Browsers to buyers: Converting online window-shoppers to buyers
Winning Listings and Converting Buyers With Google Plus
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Burke Smith Founder of YourNetCoach Chief Communications Officer, HSA Home Warranty Technology will never replace agents, but agents using technology will!™ Winning Listings & Converting Buyers With Google Plus
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Today's home buyer will search online at some point during the home buying process. When they do it's crucial that your business and contact information show up at the top of the search results. Many people think that it costs thousands of dollars to have your name and business show up as a top search result but in this webinar you will learn a free and easy shortcut to get to the top of Google search results. Learn how to set up a Google Plus page that will appear at the top of local search results when a buyer is searching for homes or a real estate agent in your market.
Transcript of Winning Listings and Converting Buyers With Google Plus
Burke SmithFounder of YourNetCoach
Chief Communications Officer, HSA Home Warranty
Technology will never replace agents, but agents using technology will!™
Winning Listings & Converting Buyers With Google Plus
Audio Issues• During Todays webinar attendees
will be in listen-only mode
• If you are experiencing audio issues please contact: GoToWebinar: 1-800-263-6317
• Submit questions @HSAHomeWarranty on Twitter with #HSAwebinar
Audio Issues
• Check to make sure your computer isn’t muted
• Make sure your Audio Mode is set to Use Mic & Speakers if you haven’t dialed in
• Reach out to your local HSA representative for a recording and slides after today’s webinar
• Find your rep at www.onlinehsa.com
This is Recorded
Tutorial Videos on YouTube
on
YouTube.com/HSAWarranty
Burke Smith – Career Highlights
• Chief Communications Officer at HSA Home Warranty
• Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty
• Licensed California Broker & Real Estate Coach/Consultant/Trainer
• Personally responsible for over 1000 closed real estate transactions
• Featured on CNN & in the New York Times• Nominated 2 years in a row Inman Innovator of
the YearClients have closed over $25 billion in residential real estate!
“THIS IS WHY WE STARTED
ZILLOW!”
That’s almost $900 million in closed real estate transactions without a single lead from Zillow or Trulia!
• Featured content writer on RIS Media• Marketing and Promotions at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at American
Family Insurance• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410Email: [email protected]
Contact:
Brian Geick – Career Highlights
Think Differently!
What is this class all about?
You help people BUY and SELL the American Dream
First time Home Buyers
Soldier Coming Home from War
Empty Nesters Retiring to Travel the World
This class is About YOU!
Social Media is your FREE platform:• To share your stories• To show your knowledge of a market• To network• Build your S.O.I.• Do PR for you and your business• Recruit and retain
Social Media does NOT replace what you do, it complements what you do!
Help me find a house
What is my house is worth
Tell me how the market is
PROVE TO ME THAT I CAN TRUST YOU
Real Estate 101 vs. Social Media 101
Build a brand. You’re not just an agent, you are a brand within a brand.
What is your niche?
Building a Brand Identity
You’re not just an agent, you’re a brand.What does your brand stand for?
Hint: “Don’t say Loyalty, Integrity and experience”• 3 Step Branding Exercise:• Write down 3 – 5 things that you think your brand represents in the
market.• Ask your family, friends, co-workers and most importantly your past
clients what is the first thing that comes to mind when they think about you and your brand.
• Compare their responses to yours.
What is your BIG, BOLD, BRANDING statement?For example:“The #1 resource for Indiana Real Estate”
What is YOUR Niche?
Create AGGRESSIVE referrals
Market for listing appointments by creating a higher perceived value.
The 40/40/20 rule.
40/40/20 RULE
for Winning More Listing Appointments with Your Marketing
40% is knowing your audience
Some Quick Facts About Your Next First Time Home Buyer
• Equal to or Bigger than Baby Boomer Generation , Roughly 26% of the population
• 3 times the size of Generation X • Weak on interpersonal skills …why? Technology• Spending power exceeds $200 billion • Close to family , so stay in touch with those past clients
40% is the value of what you are offering
Example of Failed Marketing:
Really? I need you for that?
Anybody can tell you how much your home is worth,
contact us today and we will tell you how to make your
home worth MORE!You don’t need to know how
much your home is worth, you need to know how to make
your home worth MORE!
Example of Successful Marketing:
20% is the LOOKWhat’s wrong with this picture?
What’s wrong with this picture?
Everything you do offline MUST have a call to action to drive people online!!!
Everything you do offline MUST have a call to action to drive people online.
For example:
5 Most Important things you need to know when thinking of selling your home in Schererville
What Is Google +?
• A social network very similar to Facebook• Gives a social aspect to all of Google’s services
– Search, Gmail, YouTube, Calendar
Why Do I need To Be On It?Why do I need to
be on another social network?
Get found, right when your customers are most
interested.
What We Know
• 90% of today’s consumers search online when looking for a home
• 33% of people looking for real estate information on Google are searching for local agents or brokers
Search Engines & Real Estate
What do top positioned Google pages have in common?
Top 5Factors correlated with a high Google search ranking• Number of Google +1• Facebook Shares• Backlinks• Facebook Total • Facebook Comments
Domain Name
The number of Google +1’s your website has is more highly correlated with search rankings than the name of your website
Source: Search Metrics
Homes for sale in Indianapolis
Top 3
Real estate agent in Madison WI
Paid Ads
Business placed on the 1st page of search results
Think of it as the new Yellow Pages
Just as you had to be in the Yellow Pages you
NEED to be listed here
What About Google Places?
• In 2012 ‘Google Places’ changed to ‘Google+ Local’
When your customers search on Google, the results to the right may include relevant posts, photos, and
videos from your Google+ page.
Cantera Real Estate
• Google Plus pages get prime real estate in search results
• Includes relevant contact information
• Directions to your office• Reviews• Recent posts
Getting Started
• Go to www.plus.google.com and sign in with a Google account or create a new account
Creating a Google + Page
• Fill in the required information
• Verify your Email
From your Google Plus profile go to Home in the upper left corner and select Pages
Click Create a page
Choose Local Business or Place
• Search for your business and if you find a matching result you can click on it to claim the page other wise choose No not my business
• If your business is already listed you must verify that you are the business owner
• Enter your business information and select a category– Name, Address, Phone – Category: Real Estate Consultant
• Check this box and enter the zip codes of the areas you do business in
• Enter your business information– Name, Address, Phone
• Now we’re ready to fill out your info
If you already had a Google Plus Page made or had to claim your page this is where you can join in
Add A Profile Picture
Click here to upload a profile picture
Add A Profile Picture• Your profile picture should be professional and
of a high resolution• It appears in all your posts and in search results• You may also use a logo if you have one
Add A Cover Photo
Click here to upload a Cover Photo
Click here to upload a cover photo
Add A Cover Photo• Your cover photo is very large (1080 x 608 px) so
use a high resolution photo– Minimum size requirement (480 x 270 px)
• Choose something that catches the eye and represents your business or market
• This image is only seen when people visit your page
Add Map and Search Photos• These are the display photos for your business
on Google Maps and in search results• Use photos of your office, team, and
neighborhoods you service
Add Map and Search Photos
Where your photos appear in search results
• Use Dashboard in the upper left hand corner drop down menu to access to your page’s Activity center
• From here you can see if you’re missing information, verify your page, start a G+ chat with your followers and more
Google + Dashboard
• Add Managers• Delete• Transfer ownership
• Verify your page
Google + Dashboard
• Start a video Hangout
• Edit information about your business
• Complete your page• Use the progress bar at the top to see what
you’re missing– Hours of operation– Upload Photos of your team and building– Add an introduction
Verifying Your Page
• After you’ve filled out your information you can Verify your page
Request a Pin
When the pin arrives, log back into your Google + Dashboard, enter the pin and your
page will be verified
Checklist So Far
Created a page
Uploaded Photos
Filled out basic information
Requested to Verify Page
After Verification• Link your website to your page• Set a Google Plus URL
Verified Local Business pages have a check mark by their photo
Link To Your WebsiteUnder the “About” heading look for a section called Links and hit “Edit” at the bottom
Link To Your WebsiteEnter your website and link to your other social networks
Set A URL• Requirements
– Your page must be verified
• Can not be changed once set• Your URL may be preassigned based on the
name of your page and the name of your linked website.
Set A URLUnder the “Links” section claim your Google + URL
Build Your Brand – Online Reviews• Setting up a Google Plus business page allows
people to review your business• Reviews can not be anonymous. They are linked
to the reviewers Google + profile• Reviews help you show up higher in search
results
“We live in social world where now and for the foreseeable future, the consumer is in control. They are more informed than ever and have a choice of who they work with,”
- Sherry Chris, CEO of Better Homes and Gardens Real Estate
HSA Social Media Resources
Facebook.com/HSAhomewarranty
Video Walkthroughs
• www.YouTube.com/HSAWarranty
Just a Thought…
Everybody is….• Tweeting• Facebooking• Blogging• Texting• Pinging• Posting• Emailing
Nobody is…• Doorknocking• Farming• Calling• Talking• Writing• Mailing• Living
Your opportunity is to combine these two columns!!!!!
Questions
