Windows XP Media Center Edition 2005 for System Builders John Straumann Technology Specialist...

Windows XP Media Center Edition 2005for System Builders

John StraumannJohn Straumann

Technology SpecialistTechnology Specialist

Microsoft CanadaMicrosoft Canada

[email protected]@microsoft.com

AgendaHow to Demo / What Is Windows XP Media Center How to Demo / What Is Windows XP Media Center EditionEdition

How to Build an MCE PC – Hardware Requirements How to Build an MCE PC – Hardware Requirements and Step by Stepand Step by Step

OPK Preinstallation of MCEOPK Preinstallation of MCE

How to Build a MCE PC – HW Configurations and How to Build a MCE PC – HW Configurations and Setup WizardSetup Wizard

Why Build/How to Sell/Marketing Information for MCE Why Build/How to Sell/Marketing Information for MCE 20052005

Q&A and getting familiar with MCEQ&A and getting familiar with MCE

Evolves the home PC so the digital entertainment you want…

PicturesPictures& &

VideoVideo

MusicMusic&&

RadioRadio

Movies Movies & &

ContentContent

TV TV & &

PVRPVR

DVDsDVDs

Media Center messaging

Integrated Integrated Do amazing Do amazing things with the things with the advanced PC advanced PC that is also your that is also your center for center for digital digital entertainmententertainment

Easy-to-use Easy-to-use Right at your Right at your fingertips, fingertips, easily find, easily find, choose and play choose and play movies, music, movies, music, photos, and TVphotos, and TV

Convenient Convenient EEnjoy the njoy the convenience of convenience of having your digital having your digital entertainment entertainment available when and available when and how you wanthow you want

•Get the Get the computing computing power, power, reliability and reliability and security you security you expect from expect from Windows XP Windows XP Professional Professional

•Create and Create and manage your manage your digital media digital media library and keep library and keep in touch with in touch with friends and friends and family family

•Use a single Use a single remote control remote control and a unified and a unified interface for interface for simple and simple and direct access to direct access to entertainmententertainment

•Watch the TV and Watch the TV and movies you want movies you want when you wantwhen you want

•Listen to your music Listen to your music or the radio according or the radio according your tasteyour taste

•Easily experience your Easily experience your digital photos and digital photos and videos with friends videos with friends and familyand family

•Enjoy at home or on Enjoy at home or on the go with tower, the go with tower, A/V-style, or laptop A/V-style, or laptop configurations configurations

For Technology Trendsetters and Digital Entertainment For Technology Trendsetters and Digital Entertainment Consumers: Consumers: Windows XP Media Center Edition 2004 evolves the home PC Windows XP Media Center Edition 2004 evolves the home PC with easy-to-use integrated digital entertainment that you can with easy-to-use integrated digital entertainment that you can enjoy when and how you wantenjoy when and how you wantWindows XP Media Center Edition 2004 evolves the home Windows XP Media Center Edition 2004 evolves the home PC so the digital entertainment you want is at your PC so the digital entertainment you want is at your commandcommand

Audience:Audience:

Positioning:Positioning:

Messaging:Messaging:

Tenets:Tenets:

Supports:Supports:

Media Center PC components OSOS

• Windows XP Windows XP Media Center Media Center EditionEdition

HardwareHardware

• Advanced Home Advanced Home PCPC

• Remote ControlRemote Control

• IR Remote SensorIR Remote Sensor

• TV tuner and HW TV tuner and HW encoderencoder

DisplayDisplay

• VGA, LCDVGA, LCD

• TV (Optional)TV (Optional)

Media Center PC

IR Remote Sensor

RemoteControl

Broadcast TV

Internet

Media Center PC configurations

PC connected to PC Monitor (VGA, PC connected to PC Monitor (VGA, LCD)LCD)

•Media Center experiences on PC Media Center experiences on PC monitormonitor

•Remote Control + Mouse/keyboardRemote Control + Mouse/keyboard

PC connected to hi-res display (Plasma, PC connected to hi-res display (Plasma, HDTV, …)HDTV, …)

•Desktop + Media Center experiences on Desktop + Media Center experiences on hi-res displayhi-res display

PC connected to PC Monitor and PC connected to PC Monitor and TVTV

•Media Center experiences on TV Media Center experiences on TV displaydisplay

PrimaryPrimaryPrimaryPrimary

SecondarySecondarySecondarySecondary

How to Demo Windows XP MCE 2005

Overview & Content TipsOverview & Content Tips

Product demos are Product demos are crucial partcrucial part of the of the marketing/selling of MCE 2005marketing/selling of MCE 2005• Introduces a new computer usage scenario Introduces a new computer usage scenario

for most consumers – they must ‘see to for most consumers – they must ‘see to believe’ (‘Can a computer do believe’ (‘Can a computer do thatthat?’)?’)

• Pay attention to the details (equipment, Pay attention to the details (equipment, necessary hookups/connections)necessary hookups/connections)

• After an intro to the product, let the After an intro to the product, let the customercustomer use the remote use the remote


Overview & Content TipsOverview & Content Tips

Demo Content TipsDemo Content Tips• Follow the MCE 2005 demo script (provided) as your Follow the MCE 2005 demo script (provided) as your

guideguide• Always start on the regular Windows desktop – show Always start on the regular Windows desktop – show

this is a this is a computer computer that can that can alsoalso do entertainment > do entertainment > important for the value proposition & competitive important for the value proposition & competitive differentiation (can other PVR devices also surf the differentiation (can other PVR devices also surf the web and do email?)web and do email?)

• Focus on the entertainment aspects of MCE that Focus on the entertainment aspects of MCE that most interest the customer – photos, videos, music, most interest the customer – photos, videos, music, TV, etc – there’s bound to be something that speaks TV, etc – there’s bound to be something that speaks to themto them

• Try and pitch usage Try and pitch usage scenariosscenarios not not features features (day in (day in the life if you had this in your home)the life if you had this in your home)

• Good selling point: Good selling point: freefree TV listing service TV listing service• Push the ever-expanding value prop for Media Push the ever-expanding value prop for Media

Center through 3Center through 3rdrd party add-on services & apps for party add-on services & apps for Media Center (ESPN, Movielink, Napster, etc..)Media Center (ESPN, Movielink, Napster, etc..)


Demo Logistics (Important!)Demo Logistics (Important!) Media Center PC Demo Equipment ChecklistMedia Center PC Demo Equipment Checklist

• Media Center PC unitMedia Center PC unit• Remote control & IR receiver/blasterRemote control & IR receiver/blaster• Speakers (preferably loud ones!)Speakers (preferably loud ones!)• Keyboard & mouseKeyboard & mouse• MonitorMonitor• Optional: blank CDs,DVDs + digital cameraOptional: blank CDs,DVDs + digital camera

How to Demo Windows XP MCE 2005Demo Logistics (Important!)Demo Logistics (Important!)

Demo PrepDemo Prep• Confirm you have Confirm you have high-speed Internet accesshigh-speed Internet access

(need this for Online Spotlight demo)(need this for Online Spotlight demo)• Confirm you have Confirm you have live TV feedlive TV feed• PriorPrior to demo, sign into 3 to demo, sign into 3rdrd party services (MSN party services (MSN

TV, Napster, MovieLink) you want to visit TV, Napster, MovieLink) you want to visit during demoduring demo

• Confirm you have good Confirm you have good demo contentdemo content on the on the MC PC: music, photos, videos, recorded TV MC PC: music, photos, videos, recorded TV files (preferably at least 1 HD clip)files (preferably at least 1 HD clip)

• Configure your Media Center UI Configure your Media Center UI priorprior to the to the demo (set up wizard is great, but is not good demo (set up wizard is great, but is not good demo content)demo content)

• Configure your display settings appropriately – Configure your display settings appropriately – looks great on a big screen!looks great on a big screen!

Hardware Requirements

Media Center PC Components

Key Hardware to Build a Media Center PCKey Hardware to Build a Media Center PC

TV Tuner and Encoder*TV Tuner and Encoder* Remote Control & IR Sensor*Remote Control & IR Sensor* Graphics CardGraphics Card Audio CardAudio Card MPEG 2 DecoderMPEG 2 Decoder Faster ProcessorFaster Processor Large Hard DriveLarge Hard Drive Components require specific drivers, software & testing to

work with MCE; this is not your standard PC NEW! Designed for Windows XP MCE logo program

These are optional components for System Builders, but highly recommended

Processor – Minimum and Recommended

MinimumMinimumRequiredRequired RecommendedRecommended

Meet the Meet the minimum minimum

requiremenrequirements for ts for

a Windows a Windows XP XP

SKUSKU

Equivalent operating frequency Equivalent operating frequency of of

1.6GHz without software 1.6GHz without software encoding. encoding.

If software encoding is If software encoding is supported, supported,

processors should have a processors should have a minimum minimum

equivalent operating frequency equivalent operating frequency of of

3.0GHz3.0GHz

Hard Drive – Minimum and Recommended


60 GB60 GB

The larger the hard drive, The larger the hard drive, the better!the better!

Larger hard drives installed Larger hard drives installed

in the in the computer provide more computer provide more

storage storage space for recorded content.space for recorded content.

Memory – Minimum and Recommended


256MB256MB

To support scenarios where the To support scenarios where the Media Center Edition User Media Center Edition User

Interface Interface is accessed remotely across a is accessed remotely across a network using the Media Center network using the Media Center Extender products, 512 MB Extender products, 512 MB minimum is highly recommendedminimum is highly recommended

More memory provides a better More memory provides a better user user

Experience!!Experience!!

Graphics – Minimum and Recommended


64MB DDR64MB DDR128MB or more, DDR (or 128MB or more, DDR (or

better) better) With TV-out and/or DVIWith TV-out and/or DVI

DVD Drive – Minimum and Recommended


DVD-ROMDVD-ROMDriveDrive DVD Recorder DriveDVD Recorder Drive

Internet Connection – Minimum and Recommended


Modem Modem ConnectionConnection

Broadband Connection, Broadband Connection, where where

availableavailable

Hardware List – Tested Graphics Cards

VendorVendor Device NameDevice Name Model NumberModel Number

nVidianVidia GeForceGeForce FX 5700, FX 5900, FX 5700, FX 5900, 68006800

ATIATI RadeonRadeon 9800, X8009800, X800

Important notes: •This is an initial list of cards that have tested well with MCE

2005•Formal logo approval for these cards is pending (Due 3 Sept

2004)•Moving forward: supported graphics cards will be identified by

the logo•List of logo’d products will grow over time – check back with

distribution regularly

Hardware List – Tested TV Tuner Cards

VendorVendor Device NameDevice Name Model NumberModel Number

LeadtekLeadtek LR6632-NTSC w/ FM + LR6632-NTSC w/ FM + LR6632-PAL w/ FM LR6632-PAL w/ FM

EmuzedEmuzed MauiMaui IIIIII

HauppaugeHauppauge WinTVPVRWinTVPVR Rosslyn NTSC #28552Rosslyn NTSC #28552

HauppaugeHauppauge WinPVRWinPVR 250 MCE (Amity Harbor 250 MCE (Amity Harbor NTSC) #32552NTSC) #32552

HauppaugeHauppauge WinPVRWinPVR

250 MCE 250 MCE (Amity Harbor PAL) (Amity Harbor PAL) #32554#32554+ (Amity Harbor PAL B/G) + (Amity Harbor PAL B/G) #32559 + 32569 #32559 + 32569 (PAL/SECAM)(PAL/SECAM)

nVidianVidia nvTV nvTV P179 PAL and NTSCP179 PAL and NTSC

Important notes: •This is an initial list of cards that have tested well with MCE 2005•Formal logo approval for these cards is pending (Due 3 Sept 2004)•Moving forward: supported TV tuner cards will be identified by the

logo•List of logo’d products will grow over time – check back with

distribution regularly

Hardware Compatibility List – Suggested DVD Decoders

VendorVendor Device Device NameName Model NumberModel Number

nVidianVidia nVidia nVidia ForceWareForceWare 4.00.29 or Higher4.00.29 or Higher

Step By Step Process to Build A Media Center Edition Computer in an Appliance Form Factor (Recommended Configuration) Motherboard and Processor InstalledMotherboard and Processor Installed Installing MemoryInstalling Memory Installing Video, Tuner, Sound, & Firewire/USB CardsInstalling Video, Tuner, Sound, & Firewire/USB Cards 7-in-1 Media Reader Installed7-in-1 Media Reader Installed Installing DVD Recorder DriveInstalling DVD Recorder Drive Connecting Front USBConnecting Front USB Connecting Front FirewireConnecting Front Firewire Connecting Serial Hard Drive cable to motherboard Connecting Serial Hard Drive cable to motherboard

and Hard Driveand Hard Drive Connecting EIDE controller cable to motherboard and Connecting EIDE controller cable to motherboard and

DVD Recorder DriveDVD Recorder Drive Connecting Power Supply to Video, Firewire/USB, Connecting Power Supply to Video, Firewire/USB,

Fan, LCD Display, Hard Drive, DVD Recorder and 4-Fan, LCD Display, Hard Drive, DVD Recorder and 4-Pin & 20-Pin connectors to MotherboardPin & 20-Pin connectors to Motherboard

OPK Preinstallationof Windows MediaCenter Edition 2005

Where to get Bits, Drivers and More To download the files from Microsoft: To download the files from Microsoft: Using your browser, go to: Using your browser, go to:

ftp://transfer.microsoft.com/Psmgptr1_geftp://transfer.microsoft.com/Psmgptr1_genn

You will be challenged for a login. Enter You will be challenged for a login. Enter the following: the following:

User Name: User Name: Psmgptr1Psmgptr1 Password: Password: P$69Be44P$69Be44

ftp://transfer.microsoft.com/Psmgptr1_gen

ftp://transfer.microsoft.com/Psmgptr1_gen

OEM Preinstallation Kit Benefits

Flexiblemethodology

Flexiblemethodology

Enables you to choose compact disc-based, network-based, or peer-to-peer preinstallation methodsEnables you to choose compact disc-based, network-based, or peer-to-peer preinstallation methods

Customization Customization Enables you to add shortcuts and branding information to the operating system Enables you to add shortcuts and branding information to the operating system

Hardware flexibility Hardware flexibility Enables you to preinstall drivers for devices that do not have built-in support in the operating system Enables you to preinstall drivers for devices that do not have built-in support in the operating system

Applicationpreinstallation

Applicationpreinstallation

Allows you to preinstall software programs during the preinstallation of Windows Media Center Edition.Allows you to preinstall software programs during the preinstallation of Windows Media Center Edition.

Audit capability Audit capability Enables you to test preinstalled computers without interrupting the preinstallation process Enables you to test preinstalled computers without interrupting the preinstallation process

Easy to use and saves build time

Easy to use and saves build time

Wizard-like interface makes the OPK easy to setup and use and will save time compared to manual installations and adding apps/drivers.

Wizard-like interface makes the OPK easy to setup and use and will save time compared to manual installations and adding apps/drivers.

Common OPK Terms and Definitions

Technician computer Technician computer The computer on which you install the OEM Setup Manager toolThe computer on which you install the OEM Setup Manager tool

Configuration SetConfiguration Set A set of instructions and answer files that contains the preinstallation configuration settingsA set of instructions and answer files that contains the preinstallation configuration settings

Destination ComputerDestination Computer The computer on which you preinstall Media Center Edition using the Windows Preinstallation EnvironmentThe computer on which you preinstall Media Center Edition using the Windows Preinstallation Environment

Image Image A “picture” or an exact duplicate of the original file and folder structure of a preinstalled Windows MCE machineA “picture” or an exact duplicate of the original file and folder structure of a preinstalled Windows MCE machine

Master computer Master computer The computer that contains a master installation The computer that contains a master installation

Master installation Master installation A customized installation of Windows XP Media Center EditionA customized installation of Windows XP Media Center Edition

Preinstallation Preinstallation The process of loading Windows Media Center Edition onto new computers The process of loading Windows Media Center Edition onto new computers

End UserEnd User The recipient of the computer that is manufactured by the OEM System BuilderThe recipient of the computer that is manufactured by the OEM System Builder

The Preinstallation Process

TechnicianComputerTechnicianComputer

Install OPK ToolsAdd MCE Product Files and Cmpnents FolderPrepare applicationsBuild a Configuration SetAdd Drivers to Config Set and Unattend.txtAdd OptionalSources=Yes to Winbom.ini Copy Winbom.ini to floppy disk, custom CD or USB

flash disk

Install OPK ToolsAdd MCE Product Files and Cmpnents FolderPrepare applicationsBuild a Configuration SetAdd Drivers to Config Set and Unattend.txtAdd OptionalSources=Yes to Winbom.ini Copy Winbom.ini to floppy disk, custom CD or USB

flash disk

Boot the computer with the Windows OPK CDInsert Winbom.ini floppy disk at startupBoot the computer with the Windows OPK CDInsert Winbom.ini floppy disk at startup

Reseal the computer, or run Audit and/or Factory mode of Sysprep and then run resealReseal the computer, or run Audit and/or Factory mode of Sysprep and then run reseal

MasterComputerMasterComputer

Build an image of the installation and store it on the technician computer, if desiredBuild an image of the installation and store it on the technician computer, if desired

Deploy image from the technician computer onto the destination computersDeploy image from the technician computer onto the destination computers

DestinationComputersDestinationComputers

Step 1: Installing the OPK Tools

Setup Manager

To Open the Setup Manager tool, click Start – All Programs – Windows Preinstallation Kit – Setup Manager

Adding Product Files to the OPKTools Share

Navigate to Tools – Manage Products to add Operating System files to be deployed


Add Product Files by Clicking on the Add Product Button


Navigate to the CD-ROM drive where the Operating System Files are located


STOP! You cannot add the Product Files for Media

Center in this manner.

Adding the Product Files to Deploy Windows Media Center Edition

Navigate to the \OPKTools\Lang\<Lang Folder Goes Here>\sku Folder


Manually Create a Folder Called MCE2005


•Navigate into the MCE2005 folder

•Manually Create a folder within MCE2005 called x86


•Navigate into the x86 folder

•Manually Copy the i386 folder and all of its contents from the Media Center Edition CD1 into the x86 folder

Add Cmpnents Folder from Media Center Edition CD2 to Automate the Preinstallation

This shows the top-level contents of the Media Center Edition CD2

Add Cmpnents Folder from Media Center Edition CD2 to Automate Installation

Copy the Cmpnents folder and all of its contents from the Media Center Edition CD2 into the OPKTools\Lang\<Lang Folder Goes Here>\sku\MCE2005\x86 folder

Media Center Edition 2005 -- Separate Deployable Product via OPKTools

Adding Applications into the Preinstall Process to Automate Installation

Add Applications by Clicking on the Add Button

Adding Applications into the Preinstall Process to Automate Installation

Add Required Information in the Display Name, Setup Command and Command Line Arguments Boxes

Complete the Media Center 2005 Configuration Set

Contents of the Media Center 2005 Configuration Set

Navigate to the OPKTools\CfgSets\Media Center 2005 folder

The Winbom.ini & Unattend.txt answer files reside in this folder

Add Drivers into the Media Center 2005 Configuration Set

•Navigate to the $OEM$ folder in the Config set

•Create the $1 subfolder within $OEM$

•Create the Drivers subfolder within $1

•Create other subfolders to contain 3rd party drivers

•Copy the contents of driver packages into subfolders

Add Drivers into the Media Center 2005 Configuration Set – OEMPnPDriversPathAdd the OEMPnPDriversPath parameter into the [Unattended] section of the Unattend.txt File to preinstall 3rd party drivers during the Preinstallation Process

[Unattended]Unattendmode = FullUnattendedOemPreinstall = YesOEMPnPDriversPath=drivers\video\nvidia;drivers\audio\realtek;drivers\tuner\maui (additional drivers must be separated by semicolons)

Add Drivers into the Media Center 2005 Configuration Set – DriverSigningPolicySome hardware manufacturers have not yet had their Media Center Edition-specific drivers (i.e., TV Tuner card and Video card) signed by the Windows Hardware Quality Labs (WHQL).

To preinstall unsigned drivers you must include DriverSigningPolicy=Ignore in the unattend.txt:

[Unattended]Unattendmode = FullUnattendedOemPreinstall = YesDriverSigningPolicy=Ignore

Winbom.ini Parameter to automate the installation of the Cmpnents folderTo preinstall the components from the Media

Center Edition Cmpnents folder you will need to include the OptionalSources parameter into the Winbom.ini Answer File:

[WinPE]Lang=ENGSku=MCE2005ConfigSet=Media Center 2005OptionalSources=Yes

Boot Master Computer with OPK CD and Winbom.ini file

Save the Winbom.ini answer file to a floppy, Customized OPK CD or USB flash disk

Boot the Master Computer with the OPK CD (Windows Preinstallation Environment)

Insert Winbom.ini at Boot up

System Preparation Tool (Sysprep.exe)

Factory Mode processes Winbom.ini, Installs driver and applications and adds customer data

Audit Mode provides an easy method to verify customizations, adds drivers and applications manually and reboots the machine

Reseal Mode removes the Product Key used in installation, resets the EULA and prepares the machine for shipment

Creating An Image (Optional)Master computer preinstalled with Windows Media Center Edition fully configured including 3rd party drivers and applications

Deploy images to

new destination computers

An image is based on the master computer preinstalled with Media Center Edition

Use a third-party disk imaging application or hard drive disk duplicator to create and restore an image of Windows Media Center Edition

Destination Computers must have the same hardware abstraction layer (HAL) as the master computer

An image is based on the master computer preinstalled with Media Center Edition

Use a third-party disk imaging application or hard drive disk duplicator to create and restore an image of Windows Media Center Edition

Destination Computers must have the same hardware abstraction layer (HAL) as the master computer

Ship Media Center Edition machines to End Users

Run Sysprep –Reseal and

Image Using 3rd Party Imaging Tool and store the image on Technician Computer

CD-based OEM Preinstallation of Windows Media Center Edition Using Winnt.sif Are System Are System

Builders required Builders required to use a to use a Network-based Network-based preinstallation? preinstallation? NO!!!NO!!!

System Builders System Builders can preinstall can preinstall from a CD using from a CD using an answer file an answer file called called WINNT.SIFWINNT.SIF

System Builders System Builders should use the should use the Corporate Corporate Version of Setup Version of Setup Manager Manager extracted from extracted from DEPLOY.CABDEPLOY.CAB in in the Support\the Support\Tools directory Tools directory on the Windows on the Windows MCE Operating MCE Operating System CDSystem CD

BUT...

Downfalls to Using the CD-based Preinstallation for Media Center EditionYou have to manually swap Media You have to manually swap Media

Center Edition CD1 and CD2 when Center Edition CD1 and CD2 when promptedprompted

You lose the ability to preinstall You lose the ability to preinstall applications (like DVD software), hot applications (like DVD software), hot fixes and security fixes from your fixes and security fixes from your technician computertechnician computer

You lose the ability to preinstall 3You lose the ability to preinstall 3rdrd party drivers necessary for the party drivers necessary for the functionality included in Windows functionality included in Windows Media Center Edition (i.e., TV Tuner Media Center Edition (i.e., TV Tuner Cards and Video Cards)Cards and Video Cards)

The Media Center Opportunity forSystem Builders

Why You Should Care Media Center provides an opportunity for you Media Center provides an opportunity for you

to:to:• Increase Sales:Increase Sales:

• Expand your current product line to Expand your current product line to include MCE PCsinclude MCE PCs

• Attract new customers with existing Attract new customers with existing demanddemand

• Increase Margins:Increase Margins:• MCE PCs require high-performance MCE PCs require high-performance

hardware components which often sell hardware components which often sell with higher marginswith higher margins

• MCE PCs drive demand for high margin MCE PCs drive demand for high margin peripheral devices (Remote Controls, peripheral devices (Remote Controls, Extenders, Speakers, Wireless Mice & Extenders, Speakers, Wireless Mice & Keyboards, etc.) Keyboards, etc.)

• Differentiate yourself from your competitionDifferentiate yourself from your competition• Many more customization opportunities Many more customization opportunities

including form factorincluding form factor Customers are already demanding Media Customers are already demanding Media

Center PCsCenter PCs Media Center PCs are “Cool”, but are not a Media Center PCs are “Cool”, but are not a

trendtrend• This is the direction of the futureThis is the direction of the future• Don’t be left behindDon’t be left behind

What you can bring to market

An entirely new PC experience!An entirely new PC experience!Build: Full Powered Media Center Build: Full Powered Media Center

Edition PCsEdition PCs• High performance hardwareHigh performance hardware

Cross-Sell: Peripheral DevicesCross-Sell: Peripheral Devices• SpeakersSpeakers• RemotesRemotes• ExtendersExtenders• Wireless Mice & KeyboardsWireless Mice & Keyboards

Important note: Do not advertise or promote Important note: Do not advertise or promote Windows XP Media Center Edition until Oct. Windows XP Media Center Edition until Oct. 1212

How Microsoft can Help Training & ReadinessTraining & Readiness

• EventsEvents• Readiness Center on Microsoft OEM System Readiness Center on Microsoft OEM System

Builder WebsiteBuilder Website• Live Launch Event webcast Oct. 12Live Launch Event webcast Oct. 12

MarketingMarketing• Media Center customer facing marketing is Media Center customer facing marketing is

a big bet for Microsoft this yeara big bet for Microsoft this year• Big Spend, to generate customers of these Big Spend, to generate customers of these

PCsPCs

• Materials you can use with your customersMaterials you can use with your customers• Available on the MCE Readiness Center on Available on the MCE Readiness Center on

MOSBMOSB

SupportSupport• Newsgroups also available on MCE Newsgroups also available on MCE

Readiness Center on MOSBReadiness Center on MOSB

Seize the Opportunity Visit Media Center Edition Readiness Center Visit Media Center Edition Readiness Center

on the Microsoft OEM System Builder Website: on the Microsoft OEM System Builder Website: www.microsoft.com/oemwww.microsoft.com/oem • Review materials on how to build an MCE Review materials on how to build an MCE

PCPC• Familiarize yourself with recommended Familiarize yourself with recommended

hardwarehardware Contact your Microsoft Authorized DistributorContact your Microsoft Authorized Distributor

• Order Windows XP Media Center Edition Order Windows XP Media Center Edition 2005 & Microsoft Remote Control2005 & Microsoft Remote Control

• Consider Speakers, Chassis & Extender Consider Speakers, Chassis & Extender optionsoptions

Leverage the marketing materials created for Leverage the marketing materials created for you to customize on MOSByou to customize on MOSB• Upsell MCE to your home customersUpsell MCE to your home customers

http://www.microsoft.com/oem

Windows XP Media Center Edition 2005 for System Builders John Straumann Technology Specialist...

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