Will My Magazine Succeed?

The Content

There are several reasons as to why my magazine will suceed. Firstly, the content. Although this is explained in more detail in the ‘content’ section

of my proposal, I feel this is very significant in the selling value of my magazine, as generally people buy a magazine due to the content. The

features of the magazine, although they may not be completely original, will be different to that seen in any other magazine on the market.

Currently, NME has a section devoted to undiscovered talent, and informs the reader of this band. In the case of my magazine however, it will also include an interview with a member of the band .This will be one of two interviews in each magazine, one with a well recognised artist, and one with this unknown artist. This interview will also be the feature seen on

the double page spread that I will be creating.

The Audience

Another reason why my magazine will be a success is due to the audience that it will attract. Although there is

quite a large market of rock/indie magazines currently, on the market, I think my magazine will be seen

differently. NME tends to focus on well known bands that everyone knows about. The main focus of my magazine will be to help people discover unknown

talent. This will uncover a huge new audience, because of the originality of the concept. This USP allows for my magazine to differ itself, from the huge competition that

features in the rock/indie genre of magazines.

The Look/Feel

In the build-up to the creation of my magazine, I have compiled a list of research that will help me in creating the ‘perfect’ magazine. Information

such as researching the key concepts of my magazine (Including Representation, Institution Etc), and a survey completed by readers of music

magazines, will all be useful when creating my magazine. I have built my magazine around this research compiled before its creation. For example, in my survey, I discovered that a mixture of dark and bright colours appeal to most readers, so this is the colour scheme I shall aim for. I also learnt that

people much prefer interviews rather than reviews or straight up articles, so this, again will be a main feature in my magazine. Instead of creating the

magazine I think will work, I have taken my own ideas, and the ideas of the reader, to create the best magazine possible.

CompetitionNME – Possibly the most popular of all rock/indie magazines. NME has become the forefront of

music magazines. Features include ‘Track of the Week’ and an interview with an A-List music star. Although this magazine will prove to be competition for my magazine, some people may

prefer my magazine, due to the focus on new up and coming talent, as opposed to well known talent.

Q – Another well known rock/indie magazine. It is often seen as being in the shadow of NME. Includes many of the same features, but has more of a focus on older bands, as opposed to

bands of today. This again shows a gap in the market, allowing my magazine to make the most of this gap.

Kerrang! – May compete with my magazine in some ways. This magazine tends to feature more metal music, as opposed to indie, however there are some crossovers. This magazine has many

loyal fans, due to the huge following it has gained due to its individuality of metal following.Mojo – Another magazine that may not be a close contender with my magazine. It is much less

well known compared to the 3 featured above, but includes a wide range of genres, including even some pop genres. However, this magazine hasn't become popular enough to become one of the more well known magazines in the industry, and as such will not be a major competition

for my magazine