Wildflower Linens Press kit

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description

Wildflower Linen is the leading designer and producer of specialty table linens and chair covers for event rentals. Founder Youngsong Martin, formerly a nationally known fashion designer and marketer of high-style women’s apparel, launched Wildflower Linen in 2001 in Southern California. Her full-service rental company has since redefined the special-event linen field in terms of style, glamour and customer care while becoming a prestigious provider to clients nationwide and abroad, for functions of all sizes, budgets and occasions.

Transcript of Wildflower Linens Press kit

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Wildflower Linen is the leading designer and producer of specialty table linens and chair covers for event rentals. Founder Youngsong Martin, formerly a nationally known fashion designer and marketer of high-style women’s apparel, launched Wildflower Linen in 2001 in Southern California. Her full-service rental company has since redefined the special-event linen field in terms of style, glamour and customer care while becoming a prestigious provider to clients nationwide and abroad, for functions of all sizes, budgets and occasions. In addition to lavish weddings and large-scale banquets, Wildflower Linen creations have been featured at the post-Oscars Governor’s Ball and Vanity Fair after-parties, aboard charter yachts, in noted resorts and country clubs, at several Presidential library events, even at the gala party for a DreamWorks premiere at the Venice Film Festival in Italy. However, Wildflower Linen’s extensive inventory of fashion-forward and traditional decor is also available for your smallest-scale and most intimate of functions. Today, Wildflower table linens and chair covers are sought after by everyone from discriminating brides and noted event planners to acclaimed designers and celebrities — by any party producer looking to add the utmost in style and elegance to a function’s tabletops and place settings. Since Wildflower Linen’s inception, the company has added a national and international clientele and expanded with showrooms and customer service specialists in Los Angeles, Orange County, San Francisco, Phoenix and Park City, Utah. Wildflower Linen also has sales representatives in Las Vegas, Nashville and other cities.

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Youngsong is the dynamic entrepreneur and designer who propelled her high-style rental firm Wildflower Linen into prominence in the domestic and international special-event industries. She began her career as a fashion designer, converting her formal training in South Korea and the United States into a dream come true as the creator of namesake lines of women’s apparel sold in boutiques and department stores throughout the U.S. Youngsong also was a senior instructor at the prestigious Otis/Parsons Art Institute’s School of Design in Los Angeles. Youngsong later melded her affinity for entertaining and fine dining with her expert knowledge of textiles and fabrications to create a thriving decor rental business, Wildflower Linen. Since founding the company in 2001, Youngsong has grown it into a preferred source for celebrity event planners, leading hotel and catering executives, discerning organizers of corporate and social functions, and the hosts of gala weddings of all sizes. As her business evolved, it outgrew two Southern California headquarters facilities before moving in 2006 into a large complex in Buena Park. Youngsong also has launched branch showrooms at the landmark Pacific Design Center in West Hollywood and in San Francisco’s popular SoMa warehouse/loft district. A new Wildflower Linen showroom began serving coastal Orange County in summer 2009 at the upscale South Coast Collection design/decor center in Costa Mesa, which was followed by the brand’s 2010 showroom debut in Scottsdale, Ariz. The newest Wildflower Linen showroom opened in 2011 to serve the renowned mountain resort communities of Park City, Utah. In addition to alliances with sales representatives in major cities nationwide, Youngsong has pending deals for exclusive branding alliances in Europe and Asia. In the U.S. and abroad, numerous print and broadcast media have showered attention on Youngsong and her banquet fashions, including spreads in wedding and design magazines, The Wall Street Journal and on various network and cable television programs. She also has been a featured keynote speaker at several special-event trade conferences.

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Product Lines

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Sales and Marketing The Showrooms

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CORPORATE OFFICE 6901 8th Street Buena Park, CA 90620 714.522.2777 - phone 714.522.2224 – fax

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SAN FRANCISCO 1661 Tennessee St. Suite #3A San Francisco, CA 94107 415.282.7727 - phone 415.282.7747 - fax

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ORANGE COUNTY 3321 Hyland Ave. Suite #G Costa Mesa, CA 92626 714.241.1628 - phone 714.241.1696 - fax

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LOS ANGELES - BEVERLY HILLS 822 S. Robertson Blvd. Suite #305 Los Angeles, CA 90035 310.360.9899 - phone

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Sales and Marketing On the Web

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Sales and Marketing Print Media

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Signature Fashion Show

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SCOTTSDALE, ARIZONA 9623 E. Desert Cove Ave. Scottsdale, AZ 85260 602.803.6690

Wildflower Linen’s Arizona Showroom Opens in Fashion!!!

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Showcase Events Grand Del Mar Experience Showroom openings

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Sales and Marketing Trade Shows

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Awards and Recognition

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Youngsong Martin Founder and chief designer, Wildflower Linen, Buena Park, California, 52 Claim to fame: A longtime fashion designer and textile specialist, Martin recognized an empty niche for higher-style, higher-quality table linens and chair covers. Career highlight: “I try not to let pride get in the way of reality. But I do take pleasure in hearing acclaimed event planners acknowledge I’ve redefined ‘designer linens’ in the rental field.” Style signature: “Fashion-forward luxury.” Childhood dream job: Opera singer. What’s next: “Selling trend-driven, Youngsong Martin-brand fabrics to interior designers, while also extending my company’s product line with eco-friendly, 100-percent-soy ‘Wildflower Candles.’” Twitter: @WildflowerLinen Photo: Dan Hallman for BizBash

FEATURE 05.11.11 7:10 AM

The 68 Most Innovative Event Pros

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Awards and Recognition

Back row, from left to right: Raymond McCallister, Branden Chapman, Cara Kleinhaut, Suzanne Goin; front row: Youngsong Martin, Larry Abel, Craig Waldman, Carleen Cappalletti.

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For the past four years, Youngsong Martin of Wildflower Linen has been bringing her fashion-forward design concepts and business consulting to Asia. She’s been partnering with Lotte Hotels and Resorts and helping them design wedding packages, as well as facilitate their annual Wedding Event. But even though many brides in the U.S. and Korea would love to have Youngsong Martin plan their dream wedding, she has made it very clear that she is not a wedding planner. She is interested only in design and business consulting and has increased Lotte’s wedding revenue by over 100%! Lotte Hotels and Resorts is Korea’s largest luxury chain hotel with six hotels: Seoul, World, Ulsan, Busan, Jeju and Moscow. Lotte Hotels sought out the celebrity designer, Youngsong Martin, to help them expand their wedding market. Youngsong, originally from Seoul, was the perfect choice to bring her cutting-edge design and business sense to the successful hotel chain and help them blend Western and Eastern wedding design and culture to offer brides more inspiration and selection for their perfect day. The Lotte Hotel in Seoul is uniquely located inside the gates of the Old Palace Grounds and walking distance to the popular Myeong-dong Shopping District, where young fashionistas from all over the world come to shop. The gourmet food Lotte Hotel Seoul offers is some of the best in the entire world; offering amazing French, Italian, and a fusion of the best in Asian cuisine. The Lotte Hotel boasts seven ballrooms that can hold up to 400 people in styles ranging from ornate Rococo to modern, and even feature retracting chandeliers that can be lowered all the way to the ground, making designing custom chandelier shades for a wedding or event very easy! Rayce PR and Marketing

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The first Annual Score Conference was held March 23, 2012 at the Marriott Anaheim, with over 1, 000 entrepreneurial women and tenured business owners in attendance. Designed especially for women business owners, the conference addressed the unique challenges and issues related to marketing a business in today’s economy. The conference offered female entrepreneurs an opportunity to hear from experts on how enterprises can survive and thrive in this economy. The Key note was delivered by Tom Patty who provided an introduction to the winning marketing strategies used by five local women business owners that lead them to their success. Later in the day we heard from Youngsong Martin, a Score Success story who presented her story and how she accomplished her goals.

Youngsong Martin - Global Expansion Through sharing her milestones of founding and growing her own business, Wildflower Linen, Youngsong will demonstrate her global expansion process that’s propelled her business into success! She will share her strategies on becoming a leading designer and producer of specialty table linens and chair covers for the event rental industry. She’ll share her lessons learned including the importance of understanding the economic climate, and analyzing your strengths and weaknesses. Youngsong will also highlight how building relationships and making connections are an essential component to her success.

Lastly, hear her thoughts on losing the “American Syndrome.”

Youngsong Martin with Tom Patty, Key Note Speaker at Women’s Business Owners Conference 2011 and Terri Carr, a Score Mentor.

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Portfolio

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Sand and Eggplant

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Warm and Rustic

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Blushing Nudes

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Jewel Tones

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Pinks and Red Hots

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Yellow and White

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