· Internet Usage (Engagement) Growth Solid +11% Y/Y = Mobile @ 3 Hours / Day per User vs.
Wireless Internet Usage in Taiwan - TWNIC2014 年10 月 2 2. Mobile Internet Usage...
Transcript of Wireless Internet Usage in Taiwan - TWNIC2014 年10 月 2 2. Mobile Internet Usage...
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2014 年 10 月
Wireless Internet Usage in Taiwan
Summary Report of October 2014 Survey
Taiwan Network Information Center
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2014 年 10 月
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目 錄 1. Survey Methodology ......................................................................................... 1 2. Mobile Internet Usage Overview-Telephone Interview .................................... 2
(1) Mobile Internet usage ........................................................................................................ 2
(a) Respondents who have used mobile Internet in the last six months ............................. 2
(b) Respondents who have used mobile Internet ................................................................ 3
(2) Mobile Internet usage ........................................................................................................ 4
(a) Devices to access mobile Internet ................................................................................. 4
(b) Mobile Internet access .................................................................................................. 5
(3) 4G Usage ........................................................................................................................... 6
(a) Intention to upgrade to 4G ............................................................................................ 6
(b) Reasons for not considering 4G upgrade ...................................................................... 7
(c) Intention to upgrade to 4G in the next 12 months ................................................... 8 (4) Mobile Internet usage ........................................................................................................ 9
(a) Average time of mobile Internet access ......................................................................... 9
(b) Monthly expenditure on mobile Internet .................................................................... 10
(c) Mobile Internet activities ............................................................................................ 11
(d) User satisfaction with mobile Internet quality ............................................................ 12
(5) Mobile Internet usage on High Speed Rail and MRT ..................................................... 13
(a)Mobile Internet usage on HSR in the past 6 months .................................................... 13
(b) User satisfaction with mobile Internet quality on High Speed Rail ............................ 14
(c) Reasons for user dissatisfaction with mobile Internet quality on High Speed Rail .... 15
(d) Mobile Internet usage on MRT in the past 6 months .................................................. 16
(e) User satisfaction with mobile Internet quality on MRT .............................................. 17
(f) Reasons for user dissatisfaction with mobile Internet quality on MRT ....................... 18
(6) Knowledge and experience about mobile payment ........................................................ 19
(a) Knowledge about mobile payment .............................................................................. 19
(b) Experience using mobile payment .............................................................................. 20
(c) Methods used for Mobile Payment ............................................................................. 21
(d) Reasons for not using mobile payments ..................................................................... 22
3. Wireless LAN .................................................................................................. 23 (1) Percentage of respondents who have used Wireless LAN in the last half year .............. 23
(2) Percentage of respondents who have used Wireless LAN .............................................. 24
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(3) Wireless LAN User Behavior ......................................................................................... 25
(a) Devices used to access Wireless LAN ........................................................................ 25
(b) Wireless LAN locations .............................................................................................. 26
(c) Average time of accessing wireless LAN .................................................................... 27
(d) Monthly expenditure on wireless LAN ....................................................................... 28
(e) Wireless LAN activities .............................................................................................. 29
(f) User satisfaction with wireless LAN quality ............................................................... 30
4. APPs ................................................................................................................. 31 (a) Downloading APPs ..................................................................................................... 31
(b) Number of downloaded APPs ..................................................................................... 32
(c) Most frequently downloaded Apps by type ................................................................. 33
(d) Respondents who own paid APPs ............................................................................... 34
(e) Apps pricing ................................................................................................................ 35
5. Reasons for not using mobile Internet/Wireless LAN .................................... 36 (1) Reasons for not using mobile Internet ............................................................................ 36
(2) Reasons for not using Wireless LAN .............................................................................. 37
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1. Survey Methodology
Survey Period
Telephone interview survey: Oct. 21, 2014 to Oct.28, 2014
Number of Samples
1,077valid samples (telephone interview survey)
Target Residents in Taiwan aged 12 and above
Population 20,936,804 residents in 22 cities/counties in Taiwan *Demographic information based on 2014 September Monthly Demographic Statistics Report, Ministry of Interior
Survey Method
Computer-assisted telephone interview
Sampling Method
A stratified simple random sampling was used to separate the population elements into strata composed of 22 cities/counties in Taiwan. The sample size of each stratum was determined using proportional allocation method.
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2. Mobile Internet Usage Overview-Telephone Interview
(1) Mobile Internet usage
(a) Respondents who have used mobile Internet in the last six months
75.3% of the telephone interviewees have used mobile Internet in the last six months. Among the 786 interviewees who have accessed the Internet in the last six months, 75.3%
have also accessed mobile Internet.
【Unit: %】
75.3
24.7
Yes No
Percentage of respondents who have used mobile Internet in the last six months
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(b) Respondents who have used mobile Internet
77.8 percent of online respondents have used mobile Internet . Among the 842 telephone interviewees who have been online, 77.8% have used mobile
Internet.
【Unit: %】
77.8
22.2
Yes No
Percentage of online respondents who have used mobile Internet
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(2) Mobile Internet usage
(a) Devices to access mobile Internet
Smart phone is the main device used for mobile Internet access. Among the 655 interviewees who have used mobile Internet, “Smart phone” is the main
device used to access mobile Internet, followed by “Tablet PC.”
【Unit: %】
94.2
26.5 22.4 11.3
0.3 0.3 0.3 0.1
Smartphone
Tablet PC
Notebook
Personal Com
puter
Handheld gam
e console
PDA
Feature phone
Don't know
Devices used to access mobile Internet
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(b) Mobile Internet access
3G/3.5G has become the main system to access mobile Internet. Among the 655 interviewees who have used mobile Internet, 82.1% access mobile Internet
via “3G/3.5G.”
【Unit: %】
0.3
82.1
3.7 11.0
2.8
GPRS 3G/3.5G WiMAX 4G Unknown
Mobile Internet access
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(3) 4G Usage
(a) Intention to upgrade to 4G
Among surveryed mobile Internet users , 84.2% do not consider 4G upgrade.
Among the 583 interviewees who are not using 4G, only 15.8% are considering 4G
upgrade.
【Unit: %】
15.8
84.2
Yes No
Intention to upgrade to 4G
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(b) Reasons for not considering 4G upgrade
「Unnecessary」is the main reason that respondents are not considering 4G upgrade, followed by 「low signal coverage」 and「too expensive」.
Among the 491 interviewees who are not considering 4G upgrade, the main reason is
“Unnecessary”(56.1%), ranking the first, followed by “low signal coverage”(24.0%) and “Too
expensive.” (15.9%).
【Unit: %】
24.0 15.9
7.9 3.6
56.1
3.8 0.9 0.6
Low signal coverage
Too expensive
Don’t see the advantages
Lack of “all-you-can-eat” plans
Unnecessary
Bound by current phone plan
Limited phone choices
Lack of 4G-enabled phones
Reasons not considering 4G upgrade
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(c) Intention to upgrade to 4G in the next 12 months
Among the 491 interviewees who are currently not considering 4G , 19.7% will consider
the upgrade in the next 12 months. However, 80.3% said they will not consider.
【Unit: %】
19.7
80.3
Yes No
Intention to upgrade to 4G in the next 12 months
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(4) Mobile Internet usage
(a) Average time of mobile Internet access
The average time interval of respondents accessing mobile Internet is between 30 minutes and 3 hours.
Among the 655 interviewees who have used mobile Internet in the last six months, the
average time of usage per day was between 1 and 2 hours (20.9%), followed by 30 minutes to 1 hour (13.7%) and 2 to 3 hours (13.4%).
【Unit: %】
4.5
2
5.8
13.7
20.9
13.4
9.8
6.1
4.1
1.21.8 2.4
0.4
2.6
0.5 0.8
9.9
Less then 10 minutes
10-20 minutes
20-30 minutes
30-60 munites
1-2 hours
2-3 hours
3-4hours
4-5 hours
5-6 hours
6-7 hours
7-8 hours
8-9 hours
9-10 hours
10-11 hours
12-13 hours
More than 16 hours
Uncertain
Average time of mobile Internet access per day
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(b) Monthly expenditure on mobile Internet
11.5% of Internet users pay NTD 501 to NTD 650 monthly for mobile Internet connection.
Among the interviewees aged 12 and above in Taiwan, 11.5% of mobile Internet users pay
NTD 501 to NTD 650 every month for mobile Internet.
【Unit: %】
4.3 2.2
4.2
8.9
5.7
11.5
7.1 9.3
4.4 2.7
1.2 1.5 0.3 0.2 0.5 0.1 0.8
27.4
6.3
0.1 0.2 1.2
Free
NTD
1-150
NTD
150-250
NTD
250-400
NTD
401-500
NTD
501-650
NTD
651-700
NTD
751-900
NTD
901-1000
NTD
1001-1150
NTD
1151-1250
NTD
1251-1400
NTD
1401-1500
NTD
1501-1650
NTD
1751-1900
NTD
1901-2000
Above N
TD2001
Don't know
,
Don't know
,paid by family m
ember
Don't know
,paid by friend
Don't know
,paid by company
Don't know
who to paid
Monthly expenditure on mobile Internet
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(c) Mobile Internet activities
“Social Media”,“Instant Messaging” and “Visit webpages” are the three major activities among respondents who use mobile Internet.
Among the 655 interviewees who have used mobile Internet, the top three popular activities
are “Social Media” (53.5%)“Instant Messaging”(50.1%) and “Visit Webpages”(47.0%).
【Unit: %】
【Note: This chart shows only the top 10 activities .】
53.5 50.1 47.0
16.3 12.9 11.3 8.8 4.7 3.2 3.0
Social media
Instant messaging
Visit w
ebpages
Online G
ame
Watching V
edio online
New
s and Weather B
roadcast
Email
Transportation information
Shopping Information
Online m
usic services
Mobile Internet activities
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(d) User satisfaction with mobile Internet quality
Most mobile Internet users are satisfied with the quality of mobile Internet. Among the 655 interviewees who have used mobile Internet, 79.2% are satisfied (including
satisfied and very satisfied and neutral) with the quality. On the contrary, 19.6% of mobile Internet users are dissatisfied (dissatisfied and very dissatisfied).
【Unit: %】
4.3
36.4 38.5
14.8
4.8 1.2
Very Satisfied Satisfied Netural Unsatisfied Very Unsatisfied Unknown
User satisfaction with mobile Internet quality
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(5) Mobile Internet usage on High Speed Rail and MRT
(a)Mobile Internet usage on HSR in the past 6 months
21.5% mobile Internet users use mobile internet on HSR.
Among the 655 interviewees who have used mobile Internet, 21.5% used mobile Internet
on HSR in the past 6 months, while 30.5% didn’t.
【Unit: %】
21.5
30.5
48.1
Yes No Didn't take HSR
Mobile Internet usage on HSR
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(b) User satisfaction with mobile Internet quality on High Speed Rail
Most mobile Internet users are dissatisfied with connection quality on HSR.
Among the 141 interviewees who have used mobile Internet on HSR in the past 6
months, 41.2% are satisfied (including satisfied and neutral) with the connection quality. On
the contrary, 57.6% of mobile Internet users among telephone interviewees are dissatisfied
(dissatisfied and very dissatisfied).
【Unit: %】
12.8
28.4
37.1
20.5
1.2
satisfied netural dissatisfiedvery dissatisfied don't know
User satisfaction on HSR
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(c) Reasons for user dissatisfaction with mobile Internet quality on High Speed Rail
The main reason for user dissatisfaction is ”unstable signal, inconsistent connection”.
Among the 81 interviewees who are dissatisfied with mobile Internet
quality, ”unstable signal, inconsistent connection”(74.9%) is the main reason,
followed by “weak signal, limited access”(48.4%) and “slow connection”(27.3%).
【Unit: %】
74.9
48.4
27.3
Unstable signal,
inconsistent connection
Weak signal, limited access Slow connection
Reasons for user dissatisfaction with mobile Internet quality on HSR
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(d) Mobile Internet usage on MRT in the last six months
38.3% mobile Internet users use mobile Internet on MRT in the last six months.
Among the 655 interviewees who have used mobile Internet, 38.3% have used mobile
Internet on MRT in the last six months, while 28.2% didn’t.
【Unit: %】
38.3
28.2 33.5
Yes No Didn't take MRT
Mobile Internet usage on MRT in the past 6 months
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(e) User satisfaction with mobile Internet quality on MRT
Most mobile Internet users on MRT are satisfied with the quality.
Among the 251 interviewees who have used mobile Internet on MRT in the past 6
months, 75.6% are satisfied (including satisfied and neutral) with the quality..
【Unit: %】
3.9
34.7 37.0
17.4
5.1 1.9
Very
Satisfied
Satisfied Neutral Dissatisfied Very
Dissatisfied
Unknown
User satisfaction with the mobile Internet quality on MRT
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(f) Reasons for user dissatisfaction with mobile Internet quality on MRT
The main reason for user dissatisfaction is ”unstable signal, inconsistent
connection”.
Among the 56 interviewees who are dissatisfied with mobile Internet quality,
“unstable signal, inconsistent connection”(61.2%) is the main reason, followed by
“Weak signal, limited access”(46.6%) and “ slow connection”(27.4%).
【Unit: %】
61.2
46.6
27.4
Unstable signal,
inconsistent connection
Weak signal, limited access Slow connection
Reasons for user dissatisfaction with mobile Internet quality on MRT
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(6) Knowledge and experience about mobile payment
(a) Knowledge about mobile payment
Most mobile Internet users know smartphone may have mobile payment fuctions.
Among the 655 interviewees who have used mobile Internet, 59.9% know that
smartphone may have mobile payment functions, while 40.1% don’t know.
【Unit: %】
59.9
40.1
Know Don't know
Knowledge about mobile payment
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(b) Experience using mobile payment
Most mobile Internet users do not use mobile payment.
Among the 392 interviewees who know that smartphone may have the function of
mobile payment, 14.9% have used it, while 85.1% haven’t.
【Unit: %】
14.9
85.1
Yes No
Experience using mobile payment
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(c) Methods used for Mobile Payment
Most mobile payment are done with “QRcode”.
Among the 60 interviewees who have used mobile payment, 48.2% use QRcode,
followed by NFC(28.7%).
【Unit: %】
48.2
28.7
7.8 7.4 6.5 4.8 2.4
QRcode
NFC HiNet
Micro
Payment
Bank Apps
Credit
Card
Credit
top-up
EasyCard
Mobile payment methods
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(d) Reasons for not using mobile payments
“Unsafe” is the main reason for not using mobile payment.
Among the 334 interviewees who did not use mobile payment, the main reason is
“unsafe”(33.8%), followed by “don’t know how to use”(30.4%) and “don’t need”(29.1%).
【Unit: %】
34.0 30.3
28.9
11.6
3.2 1.4 Unsafe
Don't know how
to use
Don't need
Very few
stores offer
mobile payment
services
Too
troublesome to
use
Samrtphone
does not
support
Reasons for not using mobile payment
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3. Wireless LAN
(1) Percentage of respondents who have used Wireless LAN in the last six months
60.0% Internet users have used wireless LAN in the last six months .
Among the 786 interviewees who used internet in the last six months, 60.0% have used Wireless LAN , while 40.0% didn’t.
【Unit: %】
60.0
40.0
Yes No
Have used Wireless LAN in the last six months
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(2) Percentage of respondents who have used Wireless LAN
70.0 % of Internet users have used Wireless LAN . Among the 842 interviewees aged 12 and above in Taiwan who have used Internet, 70.0%
have used Wireless LAN.
【Unit: %】
70.0
30.0
Yes No
Percentage of respondents who have used Wireless LAN
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(3) Wireless LAN User Behavior
(a) Devices used to access Wireless LAN
“Smart phones” is the major device to access Wireless LAN. Among the 589 interviewees aged 12 and above in Taiwan who have used Wireless LAN,
87.8% use “smart phone” to access Wireless LAN, ranking the first and followed by “Tablet PC”(21.5%) and “Notebook”(15.8%) .
【Unit: %】
87.8
21.515.8
5.30.6
Smartphone
Tablet PC
Notebook
Personal Com
puter
Unknow
n
Device to access Wireless Lan
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(b) Wireless LAN locations
“MRT station, Airport or Train station” is the major locationaccessing Wireless LAN.
Among the 589 interviewees aged 12 and above in Taiwan who have accessed Wireless
LAN, “MRT stations, Airport or Train station”(26.4%) is the major location, followed by “Convenience stores” (24.6%) and “Working places.”(24.5%)
【Unit: %】
26.4 24.6 24.5
16.5 13.0
8.9 7.5 4.9
2.3 2.2 1.8 1.5 0.9 0.9 0.8 0.6 0.5 0.4 0.2 0.2
MR
T station, Airport or Train station
Convenience stores
Working place
Coffee shop
School
fast food restaurants
Library
Hotel
Hospital
scenic area
outdoors
not sure
government agency
barber shop
Departm
ent store
museum
, exhibition place
park
bank, postoffice
internet coffee shop
bus
Wireless Internet Locations
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(c) Average time of accessing wireless LAN
The average time interval that respondents use Wireless LAN is less than 10 minutes. Among the 589 interviewees aged 12 and above in Taiwan who have used wireless LAN,
the average time is “less than 10 minutes”(17.4%), ranking the first and followed by “half hour or more but less than 1 hour”(14.4%) and “1 hour or more but less than 2 hour”(14.1%).
【Unit: %】
17.4
5.8
10
14.4 14.1
9.2
3.7 3.5
0.7 1.2 11.2
0.3 0.5 0.4 0.5
16
Less then 10 minutes
10-20 minutes
20-30 minutes
30-60 munites
1-2 hours
2-3 hours
3-4hours
4-5 hours
5-6 hours
6-7 hours
7-8 hours
8-9 hours
10-11 hours
11-12 hours
12-13 hours
More than 16 hours
Uncertain
Average access time interval for Wireless LAN
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(d) Monthly expenditure on wireless LAN
Most Wireless LAN users use “free”Wireless LAN.
Among those interviewees aged 12 and above in Taiwan who have used Wireless LAN, 80.3% use free Wireless LAN access, while 19.7% pay for it.
【Unit: %】
80.3
1.7 0.2 0.8 1.7 2.8 0.7 2.1 0.5 0.2 5.3
0.1 1.3 0.1
Free
NTD
1-150
NTD
150-250
NTD
250-400
NTD
401-500
NTD
501-650
NTD
651-700
NTD
751-900
NTD
901-1000
NTD
1001-1150
Don't know
,paid by family m
ember
Don't know
,paid by friend
Don't know
,paid by company
Don't know
,paid by school
Monthly expenditure on Wireless LAN
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(e) Wireless LAN activities
“Visit Webpages”, “Access Social Media” and “Instant Messaging” and are the three major activities when respondents use Wireless Lan.
Among the 589 interviewees who have used Wireless LAN internet, 49.6% use the Internet
to “Visit Webpages”, ranking the first and followed by “Access Social Media”(44.5%) and “Instant Messaging ”(41.0%).
【Unit: %】 【Note: This chart shows only the top 10 responses.】
49.6
44.5 41.0
12.4 10.7 9.9 8.9 5.0
4.3 3.1
Visit W
ebpages
Access Social M
edia
Instant Messaging
Online gam
e
New
s and Weather broadcast
Watching V
ideo online
Email
Work
Transportation information
Shopping information
Wireless Lan Activities
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(f) User satisfaction with wireless LAN quality
82.2 percent of the respondents are satisfied with the quality of wireless LAN connection.
Among the 589 interviewees aged 12 and above in Taiwan who have used wireless LAN,
82.2% are satisfied (Very Satisfied, Satisfied and Neutral) with quality of wireless LAN connection, while 17.0% are dissatisfied (Dissatisfied and very Dissatisfied).
【Unit: %】
6.0
42.5
33.7
13.5
3.5 0.8
Very Satisfied Satisfied Neutral Dissastisfied Very Dissatisfied Unknown
Satisfaction with wireless LAN quality
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4. APPs
(a) Downloading APPs
70.6 percent of mobile or wireless LAN Internet users have downloaded APPs. Among the respondents who have used mobile or wireless LAN Internet, 70.6% have
downloaded APPs, while 29.4% haven’t.
【Unit: %】
70.6
29.4
Yes No
Percentage of respondents downloading APPs
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(b) Number of downloaded APPs
Most users own less than 30 APPs. Among the respondents who have downloaded Apps, 40.4% own “1-10” APPs, ranking the
first and followed by “11-20”(26.3%) and “21-30”(15.0%).
【Unit: %】
40.4
26.3
15
6.91.7
6.23.4
1~10 11~20 21~30 31~40 41~50 Above 50 Don't know
Number of APPs owned
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(c) Most frequently downloaded Apps by type
Social Media APPs are the most frequently downloaded APPs Among the respondents who have downloaded APPs, the most frequently used APPs used
are “Social Media”(68.4%), ranking the first and followed by “Game”(38.9%).
【Unit: %】
【Note: The graph presents only the top 10 groups.】
68.4
38.9
14.1 13.5 11.68.1 7.00 6.4 5.6 3.50
Social Media
Gam
e
Transportation
Photo / Photography
Video
Utility
New
s / Magazine
Music
Finance
Shopping
Most frequently downloaded Apps by type
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(d) Respondents who own paid APPs
Most users use free APPs. Among the respondents who own APPs, 11.7% use paid and free Apps, while 88.3% use
free APPs.
【Unit: %】
11.7
88.3
Use Paid and Free Apps Use Free Apps
Percentage of respondents downloading paid APPs
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(e) Apps pricing
Most users prefer free APPs. Among the respondents who own APPs, 40.4% don’t want to pay for the APPs they use
when the APPs are not free. For those willing to pay for APPs, the highest price interval is “USD 3.00~3.99” (11.3%), ranking the first, followed by “USD 1.00~1.99”(6.5%).
【Unit: %】
46.5
4.2
11.3
1.3 3.1 0.32.2 0.2 0.6
0.33.4
0.20.3 1 1.3
19.7
40.4
TWD
1-30
︵USD
0.01-0.99
︶
TWD
31-60
元︵U
SD 1.00-1.99
︶
TWD
61-90
元︵U
SD 2.00-2.99
︶
TWD
91-120
元︵U
SD 3.00-3.99
︶
TWD
121-150
元︵U
SD 4.00-4.99
︶
TWD
181-210
元︵U
SD 6.00-6.99
︶
TWD
211-240
元︵U
SD 7.00-7.99
︶
TWD
271-300
元︵U
SD 9.00-9.99
︶
TWD
391-420
元︵U
SD 13.00-13.99
︶
TWD
421-450
元︵U
SD 14.00-14.99
︶
TWD
451-480
元︵U
SD 15.00-15.99
︶
TWD
481-510
元︵U
SD 16.00-16.99
︶
TWD
721-780
元︵U
SD 24.00-25.99
︶
TWD
841-900
元︵U
SD 28.00-29.99
︶
TWD
901-960
元︵U
SD 30.00-31.99
︶
TWD
961
元以上︵A
bove USD
32.00
︶
Depends on its function
Not w
illing to pay
Highest Fees willing to pay for APPs
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2014 年 10 月
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5. Reasons for not using mobile Internet/Wireless LAN
(1) Reasons for not using mobile Internet
“Unnecessary” is the major reason for not using mobile Internet. For the 224 respondents who don’t use mobile Internet, the main reason is “Unnecessary,”
(37.7%), followed by “Do not have the device” (14.7%) and “too expensive” (11.7%).
【Unit: %】
37.7
14.7
11.7 9.6 7.7 7.1 6.83.3
1.5 0.9 0.6
14
Unnecessary
Do not have the devices(such as
smart phone or laptop)
Access fees are too expensive
Not fam
iliar or don’t know how
to access m
obile Internet
Seldom access the Internet from
outside of hom
e
Access the Internet w
ith other ways
Privacy concerns
No convenient access to m
obile Internet
The coverage isn’t good enough
The characters displayed on the phone are too sm
all
Concerns for Internet security (such
as virus)
Unknow
n
Reasons for not using mobile Internet
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2014 年 10 月
37
(2) Reasons for not using Wireless LAN
“Do not have the device” is the major reason for not using Wireless LAN . For the 272 respondents who don’t use Wireless LAN, the main reason is “Do not have the
device,” (35.9%), followed by “Unnecessary”(34.6%) and “Seldom access the Internet from outside of home”(32.0%).
【Unit: %】
35.9 34.6 32.0
27.2
20.6
13.3 12.8 12.2 11.3 11.2 9.9
8.2 6.9
Do not have the devices (such as
smart phone or laptop)
Unnecessary
Seldom access the Internet from
outside of hom
e
Access the Internet w
ith other ways
Not fam
iliar or don’t know how
to access m
obile Internet
Privacy concerns
No convenient access to m
obile Internet
Access speed too slow
Concerns for Internet security (such
as virus)
Offline or can't access very often
Access fees are too expensive
The coverage isn’t good enough
Unknow
n
Reasons for not using Wireless LAN