Windmills NES2013 Keynote
22
1 August 13, 2013 Magga Dora Ragnarsdottir Senior Experience Designer [email protected] @maggadora NES 2013 TILTING AT WINDMILLS: GETTING MAKERS TO UNDERSTAND THE VALUE OF DESIGNING FOR PEOPLE
-
Upload
magga-dora-ragnarsdottir -
Category
Design
-
view
113 -
download
1
description
We know so much about how people think and yet we are not applying this when we make things for people (especially software). Here I explore the concept of preconceived ideas that makers have about people and how that affects the way they approach the design and rationalize peoples' reaction to their products.
Transcript of Windmills NES2013 Keynote
1
August 13, 2013
Magga Dora RagnarsdottirSenior Experience Designer
@maggadora
NES 2013
TILTING AT WINDMILLS:GETTING MAKERS TO UNDERSTAND THE VALUE OF DESIGNING FOR PEOPLE
Gustave Doré
WE K
NO
W S
O M
UC
H A
BO
UT P
EO
PLE
AND STILL WE SEE STUFF LIKE THIS
• 3-5 more examples
WHY?
Hypothesis 1
MAKERS OF SOFTWARE
DON’T KNOW ANYTHING ABOUT PEOPLE
MAKERS OF SOFTWARE
DON’T KNOW ANYTHING ABOUT PEOPLE
HAVE PRECONCEIVED IDEAS
ABOUT PEOPLE.
Hypothesis 2
Persona: Eugene, my userSummary: A person whose thoughts and actions are rational and reasonable. Intelligence above medium.
Expected behavior: Uses my software and succeeds in every attempt.“This user interface
works perfectly!”
Persona: Homer, homo oeconomicusSummary: A person who attempts to maximize utility as a consumer and economic profit as a producer.
Expected behavior: Makes all decisions rationally and without emotion.
“The best possible action for me is to buy low and sell high.”
Persona: Eugene, my userSummary: A person whose thoughts and actions are rational and reasonable. Intelligence above medium.
Expected behavior: Uses my software and succeeds in every attempt.“This user interface
works perfectly!”
What does that mean?
THE MAKER OF THE SOFTWARE ISN’T RESPONSIBLE
What do we do about it?
MAKE THE SOFTWARE MAKERSUNDERSTAND
THEIR RESPONSIBILITY
Gustave Doré
