Wildscreen - Viral vs. Word of Mouth
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Transcript of Wildscreen - Viral vs. Word of Mouth
Going Viral?
Wildscreen
Thursday 14th October
Viral
Word of
Mouth
VS
“Social media is like teen sex.
Everyone wants to do it.
Nobody knows how.
When it’s finally done there
is surprise it’s not better.”
Avinash Kaushik - Analytics Evangelist, Google
- what people are doing now
- how they feel
- how business is thinking
Social in a nutshell
Increases the reach of personal experiences and
opinions
Allows brands to engage in a dialogue with
consumers
Enables the measurement and analysis of conversations
and campaign impact
People having conversations online
Connects people with similar
interests
Makes it easier for people to join a
“movement”
Tools of the trade
And some more…
And more…
Social is big
27,000,000Number of Britons expected to be a member of a social network by 2012
3.5bnMore than
Pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook
1,300,000 tph…and getting bigger
It’s for everyone
37 yrs oldThe average social network user is
Of social network users are aged 25+75%
Average ratio of male/female on social networking sites47/53
50%Almost
Of Facebook users earn more than£30k
10
How do you cut through the
noise and be
HEARD?
Shout loudest? Light a fuse (and hope)?
Or follow your instincts…?
@scottgould
@scottgould
Authenticity
Disruption
Gaming
Observational Learning
12 steps to social success
Image by kyknoord
1. Trust
2. Listen
3. Establish
4. Connect
5. Engage
6. Share
7. Reach
8. Involve
9. Direct
10. Analyse
11. Persevere
12. Good luck!
“Luck is what happens when preparation meets
opportunity.”
Seneca the Younger - Roman Philosopher
Us:
Molly Flatt
1000heads
James Allan
Mission PR
Simon Davies
EQtwo