Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com Confidential and Proprietary 1

The Top 3

Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com Confidential and Proprietary 2

1. Break down marketing silos

2. Focus on business value

3. Keep up with rapid advancement

Agenda

Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com Confidential and Proprietary 3

#1 A Unified Marketing Solution Break Down Marketing Silos

Digital marketing is fragmented 79% of marketers still run social marketing in silos*

85% of marketers say they need an integrated marketing solution*

Find everything you need in one place to move prospects through the demand funnel

65% of all digital ads are served by Google

45% of Fortune 500 websitesuse Google analytics

30 of the world’s top 50 brandsmanage their social content with Wildfire

“You [Google] have it all. You have an eye

on the consumer from the beginnings of the

process – the initial consideration set – all

the way through the loyalty loop.”

–Dierdre Findlay, Head of Consumer Marketing, eBay

*IBM Marketers Survey, 2012, IBM

Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com Confidential and Proprietary 4

#2 Real Business Value Focus on What Matters

Choose a partner with experience to help you drive real results

“Our Wildfire strategist was instrumental in helping us integrate social media into our broader

marketing strategy. This had a real impact on our bottom line…” –Wildfire Customer

Driving & measuring business value is challenging 63% of marketers say increasing measurable social ROI is a top objective*

51% of marketers don’t use social media data to inform decision about marketing offers and messages**

World Class Strategy & Support

96,000consulting hours

350,000 campaigns launched

Millions of dollars optimized each quarter

12,000+ full-service campaigns

70% decrease in turn around time of campaign deployment

Increase Revenue& Market Share

Increase Effectiveness

Grow Advocacy

Decrease Development Costs

Build Customer Intimacy & Insight

Increase Awareness

2.5x faster fan growth than average brand

30% more engagement than average brand

264% more earned media impressions than average brand

60% cost reduction on custom application deployment

10% increase is time efficiency of community management

*Report Name, 2012, Marketing Sherpa**IBM Marketers Survey, 2012, IBM

Wildfire, a division of Google | wildfireapp.com | 888. 274.0929 | wildfire@google.com Confidential and Proprietary 5

#3 Agile Development Keep Up with Rapid Advancement

Keep up with changing technology and consumer behavior

Social media is changing at an unprecedented pace Instagram grew 17,139% and Pinterest grew 5,124% in a single year*

Facebook and G+ release product updates every two weeks

“With the speed social campaigns are

moving, you need partners you can depend

on to deliver cutting edge technology and

innovation. Wildfire exceeds all this, along

with offering support from a first class

group of social visionaries.”

–CEO, Convertiv

WF launches timeline compatible templates the same day

2.29.12 Facebook launches timeline

3.1.12 Pinterest template published

7.31.12 Facebook launches targeted posting

WF supports targeted posting 3 weeks later

8/15 Instagram template published

2.13.13 G+ launches new ways of sharing posts

WF supports new feature

2/13 YouTube launches Hitchhiker

WF supports Hitchhiker same day and updates all published campaigns

First to launch sponsored stories plugins. First to launch responsive design.

First to integrate Facebook Insights.

First to launch applications on the native FB mobile app.

*’Instagram and Pinterest the new global stars of social’, 2012, Experian