Wilson Library Part of a Complete Carolina Experience.
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Transcript of Wilson Library Part of a Complete Carolina Experience.
Wilson LibraryPart of a Complete Carolina Experience
Where’s
Wilson?
?
• Despite its prominent position and historical value on campus, Wilson Library suffers from low visitation by undergraduate students at UNC-Chapel Hill
• Wilson Library’s wealth of resources and diverse array of historical archives go relatively unnoticed by the majority of students, who opt for other locations to conduct research or study
Situation
Student Perceptions
48%
9%3%
0%
40%
Figure 1: How Often Do You Visit Wilson Library?
Yearly
Monthly
Weekly
Daily
Never visited
Forty-seven percent of undergraduates surveyed indicated that they visit campus libraries on a daily basis. This is nearly the same percentage who visit Wilson Library on a yearly basis.
• Students are more aware of Wilson’s resources and ample study space
• Students increase their usage of Wilson Library, particularly undergraduates
• Wilson is recognized as a campus landmark that is a vital part of a complete Carolina experience
Where We Want To Go
ObjectivesIncrease undergraduate usage of Wilson Library by 10 percent in 6 months
Increase awareness of Wilson Library’s resources and develop relationships with five applicable undergraduate courses for the 2009-2010 academic year
Develop and maintain partnerships with five pertinent student organizations during the 2009-2010 academic year
Raise awareness of Wilson Library by 20 percent amongst undergraduates through increased collaboration with community organizations and student government by 2010
Core Strategy
Feasibility Sustainability
Advocacy
Part of a Complete Carolina Experience
Message Carriers
WILSON
Media
Student Groups &
Professional Orgs
UNC Faculty
UNC Admin.
Relevant Majors
Wilson Staff
Undergraduate “Influentials”
Core ProgramsOur Approach to Increasing Usage amongst Undergraduate Students
Raise Awareness of Wilson Library & its Resources
Increase Usage of Wilson Library by undergraduates
•Signage•Social media•Internships & Ambassador Program
•Class and student group outreach•Back to the Future Campaign
Program Overview
Sustainability
Advocacy Part of a Complete Carolina Experience
Feasibility
Signage• Create uniform signage throughout
Wilson
• Direct students to areas most relevant to their needs such as study areas in addition to signs indicating where collections are located
Updated Brochures
Other Tech/Aesthetic Suggestions
Study Area•Lap top accessible•CCI Printing•Librarian assistance
North Carolina Collection
•Research Library•Gallery
Looking to do some Research?
•Head to the Rare Books Collection: up the stairs and to the left OR
•Go to www.lib.unc.edu/wilson & fill out a research materials request form . We’ll have it ready for you!
Wilson Library UNC-Chapel Hill
Wilson Library UNC-Chapel Hill
Leading the Way
The Student ConnectionInternship Program
•Open to undergraduates throughout year; advertised through majors and career listservs
Wilson Ambassadors
“Check Out the Buzz”•Coffee study break event during exam time
“DiJuNo”Coffee Sleeve Campaign•Beginning of each semester and exam time
DiJuNo?
Wilson Library 2.0
Wilsonlib: how can I help you? Carolinagurl: I need to do some research on NC politics
Expanding Wilson’s Online Communication tools is key to connecting with students•Facebook: Become a fan, group page•Twitter: WilsonLibrary_UNC is available!•AIM
Universal Research Request Form•Will help to counteract some of the perceived hassle that comes with conducting primary research at Wilson
Sustainability
Advocacy Part of A Complete Carolina Experience
Feasibility
Campus OutreachAfter making Wilson more accessible through additional signage and increased student participation, the library has the opportunity to enhance its usage by reaching out to a number of important campus mediums.
UNC Faculty and Academic-Based Organizations
Student Groups and Professional Organizations
Campus Media and Publications
Academic AdvantageReach out to UNC Faculty to engage undergraduates academically • Informational mass email, including Wilson contact •Promotional Mailer: bookmark•Primary Research tutorials•Promote Wilson’s programs & resources in department and School newsletters (e.g. School of Public Health, UNC Global)
Capitalize upon service learning opportunities through APPLES and Campus Y
Group MentalityInformational mass email•Highlight meeting space availability•Wilson staff guest speaker•History Nights (BSM during “African Americans in the South” Exhibit)
Campus Flier Outreach •Internship programs•Advertise Exhibits
Draw upon student professional experience to launch campaign ideas•Professional Organizations•Collaborations (e.g. PRSSA and AAF collaborate to promote “History of Journalism” Exhibit)
Need a meeting space?Want to intern on campus?Need help with fun meeting ideas?
Try WILSON LIBRARY! [email protected] or
better yet, stop by
The Campus VoiceAs the primary campus media source at UNC, The Daily Tar Heel is an effective and interactive medium through which to connect with the undergraduate community
•Guest Editorial to promote Wilson Exhibits & Activities • E.g. The Literary Festival
•“This Day in History”•Interns to write features & pitch ideas to DTH staff
iTarheel.com text ad
Sustainability
Advocacy Part of a Complete Carolina Experience
Feasibility
“It was in the Library that I began to realize the difference between the University and high school, and between the cozy but restricted world of my hometown and the vast world of the mind as embodied in a great research university. Wilson Library became for me the physical symbol of the University's commitment to excellence in education and scholarship”
- Joe A. Hewitt, University Librarian Emeritus (Oct, 2004)
Back to the Future CampaignApply to become the Class of 2010 Senior Project, focusing on appreciating UNC’s campus landmarks, school spirit and being a part of Carolina’s rich history
•“Top 10 things to do at Carolina Before You Graduate”•T-shirt Campaign•Class Gift & Plaque: Redesign the lobby (benches, flat screen)•Event ideas:• Senior Class Reception• “Carolina Experience”
Compilation Book
UNCI
Live the Carolina Experience
Serving the Community
The service component to the Back to the Future Campaign will focus upon literacy Volunteer Opportunities • Partner with the Orange County Literacy Council (www.orangeliteracy.org)• Adult literacy tutoring
Book Drive
Literacy Awareness Day
Publicity: senior class listserv, Facebook, pit promotions, GAA support
The Road AheadMoving Forward With Our Recommendations
Integrated Program TimelineFall 2009
Fall Semester 2009 (Aug. – Dec.) Spring Semester 2010 (Jan. – May)
Expand online tools: May-Aug
Launch Internship Program & take apps starting in Sept.; Hire Interns by mid Sept. and have them start by week of Sept. 21
Check Out the Buzz Event: Dec. 13
Send mailer & email to UNC
Faculty: Aug. 17 Email to student orgs: Aug. 31
Approach DTH to sponsor ‘This Day in History ‘ in Aug. & provide first month of facts; continue this throughout fall & spring semesters
Senior Class Campaign
Application Due: Aug. 25
Senior Class T-shirt Launch: Oct. 5
Preliminary launch of ‘Back to the Future’ Senior Class Campaign: Sept. 7; continue implementing the full campaign throughout the year
Submissions call for Compilation Book: Aug. 31
New signage/Tech additions: Jan 11
Guest editorial in the DTH: Oct. 12
Guest Editorial in the DTH: Jan. 20
Send email to student orgs:
Jan 11
“Top 10 Things”: Feb. 22
Compilation Book Launch: March 15
Senior Class Reception: April 16
Submission call for Compilation Book:
Jan. 13
Launch Book Drive: Jan. 18
Measuring Results
We aim to deliver superior value, with strategies that make a difference and can be expanded to meet Wilson’s overarching needs
Our results can be quantified in the following ways:
•Increased number of students using Wilson’s resources and study space•Web traffic to http://www.lib.unc.edu/wilson/•Attendance at Wilson events and exhibits•Media impressions – print, broadcast and digital•Number of internship applications•Number of submitted Research Request forms•Number of class visits and student group meetings
A Comprehensive Strategy
Sustainability
Advocacy Part of a Complete Carolina Experience
Feasibility
Found it. Love it.
A Complete Carolina Experience
Thank You
Top Ten Things To Do at UNC Before You Graduate! Check them off as you do them
Climb the Bell Tower
#3 Visit the Bell Tower and climb
it if you can
#4 Spend a day (and night) hitting
up the Franklin Hot Spots
#7 Spend an afternoon lounging on the quad (and visit Davie Polar)
#5 See a show in Memorial Hall
#2 Spend a night at Morehead
Planetarium viewing the
“Carolina Skies”
#9 Revisit Carolina’s sports landmarks: The
Dean Dome, The Bosh and Kenan
Stadium#6 Trip on a brick in the Pit…for old time’s sake
#1 Visit the majestic Rare
Books Collection at Wilson Library
#10 Take time to appreciate Carolina’s
rich history and beautiful campus
while you still can!
#8 Drink from the old well