Wild Digital Asia 2019

Going on-demand and beyond

Strictly private & confidential 3

Rocket Internet is Europe’s largest Venture Builder

Built over 100 internet companies: e.g. Zalora, Lazada, Foodpanda, Delivery Hero, Jumia, Zalando, Easy Taxi, HelloFresh, Groupon…

2012-2013 Global Venture Director in Taiwan

2012-2015 Founder & CEO Taiwan

One of the world’s largest online food delivery platform

Foodpanda global raised $300m USD

Sold to Delivery Hero (DHER.DE $8 billion USD mkt cap)

2015-present HappyFresh Group COO

SEA largest online grocery platform

Latest Series C round $20 million USD closed

GRAB and LINE as latest investor and strategic partner

3 countries in SEA (Indonesia, Malaysia, Thailand) expanding to Philippines, Vietnam

Bio: Ron Chan

“BUILDING ON-DEMAND ASIA AT A CLICK OF A BUTTON”

Strictly private & confidential 4

“TRADITIONAL GROCERY RETAIL INDUSTRY IN SOUTH EAST ASIA WILL

CHANGE MORE IN THE

NEXT 5 YEARS THAN IN THE PAST 50”

Guillem Segarra, HappyFresh CEO

MARKET

GROCERIES LARGEST CATEGORY OF HOUSEHOLD EXPENDITURE IN THE

REGION...

SEA packaged food and drink sales, 2015 - 2020

. . . AND THE MOST FREQUENTLY PURCHASED

Size of packaged food and drink online retailing market, 2015 - 2020, in USD m

Source: PwC - A new delivery - Satisfying Southeast Asia’s appetite through digital

Spending on groceries 5x

apparel and 2x transport

4%

10%

4%

Household Goods

Food & Beverages

Housing

Transport 12%

Hotel & Catering

Health

Leisure

5%

7%

7%

4%

Others

Apparel

30%

Education

17%

9

7 Household Goods

Groceries21

Eating Out

Groceries 1-2 times a week

Once in three months

1-2 times a month

Small Appliances

Books and Audio

Apparel 2 times a month

Large Appliances Once per year

Groceries is the largest category of household spending and with the highest frequency

6Strictly private & confidential

TIRED OF THIS?

HAPPYFRESH :

3 300+

SupermarketLocations

Countries

THE LEADING E-GROCERY PLATFROM IN SOUTH

EAST ASIA

Strictly private & confidential 8

4 years

Supermarket Partners

ADDING VALUE FOR GROCERY CONSUMERS

HappyFresh’s service enables on-demand online ordering of groceries, with more value propositions to come

Instant in-app customer feedback for continuous process improvement

Professionally trained shoppers pick only the best products on shelve

Explore and select products from a range of over 250.000 items across over 50 retailers and specialty stores

Using thermo-insulated boxes, drivers deliver products to your doorstep in perfect condition

SHOP

DELIVERY BY DRIVER

PICK BY PERSONAL SHOPPERRATE AND REPEAT

9Strictly private & confidential

PARTNERSHIPS

GRAB PLATFORM GAINS A GROCERIES TILE

ON THE MAIN SCREEN

USER GETS INTO GRABFRESH PLATFORM IN

A SEAMLESSLY INTEGRATED TRANSITION

ACCESS VIA GRAB TO A BASE OF 100 MILLION

MONTHLY ACTIVE USERS ACROSS SEA

PLATFORM AND USERS ARE OWNED, MANAGED AND

OPERATED BY HAPPYFRESH

HappyFresh and Grab have joined forces to further expand the grocery vertical across sea, combining Grab’s massive user base with the

unique HappyFresh groceries use case

LAUNCH 6TH

SEPTEMBER

Strictly private & confidential 10

ADDING VALUE FOR RETAILERS

BRINGING SUPERMARKET ONLINE, END-TO-END BLENDING THE BOUNDARIES BETWEEN ONLINE & OFFLINE

Contentmanagement

Digital marketing expertise

Long-lasting experience in acquiring high-

quality customers through digital channels

Expanding the reach of supermarkets to

attract new segments

Digitalization and categorization of

hundred thousands of products

Self-optimizing digital shelf space to

connect the right people to the right

products

Logistics experts Customer insights

Staying ahead of the curve: customer

segmentation and behavioral tracking,

enabling partners to identify both macro- and

micro trends early on

Proven track record of delivering high

quality service at low-cost driven by

proprietary fulfillment engine and self-

optimizing backend architecturev

Stock & shelf management

Omnichannel options

Cross selling as “best of both worlds”

approach

Creating synergies that drive supermarket

traction in the 21st century

Live stock tracking to improve

inventory management

General trends that drive store

assortment and shelf optimization

Next generation shopping

White-label solutions

Providing white-label store fronts, giving

supermarkets maximum flexibility, control and

self-sufficiency

Tech expertise to elevate traditional

retailers into the next wave of

shopping

Social-media based shopping

Proactive shipping

Full personalization

Internet of Things

We currently offer an end-to-end, plug-and-play e-commerce solution for retailers, with more services to come

11Strictly private & confidential

THANKS AND DON’T FORGET

TO GET YOUR GROCERIES

DELIVERED NOW!