W I L L I A M S & W I L L I A M S

M A R K E T I N G S T R A T E G Y

11607 S Hudson Ave, Tulsa, OK

S I T U A T I O N A L A N A L Y S I S

•  Property is a 4 bedroom, 3.5 bath home in a gated community, The Reserve at Forest Hills in South Tulsa

•  The property’s design and location in the Jenks School District makes it an attractive home for an owner/occupant

•  Seller would like to have a time-definite sale and closing

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M A R K E T I N G O B J E C T I V E S A N D S T R A T E G I E S

OBJECTIVES

•  Return the highest market value to the sellers

•  Drive potential buyers to visit the website for full property information and photos

•  Drive attendance to the scheduled open houses

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STRATEGIES

•  Utilize multiple marketing channels to deploy integrated campaigns aimed at bidder targets

•  Develop creative messaging that positions the property for its highest and best use to the broadest possible audience

•  Leverage marketing tactics deployed on behalf of other Williams & Williams auctions

•  Offer online bidding for the real estate through AuctionNetwork.com during the live on-site auction

B I D D E R T A R G E T S

A N D A T T R I B U T E S

•  Owner/occupant who desires to live in South Tulsa •  Jenks School District •  Shopping, medical, services and amenities within minutes

•  Move-up buyers who may come from other parts of Tulsa or the surrounding area

•  Investors who see the opportunity to purchase with favorable financing terms and capitalize on a strong rental market

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M A R K E T I N G C H A N N E L S

•  On-site and Off-site Signs

•  Williams & Williams website

•  Auction Network website

•  Local and Regional Publications

•  Proprietary and rented mail lists

•  Consumer/real estate website newsletters, listings and banners

•  Proprietary and rented email contact lists

•  Search Engine Keywords

•  Social Media Sites

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W I L L I A M S A U C T I O N . C O M W E B P A G E

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•  Website listing with all the resources needed to make a buying decision

•  Full property descriptions and photo gallery •  Live Chat option for personalized assistance •  Links to research community amenities •  View sample buyer documents such as contracts, HOA documents and

disclosures •  FAQs to help bidders prepare for auction

A U C T I O N N E T W O R K . C O M M A R K E T I N G

•  On-air promotions throughout the auction marketing cycle

•  Included in Feature Property segment •  On-air promos read live by Auction Network hosts •  How to bid tutorial offered for first-time bidders •  Nationwide audience of bidders and buyers each auction day •  Bidder identity verification conducted prior to auction •  Easy to use bidder-friendly interface

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The Power of Live Auction – On the Lawn or In the Studio

Appeal to two types of bidders: those who are currently searching for a home in South Tulsa/Bixby and those who aren’t actively searching but, can be converted to bidders once they learn of the opportunity

Active Home Shoppers ◆  Tulsa World of Homes quarter page – 3 Saturdays beginning

August 28 ◆  Tulsa World Classified “Acreage/Suburban Property” – Sept 9

& 12

Non Active Home Shoppers

◆  Tulsa World Business Section – 5.5” x 5 ad Sunday Sept 3 ◆  Tulsa Real Estate Report – Sept 8 ◆  Tulsa Business Journal – Aug 29

N E W S P A P E R

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D I R E C T M A R K E T I N G

Mail 4-color postcard to approximately 750 contacts

•  Timing: Arrived in homes Mon-Tue Aug 23-24 to support upcoming first open house §  Williams & Williams contacts in shared zip

code area §  750 contacts who share the same profile

as the immediate neighborhood based on scientific “segmentation” analysis

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Deployed e-marketing tactics in a geographically defined market area, reaching 93,384 contacts •  Banner ads and 3rd party site listings:

§  TulsaBusiness.com §  LuxuryHomes.com §  Zillow.com §  Oodle.com §  AuctionZip.com

E - M A R K E T I N G

Deployed e-marketing tactics in a geographically defined market area, reaching 93,384 contacts •  Banner ads and 3rd party site listings:

§  TulsaBusiness.com §  LuxuryHomes.com §  Zillow.com §  Oodle.com §  AuctionZip.com

Search Engine Advertising

§  Tulsa Luxury Home related keywords §  Google §  Googlemobile

§  Bing §  Yahoo

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E - M A R K E T I N G

•  Social Media to Fans & Followers

•  Facebook posts for Williams & Williams and Auction Network throughout campaign

•  Banner on Facebook filtered by city and age categories •  Listing on Facebook Marketplace •  Tweets by Williams & Williams and Auction Network

throughout the campaign •  LinkedIN banner targeting vice president and C-level

executives, agents/brokers and investors in the Tulsa area

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