Winning Social Media Management Tools - WHM
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Our Recommended Social Media Tools White Hat Media’s Top Tools In Mastering Your Social Media Properties 3rd March 2012
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White Hat Media's top social media list of tools your business can you to get your social plans off to a winning start. www.whitehatmedia.com
Transcript of Winning Social Media Management Tools - WHM
Our Recommended Social Media Tools
White Hat Media’s Top Tools In Mastering Your Social Media Properties 3rd March 2012
Social Media Advice
Set long term objectives thatwill establish and maintain growth highlightingquick-win opportunities to achieve value in the firstcouple of months
1 2 Only select the social media platforms that you believe where leads and referrals can be generated. Be selective
3 Help Increase overall brand awareness by selecting and engaging with recognised industry influencers
4 Prove return on investment and leads generated through social media with measurable tracking and analysis
Remember...
Research
Objectives
Plan
Measure and report
Evaluate
Tips...
Find and understand your target audience1Solve issues that people will find helpful2Schedule content to periods of time that will maximise its visibility
3
Quality over quantity4Focus on building relationships and brand advocates5
Hootsuite
Free (option features available at a cost
hootsuite.com
Multiple account sending
Scheduled messages
Reporting and analytics
RSS feeds
Keyword monitoring
Mobile app
FREE
Sprout Social
Free 30-day trial
sproutsocial.com
Multiple account sending
Scheduled messages
Reporting and analytics (Google Analytics integration)
RSS feeds
Keyword monitoring
Mobile app
From $9
Direct competitor analysis
Google Alerts
Free
google.com/alerts
Monitor any keyword (including competitors
E-mail updates
Simple and easy to set-up
FREE
Highly customisable
Social Mention
Real-time social media monitoring and analysis
socialmention.com
E-Mail Alerts
FREE
Highly customisable
Quick and easy
RSS subscribe feature
Export features
Friend or Follow
Find brand influencers on Twitter
friendorfollow.com
Find out who has unfollowed your accounts
FREE
Export feature
Quick and simple
Social Bakers
Free (Pro account available too)
socialbakers.com
Most major social networks supported
From FREE
Analyse competitors
Export and reporting features
Excellent support blog
PageLever
Free 14-day trial
pagelever.com
In-depth analysis of Facebook Pages
From $34
Multiple reporting and exporting features
Tells community managers what Facebook Insights doesn’t
Brandwatch
Full keyword monitoring and analysis (e.g. sentiment)
brandwatch.com
A far more powerful and analytical alternative to Google Alerts
Poor reporting functionality
From £400
CRM support via API
No sending functionality
Radian6
Full keyword monitoring and analysis (e.g. sentiment)
radian6.com
A far more powerful and analytical alternative to Google Alerts
Poor reporting functionality
From£500
CRM support via API
No sending functionality
Designated account manager
Overkill for many SME’s
White Hat Media Sussex Innovation CentreScience Park SquareFalmer, BrightonBN1 9SB
+44 (0)1273 704 [email protected]
We hope this helps...
