Winter 2014 Boys Trend Forecast-Less Is More

The Less is More trend forecast touches on the popularity of minimalism. Mini-malism is not only used to describe a trend in design and architecture. It also en-compasses trends in art, photography and music. We explore the key influences of this movement and explain how minimalism is applied to design, art, photogra-phy and music.

In response to the over-decorated design of the previous period, minimalism gradually became a significant design movement of the 19th century and contin-ues today, most prominently through companies like Apple and various graphic and visual designers. The first major modern day influencer of minimalism was painter and architect Theo van Doesburg. In 1917 he started the De Stijl art movement in Leiden, a city of the Netherlands. The movement encompassed a new style of modern art and architecture that centered around minimalism in homes, buildings and furniture. It is highly inspired from traditional Japanese de-sign and the concept of Zen philosophy with open spaces, cool lighting and fluid lines.

It isn’t the gaudiest or most popular, but minimalism has influenced more indus-tries than any other design trend. Most people may not realize it, but minimalism is all around us: digital devices; web and applications; graphic design; skyscrap-ers; living, work and entertainment spaces; and packaging and labels of the many products we consume and the vehicles we drive every day, just to name a few. Best described in an article written by Skprestudios titled Minimalist Design: A Brief History and Practical Tips, “minimalist design is more of a principle than visual design. It doesn’t matter if you’re designing a website, a flyer, a user inter-face, a piece of hardware, a house, or anything else – you remove the unneces-sary (i.e., can the design still function at a 100 percent level without it?) and keep only the essential elements.”

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Low Battery

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Open Structure

Cubist squares pattern

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MinimalCubistDesignArchitecture


Calvin Klein

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Stack Of Wooden Blocks

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Open spacesHard edges


Action Clock

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Minimal art, also called ABC art, was created as a reaction against a then-current form of Abstract Expressionism. Artists adopted the point of view that a work of art should not refer to anything other than itself. ABC art was a change from action to hard edges, linear rather than painterly. It came into practice in the early to mid 1900s.

Although minimal art has been in practice since the early to mid 1900s, it transformed into a movement in early 1960 New York. Leaders of this move-ment used both paint and unconventional media, such as three-dimensional forms made of industrial material or geometrical shapes. This nontraditional use of materials resulted in artwork that was unitarily indistinct. “Minimalism” an article written by The Art Story Organization states, “Minimalists attempt-ed to avoid metaphorical associations, symbolism, and suggestions of spiri-tual transcendence.”

In an article written by digital designer news website www.noupe.com titled “Minimalist Art Photography,” describes minimalist photography as, “the art of less.” Influencers of this photography form include Ralph Gibson, who sees photography as having different levels of a¬bstraction, and London-based pho-tographer Nick Meed, who uses color manipulation to give his photos a minimal-istic feel. Minimal photography is composed of a few basic components with a singular meaning and has a calming effect.

In music, the minimalist movement was, like minimal art, a reaction against a then-current form, with composers rejecting many of the dry intellectual com-plexities and the emotional sterility of 20th century music that used a definite order or series of notes as a thematic basis for a musical composition.Generally, minimalist compositions tend to emphasize simplicity in melodic line and harmonic progression, to stress repetition and rhythmic patterns, and to reduce historical or expressive reference. The use of electronic instruments is common in minimalist music with influences from Asia and Africa. Well-known

minimalist compos-ers are Philip Glass, Steve Reich, Terry Riley, La Monte Young and John Adams.

The Less is More trend direction illus-trates the feeling of Zen through boyish photographical im-ages of single sub-ject toys and blocks, hard edge archi-tecture elements, simple repetition, perfect order, cool shades of aqua and white, warm tones

of red and vibrant yellows. The Less is More color palette consists of refreshing aqua, teal and white accented by greenish-yellow, orange and brown.


Building Blocks

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White Cups

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ProgressionPerfect order


Toy Car Made Of Wooden Building Blocks

Swirl Of Blocks

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Kid friendlyZenFluid


Empty Seats On City Bus

Contemporary Oil Painting

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AsymmetryAbstractArtistic


Calvin Klein

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Colorful Staircase

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TranscendPhotography


Big Heap Of Colorful Clothes

Yellow Armchair Against A Blue Wall

Robot Team

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ModernBrilliantPerplexing


Modern Room

Seamless Pattern With Watch Symbol

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TrendStyleInfluence


Snowboarder On A Background Of Mountains And Ski Lift

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FrigidGraphic


Hockey Puck With Goalie And Net Post

Turquoise Water Surface

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ContendSeamlessPerplexing


Ice Hockey Net

Ski Slope With Red Number 35 In The Austrian Alps

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ExtremeBarrierElevate


Old Scratched Football Helmet With Protective Mask

Geometric Pattern

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GuardGeometric


Silhouettes Of Adult And Kid Skier Riding Ski Lift

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EnlightenVisual

Winter 2014 Boys Trend Forecast-Less Is More

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