Windsor Fire and Rescue -Quant Study Report

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    Windsor Fire and Resecue

    Quantitative Public Opinion Research

    with Windsor ResidentsOctober 23 29, 2012

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    Methodology

    Live telephone poll on October 23 - 29

    Quota set by four main regions and age/gender

    If under 18 terminated further questions

    Total sample size of 747

    Accuracy - +/- 3.8% 19 times out of 20

    Results weighted by region and age and gender

    based on population of 18+ in the 2006 Census of

    Canada

    2

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    Top of Mind Issues

    .0% 5.0% 10.0% 15.0% 20.0% 25.0%

    Refused/ Dont know/ Unsure

    POLICE - Reducing police spending

    HOMELESSNESS/POVERTY - Dealing with homelessness or povertySENIORS ISSUES

    POLICE - Increased policing

    TRANSPARENT and ACCOUNTABLE Government

    UTILITIES - High cost

    UNIONS - Dealing with the Union wages and benefits

    ARTS, RECREATION - money for

    BORDER CROSSING Build the new bridge

    BUDGET Stop spending so much

    TRANSIT - Improving public transit

    BUSINESS - Attracting or keeping business

    Other:

    TRAFFIC - Improving traffic flow

    ENVIRONMENTAL improvement

    CRIME - Fighting crime and reduce crime

    HEALTH CARE - Improving healthcare

    EDUCATION/SCHOOL system

    TAXES - Reducing taxes

    INFRASTRUCTURE/ improvements - roads, bridges, parks, pathways etc

    JOBS & ECONOMY

    15.5%

    .9%

    .9%

    .9%

    1.1%

    1.2%

    1.3%

    1.4%

    1.4%

    1.5%

    1.6%

    1.6%

    1.7%

    1.8%

    2.2%

    2.8%

    3.1%

    4.1%

    4.7%

    7.3%16.0%

    23.4%

    Thinking of City of Windsor issues, if you could tell the Mayor and

    City Council to focus on one priority that is the most important for

    you and your family, what would that priority be?

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    Issues Age Demographics

    0% 5% 10% 15% 20% 25% 30%

    HEALTH CARE - Improving healthcare

    EDUCATION/SCHOOL system

    TAXES - Reducing taxes

    INFRASTRUCTURE/roads, bridges, parks, etc

    JOBS & ECONOMY

    F 55+

    F 35-54

    F 18-34

    M 55+

    M 35-54

    M 18-34

    Total

    Women are more

    concerned about jobs

    and the economy

    Men are moreconcerned with

    infrastructure issues

    and tax rates

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    Issues Provincial Vote

    .0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

    CRIME - Fighting crime and reduce crime

    HEALTH CARE - Improving healthcare

    TAXES - Reducing taxes

    INFRASTRUCTURE/ roads, bridges, parks, etc

    JOBS & ECONOMY

    ONDP

    PCPO

    OLP

    Total

    NDP supporters

    are far more

    concerned about

    jobs and the

    economy

    PCs are more

    concerned with

    tax rates and

    their reduction

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    Political Mandate - Importance

    On a scale of 1 to 10 with 1 being very unimportant and

    10 being very important, how important is it that the City

    ofWindsor.?

    0% 10% 20% 30% 40% 50% 60% 70% 80%

    Reduce the cost of utilities such as electricity and water

    Reduce the city's debt

    Reduce or keep property taxes at the current rate

    Increase spending for road and sewer repairs

    Increase spending for more social programs such as youth

    activities

    Reduce city spending

    That the City of Windsor have an Auditor General

    Increase spending for more social programs such as public

    housing

    Increase spending for more community centers like the

    Family Aquatics Centre

    Outsource or Privatize non-essential services

    Reduce the number of city employees

    76%

    61%

    61%

    50%

    44%

    43%

    42%

    31%

    28%

    26%

    21%

    High cost of

    utilities is by far

    the most

    important pocket

    book issue that

    people are facing

    Potential for a

    political

    opportunity

    around the secrecy

    of Enwin as Mayor

    is the Chair

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    Favourability Ratings

    0% 20% 40% 60% 80%

    Windsor Fire and Rescue Services

    Ambulance Services or EMS

    Windsor Police Service

    Turtle Island (private garbage collector)

    The Mayor's Office

    City Council as a whole

    City of Windsor CUPE Unions

    78%

    73%

    53%

    46%

    36%

    25%

    22%

    Using a scale from 1

    to 10 with 1 meaning

    very unfavourable and

    10 meaning veryfavourable, how

    would you rate your

    impression of each of

    the following

    organizations?

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    Right / Wrong Direction

    63.3%

    25.1%

    11.2%

    .4%

    Right direction

    Wrong direction

    Don't know/Unsure

    Refused

    Do you feel the city of Windsor is headed in the right direction

    or do you feel the city is headed in the wrong direction?

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    Choices Taxes

    51.7%

    44.1%

    70.1%

    44.3%

    50.2%

    43.0%

    48.3%

    55.9%

    29.9%

    55.7%

    49.8%

    57.0%

    0% 10% 20% 30% 40% 50% 60% 70% 80%

    Total

    OLP

    PCPO

    ONDP

    GPO

    Union Member

    The priority for the City of Windsor

    should be to keep taxes down, even if it

    means some services are cut or reduced.

    Services should not be cut or reduced,

    even if that means increasing taxes.

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    Choices/ Taxes

    58.4%

    59.7%

    76.8%

    55.3%

    73.9%

    48.4%

    41.6%

    40.3%

    23.2%

    44.7%

    26.1%

    51.6%

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

    Total

    OLP

    PCPO

    ONDP

    GPO

    Union Member

    The priority for the City of Windsor

    should be to keep taxes down, even if itmeans some city employees are laid off.

    City employees should not be laid off

    even if that means increasing taxes.

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    Choices/ Privatizing Garbage

    61.7%

    62.2%

    75.5%

    53.0%

    70.4%

    49.9%

    38.3%

    37.8%

    24.5%

    47.0%

    29.6%

    50.1%

    0% 10% 20% 30% 40% 50% 60% 70% 80%

    Total

    OLP

    PCPO

    ONDP

    GPO

    Union Member

    The City of Windsor did the right thing

    by contracting out garbage collection

    to a private company.

    The City of Windsor should not

    contract out services such as garbage

    collection to private companies.

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    Choices Aquatics Complex

    39.0%

    46.9%

    30.2%

    34.9%

    43.6%

    41.5%

    61.0%

    53.1%

    69.8%

    65.1%

    56.4%

    58.5%

    0% 10% 20% 30% 40% 50% 60% 70% 80%

    Total

    OLP

    PCPO

    ONDP

    GPO

    Union Member

    The complex is necessary to grow the

    citys community centres and parkinfrastructure.

    $78 million dollars would be better

    spent on other priorities.

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    Prioritizing City Services

    53%

    16%

    14%

    4%

    3%

    2%

    2%

    3%

    3%

    0% 20% 40% 60%

    1

    2

    3

    4

    5

    6

    7

    8

    9

    Police

    14%

    52%

    19%

    4%

    2%

    2%

    1%

    3%

    2%

    0% 20% 40% 60%

    1

    2

    3

    4

    5

    6

    7

    8

    9

    Fire

    15%

    18%

    48%

    6%

    4%

    3%

    4%

    2%

    1%

    0% 20% 40% 60%

    1

    2

    3

    4

    5

    6

    7

    8

    9

    EMS

    1%

    1%

    5%

    31%

    21%

    16%

    10%

    6%

    9%

    0% 20% 40%

    1

    2

    3

    4

    5

    6

    7

    8

    9

    Garbage

    Emergency

    services are

    clearly a priority

    for public

    This is where

    the public

    expects its taxes

    to be spent

    Please rank the following services in order of importance to you and the community?

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    Prioritizing City Services

    2%

    3%

    4%

    11%

    26%

    19%

    13%

    13%

    11%

    0% 10% 20% 30%

    1

    2

    3

    4

    5

    6

    7

    8

    9

    Transit

    5%

    2%

    4%

    24%

    17%

    25%

    11%

    7%

    5%

    0% 10% 20% 30%

    1

    2

    3

    4

    5

    6

    7

    8

    9

    Road/Sewer

    2%

    2%

    4%

    6%

    8%

    13%

    28%

    19%

    19%

    0% 10% 20% 30%

    1

    2

    3

    4

    5

    6

    7

    8

    9

    Libraries

    2%

    4%

    2%

    6%

    10%

    12%

    19%

    29%

    15%

    0% 10% 20% 30% 40%

    1

    2

    3

    4

    5

    6

    7

    8

    9

    Parks & Rec

    6%

    2%

    2%

    7%

    9%

    9%

    12%

    18%

    35%

    0% 10% 20% 30% 40%

    1

    2

    3

    4

    5

    6

    7

    8

    9

    Public Housing

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    Lump Sum Payment

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    Strongly Support Somewhat Support Somewhat Oppose Strongly Oppose No opinion

    Total

    MaleFemale

    Firefighters have been working without a contract with the City of Windsor for 7 years. Firefighters

    have not received any pay raise in the last 3 years. The Firefighters have recently completed a

    lengthy arbitration process with the City of Windsor. In the next few weeks the arbitrator will

    award the Firefighters a lump sum payment for the last 3 years.

    Do you strongly support, somewhat support, somewhat oppose or strongly oppose a lump sum

    payment awarded by the arbitrator?

    Support is very

    strong for a lump

    sum payment

    Very strong

    among women

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    Equal Pay

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Strongly Support Somewhat Support Somewhat Oppose Strongly Oppose No opinion

    Total

    Male

    Female

    Do you strongly support, somewhat support, somewhat oppose or strongly oppose the

    Windsor Firefighters having roughly equal pay as other Firefighters across Ontario?

    Support for

    equal pay with

    other Ontario

    Firefighters was

    even stronger

    Must make the

    case of equal pay

    whenever

    discussing lump

    sum payment

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    Post-Retirement Benefits

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%

    50%

    Strongly Support Somewhat Support Somewhat Oppose Strongly Oppose No opinion

    Total

    Male

    Female

    Do you strongly support, somewhat support, somewhat oppose or strongly oppose the

    Firefigthers keeping all their post retirement benefits that they had in their contract 7

    years ago?

    Support forkeeping post

    retirement

    benefits is very

    strong

    Not sure thegeneral public

    understands

    the details

    around these

    benefits

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    Items Firefighters known for

    37%

    36%

    35%

    31%

    22%

    7%

    4%

    4%

    1%

    0%

    0%

    0%

    0%

    0% 5% 10% 15% 20% 25% 30% 35% 40%

    Respond to medical emergencies

    Community outreach

    Educating the public

    Respond to traffic accidents

    Search and rescue

    Respond to industrial accidents or spills

    Respond to building collapses

    Volunteer Work

    Inspections

    Negative (Sleep, lazy, work another job)

    Assist Police

    Respond to Gas Leaks

    Investigations

    Other than fighting fires can you name other

    services or functions that the fire department and

    or Firefighters do?

    Surprising that

    volunteer work

    was not

    mentioned more

    Big opportunityto positively

    develop branding

    around volunteer

    work and other

    functions

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    Amount of Firefighters

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Total Male Female M 18-34 M 35-54 M 55+ F 18-34 F 35-54 F 55+

    Too many

    firefighters

    Not enough

    firefighters

    Right number

    of firefighters

    Don't

    know/Unsure

    Which most closely represents your views on the number

    of firefighters in the City of Windsor right now?

    Although most

    people believe

    that there are the

    right amount of

    Firefighters, there

    is room to grow asmore believe that

    there are not

    enough than

    too many

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    Amount of Firefighters

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Total East South Walkerville West OLP PCPO ONDP GPO

    Too many

    firefighters

    Not enough

    firefighters

    Right number

    of firefighters

    Don't

    know/Unsure

    A larger amount

    of South Windsor

    residents believethere are too

    many Firefighters

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    Amount of Pay and Benefits

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    Total Male Female M 18-34 M 35-54 M 55+ F 18-34 F 35-54 F 55+

    Too much pay

    and benefits

    Not enough pay

    and benefits

    Just about the

    right amount of

    pay and benefits

    Don't

    know/Unsure

    Which most closely represents your views on the amount of pay and

    benefits Windsor Firefighters in the City of Windsor receive right now?

    High level of

    unknown among

    woman

    Opportunity to

    increase support

    among women and

    young men

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    Amount of Pay and benefits

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    Too much pay

    and benefits

    Not enough

    pay and

    benefits

    Just about the

    right amount

    of pay and

    benefits

    Don't

    know/Unsure

    Same issue in

    South Windsor

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    Provincial Ballot Support

    33.8%

    21.0%

    38.8%

    6.0%

    Dalton McGuintys Liberal Party of

    Ontario

    Tim Hudaks Progressive

    Conservative Party of Ontario

    Andrea Horwaths NDP of Ontario

    The Green Party of Ontario

    As the provincial Liberals are struggling, the NDP has cleary moved

    into the lead as the preferred provincial party. No growth for thePCs.

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    Eddie Francis favourability

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Total

    Male

    Female

    M 18-34

    M 35-54

    M 55+

    F 18-34

    F 35-54

    F 55+

    OLP

    PCPO

    ONDP

    GPO

    Very favourable

    Somewhat

    favourable

    Somewhat

    unfavourable

    Very unfavourable

    No opinion

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    Bill Marra

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Total

    Male

    Female

    M 18-

    M 35-

    M 55+

    F 18-34

    F 35-54

    F 55+

    OLP

    PCPO

    ONDP

    GPO

    Very favourable

    Somewhat

    favourable

    Somewhat

    unfavourable

    Very

    unfavourable

    No opinion

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    Sandra Puppatello

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Total

    Male

    Female

    M 18-34

    M 35-54

    M 55+

    F 18-34

    F 35-54

    F 55+

    OLP

    PCPO

    ONDP

    GPO

    Very favourable

    Somewhat

    favourable

    Somewhat

    unfavourable

    Very unfavourable

    No opinion

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    Contact Details

    Nick Kouvalis

    Cell 519.791.9663

    [email protected]

    mailto:[email protected]:[email protected]