Will Bigger Data Mean Bigger Problems or Opportunities?
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Transcript of Will Bigger Data Mean Bigger Problems or Opportunities?
Will Bigger Data Mean Bigger Problems or Opportunities?
TALK ABOUT US USING
#FUTUREMTHE EVENT
#BigDataBoston
Big Data tidal wave is upon us. But what is Big Data?
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Digital technologies flood us with data
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The amount of data we create is multiplying
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48 hours in 2011
From dawn of civilization until
2003
48 hours in 2020
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As data multiplies, so does its complexity
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But, it can also be a problem
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We know how to use data to keep score
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But not very good at knowing customers
How can marketers keep pace and plan for the future?
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• Big Data Today and Tomorrow
• Competition for Data
• Consumer Power
• Impact on Advertising & Media
• Online Meets Offline
• The Future of Commerce and Currency
• The Future of Personalization
• Common Truths & Principles
We’ll discuss:
Discussion leaders
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Paul Hunter - COO
David Spitz - EVP, Business & Platform Development
Dan Salmon - Equity Research Analyst, Advertising & Marketing Services
Matthew Keylock - Senior Vice President, Media Partnerships,
Rob Holland - General Manager, DLX Consumer Products
#BigDataBoston
Tweet your questions to @dunnhumby
#Data2Knowledge
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#FutureM
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Paul Hunter
@David_Spitz
@pdsalmon
@mattkeylock
@hollandrvh
#BigDataBoston