Wilson Mark Brand Identity
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Transcript of Wilson Mark Brand Identity
Brand Identity ProjectMark Wilson II
Sunday, March 20, 2011
MARC2 ProductionsThe name of my company is Marc2 Productions and is pronounced mark-deuce. The name Marc2 is a nickname that was given to me by a friend and is a shortened variation of my full name (Mark Wilson II).
STRENGTHS-Allows me to brand myself through
my company.-Name is protectable and available
according to USPTO.gov-It is an arbitrary mark
WEAKNESSES-Spelling of name vs. pronunciation
could cause confusion.-Domain name is currently in use by
another party.
Sunday, March 20, 2011
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COMPETITORS LOGO
I feel this logo displays a good understanding of the Laws of branding. Particularly the laws of Shape and Color.
Sunday, March 20, 2011
INSPIRATIONS
Sunday, March 20, 2011
LOGO DRAFTSI would describe the Marc2 sound as a bold and edgy sound that flows together smoothly. Therefore, the idea logo for my company should consist of a wordmark or lettermark with dominant but simple
features, and a smooth relaxing color. I had the liberty of meeting with a graphic designer by the name of Taurus Stills to discuss some of my ideas for my company logo. The following are the drafts which I
presented to him and the final results.
Draft 3Draft 1 Draft 2
Sunday, March 20, 2011
Draft 1
Draft 2
Draft 3
FINAL DRAFTS
Blue is a calming color and signifies
intelligence, reassurance and trust.
Masculine typeface Strong yet simple
After a long debate between drafts 1 and 3, I finally chose draft 3 because of its sleek modern style and soothing colors. Draft 2 was a bit too masculine.
Sunday, March 20, 2011
CORPORATE CULTURE
The purpose of Marc2 Productions is to provide an amazing customer experience while building the hopes of artist’s that are not financially capable of achieving greater
success.
We believe that when an individual from a community succeeds, it helps to uplift the community and builds a strong support system.
VISION
BELIEF
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MISSION STATEMENT
The mission of Marc2 Productions is to capitalize on the growing entertainment market across the nation through the production
and promotion of high quality entertainment. Located in Orangeburg, South Carolina, Marc2 will become profitable through
its initiates contracts to third party labels.
The mission statement speaks to our employees as well as our readers and will be located in our office and on our website.
Sunday, March 20, 2011
TAGLINE WHO DOES IT BETTER
➡ The tagline is provocative and speaks to the consumer.➡ The tagline is bold, confident and reinforces the brand message.➡ The tagline is effective because it is short, unique and easy to remember.➡ The tagline distinguishes us from the competitor by making the consumer think about our competitors through us.
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Sunday, March 20, 2011
TAGLINE
WHO DOES IT BETTER
Sunday, March 20, 2011