From idea to money

Subodh N Pushpak

Building your first complete Windows Phone app and publishing it

Agenda

• Introduction to WP7• Who can develop for WP7• Getting Started• Tools• WP7 Emulator and Device• Demo- From idea to money

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WP7 – A New Kind of PhoneGreat, not only for End-Users but also for Developers

• Free Versions of the Development Tools • Leverage Latest Development Tools• Powerful and mature Ecosystem of tools • Developing Applications for Windows

Phone 7 is Fun

Windows Phone 7Who can Develop Applications for WP7?• Silverlight Developer

Windows Phone 7 Applications can be Silverlight based

• Game Developers Windows Phone 7 Applications can be XNA Framework based

• Windows Developers Similar toolsets, programming language and methodology

Getting StartedVisit the Windows Phone Developer Portalhttp://create.msdn.com/en-US/One stop shop for• Get all the development / design tools you need• One single download gets you all the tools• Additional updates available through the Microsoft

Download Center• Integrate nicely with already installed tools• Get inspired by blog entries, white papers, events and

other resources• Get Assistance from the Developer Community through

Forums• Submit your applications for verification and deployment• Visit App Hub, get the tools and sign-up

ToolsVisit the Windows Phone Developer Portal

• Visual Studio 2010 or Visual studio express for WP7• Microsoft Expression Blend• build amazing experiences relatively easy• The tool of choice for transitions / animations• Has great support for showing / testing data driven UI elements

• Windows Phone Emulator• Microsoft Zune for Deploying applications on device

WP7 Emulator and DeviceUsing the Windows Phone 7 Emulator• Your first Windows Phone 7 target for new applications• Application behavior on the emulator identical to a

physical device• Great to initially test your applications• Direct deployment from inside Visual Studio 2010• One emulator can host applications from multiple Visual

Studio 2010 instances• Performance behavior and user experience might be

slightly different• Emulator has features to emulate GPS and

accelerometer

Using a Windows Phone 7 Device• Needs to be unlocked through your Marketplace

Developer Account• Maximum of 10 different directly deployed applications

allowed on the phone

Lifecycle of an Application

Idea Tools Prototype Build

Lifecycle of an Application

Publish Money Fun

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Making Money

There are several ways to generate money from application.• Price your application from $0.99 to $499.99.• Provide a free trial version of your application and offer

users the option to upgrade to the full application for a fee.

• Use advertisements in your application. • Once your app is live in the Marketplace and starts

getting used by end users, it will automatically start generating ad impressions.

• You’ll get paid for showing these ads on a CPM-basis (cost per thousand views; and after you’ve hit a minimum prerequisite threshold, you’ll automatically get paid

AdvertisementsSign up on the Microsoft pubCenter portal with your Windows Live ID. https://pubcenter.microsoft.com/Login

• Add the Microsoft Ad Control to your application. • Set a couple of properties in the Ad Control to identify

your app and ad location• Submit your ad-enabled app to the Windows Phone

Marketplace.

 

Demos

Creating a Demo application for Delhi MetroShowcasing Emulator capabilitiesLeveraging MapsLeveraging AdControl

Questions & Answers

ThanksSubodh N Pushpak

http://geekswithblogs.net/subodhnpushpak/http://subodhnpushpak.wordpress.com

Email: subodh.n.pushpak@hotmail.com

Twitter: s_pushpak