Wine as food or wine as a collectors item
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Wine As Food Or Wine As A Collectors Item Vintage wine picture.(2008) Jess Power
Transcript of Wine as food or wine as a collectors item
Wine As Food Or Wine As A Collectors Item
Vintage wine picture.(2008)
Jess Power
History
Trade
Wine as a collectable
Current Industry Where to from now
Outline
History of wine.(2012)
Earliest signs of grapes being fermented
for wine was in 6000bc in Georgia
2000bc saw the rise of viticulture and wine making by the pharaohs in Egypt
A Very Brief History
Harvesting and pressing wine in ancient Egypt(n.a.)
The ancient Greeks join the party
towards the end of 2000bc
As they conquered new regions they took with them their knowledge of the vine
Many varieties were found and quality becomes important
History continued
The wine trade was an important
commodity for the Romans
Using wooden barrels meant that wine could be transported by sea
Thicker glass leads to better storage and easy transport
Trade
"The Italian merchants exploit the Gallic passion for wine. On the boats which follow the waterways or by wagons which roll across the plain, they transport wine, from which they make fantastic profits, going as far as trading one amphora for one slave, in such manner that the buyer brings his servant to pay for the drink."Siculus,D.(n.a). Barrel (2012)
Auctions
In 1766 Christies auction house held its first auction, with wine being among the items sold
Since 1999 New York has taken over from London as the centre for wine auctions
Liquid Assets: La Tour d'Argent's Big Pour. (2009).
Restaurants often hold auctions with
many of the expensive wines opened and drunk throughout to help increase the amount of money spent
Online auctions are opening the doors to new buyers wanting to enter the market
Auctions continued
(Nick.2011)
Trophy wine that’s to good to drink
Only 250 producers make the grade as a cult wine
Wines from the Bordeaux region makes up 90% of those good enough to invest in
Cult Wine
The sale of champagne records were
broken in 2008 when two bottles of 1959 Dom Pèrignon rosè were sold for $42,350US each.
The record for the most expensive bottle sold at auctions was for three bottles of Châteaux Lafite-Rothschild 1869 that went for $232,692US each at a Hong Kong auction
The Price of Luxury
(Frank, R. 2010)
Fakes
Label Frauds
People will go to great lengths for the money
The Dark Side
Steinberger, 2012
Is quality over quantity the new trend?
New technology has helped make quality wine cheaper
Food and wine still go together
Current Industry for us
Global economic crisis has taken its toll
on the wine trade industry
The Asian market is continuing to be resilient, but for how long?
Current industry for them
Boutique V Supermarket, who will come
out on top?
The next generation holds the key
Where to now?
From just a drink to
have with food, wine has grown into a whole new industry
Global trend will play their part, but there are always going to be people who love a good glass of wine
Conclusion
References
A short history of wine bottles.(2009.) From http://salutwineco.wordpress.com/2009/04/27/historyofbottles/
Broadbent, M., & Hermacinski, U. (2007).The Wine Lover's Guide to Auctions: The Art & Science of Buying And Selling. From http://books.google.co.nz/books?id=8eI_CEsFN8C&pg=PA16&dq=wine+as+a+collectors+item&lr=&cd=22#v=onepage&q=wine%20as%20a%20collectors%20item&f=false
Bryant, J. (2012). Supermarkets wrecking the wine industry. From http://www.unscrewed.co.nz/supermarkets-wrecking-the-wine-industry/
Cult Wine. (2012). Retrieved 13.08.12, from http://en.wikipedia.org/wiki/Cult_wine
Frank, R. (2010). Most Expensive Bottle of Wine Ever Sold at Auction. From http://blogs.wsj.com/wealth/2010/10/29/most-expensive-bottle-of-wine-ever-sold-at-auction/
History of wine. (2012)From http://winemaking-equipment.com/history-of-wine/
Liquid Assets: La Tour d'Argent's Big Pour. (2009). From http://online.wsj.com/article/SB10001424052748704611404574556381264248554.html
Nick. (2011). Fine Wine News: Global Wine Auctions, Investments to Slow in 2012. From http://bordeaux-undiscovered.co.uk/blog/2011/10/fine-wine-news-global-wine-auctions-investments-to-slow-in-2012 /
Steinberger, M. (2012). A Vintage Crime. From http://www.vanityfair.com/culture/2012/07/wine-fraud-rudy-kurniawan-vintage-burgundies
Siculus,D (n.a.) Barrel. (2012). Retrieved 13.08.2012, from http://en.wikipedia.org/wiki/Barrel#Wine
Vineyards and winepresses.(N.A.) Harvesting and pressing wine in ancient Egypt. From http://emp.byui.edu/SATTERFIELDB/Ancient%20Israel/Vineyards%20and%20winepresses.htm
Wine Picture. (n.a). From http://winepictures.co.uk/vintage-wine-picture-15.htm
