1

Winter Sports Equipment

To sustainable profitability

Michael Schineis, President

Disclaimer

Statements in this presentation, which are not historical facts, such as expectations, anticipations, beliefs and estimates, are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncertainties which may cause actual results to materially differ from those expressed in such forward-looking statements.

Amer Sports assumes no responsibility to update any of the forward-looking statements contained herein. No representation or warranty, express or implied, is made or given by or on behalf of Amer Sports or its employees or any other person as to the accuracy, completeness or fairness of the information or opinions contained in this presentation.

Alpine78 %

XC12 %

SB10 %

Sales by unit

Americas17 %

EMEA71 %

APAC12 %

Sales by Region

• Salomon and Atomic winter sports equipment are among the world’s most recognized winter sports brands. The brands complement each other in terms of their product offerings and main markets.

• The selection of winter sports equipment under the Salomon and Atomic brands are:

– alpine skis, boots, bindings, poles and helmets

– cross-country skis, boots, bindings and poles

– snowboards, snowboard boots and snowboard bindings

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0

50

100

150

200

250

300

350

400

450

2007 2008 2009 2010

46.5 54.4 48.4 52.5

347.7 324.5 323.3

Net SalesMEUR

Winter Sports Equipment

2009

Global market volume 2009/10

4

Snowboard320 M€

Nordic180 M€

Alpine940M€

Winter Sports Equipment

* Source: Management estimate

Alpine business ≅ 3 times Snowboard business≅ 5 times Nordic business

Global market volume 2009/10 – by segment

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Alpine Skis&Bdg

610M€

Alpine Boots330M€ Boards

135M€Boots100M€

Bdgs85M€

Boots64M€

Bdg25M€

XC Skis91M€

Winter Sports Equipment

* Source: Management estimate

Alpine business ~ 70% set business

Participation: People continue to ski

* Source: National Ropeway Associations / Internet researches6

0

50

100

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400in millions

Skier days (daily skipass)Alpine Skiing

7Sources: Amer Sports: WSE Report 2009 Rossignol: Estimation Head: 2009 Result (according to press release 25.02.2010)

Jarden: Estimation (Völkl 130mio) Tecnica Group: Estimation Fischer: result mentioned on Website (excl. Löffler)

We are undisputed leader in our industry

386

208 207

170 150

120 108

28 %

15 % 15 %

12 %11 %

10 %

8 %

5 %

10 %

15 %

20 %

25 %

30 %

-

50

100

150

200

250

300

350

400

450

Amer Jarden Rossignol Tecnica Head Burton Fischer

MEUR

WS Gross Sales M-EUR

Value MS %

With gross sales of over 400 MEUR we are undisputed leader in our industry

2010

Hardgoods only

1 910

1 684

1 4151 395 1 400

500

1 000

1 500

2 000

05/06 06/07 07/08 08/09 09/10 10/11

MEU

R

Total Winter Sports Equipment market value in MEUR

-12%

-1%-16%

2011 - 201320102008/09

Market evolution and Amer Sports actions

8

+1%

• Downsizingcapacity

• StreamliningOpex (approx.50 MEUR)

• StabilizingIndustrialOperations

• Launchinginnovativeproducts

• Gainingmarket shares

• Continue togain marketshares

• Focus onoperationalexcellence

Alpine, Nordic, Snowboarding

actions

2005/06/07Carving boomis at its end

2006/07Crisis due to global„no snow“ winter

Outlook for 2010 is encouraging

• Prebookings up bx 15% (in LC) passing the 400 MEUR level

• Profitability improvement thanks to higher gross margins and tight opexcontrol

• Significant improvement of DSI

• The strongest growth, an increase of approximately 32%, was recorded in cross country skiing while alpine skiing increased by about 13% (all in local currencies).

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Group development priorities

• Clear portfolio roles and synergies, integrated company

• Grow faster in softgoods• Win with consumers• Win in go-to-market• Operational excellence

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Win with consumers and go-to-market

Gaining market shares

• We continue to invest in our brands

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• Sportsmarketing – working with the highest level of athletes

• Using modern technologies to interact with our consumers

• Trendsetting products in design and technology

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• Global market leader in ski boots

• Trendsetting brand in the Freeskimarket

• #3 brand in snowboarding

• Over 1 Mio pairs of alpine bindings(shared concept with Atomic)

• #2 brand in XC skiing with a strongmarket leadership in XC boots

• Helmets are showing profitable growth

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• Global market leader in alpine skis

• Gaining significant market sharesin ski boots (doubling the businessin the last 3 years)

• Recovering in XC business(shooting for #3 globally)

• Niche player in snowboarding(Europe, Backcountry, Rental)

GUAYNEUREUTHER

Sportsmarketing

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14xSCHILD

JANKA

RAICH ABMACARLSON

DAVID

MATT

ZACKRISSON

Gaining market shares by trendsetting products

Our market is rewarding innovations

Ski boots

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in a total market with 3.6 million pairs

1st year QUEST45,000 pairs

1st year LIVE FIT60,000 pairs

Using modern technologies

ATOMIC MOBILE CHANNEL(Launch winter seaoson 2010/11)

Further growth will come from helmet, accessoriesand protective

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Nordic180 M€

Snowboard320 M€

Alpine940M€

Protective almost as big as Snowboarding

Protectives285 M€

Further growth will come from helmet, accessoriesand protective

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Accelerate growth in helmets• Increase number of doors• New technologies („Custom Air“)• Sportsmarketing

• Launch the first generation of Salomon goggles at ispo 2011

0

50 000

100 000

150 000

200 000

250 000

300 000

350 000

400 000

2006 2007 2008 2009 Outlook2010

Uni

ts

Helmets *

* today 90% under Salomon brand

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Operational excellence

1 910

1 684

1 4151 395 1 400

500

1 000

1 500

2 000

05/06 06/07 07/08 08/09 09/10 10/11

MEU

R

Total Winter Sports Equipment market value in MEUR

-12%

-1%-16%

2011 - 201320102008/09

Market evolution and Amer Sports actions

21

+1%

• Downsizingcapacity

• StreamliningOpex (approx.50 MEUR)

• StabilizingIndustrialOperations

• Launchinginnovativeproducts

• Gainingmarket shares

• Continue togain marketshares

• Focus onoperationalexcellence

Alpine, Nordic, Snowboarding

actions

2005/06/07Carving boomis at its end

2006/07Crisis due to global„no snow“ winter

A holistic program covering all elements of our value chain from R&D, over operations to supply and logistics

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• to improve gross margins• to push down our break even point• to improve our capability to master poor snow / good snow winters• to improve quality and customer service

29 projects followed through KPI‘s on a day to day basis

Highlights

Increase production flexibility to produce close to order and to minimizeinventory risk

23 e.g. Atomic business

This goes hand in hand by reducing our industrial lead times significantly since 2007(e.g. alpine bindings from 14 in 2007 to 9 weeks in 2010)

• Shifting production capacity from Austria to Bulgaria for low and midprice alpine and XC skis

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Highlights

• In-lining of production equipment (mainly Altenmarkt plant andBulgarian plant)

On/Off cart 36 times; planning complexity On/Off cart <10 times; material flow

Highlights

Highlights

Increase standardization of raw materials up to 50%

• Inside Salomon and Atomic brand to reduce complexity

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• Across Salomon and Atomic brand to accelerate economies of scale

Standardization

27

From

Standardization

28

Today

… to

Summary

• Improving our operational excellence and pushing down our break-evenpoint is our priority

• We continue to invest in our brands

• Innovative products and marketing programs will help us to gain marketshares

• We see further growth potential in new activities like helmets, goggles, etc.

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