Win Mercedes-Benz E-class

December 2014

Contents

• Win Mercedes-Benz E-class • Examples of use • Effectiveness • Benefits • Revenue • Next Steps

Win Mercedes-Benz E-classMercedes-Benz SMS Quiz   –   is   a   SMS-contest with

attractive advertisement on TV channels. The main prize is Mercedes-Benz E-class, daily prizes are Mercedes-Benz souvenirs, duration – 60 days. The cooperation with the TV channels are on the revenue sharing basis.

SMS Mechanicsn SMS quiz

– Participant answers questions and earn points – Quiz contain questions about movies, music, cartoons, «stars»,

sports etc. – Artificial Intelligent (AI) systems chooses questions and level of

complicity for each particular participant

n Mechanics: – Participant sends SMS with the keyword to the short code – In reply he gets SMS with proposal to take part in the contest

and request for his name – Participant answers question, sending 1 or 2 (each question

has two options) – In reply he gets SMS with results (true or not), number of points

earned and next question

Prize Fund• Daily Prizes

Mercedes-Benz souvenirs

• Main Prize – Mercedes-

Benz E-class

5

Revenue Forecast

6

Number of TV channel viewers 300 000

Response rate, % 0,15 %

Number of TV commercials 200

Number of players 90 000

SMS/player 8

Price per SMS, USD $ 0,80

Revenue, USD $ 576 000

Mobile operators share, USD $ 288 000

TV channel’s share, USD $ 144 000

The TV channel gets $144k additional revenue during the marketing campaign

TV Commercial

7Send sms «PRIZE» to 8787

Win Mercedes-Benz E-class

Contest Benefits• The TV channel will get 7 advantages:

– High  revenues  due to well designed advertisement campaign and the prize draw mechanics

– Co-­‐branding  with  Mercedes-Benz – High  interest  to SMS service from the channel’s viewers – Sophisticated  adver5sement  that  makes Premium SMS

messaging is more attractive to the public – Viewers  High  loyalty  due to the reason people to await

the next car draw on the TV channel – Reliable  partner  in our face,  whom you can order

interactive services development for the TV channel – Users  Database, which you can use for the marketing

purposes

The Proposal• Next Car Draw – Mercedes-Benz E-class • Dates – Winter 2015 • Duration – 60 days • Cooperation – revenue sharing 50/50 • We provide the car and the daily prizes • The TV channel provides with TV advertisement • The TV channel gets high additional revenue

Advertisement Examples

The Next StepsStage Executor When

Business terms and conditions negotiations FRESHCELL December 2014Signing agreement FRESHCELL December 2014Advertising preparation FRESHCELL December 2014Draw mechanics, rules, web preparations FRESHCELL December 2014Ad publishing, draw carrying out TV/FRESHCELL January 2015Draw carrying out FRESHCELL/TV January - Feb 2015Winner awarding FRESHCELL March 2015

About• FreshcellGroup - is a group of

professional marketing and technical specialists since 2004.

• We are former employees of Coca-Cola, Motorola, Visa and MasterCard.

• We are MBA graduates from IEMI Paris and Hayward USA universities.

• We have developed more than 100 marketing campaigns for automotive, financial, FMCG sectors and mobile operators.

Contacts

FreshcellGroup LLC. 196 N. 3rd St. #300 San Jose, CA 95112 Phone: +1 415 629 2874Mobile: +7 (903) 533-35-50maxim.doronin@freshcellgroup.com

Maxim  Doronin  CEO

CONVERGING  MEDIA  AND  TECHNOLOGIES