Wine Country Market Update | Q2 2015
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Transcript of Wine Country Market Update | Q2 2015
All data within this document is pulled from the Bay Area Real Estate Information Services (BAREIS)
Wine Country Market UpdateSecond Quarter 2015
SONOMA & NAPA - WINE COUNTRY BROKERAGES
25 East Napa Street, Sonoma | t: 707.935.2288
722 Broadway Street, Sonoma | t: 707.939.2230
428 First Street East, Sonoma | t: 707.939.4460
sothebyshomes.com
Windsor, CA | web ID: 0243839
6%
32%
62%
Q4-2014 - HEALDSBURG VOLUME
< $500k
$500k - $1.0M
$1.0M and up
9%
34%57%
Q4-2014 - SONOMA VALLEY VOLUME
< $500k
$500k - $1.0M
$1.0M and up
A MESSAGE FROM OUR MANAGER: Jonathan Soh According to the Bay Area Real Estate Information Services, sales volume and
average sales price of single-family homes were up in the second quarter 2015 in
many Wine Country markets. Despite low inventories, popular second home markets
such as Healdsburg and the Sonoma Valley flourished. In particular, sales over $1M
in both markets saw significant increases, with Healdsburg showing an 86% sales
volume increase and Sonoma Valley showing a 44% sales volume increase in Q2
2015 vs. Q2 2014, resulting in an average sales price of $1,120,521 and $974,393
respectively in those markets. The more populated Wine Country markets such as
the City of Santa Rosa and the City of Napa showed static sales volume in all price
ranges Q2 2014 vs. Q2 2015, never-the-less boasting over $342M in combined sales
volume in Q2 2015. The average sales price in the City of Santa Rosa was $555,438
and the average sales price in the City of Napa was $685,678 in Q2 2015, providing a
healthy balance and stabilization to the Wine Country market.
SONOMA VALLEY MARKET SUMMARY (SFH)
HEALDSBURG (SFH)
The Sonoma Valley market for single family homes was
very robust in the second quarter of 2015. Single family
homes sold for 101% of list price. Sales volume was up
17% from $124,333,825 in Q2 2014 to $145,184,579 in Q2
2015. Particularly noteworthy were sales over $1M, which
were up 44% Q2 2015 vs. Q2 2014. Average Sales Price
increased from $851,602 in Q2 2014 to $974,393 in Q2
2015, a jump of 14% and the number of units sold over
$1M increased 52% Q2 2015 vs. Q2 2014. Sales of single
family homes over $1M accounted for 57% of the total
market in Sonoma Valley during second quarter 2015.
The Healdsburg market for single family homes was also
very robust in the second quarter of 2015. Single family
homes sold for 100% of list price. Sales volume was up
43% from $42,370,315 in Q2 2014 to $60,508,125 in Q2
2015. Particularly noteworthy were sales over $1M, which
were up 86% Q2 2015 vs. Q2 2014. Average Sales Price
increased from $921,094 in Q2 2014 to $1,120,521 in Q2
2015, a jump of 22% and the number of units sold over
$1M increased 122% Q2 2015 vs. Q2 2014. Sales of single
family homes over $1M accounted for 62% of the total
market in Healdsburg during second quarter 2015.
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Real estate agents affiliated with Sotheby’s International Realty, Inc. are independent contractor sales associates and are not employees of Sotheby’s International Realty, Inc.
Q2 2015 HEALDSBURG VOLUME
Q2 2015 SONOMA VALLEY VOLUME
SIGNIFICANT SALES Q2 2015
left to right from top to bottom:
SONOMA VALLEY
SONOMA | $4,500,000
GLEN ELLEN | $2,465,000
KENWOOD | $1,200,000
NAPA VALLEY
YOUNTVILLE | $12,500,000
ST. HELENA | $3,250,000
NAPA | $1,595,000
OTHER MARKETS
HEALDSBURG | $3,440,000
SEBASTOPOL | $2,775,000
SANTA ROSA | $1,350,000
sothebysrealty.com
Q2 2015 HEALDSBURG VOLUME
Q2 2015 SONOMA VALLEY VOLUME
4SERVING SONOMA AND NAPA | sothebyshomes.com/sonoma-real-estate
SINGLE FAMILY HOME SALES
The City of Napa, at the southern end of Napa Valley, was incorporated in
1872, and reincorporated again in 1874 as the City of Napa. Napa became the
primary business and economic center for the Napa Valley by the early 20th
century. Napa is a world-class destination for wine country excursions with
tasting bars and large wineries, including the Michael Mondavi Family Estate
and the Domaine Carneros winery.
NAPA
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 201 140 98 85 -13%
$500K - $1M 56 85 104 138 33%
$1,000,000 AND UP 14 20 31 28 -10%
TOTALS 271 245 233 251 8%
Q2 CLOSED UNITS: # OF SIDES (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 $61,302,969 $51,330,450 $39,876,335 $34,837,055 -13%
$500K - $1M $37,860,833 $57,060,400 $70,264,510 $94,081,435 34%
$1,000,000 AND UP $26,667,000 $30,997,000 $56,497,775 $43,186,750 -24%
TOTALS $125,830,802 $139,387,850 $166,638,620 $172,105,240 3%
Q2 CLOSED VOLUME (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 $304,990 $366,646 $406,901 $409,848 1%
$500K - $1M $676,086 $671,299 $675,620 $681,750 1%
$1,000,000 AND UP $1,904,786 $1,549,850 $1,822,509 $1,542,384 -15%
TOTALS $464,320 $568,930 $715,187 $685,678 -4%
Q2 AVERAGE SALES PRICE (SFH)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
2012 2013 2014 2015
Average List Price Average Sales Price
210
220
230
240
250
260
270
280
2012 2013 2014 2015
$-
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
$160,000,000
$180,000,000
$200,000,000
2012 2013 2014 2015
5
SINGLE FAMILY HOME SALES
Approximately 40 miles north of San Francisco, Sonoma real estate is perfectly
situated to maximize residents’ quality of life. Although world-renowned as
a wine mecca, Sonoma maintains the tight-knit feel of a small community,
with a charming downtown. In 1846, the California Republic declared its
independence from Mexico, with Sonoma named the capital of this short-
lived sovereign state. Consequently, Sonoma is known as the birthplace of
California, a town rich in history surrounded by breathtaking natural beauty.
SONOMA VALLEY
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 83 62 44 31 -30%
$500K - $1M 47 58 71 71 0%
$1,000,000 AND UP 23 35 31 47 52%
TOTALS 153 155 146 149 2%
Q2 CLOSED UNITS: # OF SIDES (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 $26,220,072 $22,344,843 $17,958,800 $12,447,675 -31%
$500K - $1M $32,051,075 $40,855,808 $48,516,025 $49,240,937 1%
$1,000,000 AND UP $44,615,200 $59,311,770 $57,859,000 $83,495,967 44%
TOTALS $102,886,347 $122,512,421 $124,333,825 $145,184,579 17%
Q2 CLOSED VOLUME (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 $315,904 $360,401 $408,155 $401,538 -2%
$500K - $1M $681,938 $704,410 $683,324 $693,534 1%
$1,000,000 AND UP $1,939,791 $1,694,622 $1,866,419 $1,776,510 -5%
TOTALS $672,460 $790,403 $851,602 $974,393 14%
Q2 AVERAGE SALES PRICE (SFH)
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
2012 2013 2014 2015
Average List Price Average Sales Price
140
142
144
146
148
150
152
154
156
2012 2013 2014 2015
$-
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
$160,000,000
2012 2013 2014 2015
6SERVING SONOMA AND NAPA | sothebyshomes.com/sonoma-real-estate
SINGLE FAMILY HOME SALES
The towns of Petaluma and Cotati offer a little slice of California history to all
who come to sample their Victorian delights. Petaluma offers many colorful
family events that provide opportunities to escape the everyday hustle and
bustle of life. The Great Petaluma Mill, which stands guard over the west bank,
is one of the oldest structures in town. Cotati provides an eclectic assortment
of restaurants, shops and services, and has one of only two hexagonally
designed town plazas in the United States.
PETALUMA and COTATI
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 162 104 114 44 -61%
$500K - $1M 36 76 103 114 11%
$1,000,000 AND UP 3 5 10 13 30%
TOTALS 201 185 227 171 -25%
Q2 CLOSED UNITS: # OF SIDES (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 $55,395,844 $40,798,708 $47,391,188 $19,146,250 -60%
$500K - $1M $23,219,517 $48,079,342 $64,251,150 $75,900,334 18%
$1,000,000 AND UP $3,810,100 $6,315,000 $13,111,000 $15,196,250 16%
TOTALS $82,425,461 $95,193,050 $124,753,338 $110,242,834 -12%
Q2 CLOSED VOLUME (SFH)
Q2 AVERAGE SALES PRICE (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 $341,950 $392,295 $415,712 $435,142 5%
$500K - $1M $644,987 $632,623 $623,798 $665,792 7%
$1,000,000 AND UP $1,270,033 $1,263,000 $1,311,100 $1,168,942 -11%
TOTALS $410,077 $514,557 $549,574 $644,695 17%
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
2012 2013 2014 2015
Average List Price Average Sales Price
-
50
100
150
200
250
2012 2013 2014 2015
$-
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
2012 2013 2014 2015
7
SINGLE FAMILY HOME SALES
The quaint hamlet of Healdsburg, located at the gateway of Sonoma County’s
diverse wine growing region, is just 75 miles north of San Francisco. Healdsburg
is a vibrant community with world-wide recognition as a popular destination
for visitors looking to experience the American Tuscany. It is a welcome retreat,
catering to its visitors and residents with first class hotels, spas, restaurants
and boutiques. Many Victorian and Craftsman style homes reflect the towns
rich 150 year old heritage.
HEALDSBURG
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 30 20 11 9 -18%
$500K - $1M 19 25 26 25 -4%
$1,000,000 AND UP 11 10 9 20 122%
TOTALS 60 55 46 54 17%
Q2 CLOSED UNITS: # OF SIDES (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 $9,783,159 $8,109,721 $4,605,000 $3,644,400 -21%
$500K - $1M $13,357,985 $17,148,799 $17,429,190 $19,138,225 10%
$1,000,000 AND UP $25,635,574 $15,207,000 $20,336,125 $37,725,500 86%
TOTALS $48,776,718 $40,465,520 $42,370,315 $60,508,125 43%
Q2 CLOSED VOLUME (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 $326,105 $405,486 $418,636 $404,933 -3%
$500K - $1M $703,052 $685,952 $670,353 $765,529 14%
$1,000,000 AND UP $2,330,507 $1,520,700 $2,259,569 $1,886,275 -17%
TOTALS $812,945 $735,737 $921,094 $1,120,521 22%
Q2 AVERAGE SALES PRICE (SFH)
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
2012 2013 2014 2015
Average List Price Average Sales Price
-
10
20
30
40
50
60
70
2012 2013 2014 2015
$-
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
2012 2013 2014 2015
8SERVING SONOMA AND NAPA | sothebyshomes.com/sonoma-real-estate
SINGLE FAMILY HOME SALES
With over 150,000 residents, Santa Rosa is the largest city in Sonoma County
and serves as the area’s cultural and economic hub. The vibrant downtown
is home to some of the best shopping, restaurants, nightclubs and shows in
the County. With a thriving arts and performing arts scene, Santa Rosa is also
home to the Museum of Contemporary Art, the Sonoma County Museum, the
Santa Rosa Symphony, and the Luther Burbank Home and Gardens. Santa
Rosa real estate enjoys a relatively cosmopolitan environment, with many of
the quaint smaller towns of Sonoma County just a sort ride away.
SANTA ROSA
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 377 273 209 186 -11%
$500K - $1M 52 63 90 99 10%
$1,000,000 AND UP 4 8 18 21 17%
TOTALS 433 344 317 306 -3%
Q2 CLOSED UNITS: # OF SIDES (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 $106,211,899 $88,727,387 $79,193,452 $74,870,707 -5%
$500K - $1M $34,959,864 $41,578,525 $60,409,903 $63,218,100 5%
$1,000,000 AND UP $4,260,586 $10,343,000 $30,932,275 $31,875,295 3%
TOTALS $145,432,349 $140,648,912 $170,535,630 $169,964,102 0%
Q2 CLOSED VOLUME (SFH)
Q2 AVERAGE SALES PRICE (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 $281,729 $325,009 $378,916 $402,531 6%
$500K - $1M $672,305 $659,977 $671,221 $638,567 -5%
$1,000,000 AND UP $1,065,147 $1,292,875 $1,718,460 $1,517,871 -12%
TOTALS $335,871 $408,863 $537,967 $555,438 3%
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
2012 2013 2014 2015
Average List Price Average Sales Price
-
100
200
300
400
500
600
2012 2013 2014 2015
$-
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
$300,000,000
$350,000,000
2012 2013 2014 2015
9
SINGLE FAMILY HOME SALES
Located ten miles from Bodega Bay, Sebastopol real estate sits on the western
edge of the Santa Rosa plain. Sebastopol has a rich history as an apple growing
region, and although apples have all but been completely supplanted by wine
grapes, the town still celebrates its roots with the annual Apple Blossom
Festival and Gravenstein Apple Fair. While exuding quaint small town charm,
Sebastopol is also recognized as being one of the most politically progressive
towns in Northern California.
SEBASTOPOL
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 33 18 13 3 -77%
$500K - $1M 31 48 45 40 -11%
$1,000,000 AND UP 10 6 9 10 11%
TOTALS 74 72 67 53 -21%
Q2 CLOSED UNITS: # OF SIDES (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 $12,116,994 $7,252,900 $5,127,000 $1,354,800 -74%
$500K - $1M $19,731,355 $31,743,017 $31,187,255 $27,849,000 -11%
$1,000,000 AND UP $12,779,365 $12,617,504 $11,794,800 $14,540,000 23%
TOTALS $44,627,714 $51,613,421 $48,109,055 $43,743,800 -9%
Q2 CLOSED VOLUME (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 $367,182 $402,939 $394,385 $451,600 15%
$500K - $1M $636,495 $661,313 $693,050 $696,225 0%
$1,000,000 AND UP $1,277,937 $2,102,917 $1,310,533 $1,454,000 11%
TOTALS $603,077 $716,853 $718,046 $825,355 15%
Q2AVERAGE SALES PRICE (SFH)
$- $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000 $900,000
2012 2013 2014 2015
Average List Price Average Sales Price
-
10
20
30
40
50
60
70
80
2012 2013 2014 2015
$38,000,000
$40,000,000
$42,000,000
$44,000,000
$46,000,000
$48,000,000
$50,000,000
$52,000,000
$54,000,000
2012 2013 2014 2015
10SERVING SONOMA AND NAPA | sothebyshomes.com/sonoma-real-estate
SINGLE FAMILY HOME SALES
As one of the first planned cities in America, Rohnert Park is thoughtfully
designed to maximize the comfort and happiness of its citizens. Neighborhoods
cater to families, with large Rohnert Park homes along tree-lined streets and
each individual community built around a park and elementary school. Rohnert
Park is also home to the beautiful campus of Sonoma State University.
ROHNERT PARK
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 94 74 55 48 -13%
$500K - $1M - 5 16 29 81%
$1,000,000 AND UP - - - - -
TOTALS 94 79 71 77 8%
Q2 CLOSED UNITS: # OF SIDES (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 $27,349,899 $27,316,200 $22,062,788 $20,744,400 -6%
$500K - $1M - $2,895,900 $8,660,000 $16,177,400 87%
$1,000,000 AND UP - - - - -
TOTALS $27,349,899 $30,212,100 $30,722,788 $36,921,800 20%
Q2 CLOSED VOLUME (SFH)
Q2 AVERAGE SALES PRICE (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 $290,956 $369,138 $401,142 $432,175 8%
$500K - $1M - $579,180 $541,250 $557,841 3%
$1,000,000 AND UP - - - - -
TOTALS $290,956 $382,432 $432,715 $479,504 11%
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
2012 2013 2014 2015
Average List Price Average Sales Price
-
10
20
30
40
50
60
70
80
90
100
2012 2013 2014 2015
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
2012 2013 2014 2015
11
SINGLE FAMILY HOME SALES
Located north of Napa, Yountville and Oakville, St. Helena is referred to as the
heart of Napa Valley. St. Helena has a population of just 5,000 people, spans
approximately four square miles and is home to some of the best wineries,
restaurants and shopping in Wine Country as well as some of the most
exquisite estate properties in Wine Country.
ST. HELENA
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 - - - 1 -
$500K - $1M 11 15 16 17 6%
$1,000,000 AND UP 9 15 18 15 -17%
TOTALS 20 30 34 33 -3%
Q2 CLOSED UNITS: # OF SIDES (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 - - - $310,000 -
$500K - $1M $8,005,000 $11,413,168 $12,014,750 $13,088,000 9%
$1,000,000 AND UP $15,090,000 $25,816,500 $49,023,658 $34,274,312 -30%
TOTALS $23,095,000 $37,229,668 $61,038,408 $47,672,312 -22%
Q2 CLOSED VOLUME (SFH)
PRICE RANGE 2012 2013 2014 2015 % CHANGE(2015 v 2014)
UP TO $500,000 - - - $310,000 -
$500K - $1M $727,727 $760,878 $750,922 $769,882 3%
$1,000,000 AND UP $1,676,667 $1,721,100 $2,723,537 $2,284,954 -16%
TOTALS $1,154,750 $1,240,989 $1,795,247 $1,444,616 -20%
Q2 AVERAGE SALES PRICE (SFH)
$- $200,000 $400,000 $600,000 $800,000
$1,000,000 $1,200,000 $1,400,000 $1,600,000 $1,800,000 $2,000,000
2012 2013 2014 2015
Average List Price Average Sales Price
-
5
10
15
20
25
30
35
40
2012 2013 2014 2015
$-
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
2012 2013 2014 2015
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ON THE MARKET
left to right from top to bottom:
SONOMA VALLEY
GLEN ELLEN | Web: 0243860 | $6,395,000
KENWOOD | Web: 0243605 | $1,800,000
SONOMA | Web: 0243869 | $3,295,000
NAPA VALLEY
ST. HELENA | Web: 0243680 | $38,000,000
CALISTOGA | Web: 0243856 | $8,750,000
NAPA | Web: 1190221 | $2,775,000
OTHER MARKETS
SANTA ROSA | Web: 0087236 | $3,750,000
BODEGA BAY | Web: 0243801 | $1,800,000
PETALUMA | Web: 0243838 | $1,349,000
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left to right from top to bottom:
METROPOLITAN MARKETS
NEW YORK, NY | Web: 00110206 | $3,250,000
HOUSTON, TX | Web: 1232987 | $2,999,000
LOS ANGELES, CA | Web: 0286222 | $3,298,000
RESORT MARKETS
MALIBU, CA | Web: 0172733 | $3,200,000
EAST HAMPTON, NY | Web: 0046177 | $2,995,000
SANTA BARBARA, CA | Web: 0113898 | $3,195,000
FOREIGN MARKETS
GERMANY | Web: S76NQ3 | $3,590,261
ITALY | Web: MEQC8Z | $3,926,848
ISRAEL | Web: 3DWFN3 | $3,904,420
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