WinS for Girls: Advocacy and Capacity Building for MHM in WinS Module 12: Advocacy: From Data...
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Transcript of WinS for Girls: Advocacy and Capacity Building for MHM in WinS Module 12: Advocacy: From Data...
WinS for Girls: Advocacy and Capacity Building for MHM in WinS
Module 12: Advocacy: From Data Collection to Decision Making
At the end of the session participants should be able to:
1. Define policy focused advocacy 2. Identify the most effective way to use data for political
prioritization, policy advocacy, and budgeting3. Recognize the basic steps needed to create an advocacy strategy
and the role of evidence in that process4. Understand and apply tools for advocacy
WinS for Girls 3
WinS for Girls Module 12: Advocacy Learning Objectives
WinS for Girls 4
Keep in mind the following throughout this module:
• What can I do with the data I will collect? • How can the evidence speak to decision makers?• What are the three most important findings from my
research?
WinS for Girls Module 12: Advocacy Keep in Mind
What is advocacy?
WinS for Girls Module 12: Advocacy Defining Advocacy
What is advocacy?
Advocacy is the process of strategically managing and sharing knowledge to change and/or influence policies and practices that affect people’s lives.
WinS for Girls Module 12: Advocacy Defining Advocacy
What is advocacy?
Policy advocacy is the deliberate process of informing and influencing decision-makers in support of evidence-based policy change and policy implementation, including resource mobilization.
WinS for Girls Module 12: Advocacy Defining Advocacy
Global, Regional and National AdvocacyGlobal Advocacy
Sanitation and Water for AllThe Sanitation and Water for All (SWA) Partnership links governments, donors, civil society, and multilateral organizations and encourages collaboration to tackle the global WASH challenge
The Partnership aims to:• Catalyze political leadership and action• Improve accountability of all partners for the commitments they make• Use resources more effectively to reach those without WASH services
WinS for Girls Module 12: Advocacy Defining Advocacy
Source: End Water Poverty http://www.endwaterpoverty.org/page/sanitation-and-water-all-partnership
Global, Regional and National AdvocacyGlobal Advocacy • Sanitation and Water for All (government and civil society) • Key Global Days
WinS for Girls Module 12: Advocacy Defining Advocacy
Global, Regional and National AdvocacyGlobal Advocacy • Millennium Development Goals
WinS for Girls Module 12: Advocacy Defining Advocacy
WinS for Girls Module 12: Advocacy Defining Advocacy
Global, Regional and National AdvocacyRegional and National Advocacy • Civil Society Networks• Government–led Efforts
African Ministers Council On Water• Civil Society and Government Partnerships
Kenyan National Environment, Sanitation & Hygiene Interagency Coordinating Committee (ICC)
WinS for Girls Module 12: Advocacy Defining Advocacy
Global, Regional and National AdvocacyRegional and National Advocacy Examples
WinS for Girls Module 12: Advocacy Defining Advocacy
A good issue for policy advocacy is…• A current objective or natural fit within current work • Based in evidence• Readily improved with a policy change or
implementation of an existing policy • Reasonably attainable in three to five years• Suitably specific and clear
WinS for Girls Module 12: Advocacy Introduction to Advocacy
Source: Advocacy Impact for Health, PATH
A good issue for policy advocacy is…• A current objective or natural fit within current work• Based in evidence• Readily improved with a policy change or
implementation of an existing policy • Reasonably attainable in three to five years• Suitably specific and clear
WinS for Girls Module 12: Advocacy Introduction to Advocacy
Source: Advocacy Impact for Health, PATH
Grassroots vs Grasstops
What do we mean by grassroots advocacy?Raising awareness among the general public about a specific issue to influence public perception and policies. Grassroots advocacy aims to motivate people to take action.
What do we mean by grasstops advocacy?Raising awareness among decision makers and turning that awareness into action. Grasstops advocacy is usually individualized targeted advocacy and aimed at high level individuals (parliamentarians, governors, CEOs of private sector companies, etc.).
WinS for Girls Module 12: Advocacy Approaches to Advocacy
Grassroots vs Grasstops Examples
Grassroots • World Walks for Water and Sanitation – led by End Water Poverty • Menstravaganza – led by WASH United
Grasstops • Meetings with government officials
WinS for Girls Module 12: Advocacy Approaches to Advocacy
Communications
Social mediaWhat is the role of Facebook and Twitter?
Blogging
Engaging the print and online media
WinS for Girls Module 12: Advocacy Approaches to Advocacy
Advocacy Planning Cycle: the Essential Steps
WinS for Girls Module 12: Advocacy Advocacy Planning Cycle
1. Identify the Issues & Review
Available Information
2. Identify Allies & Target Audience
3. Set Objectives
4. Message Development &
Planning
5. Resource Identification
6. Plan Implementation
7. Monitor & Evaluate
1. Identify the Issues & Review
Available Information
2. Identify Allies & Target Audience
3. Set Objectives
4. Message Development &
Planning
5. Resource Identification
6. Plan Implementation
7. Monitor & Evaluate
Research fits here
Evidence Based Advocacy
How can you use the data and information you collect through qualitative and quantitative methods for policy based advocacy?
WinS for Girls Module 12: Advocacy Evidence Based Advocacy
Evidence Based Advocacy
Two Approaches • Forming a campaign/advocacy strategy around a specific piece of
evidence • Gathering evidence to support your campaign/advocacy strategyWhat is the difference? Why does it matter? • Cost – conducting a study may be expensive and may not yield the
evidence you are hoping for• Building the case • Identifying the problem
WinS for Girls Module 12: Advocacy Evidence Based Advocacy
Advocacy in Action
Examples from around the world • Water Point Mapping in Liberia• WASH in Schools in Zambia• Menstrual Hygiene globally • Waiving Taxes on Sanitary Pads in Rwanda
WinS for Girls Module 12: Advocacy Advocacy in Action
Advocacy in Action
Water Point Mapping in Liberia • Government-led water point mapping • Data used to make budget and policy
decisions• Evidence led to sector performance
reporting • Information used in Ebola Crisis
WinS for Girls Module 12: Advocacy Advocacy in Action
Advocacy in Action
WASH in Schools in Zambia • MHM has been included in district and provincial MOE strategic
plans, and schools are stocking emergency sanitary pads• Chipata first ever MHM Mini Exhibition • Using evidence for high level meetings with the Ministry of
Education
WinS for Girls Module 12: Advocacy Advocacy in Action
Advocacy in Action
Waiving Taxes on Sanitary Pads in Rwanda• Sustainable Health Enterprises – social
enterprise which gathered evidence and created a campaign based on the evidence
• Advocating to waive the value-add taxes (VAT) on menstrual pads in Rwanda
• Working with Rwandan leaders
WinS for Girls Module 12: Advocacy Advocacy in Action
Advocacy in Action
Menstrual Hygiene Globally• Over 120 organizations• Fact Sheets - Making the Case for MHM
and Other Development Challenges (education, health, etc.)
• Menstravagana – Social Media Campaign• Cohesive Messages and Common Theme
WinS for Girls Module 12: Advocacy Advocacy in Action
Tools and Resources for Effective Advocacy
Tools for Advocacy Strategy Planning • UNICEF Advocacy Toolkit http://
www.unicef.org/evaluation/files/Advocacy_Toolkit.pdf • PATH’s Stronger Health Advocates Greater Health Impacts: A workbook for
policy advocacy strategy development http://www.path.org/publications/files/ER_app_workshop_workbook_unfill.pdf
• Menstrual Hygiene Day Website http://menstrualhygieneday.org/ • CARE International Advocacy Handbook
http://www.care-international.org/UploadDocument/files/CI%20Global%20Advocacy%20Handbook.pdf • WaterAid Policy, Practice and Advocacy website http://
www.wateraid.org/policy-practice-and-advocacy
WinS for Girls Module 12: Advocacy Tools for Advocacy
WinS for Girls Module 12: Advocacy Thank You
Elynn WalterSustainability DirectorWASH [email protected]
WinS for Girls Module 12: AdvocacyTemplates and Tools
Document Name File Name Description
Policy Brief Instructions Module_12_form 1This document gives guidance on what information should be included in a policy brief and how to present it succinctly.
Policy Brief Template Module_12_form 2This is a template for writing a country specific policy brief about menstrual hygiene
MHM Report Template Module_12_form 5
This is a template for a report on the research teams have conducted. It gives suggestions for what kinds of information countries should include in addition to a possible layout.
Report Structure guidance Module_12_form 6This document provides an outline of the information research teams should include in their final report