Winning Listings and Converting Buyers with Facebook Part 5
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Win Listings and Convert Buyers with Facebook (Part 5)
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Everyone is looking for ways to measure the effectiveness of their social media spending and the truth is Facebook provides you with more information about your page than you could ever dream of using. The hardest part isn't getting the numbers but sorting through this data to find the important insights that are driving engagement among your fans. Join us as we explore Facebook Insights to show you the number of people you're reaching on a weekly basis, the engagement score of every post you've made and much more.
Transcript of Winning Listings and Converting Buyers with Facebook Part 5
Win Listings and Convert Buyers with
Facebook(Part 5)
Burke Smith – Career Highlights
• Chief Communications Officer at HSA Home Warranty
• Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty
• Licensed California Broker & Real Estate Coach/Consultant/Trainer
• Personally responsible for over 1000 closed real estate transactions
• Featured on CNN & in the New York Times• Nominated 2 years in a row Inman Innovator of the
YearClients have closed over $25 billion in residential real estate!
Michael Herman: Chief Operations Officer
• Graduate from UW-Madison
• Marketing and Logistics at WSDC
• Marketing and Promotions at ESPN Radio
• Social Media Specialist at Monona Terrace
• IT and Social Media Consultant at American Family Insurance
• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410Email: [email protected]
Contact:Hi!
Brian Geick – Career Highlights
Live Tweet
Follow Us
• A copy will be emailed to everyone who registered
This Webinar will be Recorded
• Past Webinars
• Check Lists
• Tutorials
• Slides
• Find your Rep– http://www.onlinehsa.com/Agents/F
indrep.aspx
Contact Your Rep!
Social Business
Facebook Updates
Recent
Updates
• Post Targeting
Recent Updates
• Post Targeting
Recent Updates
• Page Feeds– updates only from pages you like
Recent Updates
• Facebook Job Board
Recent Updates
• Gifts– Buy, give and ship a real gift to your friends
directly through Facebook
Recent Updates
• Gifts
Recent Updates
Recent Updates
• Gifts
Facebook Insights
• Likes (Fans)• Virality (Engagement)• Reach (Impressions)• People Talking About This (PTAT)– Likes, Shares, Comments, Mentions, RSVPs, Check
ins, Wall Posts, Poll Answers, Photo Tags
Metrics that Matter
• Who Likes my Page– Demographics and Location of Fans
• When is the Best Time to Post• What Kind of Content Should I Post• Page Traffic– How many people are visiting my page– How are they finding my page– What are they looking at on my page
Insights Explains
Requirements
• On Admin Panel
Accessing Insights
On To Insights
Understanding Page Performance
Understanding Page Performance
Understanding Page Performance
Understanding Page Performance
Understanding Page Performance
Understanding Page Performance
Demographics
View Your Competitor’s Insights
