Will Scott: Borrell #LOAC2014 Buzz Session
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Transcript of Will Scott: Borrell #LOAC2014 Buzz Session
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Helping businesses succeed online.
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WILL SCOTTABOUT ME
@searchinfluence
• First website online in 1994• Deployed over 2,500 customized web sites in 18
months (with a production staff of 12).• Former Vice President of YPsolutions (now Local
Matters)• Online Directory vendor to 20 independent
Yellow Pages• Deployed over 300 online yellow pages a year
with print “look and feel”• Part of team which took Sprint BestRedYP from
zero to 1,000,000 monthly visitors in 18 months• Uniquely qualified to help improve media
companies’ online products
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BUILDING A COMPANY THAT SCALES
@searchinfluence
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ABOUTSEARCH INFLUENCEHelping customers successfully market online since 2006 through search engine optimization (SEO), social media, paid online advertising, and reputation management.Search Influence
• 60+ full-time employees
• 30+ contract writers
• Google AdWords & Analytics Certified Staff
• Certified Google Partner
Reputation• 2011 Inc. 500 honoree
• 2012 & 2013 Inc. 5000 honoree
• 2013 Inc. Hire Power Award Winner
• Recognized leader in search and social for local business
• Over a decade in online media
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400+Monthly Accounts
(10s of Thousands Served)
@searchinfluence
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• Local and National SEO • Social Media Marketing• Comprehensive SEO• Including Site Audits
• Content Marketing• Online Advertising
@searchinfluence
CURRENTLY OFFERING
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CUSTOM BRANDING
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BUT WHAT ABOUT SEARCH?BARNACLE SEO, FTW!
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HELLO, HELLO, HELLO. IS THERE ANYBODY OUT THERE?STUPID GOOGLE+ TRICKS
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Pay no attention to the man behind the curtain.OUR PARTNERS’ SUCCESS
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@searchinfluence
NATIONAL MEDIA PARTNER
2010
2011
2012
2013
2014
0 1000000 2000000 3000000 4000000
Projected RevenueTotal Sales
Revenue
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@searchinfluence
WHAT WERE THEY SELLING?
2010 2011 2012 2013 20140
50
100
150
200
250
300
350
400
SEOSocial MediaContent
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@searchinfluence
NO, REALLY?
2010 2011 2012 2013 20140
50
100
150
200
250
300
ListingsKeyword PackageComprehensive SEOAuditBloggingWhite PapersSocial PresenceFacebook MgmtLinkedin MgmtTwitter Mgmt
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@searchinfluence
300%
2013 GROWTH:
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“If you don’t like change, you’re going to like
irrelevance even less.”
-David F. Jakielo
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@searchinfluence