Winning the Connected Generation
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Transcript of Winning the Connected Generation
![Page 1: Winning the Connected Generation](https://reader031.fdocuments.in/reader031/viewer/2022030219/5885b3161a28abd2348b6cd3/html5/thumbnails/1.jpg)
NET. TV
@faridferreWinning the Connected Generation
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THE LANDSCAPE
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Consumer has Shift...
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Millenials vs Gen Z
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Source: Nielsen, 2015
THEIR INTEREST
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Source: Nielsen, 2015
Media Consumption
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Source: Nielsen, 2015
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Source: Nielsen, 2015
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Source: Nielsen, 2015
Social Networker
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Source: Nielsen, 2015
Googling & Socializing
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Source: Nielsen, 2015
Millenials most visited sites
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Cool
=
Rebellion
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THE STRATEGY
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$
Commerce
Content Community
The Model
Marketing Management
ProductManagement
CustomerManagement
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“we’re not broadcasting company, we’re a content company”
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Femina
Women Entrepreneur
Body Conscious
Writer’sClub
Culinary Freak
Cooking Mama
Fashionista
Career Woman
WajahFemina
Petty S. FatimahChief Community Officer
Traditional & Digital Content
Integrated Creative Communication, ICC
9 community grouping12.000 members (Wanwir)3C = Content, Community, Commerce
FEMINACOMMUNITYPLATFORM
FEMINA STORY
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MONOCLE STORY
Integrated Content Engagement
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AJ+ STORY
“Smartphone Journalism”
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HUFFINGTON POST STORY
CONTENT Original Content
Blogger Network
Aggregration
TECHNOLOGY Open source
platform
Optimize for
content discovery
Data focused
AUDIENCE Bloggers community
Highly engaged
community
High value
demographic
DATA Real time
Marketing
Historical/trends
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HIPWEE STORY
Make Viral!
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MALESBANGET STORY
Unique Content, Multiplatform
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JAWA POS STORY
“Part of the show” Philosophy
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THANK YOU