“Voice of Modern Wine Culture”April 2016

ABOUT US

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An economist understanding value and consumption

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A digital creative (& wine geek!) who understands passion and creativity

ILTG Media’s is a media platform bringing wine culture to a modern audience by pairing it with fashion, film, food, and

music through original content and interesting personalities in the wine world.

WHAT IS MODERN WINE CULTURE

The intersection of wine and other lifestyle experiences in music, food, fashion, and film

WHY IS MODERN WINE CULTURE

IMPORTANT?

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THE WORLD IS DIFFERENT TODAY THAN IT WAS JUST 10 YEARS AGO.

CONSUMERS CHANGED:

- Harder to define- Technology and access leading to diversity- Instantaneous response

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THE WORLD IS DIFFERENT TODAY THAN IT WAS JUST 10 YEARS AGO.

INDUSTRIES CHANGED:

- Transportation- Media / Consumption- Payments- ‘Celebrities’

With technologies such as Uber, Yelp, Social Media the value that content, media & celebrity influences purchases.

MARKET

WHAT ARE THE OPPORTUNITIES

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If you expand what wine is associated with you will expand it’s consumer base, increase its consumption, and ultimately sell more wine.

CASE STUDY: MAYER HAWTHORNE x MORGAN HOTEL GROUP x WINERIES

HOW TO PARTICIPATE

DIGITAL CONTENT

The modern wine consumer wants sharable, bite-sized stories that engage and inform so they are in control of what they purchase.

PARTICIPATION = AWARENESS + INTERACTION + ENGAGEMENT

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●AWARENESS

●CONTENT: According to the Elite Daily study, 33 percent of millennials rely mostly on blogs before they make a purchase.

●INTERACT & ENGAGE

Taj Eldridgecheers@ilikethisgrape.com 415.758.1911 Taj@ILikeThisGrape