Will Dixon's Sellers Information Packet

Will Dixon Real EstateWill Dixon Real EstateWill Dixon Real EstateWill Dixon Real Estate Your Your Your Your Guide to Selling your HomeGuide to Selling your HomeGuide to Selling your HomeGuide to Selling your Home

Will Dixon Real Estate

“Your Friend in Real Estate”

Thank you for the opportunity to help you sell your home.

I understand that selling a home is a major decision. My goal is to take

you through the home selling process, making it as efficient, stress-free

and successful as possible.

The purpose of this Home Selling Guide is to help you understand the

process of marketing and selling your home and to help you understand

the importance of pricing and staging your home to make it the most

attractive in not only price but appearance.

In order to best serve you, I will need to spend time with you learning

more about your unique needs, both in your home and of your real

estate sales professional. My goal is that you will be delighted with

your home selling experience. Please feel free to call on me at any time,

ask questions and share your concerns with me.

Again, thank you for allowing me to help you select your next home.

Thank You in advance for your business,

Will Dixon

Prudential Kahler REALTORS®

About Will Dixon

When you hire Will Dixon Real Estate you are hiring a full service

REALTOR® that will be attentive to all of your real estate needs.

Let’s meet Will!

Will Dixon - Broker Associate: I have been in the Rapid City

business community since 1985; owning and operating a jewelry

retail and repair business from 1985 to 2004 and a real estate

professional from 2004 to present. I have lived in Rapid City since

1972 so I consider Rapid City my home. I have been married to

my wife Pam for 22 years and have 3 children. I am very active in

the community serving as a Boy Scout Leader, soccer coach and a

baseball coach. I am also a member of my church parish council.

This past year I was also elected as a local director for the Black

Hills Association of Realtors. I am very passionate about my real

estate career. I treat all of my clients as friends, by doing this they

feel comfortable with me. This turns the sometimes uneasy feeling

of buying a home into an enjoyable one. I have had numerous

awards in the past 7 years as a real estate agent, including multi-

million dollar producer in all my years as an agent and top

producer in sales and volume for Prudential Kahler in 2007.

Will Dixon

Broker Associate

HOW I CAN HELP YOU

I will apply my knowledge and expertise to achieve the

successful sale of your property. Here is what you can

expect from me

Your needs, interests and objectives will be my top

priority. I will want to learn what is important to you, so I

can help you attain your real estate goals.

I will give you reliable information and solid advice

so that you can make informed decisions. Please don’t

hesitate to ask questions.

I will work for your best interests at every stage of

the home selling process, from the development and

implementation of a Marketing Plan, through the

negotiation of purchase offers, to the final settlement of

the transaction.

Communication is important. We will want to agree

to a system of regular contacts (whether in person, on the

phone, by mail, fax or e-mail) so I can keep you up-to-

date on the progress of the transaction.

It is my hope that you will be so pleased with my service that you

will turn to me for advice on your future real estate needs and refer

me to your friends and family.

Work Schedule: I am in the office Monday thru Friday

from 8:30-5:00. I am also available on weekends by appointment. I

am also available by cell phone, text message or email any time. If

I don’t answer my phone please leave a message, I will get back to

you as soon as possible.

UNDERSTANDING YOUR EXPECTATIONS The following questions will help me understand what is most

important to you in the sale of your property.

1. Communication. How important is regular _______________________________________

communication with your real estate professional? _______________________________________

What information is important to you? How often _______________________________________

do you want to be contacted and what is your _______________________________________

preferred way of staying in touch? _______________________________________

2. Motivation. Why are you considering selling your _______________________________________

property at this time? How far along are you in the _______________________________________

homeselling process (just exploring the possibility _______________________________________

of selling, or definitely committed to putting your _______________________________________

property on the market)? _______________________________________

3. Time frame. Is there a certain date by which the ________________________________________

sale of this property needs to close? How flexible ________________________________________

are you on this time frame? ________________________________________

4. Relocation assistance.Will you need information ________________________________________

or assistance in moving to a new area? ________________________________________

5. Homeselling decisions. Are there any other ________________________________________

individuals who will be involved in your property ________________________________________

sale decision? May I please have permission to ________________________________________

speak with them? ________________________________________

6. Price. Do you have specific expectations as to the ________________________________________

selling price of your property? If so, what do you _________________________________________

base this figure on? Do you anticipate a certain _________________________________________

amount of net proceeds from this sale? _________________________________________

7. Marketing Plan. Are there specific activities you _________________________________________

expect to see included in the marketing of your _________________________________________

property? _________________________________________

8. Previous homeselling experience. Have you ever _________________________________________

sold a house before? If so, how many and how _________________________________________

recently? Was the experience a good one? _________________________________________

10. Concerns.Were there any unsatisfactory features _________________________________________

of your previous homeselling experiences that _________________________________________

you hope to avoid this time? If you are selling your _________________________________________ first house, are there any problems or concerns _________________________________________

you are worried about? _________________________________________

Rapid City Real Estate Market: Trend, Analysis & Statistics

Commentary 5772 Part 1: MARKET SUMMARY 3rd Quarter, 2010 Data: Rapid City, South Dakota Historical Home Price Appreciation Last Quarter 2.11% Last Year 1.5% Last 5 Years 12% Last 10 Years 54% Last 20 Years Annual Home Price Appreciation Rates 1993 6.39% 1994 10.98% 1995 1.94% 1996 7.38% 1997 5.60% 1998 2.35% 1999 2.89% 2000 10.41% 2001 6.55% 2002 6.94% 2003 5.01% 2004 7.74% 2005 6.45% 2006 5.92% 2007 2.05% 2008 1.37% 2009 0.41% Real Estate Appreciation, Rank & Percentile Last Quarter 2.11% Rank: 49 of 381 (87th Percentile) Last Year . . . . . . . . . . . . . . . . 1.5% Rank: 30 of 381 (92nd Percentile) Last 5 Years 12% Rank: 78 of 381 (79th Percentile) Last 10 Years . . . . . . . . . . . . 54% Rank: 96 of 381 (75th Percentile) Home Price appreciation rates for Rapid City, SD are shown above for five time periods. For example: Rapid City appreciated 2.11% in the Last Quarter. At that rate, the Rapid City Real Estate Market was ranked 49th out of 381 metropolitan areas for Real Estate Appreciation. Rapid City was in the 87th percentile. So Rapid City, SD performed better in the Last Quarter than 87% of the 381 metropolitan areas covered in ForecastChart.com.

We are very fortunate to live where we do. Where other cities in the country are

depreciating, Rapid City is keeping its head above water.

AGENCY RELATIONSHIPS

When real estate professionals work with sellers and

buyers, “agency” relationships are established. As you

start working with a real estate professional, please

ask for a clear explanation of the current agency laws

in South Dakota, so that you understand these

important issues.

There are four kinds of agency relationships:

Single Seller’s agent A “seller’s agent” represents the interests of the seller

and has a fiduciary responsibility of reasonable care,

loyalty, confidentiality and disclosure to the seller. A

seller’s real estate professional (agent) works to assist

the seller in locating a buyer and in negotiating a

transaction suitable to the seller’s specific needs.

Single Buyer’s agent A “buyer’s agent” represents the buyer during the home

buying process. The buyer’s real estate professional

(agent) has a fiduciary responsibility to represent the

buyer’s best interests including reasonable care, loyalty

and confidentiality.

Disclosed Limited Agent A “disclosed dual agent” represents the interests of both

the seller and the buyer, during the same transaction. A

limited agent has responsibilities to both seller and buyer

and must act in the best interests of both parties.

Appointed agent An appointed agent works on behalf of the seller or

buyer and owes the same duties to the client as a single

agent. The agent acts solely on behalf of the client and

may only share confidential information with the

responsible broker or agents named in the agreement.

FROM OFFER TO COMPLETED

SALE

When our marketing efforts bring a purchase offer,

I will:

Negotiate the agreement

Explain the offer to you and answer your questions.

Help you determine the best course of action by pointing

out potential advantages and disadvantages of the offer and

clarifying the choices available to you.

Prepare an Estimate of Net Proceeds based on the proposed

price and terms.

Negotiate through the buyer’s agent, and handle possible

counteroffers, to reach a final agreement that is favorable to

you.

Complete the transaction

Explain to you in detail all the steps that will occur for a

successful closing, and answer any questions you might

have.

Work with the buyer’s broker, settlement officer, title

officer and others to help coordinate their activities and

keep the transaction moving forward.

Monitor progress of inspections, the buyer’s loan and other

contingencies as called for in the purchase contract. Resolve

questions or problems that might arise, in order to ensure a

timely closing.

Accompany the buyer and buyer’s agent during their final

walk-through of the property.

Assist you in handling details required for the completion of

the transaction.

Communicate with you on a regular basis so that you can

stay informed and as worry-free as possible.

Follow up after the sale closes Confirm that all your real estate-related needs have been

met, and provide information on service providers you may

require.

Offer relocation assistance, if moving to a new area.

Help you locate a new home if remaining in this area.

Company Resume

Prudential Kahler, REALTORS(R) is a full service real estate

company dedicated to satisfying the diverse real estate needs of

clients and customers throughout Rapid City and the surrounding

areas. Our sales associates respond with the highest level of skill and

sensitivity to the preferences of our buyers and sellers in every

transaction.

Prudential Kahler, REALTORS(R) holds nearly 20% of the entire

Black Hills Market. With over 25 firms competing, we believe that

is quite an accomplishment.

Prudential Kahler, REALTORS(R) draws strength from powerful

alliances with professional organizations. We are affiliated with the

following groups: Prudential Real Estate Affiliates, Prudential

Referral Network, National Association of Realtors, South Dakota

Association of Realtors, Black Hills Association of Realtors, Rapid

City Multiple listing Service and Employee Relocation Council.

Many companies have tried to imitate our success, but they just can't

duplicate our people.

We are committed to serving you with honesty and integrity. We

stand committed to these ideals because we're not in it for the fast

sale. We want you to be our customer FOR LIFE!

Preparing Your Home

With buyers, first impressions count. A small investment in time and money will give your home an edge over other listings in the area when the time comes to show it to a prospective buyer.

Here are some suggestions that will help you to get top market value:

General Maintenance

Oil squeaky doors Tighten doorknobs

Replace burned out lights Clean and repair windows Touch up chipped paint Repair cracked plaster

Repair leaking taps and toilets

Spic and Span

Shampoo carpets Clean washer, dryer, and tubs

Clean furnace Clean fridge and stove

Clean and freshen bathrooms

The First Impression

Clean and tidy entrance Functional doorbell

Polish door hardware

Curb Appeal

Cut lawns Trim shrubs and lawns

Weed and edge gardens Pick up any litter

Clear walk and driveway of leaves Repair gutters and eaves Touch up exterior paint

The Buying Atmosphere

Be absent during showings Turn on all lights

Light fireplace Open drapes in the daytime Play quiet background music

Keep pets outdoors

The Spacious Look

Clear stairs and halls Store excess furniture

The Danger of Overpricing

When setting a price why not ask for the moon? Make no mistake we want to get the best possible price for your property. However, when a home is priced too high the following may happen:

It attracts lookers, not legitimate buyers.

It implies that you aren't a motivated seller.

It reduces the number of showings.

It helps the competition look better (helping sell their houses before yours).

If it doesn't appraise at the higher price it could jeopardize the buyers

ability to secure a loan.

You may ultimately have to drop the price below the market price to sell.

It will take more time and effort to sell your home. Remember, time is money!

Determining Salability of your Home

1) Do you have a mortgage on your home? Yes or No

2) Do you have a second or line of credit on the home? Yes or No

3) Are you current on all mortgage payments? Yes or No

4) Are there any liens or judgments against you or the property? Yes or No

5) Have you owned the home for more that 2 years? Yes or No

Marketing Plan

We are committed to offer the highest standards of professional service to all our customers. To assure you that your property is marketed to its fullest potential and to obtain the highest possible market value, the following will be completed.

Prepare CMA to establish fair market value Prepare and sign listing contract Prepare a proceeds of sale, if requested Place your property on the MLS Place a lock box on property if requested Hold an office caravan if requested Phone all of my potential buyers Introduce the property at sales meeting Advertise property through monthly publication, Internet, MLS, personal website, agency website, Blink X video, Google Base, Home debut .com, Homes .com, Live deal .com, Trulia .com, Yahoo video Yahoo Real Estate Classifieds, You Tube, Zillow.com Fliers, Single Property Sites and virtual tours Websites & MLS Hold open house if requested (1 per month) Arrange showings for other agents Give progress reports to seller (residential listings only) Review marketing strategies Present all offers and help negotiate offer Negotiate all offers with buyers agent Finalize the closing details

My Resume

Experience

Licensed broker associate with Prudential Kahler Realtors

Prudential Kahler Realtors “Rookie of the Year” 2004

4.3 million dollars in transactions 2005





Top producer in units sold 2006 & 2007

Top producer in volume 2007

Agency’s Monthly Top Producer 13 times 2006-2010

Education

Graduate St. Martin’s Academy 1982

Graduate of Kahler School of Real Estate 2004

Required continuing education

National Association of Realtors “Code of Ethics” training

Prudential Real Estate “e” certified

House Values certified professional

Prudential Fine Homes International approved Agent

Professional Affiliations

National Association of Realtors

South Dakota Association of Realtors

Black Hills Association of Realtors

Personal Affiliations and Hobbies

Leader with the Boy Scouts of America

Eagle Scout

All Sports, participating and watching

Family oriented

Ale Riders homebrew club

Sellers Served In The Last Few Years

Mark & Tami Deahl

Barry & Chrissy Clark

Casey Cornell

Troy Ritchie

Terry Lehmkuhl

Rich and Robin Whipple

Phil Nordstrom

Jason Roe

Don & Jodi Bruckner

Dan Friendshuh

Bracken Robinson

Brian & Renee Martin

Kraig and Michelle Kerns

Joe and Destiny Ortiz

Carlos and Particia Gamboa

Mike and Teri Farland

Adam Fuchs

Tom and Lynn Hehn

Kevin Alleger

Andy McCumber

Sandra Peters

Dean Riggert

Les Heard

Marshall and Bailey Ziemanski

Scott Baltes

Nina Davis

Peter Velazquez

Dr. Ron & Margaret White

Steve and Toni Vela

Dean and Lyz Awe

Keith and Sherry Garner

Wes and Fawn Janis

Barb Stucker

Will and Amber Heltzel

Jon and Randi Hodina

Chris and Karla Kendrick

Karen Mechaley

Floyd and Samantha Savageau

Melanie Ewing

REAL ESTATE

PROFESSIONAL

36%

Testimonials

"Will is a class act among realtors. He sets the benchmark with his website and

the diligence with which he cares for his clients. He stays in close contact and

produces for them detailed and informative monthly marketing service reports. He

also prepares and provides a closing service report once the home is sold. Will is

the realtor to go with all of your real estate buying and selling needs."

Mark A. Beck, Rapid City, SD

"I want to say that it indeed was an awesome experience working with Will as

our realtor. I'm so glad our son recommended you. You are a very caring

individual who goes way beyond what is expected. You keep on top of things to

make things happen. Our home was sold in a short time, and we want to thank

you from the bottom of our hearts for a job "super done" We would recommend

you to anyone we know who is buying or selling a home. Thanks a million Will,

we appreciate you."

Jim and Betty Adelman, Rapid City, SD

Being an out of town owner/seller would seem to be a slight problem, but not with

Will. He handled our real estate transaction fluently and kept us informed at all

times. I would recommend Will Dixon and his agency for any real estate

transactions you may have in the future.

Chuck & Elaine Thuringer, Huron, SD

Thank you for being very professional when selling my home and helping me buy

the new home. You found answers to the questions I had and I appreciated you

getting back to me in such a quick time. You made sure all the t's were crossed

and the i's dotted. You made me feel more comfortable as a single person when

signing all of the documents. Thank you for being there every step of the way.

You are one in a million!

Wendy Whipple, Rapid City, SD

Will really went the extra mile to help us find our house. We made an offer on

one house and ended up in another and he was extremely helpful through the

process. He helped us sell our old house as well and it only took about a week. He

was very prepared in helping us to establish a sell price. I would recommend will

to anybody buying or selling a home. Thanks Will.

Mike and Amy Beck, Rapid City, SD

Will Dixon's Sellers Information Packet

Documents

Transcript of Will Dixon's Sellers Information Packet