Will Segway Change The Industry?Team II-A

Two Key Facts:

Transportation Industry must change

Human transporter will provide unique solution

"Segway human transporter will definitely change the transportation industry"

Transportation IndustryTeam II-A

Private CarsPublic Transit

BussesTrains

Subway

"Segway human transporter will definitely change the transportation industry"

Why/How it must changeTeam II-A

"Segway human transporter will definitely change the transportation industry"

Gridlock becoming worse every year“Over the last 20 years, traffic volumes have

increased faster than road capacity”Commuters spending more time in

their cars“Unless we manage highway congestion, our

nation will continue to incur economic costs in foregone productivity, wasted fuel, and a reduced quality of life.” Mary E. Peters, Administrator Federal Highway Administration

Public Transportation FlexibilityTeam II-A

                                 

Long Distance Commuter• Problem:

– Long commute time– Public Trans not near job

• Solution– Drive to Train Station– Relax or be productive– Segway to office– Current Ex: France MTS

"Segway human transporter will definitely change the transportation industry"

Convenient as Walking Team II-A

Same size as a personEasy to Maneuver

Zero-Turning RadiusFit on Public Transit modes

Fits in trunkRide while:Open doors

ElevatorEscalator

"Segway human transporter will definitely change the transportation industry"

State Rep. John Heard, "By being on a Segway, you're not hot and sweaty, you're not exhausted from walking, so you're focused on [your task]."

Change Has Already StartedTeam II-A

                                 

Electric Scooters Are A $60 to $200 Million Market

Segway Technology Leads The Market– Early Followers Adapt The

Technology To Their Target Segment

– The Range Of Price/Performance Options Further “Grows” The Market

– Over 200 New Electric Mobility Products Introduced Since 2002

"Segway human transporter will definitely change the transportation industry"

“Why would you mass market an imitation of a product that nobody seems to want?...Unless they actually do.” Michael Malone, Columnist

Will Segway Change The Industry?Team II-A

                                 

Segway IS Changing The Industry

"Segway human transporter will definitely change the transportation industry"

Extra SlidesTeam II-A

"Segway human transporter will definitely change the transportation industry"

Video ClipsTeam II-A

"Segway human transporter will definitely change the transportation industry"

Use with otherforms of transportation

Easy to ManeuverPower Stair Assist

Easy to Ride

Segway Points To The FutureTeam II-A

                                 

Segway Is The Ferrari Of Scooters• Raising The Bar Drives The Market

– Amazon.com Claims 100,000 potential Segway Sales

– Competitors Enter The High End Market That Segway Controls

– Competition Drives Segway To Higher Technology To Hold The High End

– The Cycle Goes On And On ……• In The Meantime ………

– Battery / Fuel Cell Technology Advances– Electric Motor Technology Advances– Control Technology Advances– Lightweight Structures Technology

AdvancesWHY – Everybody Likes To Make $$$$$$$$

"Segway human transporter will definitely change the transportation industry"

Segway Safer Than Jogging?Team II-A

                                 

Segway Dangers• 12 mph, yet fast jogging• Not maneuverable, yet turns on axis• 78,000 pedestrian injuries and 4,700

fatalities in the US in 2000, yet by cars• Crowded Sidewalks, yet

disproportionate room for streets

"Segway human transporter will definitely change the transportation industry"

TitleTeam II-A

"Segway human transporter will definitely change the transportation industry"

TitleTeam II-A

"Segway human transporter will definitely change the transportation industry"

Priced Similar to DrivingTeam II-A

                                 

Data:• Miles driven by average automobile

user: 10200– http://www.eia.doe.gov/emeu/rtecs/chapter3.html

• % of trips under 5 miles: 60%– http://www.epa.gov/otaq/consumer/42097032.pdf

• Cost per mile: $.534– http://www.aaapa.org/drivingcosts2002.pdf

• Cost per full charge: ~10 Cents• Savings by replacing these trips with

Segway: $3268 per year – http://www.colliersmn.com/prod/cclod.nsf/publish/EED058B6A33ED51A85256ED800567DE0/$F

ile/CBD+Parking+Rate+Survey.pdf

• Segway P Series MSRP: $3995– http://www.segway.com/shop/

"Segway human transporter will definitely change the transportation industry"

New Options Change IndustriesTeam II-A

                                 

It Starts As A Cool Toy ……….• The Fun Factor Starts The Process

– Affluent Customers At First– Purchased For Fun – Not Utility

• The Fun Factor Drives Greater Use– Segway To The Store – Segway To The Beach

Public Exposure = Larger Sales• Utility Use Increases As Commuters

Find The Segway More Fun Than Parking On The Freeway

• Segway Commuters On Their Way To Work

Things Begin To Change ……….

"Segway human transporter will definitely change the transportation industry"