WIPRO Peport

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 1 SUMMER INTERNSHIP FINAL REPORT (2 APRIL 2013 TO 31 MAY 2013) SUBMITTED BY: ARUN NAGPAL GOA INSTITUTE OF MANAGEMENT PGP-1 (2012-2014) 2012011 (UNDER THE GUIDANCE OF PROF. AMIYA SAHU GOA INSTITUTE OF MANAGEMENT

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WIPRO Analysis

Transcript of WIPRO Peport

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    SUMMER INTERNSHIP

    FINAL REPORT(2 APRIL 2013 TO 31 MAY 2013)

    SUBMITTED BY:

    ARUN NAGPAL

    GOA INSTITUTE OF MANAGEMENT

    PGP-1 (2012-2014)

    2012011

    (UNDER THE GUIDANCE OF

    PROF. AMIYA SAHU

    GOA INSTITUTE OF MANAGEMENT

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    Table of Contents

    1. Title..........................................................................................................................................032. Executive Summary.................................................................................................................033.

    Background..............................................................................................................................034. Work Plan................................................................................................................................04

    5. About The Company................................................................................................................055.1Wipro Limited..............................................................................................................055.2Milestones....................................................................................................................055.3Global companies of Wipro.........................................................................................065.4Wipro consumer care & lightening..............................................................................065.5Wipro Infrastructure Engineering................................................................................075.6Wipro GE Healthcare Private Limited.........................................................................075.7Wipro Infotech.............................................................................................................075.8Wipro Systems & Technology.....................................................................................08

    6. Wipro Power PC.......................................................................................................................096.1Market research for product development....................................................................096.2Wipro Power PC technical specification......................................................................126.3Market segmentation for Wipro Power PC..................................................................136.4Target market for Wipro Power PC.............................................................................136.5Positioning for Wipro Power PC..................................................................................146.6SWOT Analysis............................................................................................................156.7Buyer utility map..........................................................................................................16

    7. Marketing and Sales Strategies for Wipro Power PC..............................................................178. Market Research.......................................................................................................................199. On Job Training...................................................2610.References................................................................................................................................27

    Appendix

    Questionnaire......................................................................................................................29

    Organizations Surveyed..................................................................................................31

    Customers met for sales and promotion of Wipro products.....................................................34

    Outline of monthly mail to gather business opportunities.......................................................36

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    1. TITLETo understand the organizational structure, products, marketing strategies, sales and

    distribution strategies of Wipro Systems and Technology, pre-launch market research and

    analysis for acceptability of Wipro Power PC in Chennai by exploring the importance of lesspower consumption and energy efficiency to various organizations in Chennai and assisting

    in promotion and sales of Wipro Power PC and other IT Hardware products of Wipro

    Systems and Technology.

    2. EXECUTIVE SUMMARYThe project was undertaken as part of the Summer Internship program of Goa Institute of

    ManagementPGDM course. The duration of the project was from 1 April 2013 to 31 May

    2013. The entire project was divided into three phases namely enablement, market research

    and on job training. The enablement phase helped understanding the organizational

    structure, products and business process of Wipro Systems and Technology. During the

    market research phase we tried to identify the importance of less power consumption and

    energy efficiency feature in purchase decision of desktops and other electronic products by

    various organizations. This helped us analyze whether Wipro Power PC would be acceptable

    by the enterprises and SME segments in Chennai. The third phase was on the job training

    which would comprise of promotion and sales of Wipro Power PC and other Wipro IT

    hardware products to various enterprises and SMEs in Chennai.

    The project helped in understanding the application of various management techniques and

    methods like research methodology, sales and distribution through different channels and

    partners, business to business sales, marketing strategies for the product to corporate

    customers. The project gave hands on experience of segmentation, targeting, positioning of

    product and various phases of product launch. The functional areas/subjects spanned by the

    project are market research and sales to the business/corporate segment.

    3. BACKGROUNDIndia is a power deficit country and it has been estimated that in India the problem of power

    shortages, load shedding and fluctuations is very common. Moreover, Tier-2 and Tier-3

    cities face power cuts for most part of the day. Many primary schools, health care facilities

    and small industries face severe power shortages. SME and individuals running small

    business those are dependent on electronic items like desktops, other computing and

    electronic equipment etc for their day to day business operations incur substantial costs in

    terms of UPS purchase, vendor management, service cost, wiring and additional socket cost

    to keep their desktops running during power cuts to ensure business continuity. Theincreasing electricity charges and power consumption also form a major part of the total

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    expenditure of the organization. The project will help Wipro Systems and Technology to

    assess the feasibility of launch of Wipro Power PC and whether the product would be

    acceptable by the Enterprises and SME in Chennai. The Wipro Power PC in a innovative

    products with build-in power backup that reduces the power consumption up to 50%,

    reduces the vendor management, maintenance and operational costs, . Wipro Power PC willreduce the total cost of ownership to the company deploying it and also reduce power

    consumption which can be used in other power deficit sectors of the state. The promotion

    and sales of Wipro Power PC would increase the revenues and top line for Wipro Systems

    and technology and would help Wipro to get one step closer to achieve its objective of

    promoting green technologies.

    4. WORK PLANThe entire project was divided in to three phases mentioned below with the quantum of

    work and timelines.

    Enablement - Understanding the organizational structure (including the various lines of

    business, business model and clients profiles), products (IT hardware, Microsoft licenses),

    marketing strategies, sales and distribution structure and process and other business

    processes of Wipro Systems and Technology. This phase was completed in one week (2 April

    20137 April 2013).

    Market ResearchThis phase involved questionnaire design, sampling, market survey and

    analysis. The objective was to identify the importance of less power consumption and

    energy efficiency feature in purchase decision of desktops and other electronic products by

    various organizations. This helped us to analyze whether Wipro Power PC would be

    acceptable by the Enterprises and SME segment in Chennai. This phase was completed in

    four weeks (8 April 20135 May 2013).

    On Job Training - Promotion and Sales of Wipro Power PC and other Wipro products tovarious Enterprises and SMEs customers in Chennai. This phase was completed in three

    week (6 May 201331 May 2013).

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    5. ABOUT THE COMPANY5.1 Wipro Limited

    Wipro Limited is a global information technology, consulting and outsourcing company with

    140,000 employees serving over 900 clients in 57 countries. The company posted revenuesof $7.37 billion for the financial year ended Mar 31, 2012. Wipro helps customers to do

    business better leveraging our industry-wide experience, deep technology expertise,

    comprehensive portfolio of services and a vertically aligned business model. Its 55+

    dedicated emerging technologies Centres of Excellence enable them to harness the latest

    technology for delivering business capability to their clients. Wipro is globally recognized for

    its innovative approach towards delivering business value and its commitment to

    sustainability. Wipro champions optimized utilization of natural resources, capital and

    talent. Today they are a trusted partner of choice for global businesses looking to

    differentiate at the front and standardize at the core through technology interventions.

    In todays world, organizations will have to rapidly reengineer themse lves and be moreresponsive to changing customer needs. Wipro is well positioned to be a partner and co-

    innovator to businesses in their transformation journey, identify new growth opportunities

    and facilitate their foray into new sectors and markets. Wipro is a company with consistent

    growth, CSGR of 22% in the last 6 years of IT services creating value for its share holders,

    global footprint.

    5.2 Milestones

    Wipro, one of the world's most trusted brands, is a name with a long history. Here's a

    snapshot of their journey to date:

    Established in 1945 as Western India Vegetable Products Limited in Amalner, Maharashtra IPO for capital in February 1946 Ventured in to the fledgling IT industry in 1981 Established software products and exports subsidiary, Wipro Systems Ltd. in 1983 Pioneers in marketing indigenous Personal Computers in 1985 Established a Joint venture with GE in 1989 Entered IT services in the 1990s - we were among the pioneers in developing the ODC

    (Offshore Development Center) concept

    Software business assessed at SEI-CMM Level 5 in 1998 Listed on NYSE in 2000 (NYSE:WIT) The first company in the world to be assessed at PCMM Level 5 in 2001 Entered the BPO business in 2002 Entered the Eco-energy business in 2008

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    5.3 Group Companies of Wipro

    5.4 Wipro Consumer Care & LightingCustomer-based innovation

    Wipro Consumer Care and Lighting (WCCLG) is today among the top 10 FMCG companies

    and amongst the fastest growing FMCG companies in India. It has a presence in over 40

    countries with over 6,500 employees worldwide. Wipro has 8 production plants in India and

    5 overseas. The business segments within WCCLG include Consumer Care, Trade Lighting,

    Commercial and Institutional Lighting, Furniture, North West Switches, Unza and Yardley. In

    FY 2011-12 WCCLG clocked revenues of Rs. 33.4 billion, a year-on-year growth of 23%.

    Today's dynamic retail market is brimming with a plethora of FMCG products. WCCLG has

    contributed a range of consumable commodities to these. Established in 1945, the first

    product to be introduced by WCCLG was vegetable oil, later popularized under the brand

    name 'Sunflower Vanaspati'.

    In the subsequent period other Wipro brands have managed to attract and retain a large

    consumer base, thus establishing Wipro's market presence. From personal care products,

    such as Wipro Baby Soft and Wipro Safewash, to toilet soaps like Santoor and Chandrika,

    Wipro has incorporated the changing needs of the consumers into their varied merchandise.

    Wipro has also recently rolled out a new range of products- talc, soap and a range of

    deodorants under the male toiletries brand Aramusk. Their Wellness segment includes

    brands like Glucovita glucose powder and honey and Wipro Sweet N Healthy artificial

    sweetener. Wipro also owns international brands like Yardley and Unza.

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    Wipro also has comprehensive lighting solutions with fittings like Smartlite CFL, LED,

    emergency lights and more. These power-saving innovations have carved a niche for

    themselves in diverse industriesIT/ITES, retail and pharmaceuticals.

    5.5 Wipro Infrastructure EngineeringBuilding Precision

    Since 1976, Wipro Infrastructure Engineering, a division of Wipro Limited, has been in the

    business of manufacturing high-quality Hydraulic Cylinders and Truck Hydraulics Solutions.

    Known for bespoke engineering designs and advanced manufacturing capabilities, Wipro

    Infra is the largest independent hydraulic cylinder manufacturer in the world. Wipro delivers

    world-class cylinders to international OEMs, bearing in mind that precise fit, maximum load

    capacity and enduring performance are critical to their business success.

    With manufacturing bases across India, Asia-Pacific, Europe, and Latin America, Wipro

    specializes in a broad portfolio of Double-acting, Single-acting and Telescopic cylinders and

    their components for a wide range of segments like Material/Cargo Handling, Forestry,

    Truck Hydraulics, Construction & Earthmoving, Mining and Farm & Agriculture. Wipropartners with our customers at every step of their requirement by harnessing our leading-

    edge design, technologies and in-house talent pool in providing optimal hydraulic solutions.

    Wipro Infra is also into manufacturing of hydraulic pumps for Construction & Earthmoving

    equipment in a joint venture with Kawasaki Heavy Industries, besides representing the

    Nabtesco range of hydraulic products in India.

    Wipro recently ventured into Water Treatment Systems & Solutions, and Aerospace &

    Defence sector to cater to the needs of these varied industries.

    5.6 Wipro GE Healthcare Private LimitedAdvanced Healthcare

    Organizations in today's competitive healthcare industry contend with significant

    challenges. Wipro GE Healthcare Private Limited, are engaged in the research and

    development of advanced solutions, which help overcome these obstacles.

    Wipro GE Healthcare is a highly successful joint venture, and part of GE Healthcare South

    Asia. We are committed to delivering quality solutions that effectively meet the needs of

    customers and patients. Wiprosproducts and services range from diagnostics to IT, helping

    healthcare professional combat cancer, heart disease and other ailments.

    Wipro adheres to Six Sigma quality standards in all our products, while managing a volume

    of clinical information across the enterprise. Wiprosaim is to achieve maximum

    5.7 Wipro Infotech

    Wipro Infotech is a leading manufacturer of computer hardware and provider of IT services

    in India and the Middle East region. Part of Wipro Ltd, the $6.98 billion conglomerate and

    global leader in technology enabled solutions, the company leverages on the parent's

    philosophy of 'Applying Thought' to enable business results by being a transformation

    catalyst.

    Backed by their strong quality processes and rich experience managing global clients across

    various business verticals, they align IT strategies to your business goals. From simple

    changes in process to innovative solutions, they help the customers harness the power of IT

    to achieve profitable growth, market leadership, customer delight and sustainability. Alongwith our best of breed technology partners, Wipro Infotech also helps clients with their

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    hardware and IT infrastructure needs. Their vast IT services portfolio includes consulting,

    systems integration, application development and maintenance, technology infrastructure

    services, package implementation and R&D services among others.

    Wipro Infotech maintains offices across India, and has operations in Middle East. They also

    have a joint venture with DAR Al Riyadh Group in Saudi Arabia.

    5.8 Wipro Systems and Technology

    Wipro Systems and technology is the product division which is committed to green

    sustainability by offering environment friendly products, processes and systems.

    Open Computing breaks walls between technologies, people and processes enabling

    collaboration and innovation. Wipros ability in innovating and marketing products,

    infrastructure software and related services is built on a foundation of industry standard

    architecture and open technologies, thereby accelerating productivity for their customers'

    businesses.Wipro products are designed with technology expertise gained globally and crafted using

    World class engineering infrastructure. With products that are a hallmark of quality, Wipro

    take pride in helping clients build a responsible computing environment.

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    6. WIPRO POWER PC6.1 Market Research for product development

    Wipro Power PC is a unique product developed by Wipro. A personal computer with build in

    power backup of up to two hours, provides cold start option, reduces power consumption

    by 50%, works at a voltage range of 100 300v, eliminates the need of centralized power

    back up and vendor management cost. Hence it reduces the overall cost of ownership to the

    companies and increases the profitability of the product. Wipro Power PC is a unique

    product in the markets having no competitors in this category of PCs.

    Wipro engaged a reputed market research firm to find out the market acceptability of a

    desktop with build in power backup and whether the customers are willing to pay a

    premium for such kind of a product. The results as shown below showed that customer are

    willing to pay maximum premium of 30% for a PC with two hours of power backup. Another

    important finding of the research was that among the top three priorities which influence

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    the decision to buy a PC includes the power consumption by the PC. Hence customers are

    interested in a PC which reduces their power consumption by 50%, provide two hours of

    power backup and customers are willing to pay 30% premium for such a product over other

    standard PCs available in the market.

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    Below listed are some of the findings and summary of the research that lead to the development of

    the Wipro Power PC:

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    6.2 Wipro Power PC Technical Specifications

    Wipro Power PC is available in thre SKUs for the retail customers and the specifications can

    be customized according to the needs of the bulk and back-to-back orders.

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    6.3 Market Segmentation for Wipro Power PC

    The market segments across whom the Wipro power PC would be useful and can be sold

    are Enterprise, SME and Retail consumers. Wipro Power PC provides a wide range of

    benefits to each segment and would be a successful product across all three segments.

    The benefits of Wipro Power PC across all three segments are mentioned below.

    6.4 Target Markets for Wipro Power PC

    The possible target markets for the Wipro Power PC can be:

    Organizations expanding in Tier-2 and Tier-3 cities. Organizations with offices at remote locations ( like Post offices, Insurance companies, Licensing

    departments, Education departments, Pension departments, E-governance departments, electricity

    and other govt departments)

    Schools and Colleges which do not use centralize power backup.

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    Computer training centres like NIIT, APTECH with centres all over the country Organized cyber cafe chains like SIFY Banking and NBFC Institutions like Microfinance. Rural BPOs like desicrew, Harva etc. Telecommunication companies like Airtel, Idea, Vodafone etc having offices, outlets at multiple

    locations

    Hospitals and Pharmaceutical companies R& D departments opening up in Tier-2 and Tier-3 cities. Transportation and logistics companies having offices at multiple locations. Airlines companies, organized retail chains like Big Bazar, Reliance, Subhiksha, Reliance opening up

    new branches in Tier-2 and Tier-3 cities.

    6.5 Positioning of Wipro Power PC

    Eliminates the need for a UPS for power backup Reduces the power consumption cost, service Cost, people management cost and vendor

    management cost

    Eliminates the need to manage various power input plug-ins for CPU, Monitor and UPS Provides Power back upto 120 minutes 50% less power consumption Cold start option available Support voltage range of 100-300v

    Some of the Intangible benefits provided by Wipro Power PC are mentioned below.

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    6.6 SWOT Analysis

    STRENGTHS

    No need for a UPS for power backup No need to monitor and manage costs: Power consumption cost, Services Cost, People

    management cost and Vendor management cost

    No Need to manage various power input plug-ins : CPU, Monitor and UPS Power back up to 120 minutes 50% less power consumption Cold start option available Support voltage range of 100-300v Reduces the total cost of ownership and power bill

    WEAKNESS

    More expensive than other standard desktop available in market of competitor companies. 10% performance drop than other standard desktops Battery life of 1 yr only after which the battery needs replacement Available with three SKUs only and cannot be customized for retail customers

    OPPORTUNITIES

    Unique products, no competitors in this category of desktops. Can be useful for companies with no centralized backup and companies which have offices

    in remote locations.

    Can be useful for Organizations expanding in Tier-2 and Tier-3 cities, Organizations withoffices at remote locations ( like Post offices, Insurance companies, Licensing departments,

    Education departments, Pension departments, E-governance departments, electricity and

    other govt departments) , Schools and Colleges which do not use centralize power backup,

    Computer training centres like NIIT, APTECH with centres all over the country, Organized

    cyber cafe chains like SIFY, Banking and NBFC Institutions like Microfinance, Rural BPOs like

    desicrew, Harva etc. , Telecommunication companies like Airtel, Idea, Vodafone etc havingoffices, outlets at multiple locations , Hospitals and Pharmaceutical companies R& D

    departments opening up in Tier-2 and Tier-3 cities., Transportation and logistic companies

    having offices at multiple locations, Airlines companies, Organized retail chains like Big

    Bazar, Reliance, Subhiksha opening up new branches in Tier-2 and Tier-3 cities.

    THREATS

    Other competitors might launch a similar kind of product at low cost and better technology It would inconvenient for companies with centralize backup to switch to such a product even though

    it reduces the total cost of ownership

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    6.7 Buyer Utility Map

    Wipro Power PC increases the consumer productivity in Use and Maintenance because it

    provides Power back up to 120 minutes,50% less power consumption which reduces the

    overall cost of ownership and reduces the maintenance cost due to inbuilt power backup.

    Increase in simplicity in supplements and maintenance since no additional wirings and

    Sockets are required for CPU, Monitor and ups. Less manpower required for maintenance.

    Increase in convenience in use and maintained due all above mentioned reasons.

    Reduces the risk and the total cost of ownership, as it eliminates the power backup

    Infrastructure cost, vendor management cost. Ensure more system uptime and business

    Continuity

    Wipro Power PC is more environment friendly as it is made of green ECO materials and

    Free from

    carcinogenic toxins such as PVC and Brominated Flame Retardants (BFR).

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    7. MARKETING AND SALES STRATEGIES FOR WIPRO POWER PC SAVE POWER, SAVE INDIACAMPAIGN

    Wipro can start a social campaign emphasizing the problem of power deficiency in India and

    how Wipro Power PC plays a role in conserving power. The power conserved can be used in

    various other deficient sectors, primary schools, health care centres and village that do not

    receive any electricity.

    Other than Tier 1 cities, the Tier 2 and Tier 3 cities face power cuts up to 16 hours a day.

    Indirectly promoting the product through some social campaign would help enticing

    customer to look at the social aspects and their contribution to society by using such power

    efficient products. These social campaigns would help create demand for the Eco-Friendly

    products and other Wipro products can also leverage this advantage as all Wipro products

    are made of Eco-friendly and non-toxic material.

    Target MallsFlash Mobs, Skits, Environmental Quizzes, World Environment Day etc.

    Social Networking SitesAdvertise Wipro and its products on Facebook, Twitter, google+. Facebook ads as cheap as

    Rs 100 per day and help to reach out to much wider audience at a very low cost. The Wipro

    Facebook page the half a million likes, Wipro can set up a dedicated page its social campaign

    and advertise Wipro Power PC through that page.

    Online RetailersTie up with online IT hardware retailers like Flipkart, Naaptol, Indiatimes to feature a special

    tab for Power Efficient Desktops. Currently in the desktop category the retailers have tabs

    for students, travellers, entertainment and lifestyle category of desktops. There is no

    category of power efficient desktops. This would help power PC stand out than rest of the

    desktops and customer can compare and analyse the benefits of Power PC than other

    standard products.

    Wipro WebsiteCurrently the Wipro website only features four categories of desktops, namely All in one

    desktops, enterprise desktop, slim frame desktops and life style desktops. Wipro can make

    a special tab of Power Efficient Desktops in the Desktop category on website instead of

    clubbing the product in the existing tabs. This would help power PC stand out than rest of

    the desktops and customer can compare and analyse the benefits of Power PC than other

    standard products.

    MBA College eventsWipro can sponsor MBA college events attended by corporate heads and key people from

    various organizations. This would help to advertise and showcase products in front of

    enterprise and SME customers.

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    IT Seminars and ConferencesSponsoring or show casing products in IT Seminars and conferences in Chennai which many

    organization heads attend and key persons from various enterprise and SME organizations

    can help Wipro to reach out to the target audience.

    Corporate Award FunctionsSponsoring and featuring the product on corporate reward functions like CBNC awards,

    NDTV awards, Green Awards.

    Gadget Shows, Magazines and Print MediaFeaturing the Power PC on the gadget shows and magazines would help incease the brand

    awareness and brand image of the product and help reach out to the corporate nad retail

    customers.

    Digital Flash CountersNow days in every city and town the municipality and government puts up sign boards and

    digital counters like Number of people killed by smoking, Number of people died due to

    road accidents etc to sensitize the people about the ill effects of smoking and rash driving.

    Likewise Wipro can also put up digital counters featuring Number of Power PC in Use and

    Amount of Power Conserved - in malls, traffic signals etc to sensitize the people about the

    amount of power that can conserved by using power PC, and as the numbers on counter

    keeps on increasing, more people would be tempted to use the product.

    Empower ITTaking IT to Tier 2 Cities in Tamil NaduELCOT (Electronics Corporation of Tamilnadu) & NASSCOM Chennai , co-ordinated a

    campaign to take IT to tier 2 cities in Tamilnadu. Six locations (Hosur, Salem, Madurai,

    Trichy, Coimbatore & Tirunelveli) has been identified to spread the benefits of IT uniformly

    across the state.

    ELCOT has announced lots of competitions (close 10) for the students like Coding,

    Debugging, etc. The first prize for each of the event was a DELL High End laptop. Wipro

    should recognize such kind of opportunity to showcase their products and offerings like dell.

    It would help Wipro to directly reach out to the corporate customers.

    Chennai Corporate Cricket LeagueEach year a Chennai corporate cricket league is organized where teams from various

    organizations compete together in a cricket tournament. This can be used as a platform by

    Wipro to show cases their offering directly in front of the enterprise customers. Wipro can

    sponsor or set a canopy or stall at the venue to show their products.

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    Billing countersAs a part of the long term marketing strategy wipro should tie up with Malls, Showrooms,

    Multiplex, Airports, VIP Lounges, Hotels, Clubs, Organized retail chains, Airlines etc to use

    Wipro desktops and displays. Wipro can provide these products to above mentioned

    location at cost to company and provide addition free maintenance contracts as the basicpurpose would to be increase brand awareness and not to earn profits. By doing this Wipro

    would be able to grab more eye balls of retail and corporate customers who visit Malls,

    Showrooms, Multiplex, Airports, VIP Lounges, Hotels, Clubs, Organized retail chains etc

    Competition among retail partnersRewards for partner with maximum units sold with certain minimum units selling criteria.

    E.g if a retail partner is selling 75 units per month on average. Then in order to be eligible for

    the scheme each partner must sell 100 units per month and from all eligible partners one

    who sells the maximum units will get the prize. Prizes should like refrigerators, A.C, tour trip

    which are useful for the partner

    8. MARKET RESEARCH8.1 Objective

    The objective of the market research was to analyze the acceptability of Wipro Power PC in

    Chennai by exploring the importance of factors like less power consumption and energy

    efficiency to various organizations in Chennai in making purchase decision on the IT

    hardware products.

    8.2 Scope

    Wipro being a green brand is involved in producing and marketing of eco friendly products

    and recently has come up with Wipro Power PC with build-in power backup that reduces the

    power consumption by 50%. The PC reduces the total cost to the owner and helps conserve

    power which can be used in power deficit sectors of India. The research was restricted to

    Enterprise and SME customers only and did not involve retail segment.

    8.3 Sampling

    For the purpose of sampling we used a list of Enterprises and SME which are operational in

    Chennai to sample out companies which we felt were the possible target companies for

    Wipro Power PC and to whom power consumption and power shortage is a critical factor for

    business operations. The list of companies with contact information is attached in appendix

    2.

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    8.4 Questionnaire Construction

    The Questionnaire for market research to assess the feasibility of Wipro Power PC is original

    and not inspired by any literature. The main purpose of survey was to determine the

    importance of factors like less power consumption and energy efficiency to organizations in

    Chennai. The questionnaire is attached in appendix 1.

    8.5 Data Collection

    The data collection was done by visiting each respondent, asking them questions and

    recording their responses. The duration of survey for each customer would be 15-20

    minutes.

    8.6 Data Analysis

    Data was qualitatively and quantitatively analysing the data in terms of percentage of

    customers who are concerned about their power consumption and consider energy

    efficiency as important factor while making electronic equipments purchase decisions and

    assess whether customers are willing to pay premium for products that reduce power

    consumption substantially. The customers who are concerned about power consumption

    and are willing to pay premium to reduce power consumption and total cost of ownership

    are the potential customers for Wipro Power PC.

    8.7 Data Analysis

    The following analysis is based on the 37 responses gathered from the various customers.

    The survey was done across various SME and Entreprises operational in Chennai and across

    various verticals like BFSI, IT/ITES, Government departments, Healthcare, Entertainment,

    Manufacturing, Consulting, Education etc.

    31%

    69%

    Is Power consumption by IT hardware is major part of

    the total power consumption of the company?

    Yes

    No

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    59%

    41%

    Are you willing to pay a premium for power

    efficient products?

    Yes

    No

    41%

    59%

    Would you like to purchase desktops with built in

    power backup of two hours which will reduce the

    power backup infrastructure cost?

    Yes

    No

    81%

    19%

    Would you like to purchase desktops that would

    reduce the total power consumption of desktops

    by 50% and operates on 100-300 volts of power

    supply?

    Yes

    No

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    Source of Information of the Power Efficient products

    8.8 Conclusion

    The responses of the various respondents show that they are concerned aboutpower efficiency and are willing to buy power efficient products.

    For majority of customers power consumption by IT hardware products is a notmajor part of the total power consumption by the company.

    The various unique features of the Wipro Power PC over the other desktops are In-Build battery, power backup up to 2 hours, cold start option, 50% less power

    consumption and works at voltage range of 100300 volts.

    Most of the SME and Enterprises are not interested in the In-Build battery, Powerbackup and cold start option features of the Wipro Power PC because usually all

    the organizations have a centralized power backup facility.

    However the organizations would be more interested in features like 50% lesspower consumption and ability of the PC to work in 100 300 volts range of

    electricity.

    Hence a desktop without the In-Build battery backup and with the features like50% less power consumption and wide voltage range would be more suitable for

    the organizations as it is more scalable for the existing infrastructure of the

    organizations.

    Since organizations are willing to pay a premium for the power efficient products,Wipro can charge a premium to the customers for such a product.

    0 5 10 15 20 25 30

    Television

    Radio

    Newspaper

    Smart Phones Apps

    Posters/Banners/Hangings in Malls, Showrooms,

    Outlets etc.

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    Retail customersPower PC

    These are the customers who usually buy desktop once in every 4-5 years and arelooking for convenience and value for money.

    These customers purchase desktops from some company buthave to buy UPS frommarket. If there is some issue with the desktops then thecompany representative cancome to fix the issue, but if there is some issue with the UPS, then they have to go and

    search for someone with local shops who will be able to repair the UPS which is

    inconvenient.

    The existing product, Wipro Power PC with in-build battery backup, cold start options,2 hrs of battery back, less power consumption, and wide voltage range would be more

    successful and value for money for these customers as in many states other than

    metro cities, there are long power cuts for residential, voltage keeps on fluctuating a

    lot and power consumption to household matters a lot.

    The in-battery comes under the service contract of Wipro, so it wont be any hassle forthe customer if there are any issues with battery giving them more convenience.

    Since the Retail consumers purchase desktops once every 4-5 yrs, they will be morewilling to pay the premium of 4-5K over the standard desktops if they are getting

    hassle free maintenance of battery backup and other useful features.

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    Enterprise customersPower PC 2

    As per the survey the SME and Enterprise customers are not interested in the Build-inbattery and cold start option features of the Wipro Power PC because almost all of

    them have a centralize power backup and they would not be interested to pay a

    premium of 4-5K as the in-build battery is of very less use to them. But the SME and Enterprise customers are very much interested in features like 50%

    less power consumption and wide voltage range.

    Hence a second variant of Power PC without the battery and with 50% less powerconsumption and wide voltage range would be much successful in this segment.

    The new variant without the battery would be scalable to the existing backupinfrastructure of the various organizations.

    Customers are also willing to pay premium for power efficient products hence we canalso mark-up this variant by Rs1000-2000 over the standard desktops.

    Standard desktop comes for Rs 26000, Wipro Power PC with BatteryRS 30000 andWipro Power PC without battery can be sold for Rs 27000-28000.

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    9. On Job TrainingThis was the third and final phase of the project. During this phase a list of 50 potential

    customers for the Wipro IT hardware products was given. We had to call each customer, fix

    an appointment, meet them to explain about Wipro offerings and product and services

    catalogue and look for any business opportunity. We could fix appointments and meet 25customers and were able to generate some business for Wipro. During the course of

    execution of this phase we found that the brand awareness of the Wipro IT hardware

    products is less among the organizations due to which Wipro looses a lot of business

    opportunities every month. Hence we suggested the management to maintain a database of

    both existing and potential customers, taking inputs from all the sales executives and at

    least once or twice a month mail them asking for any expansion plans and IT Hardware

    requirements. The customers who have any expansion plans or requirements do respond to

    such mails and are interested to receive price quotes from Wipro. By doing this the sales

    team would ensure the customers remember that Wipro is also a vendor of IT Hardware

    products and do not miss on any business opportunity. The List of companies to which we

    went for sales calls is attached in annexure 3 and outline of the form to gather requirement

    from customers is attached in annexure 4.

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    10.REFERENCES http://www.facebook.com/WiproTechnologies?fref=ts http://www.facebook.com/OneBillionRising?fref=ts http://www.facebook.com/MyMitra.RespectWomen?fref=ts http://www.flipkart.com/computers?_pop=flyout&otracker=hp_submenu_computer_Comp

    utersHome

    http://www.mymitra.com/ http://www.naaptol.com/buy/computers_-_peripherals.html http://shopping.indiatimes.com/computers/computers-computers-home/ http://onebillionrising.org/ http://www.wipro.com/products/desktops/ http://jimsindia.org/National_Business_Quiz_2011.aspx http://pbsmanagement.org/Quiz%20and%20Management.aspx http://blog.iimmantra.com/article/business-gk-quiz-2012 http://www.collegekhabar.com/event/view/ahvan-09-management-business-fest-iim-

    indore

    http://www.allconferences.com/Regional/CHENNAI http://www.conferencealerts.com/country-listing?country=India http://www.kpmg.com/in/en/issuesandinsights/articlespublications/kbuzz/pages/it-

    bpo.aspx

    http://zinnov.com/news.php?ev_id=90&PHPSESSID=94b84c7584314911c447cdd640b906c1

    http://news.indiamart.com/story/spicejet-start-regional-operations-tier-2-3-cities-mid-july-141846.html

    http://www.slideshare.net/probikersagar/metros-in-the-making http://newindianexpress.com/nation/article1483223.ece http://content.timesjobs.com/?p=2932 http://www.thehindubusinessline.com/industry-and-economy/info-tech/mindtree-to-hire-

    students-from-tierii-iii-cities/article3911573.ece

    http://articles.timesofindia.indiatimes.com/2012-02-16/software-services/31066613_1_tier-ii-development-centre-tier-i-cities

    http://emerge.nasscom.in/2008/01/empower-it-taking-it-to-tier-2-cities-in-tamilnadu/ http://articles.economictimes.indiatimes.com/2012-10-01/news/34198145_1_ites-

    companies-ites-sector-ites-industry

    http://www.itsap.org/events_inner.php?id_inner=240&id=18 http://newindianexpress.com/thesundaystandard/article367082.ece http://www.minglebox.com/article/freshers-job-placements/education-sector-unraveling-

    employment-opportunities-in-tier-ii-cities

    http://toostep.com/trends/new-model-healthcare-plans-for-tier-ii-iii-towns-by-fortis http://articles.economictimes.indiatimes.com/2012-12-08/news/35689094_1_pimpri-

    chinchwad-pimpri-chinchwad-pune-region

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    http://business.rediff.com/slide-show/2010/aug/05/slide-show-1-tech-smaller-indian-cities-are-hot-it-bpo-destinations.htm

    http://www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/Indian%20Retail-%20Time%20to%20change%20lanes.pdf

    http://www.informationweek.com/hardware/desktop/pc-market-to-shrink-for-second-year-idc/240150018

    http://www.gartner.com/newsroom/id/2230815 http://www.thehindubusinessline.com/industry-and-economy/info-tech/acer-bets-on-

    enterprise-segment-to-keep-its-no-1-position-in-desktops/article3297378.ece

    http://www.informationweek.com/hardware/desktop/pc-market-to-shrink-for-second-year-idc/240150018http://www.informationweek.com/hardware/desktop/pc-market-to-shrink-for-second-year-idc/240150018http://www.informationweek.com/hardware/desktop/pc-market-to-shrink-for-second-year-idc/240150018http://www.gartner.com/newsroom/id/2230815http://www.gartner.com/newsroom/id/2230815http://www.gartner.com/newsroom/id/2230815http://www.informationweek.com/hardware/desktop/pc-market-to-shrink-for-second-year-idc/240150018http://www.informationweek.com/hardware/desktop/pc-market-to-shrink-for-second-year-idc/240150018
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    APPENDIX

    APPENDIX 1

    (Questionnaire for Market Research)

    Through this survey we are seeking responses to conduct a research study on consumer

    behaviour for academic purposes. A series of questions are given on various aspects of

    consumer behaviour. Most of the questions (apart from the few questions) are asked in the

    form of statements and the participants are requested to express their agreeableness to the

    statement(s) given by checking the appropriate box (indicating options like Yes, No). We

    solicit your kind cooperation in conducting the study.

    1. Is Power consumption by IT hardware is major part of the total power cost of thecompany?

    Yes No

    2. Are you using green/power efficient technologies? Yes No

    3. Are you conducting any employee training programs related to power efficiency? Yes No

    4. What is the source of information for power efficient products? T.V Radio Newspaper Smart phones Posters/Banners/Hangings in malls, showrooms, outlets etc

    5. Do you think that electronics companies should manufacture power efficientproducts?

    Yes No

    6. Please select the following items that are a part of organizations IT infrastructure? Desktops Laptops

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    Servers Storage Devices Printers VDI (Visual display interface) Applications (CRM, SCM, SAP)

    7. What is the organizations purchase policy of IT Hardware? Once a year bulk purchase As and when required Rate contracts

    8. Are you looking for any of the below mentioned solutions? Server optimization/Virtualization Data centre/Disaster recovery Backup solution Mailing solution Any other solution None

    9. Please rank the following features in the order of preference while purchasingdesktop:

    Performance (RAM, Hard disk capacity, Graphics, Form factor etc) Aesthetics(Physical appearance of the desktop) Price Total cost of ownership (Power consumption, Easy manageability,

    Maintenance etc)

    Brand name Support services/Uptime/Service level agreement

    10.Are you willing to pay a premium for power efficient products? Yes No

    11.Would you like to purchase desktops with build in power backup of two hours whichwill reduce the power backup infrastructure cost?

    Yes No

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    12. Would you like to purchase desktops that would reduce the total powerconsumption by desktops by 50% and operates on 100-300 volts of power supply?

    Yes No

    APPENDIX 2

    (List of Companies Surveyed)

    ORGANIZATION NAME

    DESIGNATI

    ON LANDLINE MOBILE EMAIL

    CONSTRUCTION

    Technip

    Mr.

    Somasundara

    m IT Manager

    22303100 /

    22303308(D)

    93827004

    70 [email protected]

    MANUFACTURIN

    G

    Sanmar Group Gopal VM system

    2812 8500 ext

    8816 [email protected]

    Lucas Indian

    Services Sridhar S Head IT

    044-

    22255032 [email protected]

    Turbo Energy Mr. Vinod

    Dy. General

    Manager

    Information

    Systems

    91- 44-

    30063576

    [email protected]

    n

    Lucas TVS

    V.Kala Gowri

    Sankar

    General

    Manager -

    IT

    044-

    26259763

    044-

    26258211 [email protected]

    Wheel India indarsarath Head IT

    044-

    26234488

    98409753

    72 [email protected]

    Amararaja

    Batteries Jayakumar IT Head

    28213270/42

    910781

    98403565

    06 [email protected]

    Chettinad

    Cements S. Abhirami IT Manager

    28292727/28

    291608 extn

    314 [email protected]

    Madras Fertiliser Karthik DGM

    044-

    25941133

    94441420

    95 [email protected]

    Nippo Batteries R. Swami IT Manager

    28242758/28

    272711

    94440827

    31 [email protected]

    Igarishi Motors

    India Ltd

    Karthi.D/Rajku

    mar IT Head 22628199

    [email protected]/rajku

    [email protected]

    Mando India Dileepan IT Head

    044-

    27156045-47

    98404471

    24 [email protected]

    IP Rings Udhayakumar IT Head

    044-274

    52816 / 274

    52851

    98404261

    05 [email protected]

    Hindusthan

    Motors Suresh Kumar IT Officer 27641400

    99622184

    90 [email protected]

    FLSmidth R.Karthikeyan IT Manger 47484051

    Karthikeyan.Ramakrishnan@flsmidth

    .com

    Hyundai Glovis Jayant Das

    Sr Manager

    - Purchase

    044-

    47118624

    98841267

    46

    [email protected]/[email protected]

    o.in

    Johnsons Lift

    Sriramachandr

    an IT Manager 26152200

    [email protected]

    m

    Molex India Pvt

    Ltd

    JS

    Sreenivashan

    Business

    Developme 044 22541686

    98403117

    99 [email protected]

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    nt Manager

    BYD electronics

    India Ltd K.J Vijayan

    Assist

    Manager -

    IT Dept

    044-

    30558888

    95000930

    49 [email protected]

    TE Connectivity

    Himanshu

    Alwani

    Senior

    Engineer

    0120 6794400

    extn 432

    99100870

    62 [email protected]

    Commscope

    Ashok

    Srinivasan

    Nationaltechnical

    Manager 080 40150190

    99802514

    94 [email protected]

    TV Sundaram

    Iyengar & Sons

    Ltd

    S.Balasubrama

    niam

    Asst

    Manager -

    ITS

    044-

    28160853

    98946111

    98/996261

    0758

    [email protected]/ba

    [email protected]/

    [email protected]

    Schneider Electric

    Kiran

    Lagwankar IT Manager 080 43333333

    98442919

    69

    kiran.lagwankar@schneider-

    electric.com

    Kone Elevators

    Shan Secura /

    Ganesan /

    Gladwin /

    Rajagopalan

    IT Manager

    / Sys. Admin

    / Asst

    Manager

    / IT

    Manager 28117706/26

    99625142

    72

    [email protected]

    [email protected]

    CONSULTANCY

    D&B Mr. Arun IT Manager

    66779999xtn:

    9966 [email protected]

    Dexterity Chinnadurai. S IT Manager

    044-

    42290000

    extn 1112 [email protected]

    Mobius Nandakumar Sys Admin

    44-6100 2750 [email protected]

    Srishti

    Consultancy and

    Services Pvt Ltd

    Ramkumar

    Venkat IT Manager

    044-

    26213233

    93810013

    35

    [email protected]/

    [email protected]

    Corporation of

    Chennai

    S.C Dinesh

    Prakash

    Asst

    Engineer

    044

    25619513/92

    57 [email protected]

    Comodo

    Securities

    Solution Pvt Ltd Manickavelu.E

    Lead - IT

    Infrastructu

    re

    044-

    42022829

    98403733

    75 [email protected]

    Consim

    India/Bharat

    Matrimony

    Balasubramani

    am Sys Admin 044 24631500 [email protected]

    ENTERTAINMENT

    AND

    HOSPITALITY

    Club Mahindra Balamurgan G

    Sr Manager

    - IS 4439142014

    97890884

    71

    balamurugan.ganesan@mahindrahol

    idays.com

    Sathyam Cinemas Thanigaivel IT Manager 43920432

    [email protected];

    [email protected]

    IT/BPO

    Ajuba Anand Shetty IT Manager

    044-

    30680466

    87544489

    59 [email protected]

    CAMS Ramakrishnan VP - IT

    04428521596

    /0516

    96000016

    30 [email protected]

    FSS

    Khaja

    Mohideen IT Manager

    044-4741

    5600

    98409850

    74 [email protected]

    Syntel

    RAMESH

    SRINIVAS DGMIT

    044-

    24407500

    98847111

    44 [email protected]

    Virtusa

    Shakti

    Jagannathan IT Manager

    044-

    66080400

    99401511

    44 [email protected]

    Quintegra Prasad GIT

    Department044-4391

    7100 [email protected]

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]/[email protected]/[email protected]:[email protected]/[email protected]/[email protected]:[email protected]/[email protected]/[email protected]:[email protected]/[email protected]/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]/[email protected]/[email protected]:[email protected]/[email protected]/[email protected]:[email protected]/[email protected]/[email protected]:[email protected]:[email protected]:[email protected]
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    Bhawan Cybertek

    Kamal

    Kannan/Senthi

    l IT Manager

    43449000

    extn 9102

    94441902

    96 [email protected]

    Trimble

    Information

    Technologies

    India Pvt Ltd Austin Bomnic

    Product

    Application

    Engg

    044-

    22541941

    95662989

    65 [email protected]

    Idealsite

    Technologies Pvt

    Ltd

    R.P

    Chandhrakum

    ar

    Managing

    Director

    044-

    22452825/22

    440831

    98418330

    01 [email protected]

    Photon

    S. Janardhan

    Reddy

    Senior

    Manager -

    Infrastructu

    re 044- 3061800

    91766027

    13 [email protected]

    Madras

    Networking

    Company V.Srinivasan IT Manager

    044-

    65399139

    98408106

    08 [email protected]

    Softex Infotec Pvt

    Ltd

    Naveen S.

    Gaddam

    Tech

    Support

    Engineer 022 24146432

    98693776

    50 [email protected]

    Accel Frontline S. Sivakumar

    Pre Sales

    Manager-

    Networking

    044-

    42252221

    98400007

    23 [email protected]

    SRA Systems Raghavendra IT Manager 4213 8656 [email protected]

    EDUCATION

    SERVICES

    3 Edge Solutions

    Mr.Arun

    Kumar/Mr.Diw

    akar IT Manager 33783333

    98416263

    33 -

    arunkumar

    an [email protected]

    BANKING/NBFC/

    FINANCE

    Polaris

    Raymond

    Arogyaswamy/

    ravichandran

    Vice

    President

    044-39874000

    EXTN

    5266/398740

    00

    99620330

    31

    [email protected]

    om

    Cashedge India

    Pvt Ltd Raja IT Head 42082430 [email protected]

    TVS Capital Vishnudevan IT Head

    044-

    42954800 [email protected]

    HDFC Bank

    P Sarath

    Krishna IT Manager

    044-

    24430152

    95436342

    82 [email protected]

    Indian Bank

    S.Palaniappan/

    Modi Kumar AGM

    044-

    28134480/28

    134309

    94443960

    41

    [email protected]/mailsupp

    [email protected]

    Repco Home

    Fianance Limited R.Manikandan

    Manager-

    EDP

    044-

    28343948

    98402915

    90 [email protected]

    Equitas Micro

    Finance Mr.Mahesh AGM-IT

    044-

    42995000

    99401912

    76 [email protected]

    HEALTHCARE/PH

    ARMACEUTICAL

    Chettinad Health

    City Michael S M IT Head

    47413370

    /47411000

    90947570

    00

    [email protected]

    m

    TTK Group R.Srikanth

    GM-

    Systems

    044-

    28116108-

    10/28113134 [email protected]

    ENERGY

    TamilnadPetrochemical

    ShankarRamakrishnan

    GeneralManager -

    91 4449030512

    91 9840218400 [email protected]

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    Group IT

    ReGen Powertech

    Pvt Ltd

    Balaji Sampath

    Srinivasan

    DGM- Infra

    and

    Expansion

    044-

    30230200

    99400094

    84 [email protected]

    Neyveli Lignite

    Corporation Ltd

    S.

    Vijayalakshmi

    Chief

    Manager/E

    DP

    04142-

    252214

    94434265

    00 [email protected]

    Saipem

    Mr.Balasubra

    maniam D. G. M 66840035/36

    m.balasubramanian@saipem-

    india.com/[email protected]

    m

    TRANSPORTATIO

    N/LOGISTICS

    Agility Rajkumar M S

    Senior N/w

    Analyst

    044-

    39892828/39

    998685

    91767210

    20 [email protected]

    SICAL S Jothivel

    Assist Vice

    President -

    IT 044 66157097

    99401546

    23 [email protected]

    Thales Group Kali Charan

    IT Manager

    / SecurityOfficer 43961222

    9940189401 [email protected]

    IMPORT/EXPORT

    Ennore Port

    Limited N. Hariharan

    Assistant

    Manager

    044-

    252521666 [email protected]

    TELECOMMUNIC

    ATION

    Aircel Rajaram PV

    Entreprise

    Lead 044 42280000

    95510893

    66 [email protected]

    Zen Exim Pvt Ltd

    C.Panneer

    Selvam

    Technical

    Consultanat

    079 -

    26859890/91

    99401632

    44 [email protected]

    APPENDIX 3

    (List of customers whom we met for sales and promotion of Wipro products)

    ORGANIZATION NAME

    DESIGNATIO

    N LANDLINE

    MOBIL

    E EMAIL

    Technip

    Mr.

    Somasundar

    am IT Manager

    22303100 /

    22303308(D)

    938270

    0470 [email protected]

    Lucas Indian

    Services Sridhar S Head IT 044-22255032 [email protected]

    Turbo Energy Mr. Vinod

    Dy. GeneralManager

    Information

    Systems 91- 44-30063576 [email protected]

    Lucas TVS

    V.Kala Gowri

    Sankar

    General

    Manager - IT 044-26259763

    044-

    262582

    11 [email protected]

    Wheel India indarsarath Head IT 044-26234488

    984097

    5372 [email protected]

    D&B Mr. Arun IT Manager 66779999xtn:9966 [email protected]

    Dexterity

    Chinnadurai.

    S IT Manager

    044-42290000 extn

    1112 [email protected]

    Mobius Nandakumar Sys Admin

    44-6100 2750 [email protected]

    Club Mahindra

    Balamurgan

    G

    Sr Manager -

    IS 4439142014

    978908

    8471

    balamurugan.ganesan@mahindrahol

    idays.com

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]:[email protected]
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    Sathyam

    Cinemas Thanigaivel IT Manager 43920432

    [email protected];

    [email protected]

    Ajuba

    Anand

    Shetty IT Manager 044-30680466

    875444

    8959 [email protected]

    CAMS

    Ramakrishna

    n VP - IT 04428521596/0516

    960000

    1630 [email protected]

    FSSKhaja

    Mohideen IT Manager 044-4741 5600984098

    5074 [email protected]

    Syntel

    RAMESH

    SRINIVAS DGM -IT 044-24407500

    988471

    1144 [email protected]

    Virtusa

    Shakti

    Jagannathan IT Manager 044-66080400

    994015

    1144 [email protected]

    Polaris

    Raymond

    Arogyaswam

    y

    Vice

    President

    044-39874000

    EXTN

    5266/39874000

    996203

    3031

    [email protected]

    om

    Cashedge India

    Pvt Ltd Raja IT Head 42082430 [email protected]

    TVS Capital Vishnudevan IT Head 044-42954800 [email protected]

    HDFC Bank

    P Sarath

    Krishna IT Manager 044-24430152

    954363

    4282 [email protected]

    Chettinad

    Health City Michael S M IT Head

    47413370

    /47411000

    909475

    7000 [email protected]

    TTK Group R.Srikanth GM-Systems

    044-28116108-

    10/28113134 [email protected]

    Neyveli Lignite

    Corporation Ltd

    S.

    Vijayalakshm

    i

    Chief

    Manager/ED

    P 04142-252214

    944342

    6500 [email protected]

    Saipem

    Mr.Balasubr

    amaniam D. G. M 66840035/36

    m.balasubramanian@saipem-

    india.com/[email protected]

    m

    Agility

    Rajkumar M

    S

    Senior N/w

    Analyst

    044-

    39892828/3999868

    5

    917672

    1020 [email protected]

    SICAL S Jothivel

    Assist Vice

    President

    IT 044 66157097

    994015

    4623 [email protected]

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    APPENDIX 4

    (Outline of the mail to gather requirement and business from customers)

    1. Name2. Designation3. Organization4. Contact Details5. Office Address6. Are you looking for any of the below mentioned products or services:

    Desktops Laptops Servers Storages Server optimization/Virtualization Data centre/Disaster recovery Backup solution Mailing solution Virtual Desktop Interface Sun/HP/IBM Servers Microsoft Licenses Any other solution