The WINSTONuniversity Campus is located at

WINSTONgolf, one of Europe’s premier

45 hole courses, and offers a unique learning

experience in the heart of Europe.

“Living and teaching in St Andrews for 18 years taught

me a simple truth: high quality golf courses need high quality

managers. Increasing pressures on golf to meet new

trends have required golf management education to adapt.

I am excited and privileged to lead this new executive

program that has been specifically designed to meet the needs

of today’s golf enterprises.”

Ian ButcherDirector WINSTONuniversity

WINSTONuniversityWINSTONuniversity offers an executive

education program that prepares graduates

to actively contribute to the financial success

of their current and future employers. We

deliver internationally recognized qualifications

that value the golf course as a business asset

and enable our graduates to run golf courses as

thriving enterprises.

Situated at WINSTONgolf, one of the best golf

courses in Germany close to Berlin and Hamburg,

we bring together international experts to

openly share insights on how a successful golf

business can be developed and sustained. With

the help of this network of industry professionals

and academic partners we have identified

success stories that form the basis of our case

study approach at WINSTONuniversity.

WINSTONgraduates will have met

superintendents, golf managers and experts

from around the world having learned from their

extensive experience face to face. Study tours

as well as internships of six months compliment

the program and provide exclusive insights into the

best golf courses in the United States, Europe,

and Asia.

WINSTONgraduates leave as solution orientated

problem solvers who are able to communicate

their expertise. They know how to save resources

and how to generate new revenues.

To provide maximum flexibility,

WINSTONuniversity offers a choice of

short-term seminars in the winter period and

long-term executive programs of 12 months,

which combine case study learning with worldwide

internships. We welcome everyone who wants

to take a decisive step towards advancing their

professional careers in golf.

“The role of the course manager is changing.

The future will demand a far greater awareness of the

interaction and dynamics of different departments

and how they all depend on each other to deliver a product

and service level beyond expectations. Skills such as

relationship building, resource management and financial

preparations will be more important than ever.

Kingsbarns is happy to be one of WINSTONuniversity’s

sites of best practice.”

Innes KnightCourse Manager, Kingsbarns Golf Links

Golf’s best kept secret! A career spent caring

for golf courses allows you to work every day in

beautiful surroundings within stunning landscape

architecture. You will meet clients from around

the world and provide pleasure to countless

sportsmen and women.

Today’s modern golf managers are independent

problem solvers, who manage significant

budgets as well as large staffs and prepare courses

for an ever more demanding customer base.

A fundamental understanding of environmental

and sustainability issues is a pre-requisite for

any senior position. Preparing investment plans,

executing major events and improving the

perception as well as the profitability of their clubs

are essential elements of a course managers’ skill

set and core elements of our curriculum.

The educational program is designed with

developing decision making skills, building self-

confidence and taking responsibility in mind,

as our major aim is to maximize the employability of

all WINSTONgraduates. At WINSTONuniversity

you will learn to analyze, evaluate, create and apply.

We strongly believe that lifelong learning

includes continuous personal growth.

We place as much emphasis on the process of

learning as on the content itself.

As a WINSTONgraduate you will be ahead of the

game not only through subject matter expertise,

but because you have the interpersonal and

management skills necessary to engage and

collaborate with others. A fantastic campus, the

best teachers from around the world and small

study groups guarantee an optimal educational

environment that maximizes your learning success.

Golf Management Careers

Australian Peter Price playing to the

18th green on the WINSTONopen in his final

winning round of the European Senior Tour

Event at WINSTONgolf in 2012.

International experts share their knowledge.

You will be taught by the most experienced senior

managers in the industry, who come from all over

the world just to work with you!

Case studies teach you best practices. You will

strengthen your communication skills and learn

techniques that are required in the real world.

Management teams need to know how to innovate.

Our case studies will prepare you for leadership

positions.

Small groups and individualized instruction

provide an ideal learning environment. At

WINSTONuniversity we aim to foster the ability

to lead teams and solve problems. Each semester

we accept a maximum of 20 students to guarantee

optimal and individualized instruction.

Practical training provides hands-on experience.

Event management experiences in major

tournaments are built into your program as

well as golf training with first-class coaching

professionals. You will design and build your own

golf course features and learn to use the latest

turf management equipment in our Jacobsen

Excellence Center.

Internships of six months at the top 100 golf

courses in the world are integral to the curriculum.

These experiences not only broaden your real-

world skill set but also extend your personal

network to guarantee you an excellent job offer

upon graduation.

Field trips are a highlight of your study at

WINSTONuniversity as we will take you to top

golf courses and tournaments in Europe. After

successfully completing the full-time program,

a special opportunity awaits you: a visit to

St Andrews in Scotland, the home of golf!

Experience only the best at WINSTONuniversity and leave as a graduate in demand!

Our location and accommodations are world

class. You will reside in Gut Vorbeck, just a stone’s

throw away from WINSTONgolf, a residence

that hardly deserves the description “student

accommodation.” Apart from golf you will find

plenty of opportunities to play polo, go canoeing,

sail or visit the nearby cultural capitals of Hamburg

and Berlin!

Top employability is our main goal for you. We

want to ensure that you will have the best possible

impact on the world of golf as a future course

manager or superintendent. By optimizing work

flows, planning strategically for long-term success

and implementing the use of alternative energy

resources as well as latest technologies, you will be

an asset to any business!

Real sustainability means, first and foremost,

doing more with less. We will teach you how to

improve a golf course’s overall efficiency by using

less fertilizer, pesticides, water, gas, electricity and

man-power. You will learn how to cost-effectively

maintain your machinery and plan a proper

budget, all the while maintaining tournament level

conditions on your course.

Growing profits will ensure your continued

success. As a future course or club manager

you can actively grow profits by creating an

improved playing quality at peak times, minimizing

interruptions of the game and adapting your

course to golfers’ needs. We will teach you tested

techniques that enable you to improve your

product – the golf course – and to attract more

clients.

A network of a lifetime is waiting for you. Through

WINSTONuniversity you will gain personal access

to a worldwide network of expertise and industry

professionals. When you have questions or

problems and wish to seek advice, this network will

be a valuable asset.

Multiple accreditations certify your success.

You will leave WINSTONuniversity with

certificates and various accreditations from

international institutions including the Golf Course

Superintendents Association of America, the

Club Managers Association of Europe and the

Greenkeeper Association of Germany.

The latest information and the best programs

are available to you. As a full-time student you will

have access to our growing database of exclusive

case studies, industry seminars, webinars and

workshops held throughout the year.

“At WINSTONuniversity, my colleagues and I will employ a case-

based approach to learning through which students will develop

the technical expertise – along with associated analytical

and problem-solving skills – needed to achieve and maintain high

levels of turf quality and playability on turfgrass sites in Europe,

Asia, Africa, and the Americas.”Alfred J. Turgeon

Professor Emeritus Pennsylvania State University, USA

Turfgrass Management

– Understanding turfgrasses

– Understanding the turfgrass environment

– Implementing sustainable turf management

practices

– Finding solutions through turfgrass

case studies

Management

– Optimizing financial planning and reporting

– Managing the golf experience profitably

– Developing communication and team

leadership skills

– Finding solutions through management

case studies

Technical Competence

– Improving golf course operations

– Maximizing irrigation efficiency

– Designing, constructing and refurbishing golf

course features

– Selecting, managing and maintaining machinery

Extra Curricula

– Improving English for golf

– Planning and executing events and projects

– Learning to use IT and social media

– Playing and honoring the game

Our curriculum is constantly evolving and has been designed in close co-operation with international

experts such as Alfred J. Turgeon (Professor Emeritus Pennsylvania State University, USA), Maria

Strandberg (STERF), David Cole (Course Manager Loch Lomond, UK), David Krause (past president of

the European Institute of Golf Course Architects), Stuart McColm (General Manager of Castle Stuart

Golf Links, UK), Fintan Brennan (Course Manager and Past Captain, Portmarnock Links GC) and many

others to guarantee that WINSTONgraduates are equipped to master all current and future challenges in

the world of golf and to improve the playing quality to satisfy the customer.

The course of study is divided into four main areas and goals. For a detailed description of the

curriculum please refer to our website.

Studies

ProgramsWINSTONuniversity programs are designed first and foremost with your interests in mind and the

impact you will have on the golf course. All our programs take place during the European winter period

from October to March. Our full-time Executive Program consists of two terms of ten weeks plus an

internship of six months. Every ten-week term can be booked individually and is accordingly certified.

Executive Program*Our Executive Program consists of 20 weeks of

learning and is divided into two academic terms

and one internship term. The two ten week terms

of teaching take place from October to December

and January to March. Within the core units of

Turfgrass Management and Management studies

case studies or projects are completed, developing

and reinforcing your knowledge and understanding

of each subject area as you progress. Technical

competence and Extra Curricula subjects are

taught on a continual basis. In between and after

each academic term you complete our Internship

Program at one of the world’s top golf courses.

The timing of the internships is flexible and can be

tailored to your individual needs.

Term I 10 weeks

Term II 10 weeks

Break

October November December January February March

* Prices, contents, and dates are subject to change. For detailed information on tuition fees, study

loans and accommodation costs, please contact us directly at info@winstonuniversity.de.

Certificate Program*Our part-time Certificate Program will be a great

fit for you, if you wish to join for a single term to

compliment your existing university program, or

if you would like to take a break from work and

continue your professional development.

At WINSTONuniversity you can enroll on a

term-by-term basis. Please refer to the Executive

Program to see where you can join in.

Seminar Program*In collaboration with the German Greenkeeper

Association, the European Club Managers Association,

and industry partners WINSTONuniversity

organizes seminars targeted at working course

managers. Each seminar focuses on a specific topic

that is relevant to current trends in management

and greenkeeping. Top speakers are invited to give

presentations and lead workshops.

Internships or return to home club 24 weeks

SeptemberApril May June July August

“Course management is crucial if you are to achieve a

successful golf business as playing qualities are paramount.

WINSTONuniversity leads the way for the next

generation of Course Managers.”

Bernhard LangerTwo times Majors winner and Ryder Cup Captain 2004

“Among all sport and business, golf has a unique

opportunity to make a powerful difference.

Every golf club and new development can be a

responsible, resource efficient business set

in an ecologically rich landscape. We are delighted

to be working with WINSTONuniversity to

help people achieve the benefits of sustainability.”

Jonathan SmithCEO of GEO

WINSTONgolfAt WINSTONuniversity you will enjoy a “living

classroom” right on one of the best golf courses in

Europe. The 45-hole venue currently offers three

courses on more than 200 acres.

The WINSTONopen, designed by Holger

Rengstorf, is a parkland tournament venue,

which hosts the European Senior Tour. The

WINSTONlinks has won many awards for David

Krause’s outstanding, modern design.

Our venue is completed by the fun 9-hole

WINSTONkranich course.

At the WINSTONgolf house you will not only find

a first-class restaurant that caters for all students

but also three fully equipped seminar rooms with

great views of the golf courses.

Excellence CenterThe Jacobsen Excellence Center highlights the

means by which golf organizations can maximize

efficiency for long-term financial success. Here our

strategic partner Jacobsen, a world-wide leader

in turf management, demonstrates the highest

standards of resource management within a

custom designed facility.

In the Jacobsen Excellence Center, which is

directly linked to the golf course, maintenance

topics such as machinery selection and purchasing,

fertilizer and pesticide applications, irrigation

technologies and golf maintenance procedures

are taught.

CAMPUSThe WINSTONuniversity Campus is surrounded by an un-spoilt nature park with countless lakes and

large forests. We are located within the province of Mecklenburg-Vorpommern, just outside the capital

Schwerin and 50 kilometers away from the Baltic Sea. All students have full access to the three world-

class golf courses of WINSTONgolf and other estate activities, such as horse-riding and use of the SPA.

Gut VorbeckWe are reluctant to call Gut Vorbeck “student

accommodations”. Individually designed rooms, all

en-suite, come with Wi-Fi Internet access. A fully

equipped kitchen and bar area awaits those who

love cooking.

Large living spaces allow for open and easy

gatherings in the evenings, and on your doorstep

you have immediate access to the golf courses,

more than 60 horse stables, a small polo field,

canoeing on the river Warnow and miles and miles

of stunning scenery.

Schloss BasthorstLocated only minutes from the golf course at the

200-year-old Schloss Basthorst, our conference

and event facility comprises six meeting rooms,

two restaurants and more than 100 bedrooms.

Large group classes, guest presentations as well as

industry seminars and workshops are held here.

If you feel like visiting a SPA after a long day of

learning, you may use the large sauna, pool, gym,

yoga and massage facilities.

Your work experience is essential to prepare you

for life after graduation. Our internship program

includes:

– Clear performance expectations

– Access to the management teams at

top 100 golf courses

– Regular performance reviews

– Excellent working conditions and

accommodation

– A chance to complete a project case study

of real value to your internship venue.

FlexibilityWINSTONuniversity provides you with the

flexibility to choose the program that most suits

your current activity profile. You can complete the

full-time Executive Program in just 12 months,

including 20 weeks of learning time and 24 weeks

of internships. Alternatively you can join us for

single terms.

Working Course and Club Managers are invited

to attend individual seminars running throughout

the winter for one to two days to continue their

professional development and collect education

points through their national associations.

For detailed descriptions please visit our website

www.winstonuniversity.de.

Internship Program The WINSTONuniversity internships are designed to complement the view that all golf operations

should work in harmony with each other. You will gain valuable insights at the world’s top 100 golf

courses in the U.S., Asia and Europe.

TeachersThe quality of our staff is our strongest asset. We

offer you unrivalled expertise from within the

world of golf in all major disciplines, including turf

grass science, business management, golf course

architecture, administration, environmental and

ecological management, golf coaching, tournament

preparation and governance. Our teaching

language is English.

ApplicationWe allow a maximum of 20 students to enroll in

the Executive Program. As our seminars also have

a limited number of 40 participants, we encourage

you to apply early and ahead of your desired start

date through our website. If you have questions

regarding your application please contact us at

info@winstonuniversity.de.

“As architects, we are very sensitive to how the

courses we have designed are maintained

and we really appreciate on-going partnerships

between the course managers and us.”

David Krause, architect of the award-winning

WINSTONlinks course and past president of the

European Institute of Golf Course Architects.

WINSTONuniversity GmbH

An der Waldkoppel 1

19412 Kaarz

Germany

Fon + 49 38483 279 18-30

WINSTONcampus

Kranichweg 1

19065 Gneven OT Vorbeck

Germany

www.winstonuniversity.de

info@winstonuniversity.de

Managing Director:

Fanja Pon

Hubertus von Treuenfels

Director:

Ian Butcher

Fotos: Jay Evers, Joachim von Ramin, Stefan von Stengel Grafik: KREATIVE FREIHEIT