Wing Fanatic Bp

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Non-Disclosure and Confidentiality Agreement The undersigned ("Recipient") hereby agrees that all financial and other information ("Information") that it has and will receive concerning THE WING FANATIC is confidential and will not be disclosed to any individual or entity without prior written consent. The Information shall remain the property of THE WING FANATIC and shall be returned to THE WING FANATIC promptly at its request together with all copies made thereof. Recipient acknowledges that no remedy of law may be adequate to compensate THE WING FANATIC for a violation of this Agreement and Recipient hereby agrees that in addition to any legal or other rights that may be available in the event of a breach hereunder, THE WING FANATIC may seek equitable relief to enforce this Agreement in any Court of competent jurisdiction. _______________ ________________________________ Date Signature This is a business plan and does not imply an offering of securities.
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Transcript of Wing Fanatic Bp

Page 1: Wing Fanatic Bp

Non-Disclosure and Confidentiality Agreement

The undersigned ("Recipient") hereby agrees that all financial and other information("Information") that it has and will receive concerning THE WING FANATIC is confidentialand will not be disclosed to any individual or entity without prior written consent.

The Information shall remain the property of THE WING FANATIC and shall be returned toTHE WING FANATIC promptly at its request together with all copies made thereof.

Recipient acknowledges that no remedy of law may be adequate to compensate THE WINGFANATIC for a violation of this Agreement and Recipient hereby agrees that in addition to anylegal or other rights that may be available in the event of a breach hereunder, THE WINGFANATIC may seek equitable relief to enforce this Agreement in any Court of competentjurisdiction.

_______________ ________________________________Date Signature

This is a business plan and does not imply an offering of securities.

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THE WING FANATIC

Contact Information:

Jesse R. Litchfield, PresidentThe Wing Fanatic Sports Theatre & Grill

The Locker Room LLC7373 Comfort Inn Drive

Warrenton, Va 20187(540) 703-296-3932

[email protected]@thewingfanatic.com

Jessica Pagonis, Vice PresidentThe Wing Fanatic Sports Theatre & Grill

The Locker Room LLC7373 Comfort Inn Drive

Warrenton, Va 20187(703) 499-5820

[email protected]

This document contains confidential information. It is disclosed to you for informationalpurposes only. Its contents shall remain the property of THE WING FANATIC and shall bereturned to THE WING FANATIC when requested.

This is a business plan and does not imply an offering of securities.

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Table of Contents

1. Executive Summary 1Business OpportunityProduct/Service DescriptionCurrent Business PositionFinancial PotentialThe Request

2. Company Background 4

Business DescriptionCompany HistoryCurrent Position and Business ObjectivesOwnership

3. Products 6

Product OverviewCompetitive AnalysisSuppliers and InventoryResearch and Development

4. Services 10

Service DescriptionsCompetitive ComparisonService DeliveryResearch and Development

5. The Industry, Competition and Market 12

Industry DefinitionPrimary CompetitorsMarket SizeCustomer Profile

6. Marketing Plan 14

Competitive Advantage

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PricingPromotional PlanFeedback

7. Operating Plan 22

LocationFacilityOperating EquipmentSuppliers and VendorsPersonnel PlanGeneral Operations

8. Management, Organization and Ownership 25

Management/PrincipalsOrganizational StructureProfessional ConsultantsOwnership and Boards

9. Goals and Strategies 27

Business GoalsKeys to SuccessFuture Plans

10. Financial Assumptions 29

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1. Executive Summary

Locally owned and operated, The Wing Fanatic Sports Theatre and Grill was founded on thelove of three things: wings, sports and fun.

The Wing Fanatic is an existing restaurant located in Warrenton, VA. The purpose of thisbusiness plan is to support its request to reestablish tenancy. Along with this plan we willsupply our supporting financial review. The Wing Fanatic is a viable company and with strategic changes and renewed partnerships, we feel that we can move towards a successfulfuture.

1.1 Business OpportunityThe Wing Fanatic offers a unique concept by incorporating casual dining with a funatmosphere for all ages. The restaurant is equipped with 42 plasma TV's showing thelatest sporting event, NTN Trivia, board games, table side video games and a privategame room with some of the latest interactive video games.

1.2 Product/Service DescriptionThe Wing Fanatic is only wing restaurant in the Warrenton area and was voted BestWings for 2008 by Warrenton Lifestyles Magazine. The unique sports theme bringsexpectations of an upbeat, cozy and family friendly atmosphere. The Wing Fanatic's

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floor plan, furnishings and TV's have been designed to ensure these expectations are met.

Our restaurant’s main specialty is wings. The wings are fresh and jumbo size and ourmenu offers 26 sauces that are truly mouth watering. The sauces range from thetraditional mild, medium, hot to unique blends such as, Teriyaki and Jamaican Jerk. Inthe future, we plan on bottling our secret recipe sauces and selling them.

In addition to our great selection of food, we offer our customers an opportunity to enjoysome competitive fun via trivia, board games, video and arcade games. Each table in therestaurant has access to trivia and some tables have Playstation available. The privategame room has a pool table and larger interactive games, such as Pop-a-Shot, AirHockey and Golden Tee.

The Wing Fanatic is located right outside the town of Warrenton. The area is in a primelocation for businesses and car dealerships. The U.S. Post Office is scheduled to move innext door in 2009.

Below is a picture of the interior:

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1.3 Current Business PositionThe Wing Fanatic is still in the start-up phase. Its principal stockholders in the companyare Mr. Jesse Litchfield, Mrs. Jessica Pagonis and Teresa Plaza. Additional managersinclude Mr. George Pagonis, Director of Operations, and Mr. Sam Ata, the Head Chefand Food and Beverage Director.

The business has positioned itself around experienced and knowledgeable personnel.

1.4 Financial PotentialThe Wing Fanatic continues to assemble great marketing plans to assist in increasingsales.

The Wing Fanatic has not been immune to the effects of the economy but it has been ableto maintain strong sales. The restaurant has been averaging $26,000-$27,000 a week.Research conducted with other similar established restaurants in the area are averagingthe same if not less. As the economy pulls through we anticipate our sales will increasesignificantly.

1.5 The RequestAlthough we have seen steady sales in this weak economy, the restaurant industry ishighly competitive and it is often difficult for a new restaurant to survive. We want toposition The Wing Fanatic to be able to ride out the murky waters of the strugglingeconomy so that the ultimate goals of expanding and franchising can be reached.

Based on financial projections, The Wing Fanatic requires cost cuts to fiscally be in abetter position. Therefore, we are seeking investors to invest or a partner(s) to take anequity position in the company. For investors, depending on the amount and repaymentterms, we can offer interest in the range of 10-15%.

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2. Company BackgroundJesse and George have extensive experience in restaurants and have numerous years ofsuccessful management experience. This combination of experiences gives The Wing Fanaticthe right formula for success in the restaurant industry.

2.1 Business DescriptionThe Wing Fanatic is owned and operated by The Locker Room LLC, a Virginia limitedliability corporation .

Specifics of the corporation can be found in the operating agreement, a copy of whichcan be obtained, if requested.

2.2 Company HistoryThe Wing Fanatic is an inexpensive, casual-theme style restaurant serving an array ofAmerican dishes. The service style of the restaurant is table service featuring aprofessional wait staff.

The restaurant should be perceived as a quick service establishment appealing to adults,families, business clientele, college students and multiple demographic segments. Theaverage length of the dining experience at lunch is typically 30 minutes and 1 hour fordinner.

The menu, service style and ambiance of The Wing Fanatic has been created to appealprimarily to the carefree and traditional diners, while also appealing heavily toadventurous diners as well. Our concept attracts all levels of income diners with apredominance blend of single and family households.

2.3 Current Position and Business ObjectivesOur company is dedicated to its customers, employees and owners. This commitment isreflected in The Wing Fanatic mission statement, which is as follows:

"To build a lifelong relationship with raving customers, team members, andstockholders."

The reason for our request was our inability to consolidate debt in time, inability toabsorb high start-up costs due to declining market over the summer, and unexpectedequipment replacement costs.

2.4 OwnershipThe Wing Fanatic is owned by three principals: Mr. Jesse Litchfield, Mrs. JessicaPagonis and Mrs. Teresa Plaza. The Wing Fanatic in agreement with all Officers of TheLocker Room, LLC will be willing to give a 40% offering in the company.

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Litchfield Family 20%Pagonis Family 20%Plaza Family 20%Investor 40%

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3. ProductsThe Wing Fanatic offers a complete sit-down dining experience for those persons desiring arelaxing and enjoyable meal. In addition, The Wing Fanatic offers those persons desiring a"quick bite" or any after work drink in a comfortable and vibrant setting.

The Wing Fanatic maintains $15,000 of inventory and consumables at all times to meetcustomer demands.

The principals of The Wing Fanatic expect customers to be drawn to the conceptimmediately. Consumers are always "hungry" to try what is new. This gives us a tremendousopportunity to capture market share. The general public will be able to either stop in forlunch, a quick beverage after work or bring the family for an amazing dining experience.

3.1 Product OverviewThe Wing Fanatic offers a menu mix to satisfy every customer. Below is a copy of TheWing Fanatic's menu:

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3.2 Competitive AnalysisCurrently, there are no wing or sports themed restaurants anywhere in Warrenton. TheWing Fanatic is the only full service restaurant capable of hosting private parties of 50 ormore. We have multiple holiday parties and year end team parties on the books for themonth of December and January already.

3.3 Suppliers and InventoryAll food, liquor and supplies inventory are obtained from local suppliers. The WingFanatic maintains an average of $15,000 inventory on-hand at all times. Based onindustry information and the menu mix, this amount provides the necessary "cushion" tomeet customer demand.

Inventory shall consist of food, liquor and supplies. Below are the suppliers information

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for The Wing Fanatic:

Performance Food Group (PFG) - a local supplier of quality assured foodsPepsi - a local supplier of non-alcoholic beveragesJ.W. Sieg - supplier of Anheuser Busch productsFredricksburg Distributing Company (FDC) - supplier of Coors Light productsPremium - supplier of Miller Lite productsPremium - a local supplier of wineVA ABC - local supplier of liqueurVirginia Linen - supplier of clean linensCoastal Produce - supplier of fresh produceDade Paper - a regional supplier paper products

Periodically, The Wing Fanatic shall compare prices and re-negotiate contracts to ensureit is receiving the best pricing possible.

3.4 Research and DevelopmentThe Wing Fanatic principals and management team will be constantly evaluating newmenu ideas, wing recipes and promotional ideas. This information will be gathered fromfoodshows, site visits and from monitoring the pulse of the restaurant industry.

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4. ServicesThe Wing Fanatic is an 8000 square foot venue that appeals to the sports enthusiast but it isalso a fun establishment for families. The restaurant hosts 42 plasma TVs scatteredthroughout the building, a game room equipped with 1 pool table and arcade games and aprivate dining area that seats 40-50 people. We are one of the few restaurants in theWarrenton area that has a large private dining room and since opening in 2008 we havebooked parties from rehearsal dinners, private meetings to High School Reunions. Currently,we are averaging 8-12 parties a month for 25-50 people each. These parties help increaseour exposure to new people, both inside and outside of the area.

The Wing Fanatic has also increased it's exposure to families by actively marketing to theyounger generation of athletes in the area. We currently host Liberty High SchoolsCoaches's Corner every Tuesday night. We have reached out to the local schools to marketour honor roll program with the athletes that excel in their academics as well as on the field. We've approached local schools with fundraising programs that are being considered and wehad a very successful "Coach of the Year" program with the local sports leagues over thesummer.

Within the community, The Wing Fanatic has also established itself as a fun, safe place tohang out. The Wing Fanatic won two Warrenton awards in 2008, The Best Place to WatchSports and Best Wings We have several patrons that come on a regular basis to watch sportsand simply relax.

http://warrentonlifestyle.com/bow08.html

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4.1 Service Descriptions

The Wing Fanatic's service is presented in a manner like no wing restaurant in the area. In addition to it's superb food, friendly service and fun atmosphere, The Wing Fanaticspecializes in family gatherings. The Wing Fanatic is becoming known in Warrenton asthe place to go on your birthday, for team parties, business meeting, special event orother social gathering. Every customer who comes in on their birthday receives a FREEdessert of their choice.

4.2 Competitive ComparisonThe Wing Fanatic competes with numerous other restaurants for customers. Many ofthese competitors are corporate or fast food whom provide similar services. However,The Wing Fanatic believes that its reputation for quality service, and its long-establishedrelationships with our regulars, will allow it to maintain and expand its current level ofsales despite the increasingly competitive environment.

4.3 Service DeliveryThe Wing Fanatic has approximately 141 seats in the dining room and another 28 seats atthe bar. Additionally, The Wing Fanatic has banquet facilities to seat 40-50 guests forprivate functions. Other service we offer is catering, we intend to see if delivery servicewill be cost affective for us.

4.4 Research and DevelopmentThe public relations department is handled by Vanessa Litchfield and she is responsiblefor identifying community organizations such as churches, sports teams and other clubslocated in the market. The Wing Fanatic has an active role in the promotion of theseorganizations through participation, donations and sponsorship. Representatives of TheWing Fanatic is available from time to time to take active leadership roles when feasible

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5. The Industry, Competition and Market5.1 Industry Definition

The restaurant industry is expected to enjoy its 17th consecutive year of growth in 2008with an anticipated 4.4 percent increase in sales to reach $558 billion, according to the2008 Industry Forecast released by the National Restaurant Association (NRA).Full-service restaurant sales are projected to grow 4.3 percent to end 2008 at $187.4billion.

On-premise dining has not been severely affected by gasoline price fluctuations becauseof ongoing household income growth, according to Hudson Riele, NRA senior vicepresident of research and information services. Real disposable income is on the rise,which is an important indicator of restaurant growth because consumers have more cashon hand and are looking to spend it in restaurants,

Wings restaurants soar despite economyAssociated Pressupdated 5:04 p.m. ET, Sun., Aug. 3, 2008http://www.msnbc.msn.com/id/26000270/

http://www.monkeydish.com/2008062324845/searchable/the-future-50-2008.html#Buffalo

5.2 Primary CompetitorsListed below are The Wing Fanatic main competitors:

1. Molly's Irish Pub2. Applebees3. Outback Steakhouse4. McMahons Irish Restaurant5. Ruby Tuesdays6. Grandpa Groovies7. Fosters Grille

We are the only wing restaurant in Warrenton, featured around sports.

5.3 Market Size

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5.4 Customer ProfileThe target market during lunch and the early dinner hours encompasses a wide range ofcustomers, including families. Although all customers 21 years of age and older will bewelcome, it is anticipated that after 10 pm, the customer base will primarily be more of a30 to 45 year-old crowd. However, we have seen and continue to expect that familieswill dominate the evenings .

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6. Marketing PlanBelow are the Four P's of The Wing Fanatic's marketing plan:

1. Product (Great food, Great Drinks, Great Time ) - American foods and drinks,including a wide range of options and tastes.

2. Price ($6.00 to $15.00) - Affordable menu and bar items to suit any budget.

3. Place (The Wing Fanatic, Warrenton, VA) - A unique sports theme restaurant that'supbeat, cozy, and friendly. Located in a thriving Fauquier County with an excellentatmosphere for starting and growing a business.

4. Promotion (Newspapers, local publications, schools, etc.) - A host of differentmarketing mediums will be used to reach potential Warrenton customers.

In house marketing will be heavily promoted at The Wing Fanatic. Management willconstantly find methods to promote the restaurant to our guests on a daily basis.

Our staff will be trained for and encouraged to promote suggestive selling techniques.Upselling to our customers will be emphasized.

6.1 Competitive AdvantageThe competitive advantage of The Wing Fanatic is its atmosphere and our uniqueconcept. No other restaurant or bar in Warrenton will be able to match our layout,fixtures, service, menu, or prices.

The success of The Wing Fanatic will be achieved by serving great food, providingfriendly service and employing an aggressive marketing plan to build customer traffic.Today’s market requires more than just good food and service to make a restaurantsuccessful. At The Wing Fanatic we will constantly strive to enthusiastically win morecustomers by being proactive rather than reactive in our marketing efforts.

The following exemplifies one of the tactics we will use to drive more sales.

Email Campaign

We anticipate capitalizing on our customer database by instituting an effective e-mailmarketing strategy. We will give our customer the option to receive e-mailcommunications from our restaurant. Customer’s privacy will be protected and we willnot e-mail our customers without their permission.

Our e-mail marketing strategy will include an awareness not to inundate our guests withe-mail. Promotional content will be developed with the goal of enticement versusquantity.

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This strategy will include promotions such as; sending a birthday card to our guests;sending anniversary invitations with R.S.V.P.; monthly coupons; monthly or quarterlynewsletter; catering promotions; etc.

The program should incorporate tools to measure effectiveness and customer satisfaction.

6.2 PricingThe Wing Fanatic's pricing strategy is simple. Offer great food and drinks at reasonableprices. Since there are no direct competitors, we have the flexibility to set prices withoutcomparison. However, the Warrenton market will only support a moderate price point.

Both food and liquor costs average 30 percent. As pricing fluctuations exist withsuppliers, menu prices may be slightly modified; however, as a general rule, menu priceswill be reviewed quarterly.

6.3 Promotional PlanThe Wing Fanatic will reach potential customers via the following marketing channels:

1. Newspapers - Advertisements will be placed in the Fauquier Times Democrat. Theseadvertisements will be used to create awareness of the restaurant and generate excitementfor bar promotions and events.

2. Local Publications - The Clipper Magazine and Warrenton Lifestyle Magazine willbe used to communicate The Wing Fanatic's name and atmosphere.

3. Press releases - Press releases will be mailed to area publications and businesses toannounce the re-opening, and on an on-going basis to promote new menu items, barpromotions, and special events.

The Wing Fanatic will continue to sponsor the FBR Little League baseball teams andwill hold "Family Night Wednesdays," where a % of the sales go back to the team.

Below is a recent article written about The Wing Fanatic, by The News And Messenger,a paper distributed to the Manassas/Gainesville area:

Warrenton restaurant reopens with wings

Mark F. Sypher/For The News And Messenger

Warrenton’s Wing Fanatic Restaurant currently offers 26 different kinds of sauces toaccompany your chicken wings. Some popular favorites include, from left, Mild and Hot

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(Buffalo), Spicy Bleu Cheese, Garlic Pepper Parmesean, Spicy Ranch, Sweet and TangyMild and the Jamaican Jerk.

By Josh Eiserike

Published: November 26, 2008

Want to try the Code Red wings at The Wing Fanatic? You'll have to sign a waiver inorder to test your palate against the spiciest wings on the menu.

Seriously—the owners of the Warrenton-based family restaurant had an attorney look itover.

"It's still a gimmick, but we don't want a little 14-year old to eat them," Wing Fanaticdirector of operations and co-owner George Pagonis said.

Indeed. Taste just a drop of Code Red and you'll be feeling the burn long after you'vemoved onto another of The Wing Fanatic's flavors—soon to number 30.

"They're fresh, they're jumbo," Wing Fantastic president and co-owner Jesse Litchfieldsaid of the wings. "All of the sauces, they're made in-house."

The Wing Fanatic won Best Wings and Best Place To Watch Sports this year inWarrenton Life-style Magazine. Actually, it's the best place to watch anything—therestaurant has 42 flat screen televisions, from big displays over the bar to individualmonitors at tables.

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"There's something for everyone that comes here," said George, 36, of Bristow. "Thereare Playstations on each TV, there's trivia for the older adults, there's Texas Hold'em onevery TV."

In addition to owning the restaurant, Jesse and George are brother-in-laws. George's wife,Jessica, does the paperwork and bookkeeping. Jesse's wife, Vanessa, does fundraising.Their in-laws are silent partners. But the business is essentially George, Jesse and foodand beverage director Samer Ata.

Originally from Ramallah in the West Bank, Samer, who goes by Sam, became friendswith George while they both worked at Buffalo Wings University.

"I love (Jesse and George), they're my brothers," Sam said. "They're good people. Theyhave a good heart. They're good businessmen, they're fair men and they keep on top ofeverything."

He added that each day of work in the restaurant business is a challenge and he's alwaysplanning for the future—including bumping The Wing Fanatic's roster of sauces up to 30.

The Wing Fanatic traces its history back to George's days working his way up throughwing restaurants in the region, including Buffalo Wing University in Fairfax.

In August 2006 he decided to go into business for himself.

"I called Jesse out of the blue and said 'Let's open a restaurant'," George said.

"He convinced me," said Jesse, 33, of Warrenton. "I was working in telecom for thelongest time and it seemed like a good change to me."

This was somewhat out of the blue to George's wife, Jessica.

"Oh, sure, honey, no problem," Jessica said to him, trying to be the supportive wife.Literally, three weeks later, the opportunity to buy the Warrenton property fell into theirlaps.

"It's the American dream," Jessica said. "Everyone wants to own their own business… it'sa family business, we bring that sense of family, that close-ness."

The building had been vacant for eight years. George said it was a Western buffet prior tothat.

"The only things that were here were the existing exterior walls," George said. Withspiders, old table and chairs, it was "certainly not a place to bring anyone."

"We gutted this whole place," Jesse said.

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"We were in here night and day, going to Home Depot, going here, going there," Georgesaid.

All together, they spent six months renovating the property.

The original idea was an upscale sports bar. In its first incarnation the restaurant wascalled The Locker Room, which served muscles, oysters, seafood and steaks. There weresome wings, but not like today. It was supposed to be a family restaurant, but The LockerRoom sort of took on a life of its own. On weekends The Locker Room became a nightclub, with patrons driving in from Charlottesville and Culpeper.

"We were getting home at three, four in the morning," George said.

Only problem? The place was dead Sunday through Thursday, Jesse said. Business wasdecent, but they could do better.

"We had so many people come in and say if this pace was in Fairfax or Tyson's itwould've done a whole lot better," Jesse said.

Last Christmas, Jesse and George knew it was time for a change.

They wanted more of a family atmosphere, and they wanted to specialize in somethingthey knew and loved—hot wings.

Added bonus: George said the closest wings place was Glory Days in Gainesville. Plus,George said there's no other video arcade in the area either.

They shut down The Locker Room for two weeks, just after this year's Super Bowl, andstarted their renovations.

"It's like Buffalo Wild Wings meets Dave & Buster's," George said. "Everybody loveswings. Football and wings."

But with over two dozen sauces, including Cajun, Bayside and Garlic Pepper Parmesan,where to start?

"I like the honey barbecue, but these guys are all about the hot," George said. "I eat 'emall day long. Our kids? Now, they can put away some wings."

Staff writer Josh Eiserike can be reached at 703-878-8072.

http://www.insidenova.com/isn/lifestyles/features/article/warrenton_restaurant_reopens_with_wings/25307/

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Restaurant Review: The Wing Fanatic

y MARY ANN KAUCHAK/For the News & MessengerPublished: November 26, 2008

Head chef Samer "Sam" Ata looks like a wrestler and loves watching WWF, but alsoloves to cook.

The 38-year-old Ramallah-native runs the kitchen at The Wing Fanatic with aseven-person staff.

He studied carpentry in college before coming to the United States on a visa 16 yearsago, originally to visit his uncle, who ran a Pizza King franchise in Woodbridge.

He fell in love with the restaurant business and never returned.

"I love to cook… . I cook at home, I cook for friends, I cook all the time," he said.

Ata's chicken wing experience came from running and growing a family franchise calledBuffalo Wing University in Fairfax. He ran the kitchen and grew the business for fouryears, where he met George Pagonis, now the co-owner of The Wing Fanatic.

Pagonis encouraged Ata to join the ranks when The Wing Fanatic opened in January2008.

The restaurant offers 26 sauces for its wings and Ata takes credit for "making themoriginal."

After sampling a smorgasbord of the tasty snacks, I found the traditional hot wings a bitboring when up against selections like Garlic Pepper Parmesan, Spicy Ranch, Sweet Thaiand Carib-bean Glaze.

It was difficult to pick a favorite since all the "fresh, never frozen" wings were meaty andcooked to perfection—not over fried or too crusty. These popular munchies were quiteaddictive.

I must admit, Ata's unique recipe for Jamaican Jerk was a hit with me. Done in a drystyle, I loved the flecks of rosemary and basil that coated the tender skin. I was pleasantlysurprised to discover not all wings are dipped in a basic red hot sauce before beingflavored. The intriguing assortment—we must of sampled a dozen or more—taunted ourcuriosity. I wasn't disap-pointed with any flavor and found bleu cheese and ranchdressing dipping sauces unneces-sary.

For the daring, a challenge to eat 10 wings coated with "Code Red" sauce, denoted on themenu with two red chile peppers. This sauce is "500 times as hot as Tabasco ™," Ata

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boasts. He has done it, but admits few have followed in his footsteps. They're so hot, therestaurant requires patrons to sign a waiver before even attempting the 10-wingchallenge. Ata said the best way for him to put out the fire after eating his over-the-topsauce is to consume bread dipped in oil.

Wings are definitely the number one food item, when you hear numbers like 35 to 40cases of wings sold each week. Depending on how large the chickens are, a case of wingsis anywhere from 270 to 280 count. Wings are sold in increments of 10 for $7.99 a plateand served with cel-ery and your choice of ranch or bleu cheese dressing. Ata admits tocutting it close one night a few weeks ago.

"It was 9 p.m. and I was down to one case, but I made it," he said.

If you don't like chicken, and wings aren't your thing, no worries, the menu has manyother offerings. How about a one-pound Double Bacon Cheeseburger topped with thickslices of sizzling bacon, American cheese, lettuce, tomato and onion for $10.49?

Wraps, salads, quesadillas, hot dogs, fajitas, pulled-pork (made in-house), gyros and evenfish and chips join this ample menu of sports-watching fare. Chef Ata said the "TripleDecker Club," with turkey, ham, bacon, and Swiss cheese, is a crowd pleaser at $7.99

My biggest regret is not leaving enough room to sample the "Snickers Blitz," from thedessert menu. This pie, which eats like a candy bar, left me with visions of caramel,peanuts, fudge brownie and cream cheese filling—now that's my remedy for putting outthe fire in your mouth!

Oreo™ Cookie Bash (a cream pie with chunks of Oreo and drizzled in dark chocolate),Brownie Sundae (layers of brownie with cool ice cream, chocolate syrup, whippedcream, sprinkles and a cherry) and Big Apple Pie topped with crunchy granola andcinnamon-apple-cider sauce round out the dessert menu. All desserts are a great value foronly $5.99.

A $4.99 kid's menu offers mini-burgers, "kids' mac," chicken tenders, corn dogs,andgrilled cheese served with applesauce and waffle fries.

Grab the family, pick a night, and with more than 40 televisions, (even in the bathrooms),games and plenty of food, you're guaranteed to have a fun-filled evening at a great price.

Mary Ann lives in Lake Ridge. Send questions or comments to [email protected].

http://www.insidenova.com/isn/lifestyles/features/article/restaurant_review_the_wing_fanatic/25306/

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6.4 FeedbackThe Wing Fanatic will employ several methods of measuring customer service andreceiving customer feedback. These methods include:

Comment Cards: Every restaurant customer will receive a comment card along with his/her bill. This cardwill allow the customer to provide immediate feedback on their Wing Fanaticexperience. At the bottom of the card will be a place for the customer's contactinformation, along with an "opt-in" for future contact.

Table Checks:Every customer dining in the restaurant will be personally visited by a manager at leastonce during his/her visit. Not only will this establish a rapport between the customer andthe manager, but allow a customer to share opinions and comments with management. Inaddition, it will allow the manager to correct any customer inquiry or concern on thespot.

Personalized Loyalty Cards:Utilizing cutting-edge database and web-enabled technology we promote repeat business,develop long-term customer relationships, enhance your customers' experience everytime they visit, and improve your business's bottom line performance. Customers receive 1 point for every dollar spent. In return we send out gift certificates and freemenu items when our customers reach a certain point amount. YTD we have over 140customers signed up for our reward program.

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7. Operating PlanThe Wing Fanatic is operated in Warrenton, VA. The restaurant is in a 7,900 square footfree standing building.

7.1 LocationThe Wing Fanatic is within walking distance of the new Warrenton Post Office and theComfort Inn of Warrenton.

7.2 FacilityThe Wing Fanatic offers over 6,000 square feet of restaurant and bar space. Theremaining 2,000 square feet is for the kitchen, coolers and storage.

Below is the layout and of The Wing Fanatic Sports Theatre & Grill

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7.3 Operating Equipment*A detailed equipment and planned purchases to re-open will be provided on request.

7.4 Suppliers and VendorsAll foods and beverage suppliers will be subject to change due to poor quality or poorcustomer service. If the situation were to arise that one of The Wing Fanatic's supplierscould not fulfill an order, any shortages could be filled through a secondary wholesaler.

7.5 Personnel PlanLabor costs are estimated at 25% of sales. Annual personnel expenses are estimated to beas follows:

Year 1 - $141,188Year 2 - $155,306Year 3 - $170,837

The Wing Fanatic employs between 22 and 30 employees, which consist of wait staff,bussers, bartenders, cooks and dishwashers. All employees are extensively trained toensure a "quality" experience for all customers. The restaurant operates using a widerange of age of employees to reflect a youthful and family-oriented image.

7.6 General OperationsHours of Operation:The Wing Fanatic hours of operation will be: Sunday through Thursday from 11:30 a.m.to 12:00 a.m. and Friday to Saturday from 11:30 a.m. to 2 a.m.

VA Health Department Regulations: At all times, The Wing Fanatic will comply with the Virginia Department of Health

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regulations as they pertain to restaurants and bars. All managerial personnel haveextensive experience in this area, making compliance inevitable.

The Wing Fanatic is an equal opportunity employer.

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8. Management, Organization and OwnershipThe Wing Fanatic has an experienced management team. Next is a detailed description of themanagement team, principals, and supporting "cast" required to re-launch and operate.

8.1 Management/PrincipalsThe Wing Fanatic is family owned and operated business, with the principal ownersconsisting of Jesse Litchfield, Jessica Pagonis, and Teresa Plaza. The Wing Fanatic wasthe vision of George Pagonis and Jesse Litchfield, son-in-laws of Teresa Plaza. The threefamilies have come together to put this vision into reality.

Daily operations of The Wing Fanatic is managed by Jesse Litchfield and GeorgePagonis. Mr. Litchfield holds many years of successful management to include themanagement of a high occupancy, local 5 star hotel. Mr. Pagonis has extensiveexperience in the restaurant industry, having worked in several capacities for many localsports bars and restaurants in the area.

Each family member has strong attributes that will contribute to the success of therestaurant:

Jessica Pagonis has worked as a senior level event planner for 8 years, withresponsibilities including but not limited to marketing, budget and fiscal management,and personnel management.

Mr. and Mrs. Plaza have many years of outstanding business and financial successes byacquiring a multitude of real estate properties. Mr. Plaza also has 20 plus years ofworking in the restaurant and catering industry.

8.2 Organizational StructureJesse and George will be primarily concerned with managing the daily operations andstaff. George and Sam will be in control of cost of goods and inventory. George andJessica will share the financial aspects of The Wing Fanatic. Jessica will handle theaccounting, financial tasks and will handle The Wing Fanatic's tax liability due to herexisting knowledge. Jesse will take control of the purchasing of the liquor inventory andbar needs, staffing and help maintain overall profitability and vision.

8.3 Professional ConsultantsThe Wing Fanatic has retained legal advice from Vincent J. Keegan, Esquire of Keegan& Associates, PLC, of McLean, VA.

All tax preparation and accounting services are handled by Miller Musmar CPA, out ofhis Manassas office.

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8.4 Ownership and BoardsThe Locker Room LLC (dba) The Wing Fanatic is divided into thirds, where each ownerowns one-third of the business. Jesse Litchfield is the Chairman and President, JessicaPagonis takes the position of Vice President, and Teresa Plaza acts as Treasurer.

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9. Goals and StrategiesThe plan for The Wing Fanatic has been meticulously prepared over a 12-month period.Every aspect of the business's operation has been examined by multiple professionals fortheir opinion. It is the belief of Mr. Litchfield & George Pagonis, that The Wing Fanatic hasconsidered all the possible scenarios and wish to re-launch as soon as possible.

All the critical factors such as industry trends, marketing analysis, competitive analysis,management expertise and financial analysis support this conclusion.

Also seeking other revenue generating opportunities such as; the continuing sales of ourWing Fanatic sports tumbler, logo t-shirts, hats and sports memorabilia. Looking to enhanceand add convenience to our carry-out business by allocating 3 parking spots for curb sidepickup.

Management Controls

Management will practice sound management procedures in order to control costs, insurequality of product and provide friendly customer service. The following systems will be usedby management:

Operations Checklists. The restaurant will be managed with the use of various checklists.Consistent use of checklists will help to maintain quality control while ensuring thatestablished procedures are followed. Checklists will be used by various personnel forcustomer service, purchasing, receiving and storage, preparation, cleaning, shift changes,opening and closings.

Order Guide. The restaurant will use an item specific order guide to track order history andmaintain designated levels of product in inventory.

Weekly Inventory. Management will conduct a weekly inventory to determine valuation foruse in the preparation of weekly profit and loss reports.

Daily Inventory Tracking. Daily inventory will be taken on specific items. Movement will becompared to sales data to ensure designated products have been properly accounted for.

Cash Audits. Management will conduct periodic cash audits for all cashier stations. Surpriseshift audits are an effective tool to determine cashier/bartender under ringing.

Mystery Shopper. The restaurant will engage the service of a secret shopper service fromtime to time. The mystery (secret) shopper is an effective tool to get a customer’s perspectiveof the average guest experience. Feedback will help management to constantly improvecustomer service.

Safety Reviews. Periodic safety assessments will be performed to ensure that employees andguests are not exposed to dangerous or harmful conditions or actions.

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Liability Reviews. Periodic assessments will also be done to evaluate the liability exposureof the restaurant. Alcohol awareness, employee relations and guest treatment will bescrutinized from time to time.

9.1 Business GoalsThe Wing Fanatic is projected to reach profitability within 27 months and significantlygrow its profitability for the subsequent years of its projection. The Wing Fanatic's firstthree years' projected financial performance will be provided in a separate workbook.

9.2 Keys to SuccessThere are several keys to The Wing Fanatic's success:

1. Strong management team - Key individuals must have strong hiring, training,management, and operating experience and skills. 2. Quality product - The food and liquor and its preparation must be of high quality.3. Consistent service - Every customer should have an identical experience each timehe/she visits The Wing Fanatic4. Tight cost controls - The Wing Fanatic must run a "tight ship." Unnecessary or excessinventory can lead to unnecessary cash requirements. Going forward we are going to usethe help of both Vanessa Litchfield & Jessica Pagonis on our busy nights as hostesses toassist in lowering our payroll. Our goal is to employ as much of the family we can tolower costs and add family presence to our family runned establishment.

9.3 Future PlansIf growth continues, which we have all the confidence it will. The Wing Fanatic wouldlike to expand into franchising and selling franchising rights to The Wing Fanatic inneighboring counties.

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10. Financial Assumptions

The financial projections for The Wing Fanatic are based on conservative sales and industrystandard expenses. These projections allow for long-term loan repayment and adequate cashflow.

The following information explains the financial projections for The Wing Fanatic:

PROFIT & LOSS ( a complete PNL will be provided in a separate workbook )

Cost of Sales:Food & Liquor Costs: 30% of sales.Labor Cost: 25% of sales and payroll burden of 25%.

Operating Expenses - Based On Industry Standards, Except: Advertising: Estimated to average 6% of sales, slightly higher for a new restaurant.Lease: Amount negotiated with owner of building.

BALANCE SHEET ( a complete Balance Sheet will be provided in a separate workbook )

Other Costs of Sales: LaborOther Expenses: Operating expenses