1. 1. British Gas Business Energy Live
2. 2. Answer two Questions
3. 3. How do you persuade UK SMEs to takean interest in their energy supply?
4. 4. How do you get 5 agencies to work together?
5. 5. Start at the beginning
6. 6. An industry wide problem Energy supply costs risePrices go upCustomers query valueShop around Lose customers Compete on price
7. 7. Impacting on the businessRetentionProfitRevenuesrate Margin
8. 8. Sceptical and disinterested customers
9. 9. Market factorsonly going tomake it worse
10. 10. Get me some insight
11. 11. SMEsBritish GasShow me, dont just tell me Committed to both customerservice and energy efficiencySmart Meters provided the tangible evidence
12. 12. ENERGY SERVICE NOTENERGY SUPPLIER
13. 13. Intelligent Energy Partner
14. 14. THE IDEABUSINESSENERGY LIVE:5 Businesses1 ChallengeSaving Energy Live
15. 15. PR launchreframes the debate frompence perminute, toefficiency andtotal cost
16. 16. INTRODUCE THECHALLENGE [the proof]
17. 17. TIP #1 It is not just planning that needstime, execution needs it just as much
18. 18. DIGITAL HUBSbritishgas.co.uk
19. 19. ACQUISITION
20. 20. TIP #2Find oneof these
21. 21. The client perspective(why did it work?)
22. 22. Startedwith thebusinessproblem
23. 23. Agencies shared the same goalAgencies were aligned with each other
24. 24. TIP #3Make your agencies share a two hour trainjourney once a fortnight
25. 25. Channels used to their strengths(We didnt just match luggage)
26. 26. We sharedsome pain
27. 27. And the shareable highlights25% increase in consideration12% improvement in NPS14% change in BGB offers value for money25,000 customers signed up in to BEI in first 2 months