Winston-Salem Demographics Report 2009

8/14/2019 Winston-Salem Demographics Report 2009

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WINSTON-SALEMWHERE BUSIN ESS COMES TO LIFE


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Winston-salem

Winston-Salem is a city of progress. From its origins as

an early Moravian settlement nearly 250 years ago, the

community has grown to be a center for business and

technology in North Carolina and the Southeast.

Winston-Salem is a primary city of North Carolinas

Piedmont Triad Region. With a population of over 1.6

million, the 12-county area represents a signi cant

market and labor resource for area businesses.

Located in Forsyth County, Winston-Salem has long

had a well-established industrial base, contributing

signi cantly to North Carolinas role as a leader in new

manufacturing locations. But as in many areas of thecountry, Winston-Salem has seen a rapid expansion in

the service sector, with nancial institutions and health

care leading the way. Now in the 21st century, Winston-

Salem will continue to build on its past by preparing for

the future needs of the new economy.

smart people. smart location.smart decision. Winston-salem.


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Winston-Salem is located in Forsyth County, North Carolina, in the heart of the states Piedmont Triad

region. This area is situated halfway between Washington, DC and Atlanta, GA along the strategicEast Coast corr idor.

People and products move smoothly throughout the Piedmont region thanks to an ef cienttransportation network that includes an international airport and the nations largest state-maintained highway system.

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St. PaulMinneapolis

Washington DC

PittsburghPhiladelphia

Winston-Salem

location


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Winston-salem ForsYtH coUntY & tHe piedmont triaddistances to selected cities(Approx. Hours)

citY miles driving timeAtlanta ........................................................................... ......342 ......................................................................................5.0Baltimore ............................................................................. 372 ........................................................................... ............5.5Boston ............................................................................ ......780 .................................................................................... 12.75Chicago .......................................................................... ...... 718 ........................................................................... ........... 12.5Cincinnati ............................................................................ 422 ...................................................................................... 7.0Dallas ............................................................................. ...... 1,111 ........................................................................... ...........16.0Detroit ............................................................................ ......603 ..................................................................................... 10.5Houston .............................................................................. 1,124 .......................................................................... ........... 16.5Kansas City .........................................................................989 .......................................................................... ........... 15.5Los Angeles ...................................................................... 2,460 .................................................................................. 36.0Memphis ..............................................................................658 ......................................................................................9.5Miami .............................................................................. ......833 ..................................................................................... 12.0New York .............................................................................569 ...................................................................................... 9.0Pittsburgh ..................................................................... .......411 ............................................................ ..........................6.75San Francisco ................................................................... 2,758 ................................................................................... 42.0Seattle ............................................................................ .....2,791 ................................................................................... 44.5St. Louis ............................................................................... 738 .....................................................................................11.75


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WeatHer inFormation

temperatUresMonth Normal Max Normal MinJanuary ...........................47.6 ...............................27.3February ......................... 50.8 ............................. 29.0March .............................. 59.3 .............................. 36.5April ..................................70.7 .............................. 45.9May ...................................77.9 .............................. 55.0June ................................ 84.2 ............................. 62.6July ...................................87.4 .............................. 66.9August ............................. 86.2 ............................. 66.3September ..................... 80.4 ............................. 59.3October ............................ 70.1 .............................. 46.7November ........................59.9 ............................... 37.1December ....................... 50.4 ..............................29.9Annual Avg .............................................................57.9

precipitationMonth Mean Days w/ Precipitation

Precipitation (in inches)January ........................... 10.2 .............................. 3.51February .......... .................9.6 ............................... 3.37March ............................... 11.1 ...............................3.88April ............................... ....9.4 ................................3.16May ................................. 10.2............................... 3.37June .................................10.3 .............................. 3.93July ................................... 12.2 ..............................4.27August .......... ..................10.6 .............................. 4.19September .... ................... 7.7 ...............................3.64October .............................7.0 ............................... 3.18November .........................8.3 ............................... 2.59December .........................9.4 ...............................3.38Annual ..................................................................42.47

Winston-salem/ForsYtH

coUntY demograpHicsW-S Population (2008) ................................. 224,889Forsyth County Population (2008) ............ 345,969

Kernersville ..................................................... 21,961Clemmons ........................................................17,902Lewisville ........................................................ 13,378

Piedmont Triad Region .............................. 1,600,054Median Age 2008 ...................................................38.1% White ................................................................. 66.0% Black ................................................................... 25.7% Hispanic ............................................................... 8.7% Asian .....................................................................1.4% Other ....................................................................0.4Median Household Income 08 ...................$55,540Bachelors Degree/higher, 2000 .................... 28.7%

Source: NC State Data Center, Northwest Piedmont Council of Governments

ForsYtH coUntY popUlationBY age groUpAge

0-4 .......................................................................22,4065-9 ........................................................................21,90410-14 ..................................................................... 22,39215-19 .................................................................... .24,06420-24 ................................................................... 23,48625-34 ................................................................... 43,57535-44.................................................................. 50,04045-54 ................................................................... 52,16355-64 .................................................................. 39,82065-74 ....................... ............................................ 23,263

75-84 ...................................................................... 16,15185+ ........................................................................ 6,705

Source: NC Data Center

demograpHics


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ForsYtH coUntY laBor Force

Year Workforce Unemp. Rate2004......................160,855 ................................ 4.8%2005 .......................169,512 ..................................4.7%2006 ....................... 174,941 ..................................4.2%2007 ......................170,888 ................................ 4.4%2008....................... 173,112 ..................................7.4%2009 ....................... 174,153 ..................................9.2%

Source: Employment Security Commission

emploYment BY sectorForsYtH coUntY

Sector 2008Health Care and Social Assistance .................... 17%Manufacturing ........................................................ 12%Retail Trade .............................................................. 11%Educational Services .............................................10%Accommodations & Food Service ........................ 8%Local Government .................................................. 8%Administrative and Waste Services .....................7%Finance and Insurance........................................... 6%Transportation & Warehouse ............................... 4%Construction ............................................................ 4%Professional & Technical Services ....................... 4%Public Administration ............................................ 4%Wholesale Trade .......................................................3%Management of Companies ...................................2%

2006 dailY commUtingpatterns ForsYtH coUntYOut Commuters from Forsyth County ..........26,866Percent change from 2000 .............................. 17.5%

In Commuters to Forsyth County .....................49,711Percent change from 2000 ................................ 11.1%

87% of workers in Forsyth County commute lessthan 35 minutes to work.Source: US Bureau of Economic Analysis Prepared by Piedmont Authority for Regional Transportation

Home pUrcHase inFormationAverage prices of typical mid-range homes2 Bedrooms (1,500 sf) ..................................$118,9003 Bedrooms (2,500 sf) ...............................$234,6004+ Bedrooms (3,000 sf) ............................. $299,700

Source: The Prudential Carolinas Realty,

Winston-Salem, 2009.

recreation

Private Golf Courses .................................................. 4Public Golf Courses .................................................... 11Public Parks ............................................................... 87Recreation Centers ................................................... 15Tennis Courts............................................................. 117Swimming Pools .......................................................... 11Special Use Facilities................................................. 13

Over 5,000 acres of park land are located inForsyth County alone. Eight state parks within aone-hour drive offer outdoor activities such asclimbing/rappelling, hiking, shing, biking, bridleand canoeing. Locally, there are over 18 facilitiesfor a variety of activities ranging from mountain/road biking, skating, indoor rock climbing, shing,hiking, canoeing, volleyball and Frisbee golf.

commUnitY FacilitiesHospitals ........................................................................3Number of Beds ................................................... 2,145Places of Worship ...................................................367

Protestant ........................................................... 347

Catholic ................................................................... 6Jewish ..................................................................... 2

Other ............................................................................ 12Hotels/Motels ............................................................48Number of Rooms Approx. .............................. 4,528

greater triad laBor ForceYear Workforce Unemp. Rate2004..................... 792,058 ................................ 4.8%2005 ......................801,345 ................................. 4.8%2006 ..................... 824,990 ................................ 4.8%

2007 ..................... 803,678 ................................ 4.8%2008..................... 805,206 ................................ 8.6%2009 ......................810,097 ...................................11.1%

Source: Employment Security Commission


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major emploYers

Wake Forest UniversityBaptist Medical Center ......................................11,568Novant Health ..................................................... 8,963Winston-Salem/Forsyth County Schools ..........6,701City & County Governments ............................. 4,527Hanesbrands, Inc ...............................................3,500Reynolds American ............................................ 3,200Wachovia Corporation .......................................2,800BB&T Corporation ................................................ 2,541AT&T ...................................................................... 2,000

Wake Forest University ......................................2,000Lowes Foods ........................................................ 1,500GMAC Insurance...................................................1,400Forsyth Technical Community College .............1,353YMCA of Northwest NC ...................................... 1,056Dell .......................................................................... 1,000Winston-Salem State University ..........................979Pepsi-Cola ................................................................930Flow Automotive Companies................................875Hayward Industries ............................................... 800US Airways ............................................................... 726Womble Carlyle Sandridge & Rice ........................621Salem Leasing Corporation ................................. 600Republic Mortgage Insurance Company ........... 600Krispy Kreme Doughnuts ..................................... 554Wilson-Cook Medical ............................................. 550

groUnd transportationInterstates ..... ...... ..I-40, I-77, I-85, Future I-74 & I-73U.S. Primary ...............US 52, US 158, US 311, US 421State Primary ................... NC 8, 67, 109, 150, 65, 66

Motor Freight & RailroadMotor Freight: Daily Service ..................................120Motor Freight: Local Terminals ..............................55Rail Service: .................................... Norfolk Southern

Winston-Salem SouthboundYadkin Valley Railroad

Fedex mid-atlantic HUB

FedEx recently opened its Mid-Atlantic sortinghub at the Piedmont Triad International Airport.It is the companys fth U.S. hub. In addition tothe new facility, a third parallel 9,000-foot runwayis being constructed at PTIA to accommodate thehub operation.

The rst phase of the facility will be approximately1 million square feet and cost an estimated$300 million. It is estimated that the FedExhub will create nearly 20,000 new jobs in a

14-county area.

air transportationWinston-Salem is served by Piedmont TriadInternational Airport (about 25 minutes fromthe downtown area) and Smith-Reynolds Airport(just 10 minutes from downtown). Smith-Reynoldsoffers corporate hangars, charter service andrepair facilities. The Piedmont Triad InternationalAirport facilities and services include:

Daily Departures ....................................................... 66Runway Length .......................................... 10,001 feetAir Cargo Services .................................................. YesU.S. Customs Clearance ........................................ YesCharter Service ....................................................... Yes

m p c(May 2008) Flts./dayUS Airways ................................................................. 22Delta Airlines .............................................................. 13

Continental Airlines ................................................... 8United Airlines............................................................. 8Northwest Airlines...................................................... 6Allegiant Air ................................................................. 5American Airlines ....................................................... 4


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propertY taxes (2009-2010)

Forsyth County .................................................. $0.674City of Winston-Salem ...................................$0.4675Combined ............................................................$1.1415

inventorY taxFinished Goods ..................................................... NoneRaw Materials ....................................................... NoneGoods-in-Process ................................................. NoneMatl. Consumed in Mfg. ..................................... None

intangiBles taxRepealed ....................................................... 1995-1996

UnemploYment compensationNew Employers (per $100) ...............................1.20%De cit Employers (max rate) .............................5.705Minimum Tax Rate ............................................ 0.00%Average Tax Rate ................................................. 0.3%Tax Base ........................................................... $19,300

corporate income taxAll income tax is levied on the net taxable incomeof companies chartered in or doing business inNorth Carolina. The North Carolina corporateincome tax rate is 6.9%.

tax inFormation

Base

Levied on net income allocable to the state.In determining net income, the state allowscorporations to deduct operating expenses,depreciation, taxes paid or accrued in theyear (except taxes on income), contributionsnot to exceed 5% of net income, income fromtax exempt securities, payments to employeepensions, current year losses and net economiclosses.

Financial managementBoth the City of Winston-Salem and ForsythCounty have been assigned a AAA debt rating byStandard & Poors. Just a handful of localities inthe entire nation share this distinction.

sales tax generalState & Combined County ................................ 6.75%

sales tax specialprovisionsElectricity ............................................................ 2.83%Natural Gas ......................................................... 2.83%Manufacturing Fuels ..................................... ...........1%Manufacturing Equipment ......................................1%Telephone Service (Local) .....................................3%

Source: North Carolina Department of Revenue


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electric

Supplier .........................Duke Energy, EnergyUnitedRates ......................................................Vary by Usage

natUral gas serviceDistribution .............................Piedmont Natural GasRates ......................................................Vary by Usage

telecommUnicationsLocal Exchange Carriers ........................ AT&T, Alltel,

KMC Telecom, Sprint,Time Warner Telecom,

ITC Deltacom,DukeNet

Long DistancePoint of Presence ...........................AT&T, Sprint, MCI

100% digital switching. Extensive Fiber Optic network has been deployed throughout the city.

Water serviceSupplier ..................................................... City/CountySource ....................................................... Yadkin River

Capacity .......................................................... 97 MGPDAverage Load ................................................ 42 MGPDElevated Storage ..................... ............3,550,000 GalGround Storage ................................. 27,000,000 Gal

WasteWater treatment

Supplier ..................................................... City/CountyCapacity ........................................................... 51 MGPDAverage Load ................................................ 35 MGPDSurplus Capacity ............................................ 16 MGPDType ...................................................Activated SludgeStorm Sewers Separate ......................................... Yes

solid Waste disposalOperator ..................................City of Winston-SalemLife Expectancy .............................................. 10 years

Commercial Removal .......................................Private

HazardoUs Waste disposalLocal ........................................................................... .NoClosest Site ............................................ Pinewood, SCOperator .................................................GSX Chemical

Utilities


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North Carolina School of the Arts

Moravian Music FoundationWinston-Salem Dance ForumPiedmont Chamber Singers

Piedmont Opera TheatreWinston-Salem Symphony

ChoraleFiddle & Bow Society

Delta Arts CenterWake Forest & Reynolda House

Chamber Music SocietyNorth Carolina Black Repertory Co.

Childrens TheatreThe Little Theatre, Inc.

Flonnie Anderson Theatrical AssociationKernersville Little Theatre

Piedmont CraftsmenWinston-Salem Crafts GuildAssociated Photographers

Sawtooth Center of Visual DesignHistoric Bethabara Park

Winston-Salem Fibre GuildAssociated Artists of Winston-Salem

Museum of Early Southern Decorative ArtMuseum of Man

Reynolda House, Museum of American ArtSciWorks

Southeastern Center for Contemporary ArtOld Salem Village Bethabara Concert Band

Brass SocietyPiedmont Blues Preservation Society

Salem BandWinston-Salem Childrens ChorusWinston-Salem Cinema Society

ArtsIgnite FestivalRiver Run Film FestivalDowntown Arts District

Summer On TradeFourth Street Jazz and Blues

DADA Gallery HopsAlive After Five

National Black Theater Festival

tHe arts


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Assistance in designing and funding training

programs in North Carolina is usually coordinatedthrough a local community college. ForsythTechnical Community College (FTCC) in Winston-Salem is fully accredited by the SouthernAssociation of Colleges and Schools and servesForsyth County. It is the only community collegein the state to have educational partnerships withCisco Systems, Microsoft and Novell.

Staff .........................................................................1,353

Current Enrollment ...........................................10,365Corporate & Continuing Ed. ............................ 30,977Campuses ..................................................................... 8Associate Programs ................................................ 67Diploma Programs .................................................... 34Certi cate Programs ................................................63

Winston-Salem and Forsyth County are wellsupplied with local services, including emergencyservice personnel. The metropolitan areasin Forsyth County maintain their own police,

re and emergency service departments. Lawenforcement in non-urbanized areas is providedby the Sheriffs department, with emergency

re and medical services being supported by acombination of full-time professional staffs andvolunteer organizations.

pUBlic scHoolsElementary Schools .................................................40Middle Schools ........................................................... 15

High Schools ............................................................... 11Special Schools .......................................................... 8Total Enrollment ................................................ 49,815Number of Teachers ............................................3,535Avg. Student Class Size ........................................... 242005 Graduates ..................................................2,6002005-2006 Budget ............................. $474.4 million

private scHoolsParochial ....................................................................20Independent ................................................................. 9

colleges and UniversitiesForsyth Technical Community College ..........10,365Wake Forest University ......................................6,862Winston-Salem State University ...................... 6,442NC School of the Arts ...........................................1,162Salem College ........................................................ 1,100Piedmont Baptist College .................................... 380

local governmentWinston-Salem Mayor, City Manager

and eight Council Members.Forsyth County County Manager andseven County Commissioners.

area commUnicationsTelevision Stations ..................................................... 5Radio Stations ........................................................... 26Daily Newspapers .........................................................1Community Newspapers ............................................7

emploYee training

pUBlic sector services


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classiFication entrY ($Hr) average experienced

General and Operations Managers ................................................ $28.17 ........................$54.54 ......................... $67.73Human Resources Managers ........................................................... $29.76 ........................ $51.38 .......................... $62.19Transportation, Storage & Distribution Managers ......................$22.52 ........................$40.69 ......................... $49.78Industrial Production Managers .....................................................$29.30 .........................$41.61 .......................... $47.76Computer Programmers .. ................................................................ $27.02 ........................ $38.70 ..........................$44.53Database Administrators ................................................................ $25.89 ........................$38.09 ......................... $44.19Industrial Engineers ..........................................................................$23.89 ........................ $35.24 ..........................$40.92Life, Physical & Social Science Technicians, General .................$16.00 ........................$26.63 ......................... $31.94First Line Supervisors/Managers of Production ......................... $16.10 .........................$25.38 ......................... $30.03Welders ....................................................................................... .........$15.05 ........................ $19.42 ........................... $21.61

Truck Drivers Heavy or Tractor Trailer .......................................... $13.33 ........................ $19.05 .......................... $21.92Machinists ................................................................................. .......... $12.96 .........................$17.99 .......................... $20.51Customer Service Representatives ............................................... $10.82 .........................$15.41 ........................... $17.71Laborers and Freight, Stock Movers ............................................... $7.33 ......................... $10.60 .......................... $12.23

Source: Employment Security Commission (2009)

Wage rates piedmont triad region


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There is a wide selection of sites and facilities for administrative andmanufacturing operations in Forsyth County. Downtown Winston-Salem,with its easy access to area highways and residential settings, offers

several buildings with excellent corporate visibility. Additional of cecomplexes, built in key hub areas, allow corporate relocation specialiststo nd space that suits the speci c needs of relocating companies.

Piedmont Triad Research Park (PTRP), located in downtown Winston-Salem, offers an outstanding location for medical and technical research.The 240-acre urban campus, under development by Wake ForestUniversity Health Sciences, is a combination of university-based medicalresearch and private enterprise. Home to the Wake Forest UniversityInstitute for Regenerative Medicine, the Piedmont Triad of ce of theNorth Carolina Biotechnology Center and to other companies such asTargacept, the PTRP offers companies a strategic location in a numberof existing facilities and also in build-to-suit opportunities.

Union Cross Business Park is a 400-acre development that offers thehighest quality environment for business and industry. It is cost-ef cientand accommodating, while maintaining the natural appeal of thesurrounding environment.

Winston-Salem has a rich history in nancial services with the headquartersof BB&T Bank and major divisions of Wachovia Bank, GMAC Insurance, AonConsulting and others. Companies who desire Class A of ce space will ndthat downtown Winston-Salem offers world-class facilities at a fraction ofthe cost compared to most major markets across the country. There arealso a number of quality Class A and B of ce facilities in the suburbanmarkets that can ful ll the needs of of ce users.

Forsyth County has over 50 million square feet of industrial space, rangingfrom small buildings to large industrial complexes. Industrial facilities andparks are spread throughout the county and provide a range of optionssuitable for nearly any operation. For build-to-suit projects, freestanding

and existing park sites are available. The cost of land in the Winston-Salem area is generally lower than comparable sites in many other cities,and construction costs are signi cantly below the national average. TheForsyth County area has a number of experienced architectural andconstruction companies to work with rms wanting to build.

searcH Facilities and sites atWWW.WsBUsinessinc.com

Facilities & sites


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mission

To recruit businesses to Winston-Salem and Forsyth County,North Carolina

Since 1987, Winston-Salem Business Inc. (WSBI) has beenrecruiting new businesses to Winston-Salem and ForsythCounty. Simply, its our business to bring new businesses to ourcity and county. From manufacturing facilities to informationtechnologies, WSBI has focused on bringing new companiesand their latest technologies to our region

WSBI has assisted over 120 companies, representing morethan $930 million in tax base and more than 12,200 new jobs.

WSBI is the only local economic development agency thatconducts an external marketing and public relations campaignpromoting Winston-Salem and Forsyth County as an exceptionalbusiness location.

1080 West Fourth StreetWinston-Salem, NC 27101

Pictured left to right:Jeff GarstkaVice President Kathleen Hess Manager of Client Services Bob Leak, Jr. President

aBoUt Us


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1080 West Fourth Street,Winston-Salem, NC 27101

(336) 723-8955800-220-WSBI (9724)

Fax: (336) 761-1069www.wsbusinessinc.com

w w w . w s b u s i n e s s i n c . c o m

Winston-Salem Demographics Report 2009

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