you, Mark!

Mark is pictured with WBA Foundation Chair David Sanks & WBA Foundation President & CEO Michelle Vetterkind.

Burg Gives Back to WBA Foundation

WBA Foundation Report

W i s c o n s i n B r o a d c a s t e r | M a y / J u n e 2 0 1 6 31

WBA Foundation Report

Chuck Roth

Lindsay Wood Davis Aline Hazard (posthumous)

Larry McCarren

2016 Hall of Fame Inductees

Congratulations to the 2016

32

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WBA Awards For Excellence

Start saving your 2016

entries for the

WBA Awards forExcellence!

Find out more at www.wi-broadcasters.org

Take aLOOK

at YOUR WBA’sOnline Job

Bank!At press time, there are 87 Jobs Available and

numerous Jobs WantedJob openings are added to the site daily.

For the most UP-TO-DATE look at Wisconsinbroadcasting career opportunities,

or to place an ad for a Position Available/PositionWanted, visit the WBA Job Bank under Careers at

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The WBA’s Job Bank is also linked to a

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August 16, 2016 10 AM or August 18, 2016 3 PMControl the Creative,Control the Account

RAB WebinarOctober 11-13, 2016

60th Broadcasters Clinic and SBE Regional Meeting

Madison Marriott West HotelNovember 1, 2016 10 AM or November 3, 2016 3 PM

From Surviving to ThrivingRAB Webinar

January 24-25, 2017WBA Winter Conference & State

Legislative DayThe Madison Concourse Hotel

February 28-March 1, 2017WBA DC Trip

Embassy Row Courtyard by MarriottMarch 4, 2017

WBA Student SeminarMadison Marriott West Hotel

May 6, 2017WBA Awards GalaMadison Marriott West Hotel

June 14, 2017WBA Engineering Day

(in conjunction with the WBA Summer Conference)Blue Harbor Resort, Sheboygan

June 14-15, 2017WBA Summer Conference

Blue Harbor Resort, Sheboygan

Calendar of Events

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