WINE BAR IN ASIA PROJECT

An ESSEC Strategic Project ESSEC Management Général - MG56

MG56 Essec Strategic Project by O. Jonot / C. Flament / C. Goasdoue / E. Mawet1

The TeamChristophe Emmanuel ChristopheOlivier

International Experience

Current Job

Passion for Wine

French Overseas

Departments and

Territories

JapanSouth Korea

Worldwide every

week

Manages 1000

peopleProject Management

Information System

Market Leader

(Technical & Sales)

Marketing Manager

√ √ √√

Competitive Landscape

South Korea EnvironmentSouth Korea has a strong economy

The wine market in South Korea after a small break due to 2008 crisis has a constant growth

Strategic Analysis Review

Leads to the conclusion that there is clear opportunities to seize

A New Breakthrough Concept

Overall Company Structuration

Locations targeted

Wine Producers & Supply Chain

3 years development plan

HQ Holding – Financial DataKorean Holding – Financial Data

Korean La Robe Rouge 2 holding consolidation

Long term View