Wine2wine Asia: Role of Wine Education in China-Ian Harris
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Transcript of Wine2wine Asia: Role of Wine Education in China-Ian Harris
© WSET 2016
Ian Harris - Chief Executive, WSET
© WSET 2016
The role of wine education
in ChinaIan Harris - Chief Executive, WSET
Wine & Spirit Education Trust
WSET | 2016 2
Our Global Presence
Wine & Spirit Education Trust
Our Presence in Greater China
Wine & Spirit Education Trust
0
1000
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2010 2011 2012 2013 2014 2015 2016
Rate of growth in mainland China
45m
40m
35m
30m
25m
20m
15m
10m
5m
= WSET student numbers
= regular drinkers of imported wine
Wine & Spirit Education Trust
WSET | 2016 7
Our Qualifications 我我我我们的资格们的资格们的资格们的资格认证课认证课认证课认证课程程程程
Level 1 Award in
Wines
第一级葡萄酒认证
Level 1 Award in
Wine Service
第一级侍酒服务认证
Level 1 Award in
Sake
第一级清酒认证
Level 2 Award in
Wines and Spirits
第二级葡萄酒与烈酒认证
Level 2 Award in
Spirits
第二级烈酒认证
Level 3 Award in
Wines
第三级葡萄酒认证
Level 3 Award in
Sake
第三级清酒认证
Level 4 Diploma in
Wines and Spirits
第四级葡萄酒与烈酒文凭认证
Level 1 Award in
Spirits
第一级烈酒认证
Wine & Spirit Education Trust
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WSET in China 我们在中国我们在中国我们在中国我们在中国
Wine & Spirit Education Trust
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WSET in China 我们在中国我们在中国我们在中国我们在中国
Wine & Spirit Education Trust
10
WSET in China 我们在中国我们在中国我们在中国我们在中国
Wine & Spirit Education Trust
Ian HarrisChief Executive
WSET
“Education is the single most important driver of growth in any wine & spirit market ”
© WSET 2016 12
…… don’t just take my word for it……
© WSET 2016 13
…… don’t just take my word for it……
“….the last 40 years have proven that in Italy, education has
been the key driver for growth, with beneficial effects for the industry
in general”
“……the majority of Italian wine producers need to know and understand the wines of the world if they want to compete”
“That's why the role of WSET is so important in the present global scenario”