Wired magazine
30
K i m b e r l y S w e t l a n d
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Transcript of Wired magazine
Kimberly Sw
etland
AudienceThe average reader of WIRED magazine is between 30 & 50, has an income of
$75,000 or greater, and works in the computer or high-tech industry.
CompetitionCompeting magazine titles include MacWorld, PC Magazine, Science. Most
competition is more computer or science-related and not as design aware. There is no direct competition in terms of breadth of topics covered.
Access point
Access point
A bullet-point list on the cover
Main Cover Line prominence
Linking graphics-to control visual flow
Custom cover elements-barcode
Cover Line inside graphics
First third
Hashtag on cover
Masthead color changes every issue
September 1994
September 1994