Wireless ROI Primer

Mark MathiasPresident

EurekaDIGITAL

Post Office Box 11029

Burbank, California 91510

USA

Tel 818/295-2888 Fax 818/295-2899

mark.mathias@eurekadigital.com

About EurekaDIGITAL

Professional services firm based in Los Angeles, California.We help companies define and implement eBusiness strategies, including dynamic Web content, one-to-one marketing, wireless and otheradvanced technologies.

Seven Wireless Principles

1. Sanity has Returnedto the Market

• Outrageously high valuations are rapidly disappearing

• Traditional business metrics are being applied

• Revenue and profit must be foundation of business

2. Two Ways to Deliver ROI

• Increase revenue

• Reduce costs

3. Elements of ROI Analysis

• Investment Analysis

• Revenue Projections

• Competitive Analysis

• Create Value Proposition for Suppliers and Owners

• Investment/Acquisition Analysis

Source: KPMG

4. Tangible Versus Intangible

• Tangible– Financial– Market share (yielding increased revenue)

• Intangible– Customer satisfaction– Increased switching costs

• Bottom Line: Monetization

5. Wireless is not the Model

• Wireless is the vehicle to deliver one’s business

• Wireless without value will not be successful and definition of value is changing

6. Wireless can Leverage Existing Business

• Additional customer access• Customer self service• Competitive advantage• New source of products/revenues• Make it easier for customers to do business with

you• Attracting new customers• Opening up new markets

7. We Have no Idea what the Future will Bring

• The ‘killer app’ for wireless has not yet been invented or delivered

• Early thoughts of how to be successful with wireless have been overturned by NTT DoCoMo (focus on young consumers)

• Wireless technology is still developing rapidly and will be dramatically different in five years

Questions and Answers

Mark MathiasPresident

EurekaDIGITAL

Post Office Box 11029

Burbank, California 91510

USA

Tel 818/295-2888 Fax 818/295-2899

mark.mathias@eurekadigital.com