winter media kit

Each year Shanty Creek Resorts transforms into a winterwonderland. With two distinct mountains and a 450’ vertical drop, multiple terrain parks, over 30km of Nordic trails, a multi-lane alpine tubing park and over 180” of snowfall annually, snow-lovers love Shanty Creek.

Rated the “Midwest’s Best Downhill Terrain” by OnTheSnow.com, Shanty Creek suits every skill level and thrill-seeker. Beginners use the magic carpet to build confidence on Elf Buster, while veterans find challenges by taking the moguls on Blue Skidoo.

The jumps, rails, boxes and tabletops at Shanty Creek’s five terrain parks are highly regarded, including The Monster Park, Big Air and The Natty.

Our PSIA-certified Ski School instructors introduce skiing and boarding to hundreds of kids annually and improve racers’ times in NASTAR clinics.

Find more family fun at Summit Mountain’s alpine tubing park where quality time happens with the wind in your hair and a smile on everyone’s face.

If you’d prefer to stay on flat ground, swing by The Nordic Center at Schuss Mountain to strap-on a pair of snowshoes or cross-country skis to enjoy over 30km of pristine Nordic trails that traverse the 4,500 acres of Shanty Creek’s winter wonderland.

winter wonderland

what’s new

NEW WARMING CENTER & RESTROOMS AT THE BEGINNER SKI AREAThe Beginner Ski Area on the north slopes of Schuss Mountain features the largest terrain-based beginner training area including 400’ magic carpet lift. This year the resort is adding a warming area and restrooms. NEW SHUTTLE TRANSPORTATION SERVICES FOR THE BEGINNER SKI AREAAnother improvement to the beginner skier’s experience is new transportation services from the Lodge at Cedar River where ski-school registration and ski/snowboarding equipment rentals are. The new open air vehicle provides more seating and easier on/off access, and its design makes coming aboard fun for kids. NEW AND IMPROVED NORDIC TRAILSIn celebration of the 40th anniversary of the point-to-point White Pine Stampede Nordic races, Shanty Creek is putting additional capital and resources into Nordic Skiing. This season cross country skiers will find improved conditions throughout the resort’s 30km trail system thanks to a shiny new Tidd Tech groomer, the finest snow grooming equipment for cross country skiing.

HIGH-PERFORMANCE SKI/SNOWBOARD RENTALS FROM SUMMIT SPORTSIn partnership with Summit Sports, Shanty Creek is adding a full line of high performance rental equipment from Volkl, Nordica, and K2.

PRESET RENTAL EQUIPMENT AND ADVANCE PURCHASE FOR ALPINE TUBING TICKETSAlways looking to improve the guest experience, guests will now be able to go online at shantycreek.com to input their ski/snowboard rental information. This will allow staff to preset the equipment, making it a breeze for skiers and boarders quickly pickup their equipment and get on the slopes quicker.

Another improvement will be the ability to pre-purchase Alpine Tubing tickets. Because of the popularity and limited quantity per hour, tubing often sells out. With advance tickets, guests will be able to make the most of their winter escape. IMPROVED SNOWMAKING INFRASTRUCTUREAlmost an annual part of the resort’s winter season planning is improving the snowmaking system infrastructure. Approximately $250M is being invested including mainline pipe and plumbing resulting in over 50% greater efficiency. Other improvements include pumps, hoses and other hardware that will increase snowmaking capacity during marginal conditions.

fact sheet

VILLAGES 3: Summit, Cedar River and Schuss Village

HOTELS 3: The Lakeview Hotel & Conference Center, The Lodge at Cedar River and Schuss Mountain Lodge

NUMBER OF ROOMS 450+

NUMBER OF RESTAURANTS 3: The Lakeview Restaurant, The River Bistro, Ivan’s Café

MEETING SPACE 22 rooms, 36,000 sq. ft. of function space

SKI & SNOWBOARDING 2 mountains, Schuss and Summit Mountains with 52 runs

SKI SCHOOL Yes, Located at Cedar River Village

TERRAIN PARKS 5 ALPINE TUBING 6 lanes, Located at Summit Village

NORDIC TRAILS 30km

DOG SLEDDING Yes

SPA Yes

FITNESS CENTER Yes

DAY CARE Yes

winter story ideas

TEST RIDEShanty Creek has made significant improvements to their Ski and Snowsports operations across all three villages and wants everyone to experience the difference it makes! This season the resort is inviting skiers and riders who have season passes at any other ski area in Michigan to “test ride” Schuss Mountain by offering one free lift ticket to everyone with a current/valid season pass from any other Michigan-based ski area.

FREE SEASON PASS WITH SKI/SNOWBOARD LESSON To commemorate Learn to Ski & Snowboard month, with every ski lesson given in January, Shanty Creek is offering a free season pass to all kids 8 and under. Register online or call the Snowsports Academy at 800.678.4111, x3383.

MICHIGAN’S MOST AFFORDABLE LIFT TICKET Shanty Creek Resorts will be providing Michigan’s most affordable lift ticket - with tickets starting at $10 on Summit Mountain. And rentals starting at only $20. So whether you’re a beginner, family, or an experienced skier, these affordable lift ticket and rental options are available every weekend.

THE SARDINE SPECIAL A Shanty Creek Original. Pack your car, truck or van with your family, friends, neighbors or any one else you can find! One car pays one price ($59) for an entire carload of lift tickets on the 18th of every month December through March.

SKI FREE WITH SANTAOur gift to you. Join Santa on the slopes of Schuss Mountain on December 25 and ski for free from 9a-4:30p. Pay it forward with donations of non-perishable food items, gently-used winter clothing and/or household items to benefit local community members in need.

40TH ANNUAL WHITE PINE STAMPEDEHundreds will compete in Michigan’s longest and oldest point-to-point cross country ski race on February 6, stretching over the hills and through the woods of Antrim County while raising funds for the Children’s Hospital of Michigan. Races are 10K, 20K and 50K.

For additional story ideas, please contact us at 231.533.7088.

NOVEMBER/DECEMBER

Nov 28 Antrim Ski Academy Ski Swap

Brew-Ski Bash at Short’s Brewing Co.

Dec 12 Tannenbaum Blitzen

Dec 18 Sardine Special

Dec 25 Ski Free with Santa

Dec 30 Demo Day at Schuss Mountain

Dec 31 New Year’s Eve &

Fireworks over Summit Mountain

JANUARY

Jan 1-31 Discover Michigan Skiing/

Learn to Ski & Snowboard Month

Jan 16-18 MLK Weekend

Jan 18 Sardine Special

Jan 22-24 SCR Instructional Weekend

Jan 24-30 Ski for Light

FEBRUARY

Feb 2-5 Special Olympics

Feb 6 White Pine Stampede

Feb 13-15 Presidents’ Weekend

Feb 18 Sardine Special

Feb 29 Brad Day

MARCH

Mar 5 Slush Cup

Mar 12 Cardboard Classic

Mar 18 Sardine Special

APRIL

Apr 2-3 Schuss Mountain Snow Challenge

winter events

winter packages

SUMMIT VILLAGE SKI PACKAGEAs low as $90 per person. Includes overnight lodging in a Lakeview Hotel guest room, breakfast,Superticket lift ticket, complimentaryskiing the evening of arrival and groupski lesson.

CEDAR RIVER VILLAGE SKI PACKAGEAs low as $110 per person. Includes overnight lodging in a Cedar River One-bedroom suite, breakfast, Superticket lift ticket, complimentary skiing the evening of arrival and group ski lesson.

Within Shanty Creek Resorts’ three villages, choose from a variety of cuisines and environments. Guests can experience a casual quick bite or romantic wining and dining overlooking Lake Bellaire.

LAKEVIEW RESTAURANTLocated in Summit Village, The Lakeview Restaurantfeatures innovative regional fare with majestic views of Lake Bellaire. Voted best steak and best dessert in Northern Michigan by Northern Express readers, The Lakeview serves breakfast, lunch and dinner.

IVAN’S CAFÉA premier skier’s cafeteria with fresh salads, gourmet sandwiches, soups, chili, wraps, and more. Plus all the traditional kid-friendly options like french fries, pizza, chicken fingers, and chips.

THE RIVER BISTROFeaturing fine spirits and up to 40 international and regional beers, plus big screen TVs, tavern games such as pool, shuffleboard and more. Overlooking Cedar River Golf Course’s 18th hole, The River Bistro is sure to please any appetite.

dining

SCHUSS VILLAGE Located at the foot of Schuss Mountain, Schuss Village exudes European charm. Featuring a variety of accommodations from villas and condos to guest suites with views of the Schuss Mountain ski slopes, are all within walking distance to Ivan’s for

Aprés-ski entertainment and fun.

lodging

SUMMIT VILLAGE The Lakeview Hotel & Conference Center at Summit Village offers million-dollar views of Lake Bellaire, miles of pristine hardwood forests and out-the-door access to Summit Mountain’s ski slopes and The Legend

and Summit Golf Courses.

CEDAR RIVER VILLAGE Featuring 72 suites and studios plus 14 condominiums, this elegant village showcases well-appointed accommodations in one- and two-bedroom suites and three- and four-bedroom condos with views of the north face of Schuss Mountain and

Cedar River Golf Course.

history

Roy Deskin, the son of a coal miner, worked his way through Detroit’s steel factories to become a magnate in the industry. He retired Up North in 1944 and purchased a home on Torch Lake. Deskin loved entertaining friends, family and colleagues but grew weary from driving all over northern Michigan in search of restaurants to entertain his guests. He decided he would build a private club of his one, but realized greater potential for a resort in the area.

Breaking ground in 1961, and eager to open his four-season resort, Deskin opened Summit Mountain for skiing in December 1962. Construction of the Lodge would be completed the following spring. The 91-room hotel, whose name was based on an old trapper’s shanty located near the [current day] 7th and 8th holes of The Legend, opened on May 30, 1963, as The Lodge at Shanty Creek.

With skiing and lodging in place, Deskin begin working on the final piece of his four-season resort—a golf course. Contracting course architect William Diddel, the pair orchestrated designs for the appropriately-named 18-hole “Deskin Course”, opening in 1968. Today it’s known as “Summit Golf Course.”

Meanwhile… Daniel Iannotti chose to leave a lucrative career as a stockbroker in Chicago and began tailoring his dream of opening a ski resort resembling a quaint, Bavarian ski hamlet. After looking at sites throughout Michigan, Wisconsin and Colorado, Iannotti settled on a patch of land just two miles east of Shanty Creek.

Iannotti’s “never-never land” made its skiing debut in December of 1967. It was called “The Kingdom of Schuss” and declared itself a new nation with its own border-control station, its own currency (the Squaller), its own language (Schwiss), and its own time-zone (CFT, Central Fun Time). Daniel was King and his wife, Dorothy, was Queen. Their children were dubbed Prince Daniel and Princess Madelyn. After opening Schuss Mountain, Iannotti expanded the resort to include the Schuss Mountain Golf Course, designed by Warner Bowen. Its’ front nine holes opened in 1972. The back nine was added in 1977.

Both resorts operated as individual properties for nearly 20 years. In 1985, Club Corporation of America saw value in both Shanty Creek and Schuss Mountain and purchased both in order to merge them. This move was bolstered by the opening of the Arnold Palmer–designed championship golf course, The Legend.

In 1999, an all-suite hotel, The Lodge at Cedar River, was built and the Tom Weiskopf-designed Cedar River Golf Course opened. Cedar River Village would form the third village alongside Summit and Schuss. But despite all of the splendor and beauty of the area and a devoted staff known for its guest service, Shanty Creek would fall on hard times. The property’s original Deskin hotel grew tired. Guests were choosing newer properties in the region. Foreclosure followed.

In 2006, an investment group from St. Louis, Trinidad Resort & Club LLC, would purchase the resort and instill the capital needed to renovate the aged Lodge at Shanty Creek. The result: The Lakeview Hotel & Conference Center shines once again. And throngs of guests and groups are once again choosing Shanty Creek for their ski and golf getaways and their annual meetings and conferences.

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Shanty Creek’s Up North hospitality is legendary.Your winter getaway Up North features the right mix

of amenities, service and value.

No other Michigan resort provides a better valuethan Shanty Creek Resorts. From lodging and skiing to dining and entertainment, it’s easy to find the package that fits you best at shantycreek.com or at

800.678.4111.

location

CHRIS HALEVice President, Sales & MarketingOffice: 231.533.7088Mobile: 231.676.3977chale@shantycreek.com

STEVE KERSHNERDirector of Snow SportsOffice: 800.678.4111 x 7158Mobile: 231.676.2493skershner@shantycreek.com

LINDSEY SOUTHWELL Director of MarketingOffice: 231.533.8621 x 7884Mobile: 231.384.1594lsouthwell@shantycreek.com

KIRSTEN BORGSTROMPubHound Public RelationsOffice/Mobile: 517.331.3433kborgstrom@pubhoundpr.com

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