Wild EfficiencyThe Natural Architecture of Social Media

I’m Oliver LuckettCEO of

We’re the world’s largest publisher ofinfluencer-amplified social content.

We leverage proprietary creative and analytical processes - focused exclusively on social media - and develop and execute campaigns that turn messages from brands into meaningful content that consumers can’t wait to share with their friends.

Allen Ginsberg

Whoever controls the media... controls the culture“

“

The church’s broadcast messages were defined by Dogma, Iconography, Authority and Incontrovertible Truths

Broadcast Architecture

Advertising Dogma

BUT social is the first medianetwork created by consumers**a network of living organisms, that was created to fulfill personal, emotional needs

UREKA !!

THE HOLONIC ARCHITECTURE OF LIFE

LIFE SPREADS

THE SOCIAL ORGANISM

All living organisms are defined by distinct characteristics 7

Life must be nourished:THE SOCIAL ORGANISM IS NOURISHED BY HUMAN EXPRESSION.

Life reacts to stimuli:THE METABOLISM OF THE SOCIAL ORGANISM IS EMOTIONS.

The Plutchik Emotion Circumplex

Life exchanges with its environment:THE SOCIAL ORGANISM’S METABOLISM IS THE EXCHANGE OF EMOTIONS.

Life rids itself of pollution:THE SOCIAL ORGANISM PROTECTS ITSELF FROM NEGATIVITY AND SPAM.

All life has the ability to flow and move internally:THE SOCIAL ORGANISM FLOWS THROUGH FRICTIONLESS SHARING.

Life evolves through reproduction:THE SOCIAL ORGANISM EVOLVES THROUGH MEMES.

Living things become larger & more complicated as they grow:THE SOCIAL ORGANISM IS ARRANGED THROUGH AFFILIATION.

Three years ago we started publishing social content for A-list celebrities

Within a year we were reachinga billion people EVERY MONTH

...and we have the data, the tools and thepublishing infrastructure to segment and target influence in the social organism

Content ManagementCentralized storage & organization for content & images

Publishing WorkflowContent creation, approval & publishing

Editorial CalendaringCross-platform content scheduling at a glance

Performance AnalyticsPerformance reporting for key social media metrics

Performance InsightExtracting key learnings & insight from the data

Audience OverlapExamining audience behavior & overlap with other brands

We realized that we were sitting on top of a giant media network, where every node was as powerful and as influential as its connections.

SOCIAL CHANGES EVERYTHING!

It changes the way you market a movie

It changes the way you promote an event

“Every time I reach a new audience, that means I’m doing something right.”- PitbullIt changes the way you move a nation

It changes the way you sign a new artist

It changes the conversation

The Dove Beauty Sketches video has been viewed over 200 million times in 25 languages.

...and it fundamentally changes people’s relationships with brands

Social Assessment

Campaign Strategies

Campaign Execution

Influencer Activations

We’ll audit your current social footprint, publishing processes, and content, and

rank you against the competition.

Then we’ll provide you with a comprehensive set of

recommendations for what you can do better across all

relevant platforms.

We’ll provide you with detailed Playbooks for how to execute your marketing

campaigns successfully across social platforms, with a strong focus on detailed

roadmaps and content calendars oriented around

your specific KPIs.

We’ll create and publish the content for your campaign,

working closely with your in-house and third party agency

resources where relevant.

We’ll activate hand-selected influencers – individuals with large, relevant populations

on social networks – to extend your brand organically into the

conversations that your consumers are already

having on social platforms.

Oliver Luckett Oliver@theAudience.com Tel: 323.984.9777

Thank You