Wireless Service Project at Qualcomm Stadium Haruhisa Kamiyama July 14, 2004 GBA 573 IT Project...

Wireless Service Projectat Qualcomm Stadium

Haruhisa Kamiyama

July 14, 2004

GBA 573 IT Project Management

Haruhisa Kamiyama 27/14/2004

Introduction

Qualcomm Stadium Profile

built in 1967 owned and operated by the City of San Diego the naming rights obtained in 1997 until 2017 used by Chargers and Aztec for football Under renovation

seat arrangement will become for football trolley extension

Problems Padres has gone to Petco Park Chargers may leave after 2008


Project Analysis

Problem Statement Qualcomm Stadium is facing the biggest problem after Padres has

gone. need to implement new service to patrons.

revisit the stadium get new customers

Project Objectives Providing the system that allows patrons to do:

Instant messaging to other patrons Online Voting Snack bar ordering Access to statistics regarding other athletic events Ability to view instant replays

Increasing attractiveness to get Chargers stay in Qualcomm Stadium


Project Scope

Project Justification This service will provide new stadium experience to patrons

Product Characteristics Hard-wired consoles are to be installed on only Club and Press seats

(about 10,000) for free Other patrons can use their own PDAs or PCs with wireless access or

rental PDA will be provided with charge Project Deliverables

Consoles that are installed on designated seat. Servers Software Web Contents Manuals (store users guide, patrons users guide, administration guide)


Cost Analysis

Revenue Increase sales of season ticket (2,000 x $1000) Increase number of guests (3,000 x $50) Increase sales of food service (10,000 x $5) PDA rental (700/game x 10 games x $5)

Setup Cost Consoles (10,500 x $900) PDA (1,000 x $700) Servers ($300,000) Software ($1,000,000)

Maintenance Cost Upgrade web contents ($300,000/year) Hardware maintenance (5% of purchasing price)


ROI AnalysisProject Assumptions

Your company

What are the setup costs for your

project? $11,450,000

What are the annual maintenance

costs? $822,500

What are the annual benefits? $4,035,000

Enter your discount factor* 3%

Timeframe for calculating return (in

years)** 3

Year 1 net benefits $3,212,500



The ReturnCumulati

veDiscounted

Example 150% 124%

Your company 84% 79%


Breakeven Analysis

0

5000000

10000000

15000000

20000000

1 2 3 4 5

Setup cost

Accumulatedbenefit


Measures of success

Increasing sales of season tickets by 5% Increasing sales of food and drink service

by 5% 10% of patrons use this system Chargers stays in Qualcomm Stadium

after 2008


Feasibility

Technical Only use existing technologies

Economic Cost will pay with in four years

Operational Many people can use computer and the Internet. Staffs use computerized system day-to-day-basis


Risk analysisincrease revenue

don’t increase revenue

Chargers leave Qualcomm

decrease revenue

Chargers leave Qualcomm

New Wireless Service

with free console

No

without free consoleincrease revenue



probability x benefit

70% x -$1.8M

30% x -$11.5M

50% x $1.1M

40% x $2.7M

10%

10% x $0

70% x -$3M

20%

-$4.7M

Total Risk

-$0.7M or Chargers

go

-$2.1M or Chargers

go


Tasks and ScheduleID Task Name Duration Start Finish

1 Develop Specification 10 days Mon 1/3/05 Fri 1/14/05

2 Web site requirement 10 days Mon 1/3/05 Fri 1/14/05

3 Software requirement 10 days Mon 1/3/05 Fri 1/14/05

4 hardware specs 3 days Mon 1/3/05 Wed 1/5/05

5 Implement Software 40 days Mon 1/17/05 Fri 3/11/05

6 Web contents 30 days Mon 1/17/05 Fri 2/25/05

7 monitor test 5 days Mon 2/28/05 Fri 3/4/05

8 Ordering system 2 mons Mon 1/17/05 Fri 3/11/05

9 Instant messaging 1 mon Mon 1/17/05 Fri 2/11/05

10 Install hardware 57 days Thu 1/6/05 Fri 3/25/05

11 select hardwares 10 days Thu 1/6/05 Wed 1/19/05

12 install wireless base station 5 days Thu 1/20/05 Wed 1/26/05

13 Install software to the terminals 10 days Mon 3/14/05 Fri 3/25/05

14 install terminals 10 days Tue 2/1/05 Mon 2/14/05

15 install servers 15 days Thu 1/20/05 Wed 2/9/05

16 System test 30 days Mon 3/28/05 Fri 5/6/05

1/3 1/14

1/3 1/14

1/3 1/5

1/17 2/25

2/28 3/4

1/17 3/11

1/17 2/11

1/6 1/19

1/20 1/26

3/14 3/25

2/1 2/14

1/20 2/9

3/28 5/6

12/19 1/2 1/16 1/30 2/13 2/27 3/13 3/27 4/10 4/24 5/8 5/22December January February March April May


Final Analysis/Method of Evaluation

Final analysis Implementation cost is highBut we must get Chargers stay in Qualcomm

Stadium Method of Evaluation

Increasing patronsHigh usage of the system Increase sales of food services.

Wireless Service Project at Qualcomm Stadium Haruhisa Kamiyama July 14, 2004 GBA 573 IT Project...

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