Winners’Supplement producedbyPharmafocus€™Supplement producedbyPharmafocus ... So thank you to...

Winners’ Supplementproduced by Pharmafocus

2007 1-7.qxd 29/6/07 14:54

THE IPA BEST OF HEALTH AWARDS 2007

3

Welcome to IPA Best ofHealth Awards 2007brochure

On the 24th May, tasked with awarding marks to more than

250 individual pieces of work in 29 categories, it took all of us

on the judging panel nine hours of deliberation, number

crunching and (moderately heated) debate before we were fin-

ished! So thank you to my fellow judges for giving up their

time and going about their duties so diligently, and thank you

to the IPA for having the organisational know-how to make the

day work so well.

For me, what makes the Best of Health Awards so coveted is

that they are about absolute standards rather than competi-

tion. We don’t hand out prizes on the basis of who’s first, sec-

ond and third in any category, so work can’t win just by virtue

of being the best of a bad bunch. Instead, we have looked at

each entry on its own merits to decide whether it is strong

enough to deserve recognition as among the best creative

work ever done in healthcare.

Anyone collecting a Best of Health Bronze, Silver or Gold can

be justifiably proud of the achievement, as should anyone

called up to receive one of the special awards for copywriting,

art direction, illustration or photography.

These awards have a reputation for being hard to get. And

they are.

In particular, the Best of Health Gold Award has a reputation

as one of the most elusive prizes in healthcare marketing.

Last year, there were no Golds at all; this year, the judges felt

only three entries met that exceptionally high standard. You

will forgive those winning agencies if their grins of satisfaction

happen to be especially wide.

There are more Silver and Bronze winners this year than last.

This, I believe, reflects both the quality of work entered as well

as our success in attracting more entries than ever.

Another difference this year is the addition of two new cate-

gories to recognise work at a global level. The best entries

proved that campaigns aimed at a global audience do not

have to be based on lowest common denominator thinking,

and a little creative agility can work wonders when adapting

core campaigns for local audiences.

There are now two ‘Best of Show’ awards, one for ‘Healthcare

Professional’ entries and one for ‘Consumer’ work. Quite sim-

ply, we wanted the chance to celebrate and reward the best of

the best from both sides of our business.

Congratulations to all the winners of this year’s awards for

both their talent and efforts in raising the standards of health-

care advertising.

Dean Woolley

Convenor of Judges, Creative Director of Woolley Pau

2007 1-7.qxd 29/6/07 14:54 Page 3

4

CONTENTS BEST OF SHOW - Healthcare 5

BEST OF SHOW - Consumer 6

BEST USE OF ILLUSTRATION/PHOTOGRAPHY 7

BEST COPY WRITING/BEST ART DIRECTION 7

HEALTHCARE PROFESSIONAL

INDIVIDUAL PRESS HEALTHCARE PROFESSIONAL 8

PRESS CAMPAIGN HEALTHCARE PROFESSIONAL 14

DIRECT MARKETING HEALTHCARE PROFESSIONAL 20

MIXED MEDIA HEALTHCARE PROFESSIONAL 24

NEW MEDIA/POSTER CAMPAIGN HEALTHCARE PROFESSIONAL 25

INDIVIDUAL TV/VIDEO OR PROMOTIONAL FILM 25

CONSUMER

POSTER INDIVIDUAL & CAMPAIGNS CONSUMER 26

SINGLE PRESS CONSUMER/DIRECT MARKETING 29

PRESS CAMPAIGN CONSUMER 30

ADVERTISING WITH A CLEAR HEALTHCARE MESSAGE CONSUMER 32

INDIVIDUAL TV/VIDEO OR PROMOTIONAL FILM 34

MIXED MEDIA CAMPAIGN CONSUMER 34

NEW MEDIA CONSUMER 36

SELF PROMOTION CONSUMER 37

PERSONNEL

Editor Andrew McConaghie

[email protected]

Deputy Editor Dominic Tyer

Sub Editor Halima Fradley

Group Sales ManagerBrendan Haughey

[email protected]

Advertising ExecutiveWayne Elliot [email protected]

Circulation ManagerMartin Maynard

[email protected]

Production ExecutiveChris Bowers

[email protected]

Pharmafocus EditorialTel: 01243

Pharmafocus SalesTel: 01243 772 050

PharmafocusThe Atrium, Southern Gate Chichester, West Sussex, PO19 8SQISSN: 1465-5403

Pharmafocus is sent free of charge to selected permanent employeesof companies that manufacture ethical and OTC pharmaceuticals, andbiotechnology companies. Employees are specifiers from middle andsenior management with responsibiltiy for making buying decisions.Selection is at the discretion of the Publisher. Copies are also availableon a subscription basis at an annual fee of £110 (UK), £140 (Europe)and £180 (RoW). All subscriptions payable to Wiley Pharmafile Ltd.Back copies can be purchased for £15.00 each. Pharmafocus is pub-lished by Wiley Pharmafile Ltd and printed by Garnett Dickinson Print.No part of this publication may be reproduced, stored in a retrieval sys-tem or transmitted in any form without permission, unless for the pur-poses of reference and comment. ©2005 Wiley Pharmafile Ltd.

Winners’ Supplement produced by

2007 1-7.qxd 29/6/07 14:54 Page 4


5

BEST OF SHOW - HEALTHCARE

Title: Cheese Agency: Paling Walters Product: Xenical

PRESCRIBING INFORMATION. XENICAL (orlistat).Indications: XENICAL is indicated in conjunction with a mildly hypocaloric diet for the treatment of obese patients

with a BMI �30 kg/m2, or BMI �28 kg/m2 with associated risk factors.Treatment should be discontinued after 12 weeks if patients have been unable to lose �5% of their body weight. Dosage and administration: One capsule immediately before, during or up to one hour after meals (only 30% of calorie intake from fat). Contra-indications: Chronic malabsorption syndrome,cholestasis, breast-feeding, known hypersensitivity to any component of the

product.Precautions: Monitor anti-diabetic drug treatment.Co-administration of orlistat with ciclosporin is not recommended. Treatment may potentially impair the absorption of fat-soluble vitamins (A, D, E, and K), patients should be advised to have a diet rich in fruit and vegetables.The possibility of experiencing gastrointestinal events may increase when orlistat is taken with a diet high in fat. Caution should be exercised when prescribing to pregnant women. Studies have shown no interaction between orlistat and oral contraceptives, however an additional contraceptive method is recommended to prevent possible failure of oral contraception that could occur in case of severe diarrhoea. Rare cases of

rectal bleeding, generally of mild intensity have been reported and prescribers should investigate further if symptoms are severe or persistent. Drug Interactions: A decrease in ciclosporin levels has been observed in an interaction study. Co-administration with acarbose should be avoided. INR values should be monitored if patient is on warfarin or other anticoagulants.Reinforcement of clinical and ECG monitoring is warranted if patient is on amiodarone. Side-effects: Please consult the Summary of Product Characteristics for full details of adverse events. Common: Influenza, anxiety,headache, respiratory infection, urinary tract infection, menstrual irregularity,

fatigue and gastrointestinal such as oily spotting, abdominal pain, increased defecation and flatulence.Treatment adverse events in type 2 diabetics included hypoglycaemia and abdominal distension. The incidence of adverse events decreased with prolonged use of orlistat. Serious: Very rare cases of increases in liver transaminases and alkaline phosphatase and also cases of hepatitis.Very rare cases of bullous eruptions, diverticulitis and cholelithiasis. Rare hypersensitivity reactions of angioedema, bronchospasm and anaphylaxis.Legal Category: POM. Presentation and Basic NHS Cost: Xenical 120mg (84 capsules) £39.51.MarketingAuthorisation Number: EU/1/98/071/003

(84 capsule blister pack). Marketing Authorisation Holder: Roche Registration Limited, 6 Falcon Way, Shire Park, Welwyn Garden City, AL7 1TW,UK. Further information is available on request. Xenical is a registered trade mark. Date of preparation: June 2006.References: 1. Hollander PA et al. Diabetes Care 1998; 21: 1288-1294. 2. Hanefeld M and Sachse G. Diabetes Obes Metab 2002; 4:415-423. 3. Sharma AM and Golay A. J Hypertens 2002; 20: 1873-1878. 4. Broom I et al. Br J Cardiol 2002; 9: 460-468.

J9791711h February 2007.

Roche

L E T H A L O B S E S S I O NWeight loss is a vital part of cardiovascular risk management and weight loss

with Xenical can have a significant impact upon key risk factors.1-4 When you

help change their weight, you help change their life.

orlistat

Block fat and help change their future

Information about adverse event reporting can be found at

www.yellowcard.gov.uk.

Adverse events should be reported to Roche Products Limited.

Please contact UK Drug Safety Centre on: 01707 367554

2007 1-7.qxd 29/6/07 14:54 Page 5


6

Title: How to Pick Up People at Parties and Other Tips for

Marketing Executives

Agency: Woolley Pau

BEST OF SHOW - CONSUMER

2007 1-7.qxd 29/6/07 14:54 Page 6


7

BEST COPYWRITING

Once a day

is good, because

they’re, like,

so busy.

Duac Once Daily Gel can also be worn under make-up because it would be, like, such a hassle if you couldn’t.

Duac® Once Daily Gel. Prescribing Information.Presentation: Topical gel containing clindamycin

1% w/w and benzoyl peroxide 5% w/w. Alsocontains: carbomer, dimeticone, disodium lauryl

sulphosuccinate, edetate disodium, glycerol, colloidal hydrated silica, poloxamer

182, purified water, sodium hydroxide. Uses: Mild to moderate acne vulgaris.

Dosage and administration: Adults: Apply once daily in the evening, to affected

areas after the skin has been thoroughly washed, rinsed with warm water and

gently patted dry. Children: Safety and efficacy has not been established in

children under 12 years of age. Contra-indications: Hypersensitivity to clindamycin,

benzoyl peroxide or any of the excipients. Should not be used in patients with a

history of regional enteritis, ulcerative colitis, or antibiotic-associated colitis.

Precautions and warnings: Avoid contact with the mouth, eyes and mucous

membranes and with abraded or eczematous skin. Apply with caution to

sensitive areas of skin. The product may bleach hair or coloured fabrics. Patients

should be advised that, in some cases, 4–6 weeks of treatment may be required

before the full therapeutic effect is observed. Interactions: Concomitant topical

antibiotics, medicated or abrasive soaps and cleansers, soaps and cosmetics

that have a strong drying effect, and products with high concentrations of

alcohol and/or astringents, should be used with caution as a cumulative irritant

effect may occur. Pregnancy and lactation: The safety of Duac® Once Daily

Gel in human pregnancy has not been established, therefore caution should

be exercised when prescribing to pregnant women or women of childbearing

age who are not practising adequate contraception. Treatment of nursing

mothers with Duac® Once Daily Gel should be restricted to essential cases.

Side effects: Duac® Once Daily Gel may rarely cause pruritus, paraesthesia,

erythema and skin dryness at the site of application. Local skin reactions are

infrequent, modest and usually resolve with continued use. For further information

on side effects, please refer to the Summary of Product Characteristics.

Overdosage: No case of overdose has been reported. Further information:Additional details are described in the Summary of Product Characteristics. Legalcategory: POM. Shelf life and storage: 18 months, store at 2°C–8°C. Do not

freeze. In-Use shelf life: 2 months, the patient may store the product at

temperatures up to 25°C. Package quantities: 25g and 50g tube, packed into a

carton. Basic NHS price: 25g: £9.95; 50g: £19.90. Product Licence number:PL 0174/0217. Marketing Authorisation Holder: Stiefel Laboratories (UK) Ltd.

Holtspur Lane, Wooburn Green, High Wycombe, Bucks. HP10 0AU, UK. FullPrescribing Information is available from: Stiefel Laboratories (UK) Ltd.

Holtspur Lane, Wooburn Green, High Wycombe, Bucks. HP10 0AU, UK. Date ofpreparation: October 2006. Date of literature preparation: April 2007.

Adverse event reporting: Information about adverse event reporting can be found at www.yellowcard.gov.uk Reports may also be emailed direct to Stiefel Laboratories (UK) Ltd at [email protected]

© March 2007 Stiefel Laboratories (UK) Ltd. All rights Reserved. DU:E7021UK

Title: Their World

Agency: Woolley Pau

Product: Duac

BEST USE OFILLUSTRATION & BESTART DIRECTION

The Manchester Versus Cancer alliance. Led by the Christie in partnership with the NHS, local authorities and supporters.

Title: Cough, Cough

Agency: McCann Erickson - Manchester

Consumer Product: Christies

BEST USE OF PHOTOGRAPHY

Title: Girl / Car

Agency: Woolley Pau

Product: Mizollen

2007 1-7.qxd 29/6/07 14:55 Page 7


8

HEALTHCARE PROFESSIONAL INDIVIDUAL PRESSGold Award Winners

Title: Cheese

Agency: Paling Walters

Product: Xenical

Healthcare Professional Awards

Silver Award Winners

Title: Elvis

Agency: Wolley Pau

Product: Reductil

Title: Busy

Agency: Woolley Pau

Product: Duac

Title: Silly

Agency: Woolley Pau

Product: Duac

2007 8-21.qxd 29/6/07 15:37 Page 8


9

Title: Hoodies

Agency: Woolley Pau

Product: Duac

Title: Peace Sign - Vee

Agency: Ogilvy Healthworld

Product: Concerta XL

Title: Peace Sign - Dove

Agency: Ogilvy Healthworld Advertising


Title: Peace Sign - CND

Agency: Ogilvy Healthworld


Title: Who cares how it started - Book


Product: Pegasys

Silver Award Winners Cont.

Bronze Award Winners

Title: Houses

Agency: Langland

Product: Seroquel

Title: Mouths

Agency: Langland

Product: Seroquel

Title: Fuse

Agency: Swordfish Advertising

Product: Xagrid

2007 8-21.qxd 29/6/07 15:37 Page 9


10

Title: Easy Capture


Product: C-Med Clinical Trials

Title: Breast

Agency: Pan Advertising

Product: Livial

Title: Enough

Agency: Swordfish

Advertising

Product: Paclitaxel

Title: Rita

Agency: Wolley Pau

Product: Reductil

Title: Rubber GlovesAgency: JellyCommunicationsProduct: HealthcareRecruitment

Title: Ice Cream

Agency: Seven Stones

Product: Salofalk

Title: This is the Man

Agency: Woolley Pau

Product: Prostap


Title: In the Dark ‘Micro’

Agency: Junction 11

Product: Meronem

Title: In the Dark ‘Haem’

Agency: Junction 11

Product: Meronem

Title: In the Dark ‘ITU’

Agency: Junction 11

Product: Meronem

2007 8-21.qxd 29/6/07 15:37 Page 10


12

Bronze Award Winners cont.

Title: The Bros

Agency: Cherry Advertising

Product: Brochlor

Title: Yes! Yes! Yes!

Agency: Halesway

Product: Durex Condoms

Title: Facing the

Challenge 2006 3 - 2 - 1

Agency: Junction 11

Product: GSK DDW

Title: Facing the

Challenge 2006 TB

Agency: Junction 11

Product: GSK DDW

Title: Pod

Agency:Sudler & Hennessey Milan

Product: Novartis

Title: Who cares how it started? - Record Deck


Product: Pegasys

Title: World Virus

Agency: Sudler & Hennessey Milan

Product: Sanofi Pasteur - Influenza

Vaccines

Title: Who cares how it started? - Film Strip


Product: Pegasys

2007 8-21.qxd 29/6/07 15:37 Page 12


14

HEALTHCARE PROFESSIONAL PRESS CAMPAIGN Gold Award Winners

Title: Street / Playground

Agency: Torre Lazur McCann

Product: Risperdal Consta

2007 8-21.qxd 29/6/07 15:37 Page 14


15


Title: The Smart Way to Stay Ahead

Agency: Huntsworth Health

Product: Aptivus

Title: Peace Sign - Dove/CND/Vee Agency: Ogilvy Healthworld Advertising Product: Concerta XL

2007 8-21.qxd 29/6/07 15:37 Page 15


16

Silver Award Winners Cont.

Title:Busy / Silly / Hoodies

Agency:Woolley Pau

Product:Duac

Title: Rita / Ellvis / Maureen / Leah

Agency: Woolley Pau

Product: People Change

Title: Spain is Much More

Agency: Medicus Spain

Product: Healthcare

Technology from Spain

2007 8-21.qxd 29/6/07 15:37 Page 16


17


Title: Difficulty Swallowing - Pot / U-bend Agency: Rainmaker Advertising Product: Rosemont

Title: See the Risk - Shark / Eye / Croc Agency: Rainmaker Advertising Product: Biogel Indicator

Title: Cricketer / Skater / Fencer / Hockey Goalie Agency: Swordfish Advertising Product: Pediacel

2007 8-21.qxd 29/6/07 15:37 Page 17


18

Bronze Award Winners cont.

Title: Old Sea Dog / Ice Cream / Dog Walker

Agency: Swordfish Advertising Product: Diclomax

Title: In the Dark Micro / Haem / ITU

Agency: Junction 11 Product: Meronem

Title: Trashyotomy/Material/Ignorance

Agency: URSA Communications

Product: Waiting Room Magazine

Title: Facing the Challenge 2006

Agency: Junction 11

Product: GSK DDW

Title: Pick the Best Agency: Sudler & Hennessey Milan Product: Nerviano

2007 8-21.qxd 29/6/07 15:37 Page 18


19

Title: No Substitute for Experience

Agency: Roundhouse HealthAd

Product: Curosurf

Title: Much Appreciated

Agency: Woolley Pau

Product: Prostap

Title: How to Buy Generics

Agency: Woolley Pau

Product: Accumulator

Title: Who Cares How It Started? - Book/Record Deck/Film Strip


Product: Pegasys

2007 8-21.qxd 29/6/07 15:37 Page 19


20


Title: NuvaRing Agency: New*Performance Werbegentur Product: NuvaRing

DIRECT MARKETING HEALTHCARE PROFESSIONAL


Title: Psychiatrist Detail Aid Agency:Saatchi & Saatchi Product: CipralexTitle: Car/Girl Agency: Woolley Pau Product: Mizollen

Titles ((left to right ):Poem, Words of Comfort, Wristbands Agency: Woolley Pau Product: Perfalgan

2007 8-21.qxd 29/6/07 15:37 Page 20


22


If undelivered, please return to 42 Somers Road, Rugby, Warwickshire CV22 7XB

risperidone

Prescribing information and adverse event reporting instructions can be found on the reverse.

Title: Discarded Envelopes Agency: Torre Lazur McCann Product: Risperdal Consta

Title: Play

Agency: Global Healthcare

Product: Durex

Title: What hurts the most

Agency: Torre Lazur McCann Product: Risperdal Consta

If undelivered, please return to: UCB Pharma Limited, 208 Bath Road, Slough SL1 3WE

Contains product advertising information. Prescribing information can be found inside.

HQ 13407

D E S I G N E D T O M A K E T H E M O S T O F T H E S C H O O L D A Y

Prescribing information can be found at the back.

Introducing Tom PattersonBudding architect

Title: Camera Mailer

Agency:Affiniti (UK)

Product: Lumigan

Title: School


Product: Equasym XL

Silver Award Winner Cont.

2007 22-32.qxd 29/6/07 15:28 Page 22


23

Title: Joint Benefits, Folding Woman /

Jiggly Man


Product: Diclomax

INTERNATIONAL CAMPAIGN HEALTHCARE PROFESSIONALBronze Award Winner

Title: Zilch, Nada..

Agency: Woolley Pau

Product: Levemir

Title: The Evidence

Agency: Woolley Pau

Product: Tracleer

Title: Flexibility

Agency: Rainmaker Advertising

Product: Barrier

INTERNATIONAL CAMPAIGN:CORE CAMPAIGN

INTERNATIONAL CAMPAIGN:LOCAL ADAPTATION

INTERNATIONAL CAMPAIGN:LOCAL ADAPTATION

Title: Pack of Cigarettes


Product: Nicobloc

2007 22-32.qxd 29/6/07 15:28 Page 23


24

MIXED MEDIA HEALTHCARE PROFESSIONAL

Title: People Change Agency: Woolley Pau

Product: Reductil

Bronze Award Winner

Title: Prescribe Early


Product: Risperdal ConstaTitle: Their World Agency: Woolley Pau

Product: Duac

Title: Think Pink

Agency: Pan Advertising

Product: Livial

Bronze Award Winner

Title: Homecare campaign

Agency: Creative Lynx Product: Homecare

Title: Concerta XL:

Closed Loop E - Detail

Aid

Agency: Creative Lynx


NEW MEDIA HEALTHCARE PROFESSIONAL

2007 22-32.qxd 29/6/07 15:29 Page 24

25

POSTER CAMPAIGN HEALTHCARE PROFESSIONAL

Title: Chi: Elvis / Marilyn / Sean Agency: Barkers Scotland Product: NHS Community Health Index

INDIVIDUAL TV,VIDEO OR PROMOTIONAL FILMHEALTHCARE PROFESSIONALSilver Award Winners

Title: Kids Agency: Big Pink Product: Aricept

Title: Ben Agency: Torre Lazur McCann

Product: Seretide

Title: Sam’s Story


Product: Risperdal Consta


Bronze Award Winner

POSTER INDIVIDUAL HEALTHCARE PROFESSIONAL - BRONZE Title: Chi: Elvis (as above)

2007 22-32.qxd 29/6/07 15:29 Page 25


26

Title: Who cares how it started? Agency: Ogilvy Healthworld Advertising Product: Pegasys

Bronze Award Winner

INDIVIDUAL POSTERS CONSUMERBronze Award Winners

Title: Ruff to Buff / Zitty to Pretty

Agency: Ogilvy Healthword Advertising Product: Oxy

Title

:O

the

r dru

gs

Ag

en

cy:G

en

esis

Pro

du

ct:

Dru

g A

wa

ren

ess

Title: Party

Agency: Big Pink

Product: Aricept

Title: Thank You

Agency: Big Pink

Product: Engerix - B

Consumer Awards

2007 22-32.qxd 29/6/07 15:29 Page 26


27

Title: Dickhead

Agency: Genesis

Product: Sexual Health

Title: Sandpaper

Agency: Genesis

Product: Sexual Health

Title: Testicles - Check Yours

Agency: McCann Erikson -

Manchester

Product: Christies

Bronze Award Winner cont

Title: Looks OK from a distance

Agency: Pulsar Healthcare

Communications

Product: Eclipse

Title: Clean sheet/Snail/Durex.org

Agency: McCann Erickson Manchester

Product: Durex

POSTER CAMPAIGN CONSUMERSilver Award Winner

2007 22-32.qxd 29/6/07 15:29 Page 27


28

Title: Tamiflu Facts


Client: Roche

Bronze Award Winner

Title: Awareness Campaign

Agency: New Performance Werbeagentur

Client: Orthomol

Title: Sandpaper / Dickhead Take Two

Agency: Genesis

Product: Sexual health campaign

Title: He says, you say

Agency: Halesway

Product: Durex Condoms

RADIO CONSUMER Silver Award Winner

Title: Valentine’s Week Radio Campaign Agency: Genesis Campaign: Protect Your Sexual Health

Bronze Award Winner

Title: Love and War Agency: Genesis Campaign: Protect Your Sexual Health

Title: Valentine’s Gift Agency: Genesis Campaign: Protect Your Sexual Health

Title: Pack of 3 etc. Campaign Agency: DLKW Campaign: Teenage Pregnancy -Want Respect

2007 22-32.qxd 29/6/07 15:29 Page 28


29

INDIVIDUAL PRESS CONSUMERBronze Award Winner

Title: No Means No

Agency: DLKW

Product: Teenage Pregnancy -

Want Respect

Title: Attached

Agency: Guy Robertson Partnership

Product: Equal (NHS)

Title: Breasts - Check Yours


Product: Christies

DIRECT MARKETING CONSUMER

Silver Award Winner

Title: BE Books


Product: BE (NHS)

2007 22-32.qxd 29/6/07 15:29 Page 29


30

PRESS CAMPAIGN CONSUMER


Title

:A

ware

ness C

am

paig

n

Ag

en

cy:

New

*Perfo

rmance W

erb

eagentu

r

Clie

nt:

Orth

om

ol

Silver Award Winner

Title: Wrong Chair, Fashion Victim, Mental Health


Campaign: Disability Rights Commission

2007 22-32.qxd 29/6/07 15:29 Page 30


31


Title: Football/Glasses/Tins

Agency: URSA Communications

Campaign: Vision Australia

Title: Airline Safety



2007 22-32.qxd 29/6/07 15:29 Page 31


32

Bronze Award Winner

PRODUCTS WITH A CLEAR HEALTHCARE MESSAGE CONSUMERBronze Award Winners

Title: Attached



Title: Awareness Campaign

Agency: New Performance Werbeagentur

Area: Cardiovascular disease

Title: No Means No Agency: DLKW

Product: Teenage Pregnancy - Want Respect

2007 22-32.qxd 29/6/07 15:29 Page 32


33

TV/VIDEO/PROMOTIONAL FILM CONSUMER

Title: Sponge Agency: Genesis

Product: Anti-binge Drinking.

Title: Nice Day


Product: Disability Rights Commission


Title: Sunday Morning A&B

Agency: DKLW

Product: Teenage Pregnancy - Want Respect


Title: Heart Agency: Genesis

Product: Smoking Ban

2007 33-40.qxd 29/6/07 16:19 Page 33


34


Title: Projects

Agency: Sudler & Hennessy Milan

Client: Farmindustria

Title: Share It

Agency: Genesis

Product: Young Men’s Mental Health

MIXED MEDIA CONSUMER


Title: Cough Cough Agency: McCann Erickson Manchester Product: Christies Cancer Awareness

2007 33-40.qxd 29/6/07 16:19 Page 34


35


Title: Patient Support Agency: Langland

Campaign: Kogenate Bayer

Title: P.A.D. Are Your Legs Killing You?

Agency: DDB Healthcare

Campaign: P.A.D. consumer awareness

Title: Psst! Be Alcohol Aware

Agency: Liverpool PCT design studio

Campaign: Psst! Be Alcohol Aware

Title: Sunday Morning A&B

Agency: DLKW

Campaign: Teenage

Pregnancy - Want Respect

Title: He Says, You Say Agency: Halesway

Campaign: Durex Condoms

Title: BE Books Campaign


Product: BE (NHS)

2007 33-40.qxd 29/6/07 16:19 Page 35


36

NEW MEDIA CONSUMERSilver Award Winners


Title: Blow Your Nose

Agency: Woolley Pau

Campaign: MacKenzies

Title: Kit

Agency: Langland

Campaign: Flair Study

Title: www.bebooksonline.co.uk


Campaign: BE (NHS)

Title: www.pssst.org.uk

Agency: Mando Group

Campaign: Psst! Be Alcohol Aware

Title: He Says, You Say

Agency: Halesway

Campaign: Durex Condoms

Title: www.skining.com


Campaign: Skin Vital Robert

2007 33-40.qxd 29/6/07 16:19 Page 36


37

SELF PROMOTION CONSUMER


Gold Award Winners

Title: How to pick up people at parties

Agency: Woolley Pau

Title: Flip Book

Agency: Big Pink

Title: No Flu

Agency: Medicus Spain

Title: New*Comer

Agency: New*Perfomance Werbeagentur

2007 33-40.qxd 29/6/07 16:19 Page 37


38


Title: What You’re Looking For

Agency: Langland

Title: The Man Who Wouldn’t Die


Title: Story Mail


Title: Shoes / Pants

Agency: Cherry

2007 33-40.qxd 29/6/07 16:19 Page 38


39

Title: Story Campaign Agency: Seven Stones

Title: New*Performance Werbeagentur

Agency: New*Performance Werbeagentur

SELF PROMOTION CAMPAIGN CONSUMER

2007 33-40.qxd 29/6/07 16:19 Page 39

Winners’Supplement producedbyPharmafocus€™Supplement producedbyPharmafocus ... So thank you to...

Documents

Transcript of Winners’Supplement producedbyPharmafocus€™Supplement producedbyPharmafocus ... So thank you to...