Wild Cat Entertainment
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Transcript of Wild Cat Entertainment
![Page 1: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/1.jpg)
There is no
such genius
without
some touch
of madness
![Page 2: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/2.jpg)
The difference
between ordinary
and
extraordinary is
that little extra.
ahead of time
![Page 3: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/3.jpg)
WHY ARE WE SO
We might be
crazy
but atleast
we keep it
interesting
![Page 4: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/4.jpg)
Wild CatTraditional
OOH
Wild Cat Production
Wild CatEvent &
Activation
UR TERITORRY
The man who
stops advertising
to save money is
like the man who
stops the clock to
save time
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WANDER ERRAIN
Seminars
Press Conference
Road shows
Promotional Events
Properties
EVENTS
Creativity without
strategy is called ‘
Art’
Creativity with
strategy is called
‘Advertising’
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WANDER ERRAIN
School Programs
Pub Promotion
Corporate Programs
RWA
Mall Promotion
s
Youth Programs
PROMOTIONS
Advertising is
the art of
convincing
people to spend
money they
don’t have for
something they
don’t need.
![Page 7: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/7.jpg)
WANDER ERRAIN
Bus Shelter
Traffic Console
Metro Branding
Mobile Van
FOB
Billboards
OOH
Design is not
just what it looks
like, design is
how it works….
![Page 8: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/8.jpg)
WANDER ERRAIN
TVC
Docu Feature
Corporate Films
Television Serials
Films
Radio Jungle
Production
Either write
something worth
reading or do
something worth
writing about
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OUR BELIEF
Ego = 1 Knowledge
Only fools learn
from mistakes.
Wise people
learn from the
mistake of
others
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OUR TEAM
Management Team
The collective
brain is smarter
than an
individual brain
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Creativity is
a
wild mind
and a
discipline
eye
FEW GLIMPSES
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Event on Uttam Kumar – Ajana Uttam
Brand is what
people say
about you when
you are not in
the room
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Venue : Science City Auditorium
Event : The stage of Ajana Uttam glittered
with celebrities like Supriya Debi, Sharmila
Tagore, Sabitri Chatterjee, Madhabi
Mukherjee, Biswajit and many more, sharing
their memories with Mahanayak both in
professional and personal arena.
Event on Uttam Kumar – Ajana Uttam
We are not a
special edition,
we
are just a
limited edition
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Event – Kobita Concert
People don’t
want to hear
from you unless
they have heard
of you.
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Venue : G D Birla Sabhaghar
Event : A brilliant fusion of Poetry, Dance & Music.
Chief Guest : Beth A Payne (Consu General, American Consulate, Kolkata)
Special Guest : Michael S. Owen (Acting Deputy Assistant Secretary, Bureau of South & Central Asian Affairs, U.S. Dept of State, U.S.A. Goutam Ghosh , Shankarlal Bhattacharya
Event – Kobita Concert
An idea can turn
to dust or magic,
depending on the
talent that rubs
against it.
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Musical Nights
In good times,
people want to
advertise;
In bad times
they have to….
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A Food & Music Festival
Advertising is an
environmental
striptease for a
world of
abundance
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Food & Music Festival
Venue : Lake Mall
For the first time in history, legendary
writer Sukumar Ray’s poetry had been
merged with a food festival. The event
was conceptualized and organised by
us.
T 2 and Power F.M. were respectively
the Media Partner and Radio Partner of
the event.
Make your
marketing so
useful that
people would pay
for it
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Film Promotion
Promotion of the film - “Chirodini Tumi Je Aamar 2 “
Nobody counts
the number of
ads you run ;
they just
remember the
impression you
make.
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Launch of Ei – Samay (TOI vernacular newspaper)
Don’t wait for the
perfect moment,
take the moment
and make it
perfect
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CASE STUDY
Client : Benett & Coleman
Venue : Outram Ghat, Kolkata
Activity : 300 no of women clad inwhite and red sari blew conch as an inaugural signature tune on the day of Mahalaya in presence of the CEO of Benett & Coleman Group. Free samples of the vernacular newspaper were distributed along with a bud of rose. The event was followed by a road show which continued for a week and was covered by all the leading print and audio visual media
Launch of Ei – Samay (TOI vernacular newspaper)
Nobody reads
ads, people
reads what
interest them,
sometimes it’s
an ad.
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Launch of Nutrela Soya Granules in Modern Trades
Many a small
thing has been
made large by
the right kind of
advertising.
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CASE STUDY
Client : Ruchi Soya Industries Ltd
Venue : Spencers and Big Bazar outlets, Kolkata
Activity : Various types of cuisine prepared with Nutrela Soya Chunks and granules were offered to customers. Feedbacks were noted. Ensuring sale of the product from the counter was also a part of the activity.
Launch of Nutrela Soya Granules in Modern Trades
Advertising is the
rattling of a stick
inside a swill
bucket
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Cooking competition by Prestige
If no one notices
your advertising,
everything else is
academic
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CASE STUDY
Client : TTK Group
Venue : Various localities of North, South & East Kolkata.
Activity : An instant cooking competition of the cuisine as per the choice of the customers using Prestige utensils. The hype was created a week before the activity in collaboration with the local clubs.
Cooking competition by Prestige
Be the master
of your fate,
not the slave of
your problems
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Promotional activity of ITC Multigrain Atta
It is better to
know and be
disappointed
than to never
know and always
wonder
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CASE STUDY
Client : ITC Foods
Venue : Spencers of Kolkata
Activity : Customers were intimated about the USP of the product, a comparative study with other existing brands thereby educating and perusing the customers to buy the product.
Promotional activity of Multigrain Atta
You can’t sell
anything, if you
can’t tell
anything
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Walkathon
The best
marketing
doesn’t feel like
marketing
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CASE STUDY
Client : C.K.Birla Hospitals - B.M.Birla Heart Research Institute
Venue : Mohar Kunja at Kolkata
Activity : To commemorate the occasion of World Hearts Day, a walkathon was organised. Hon’ble Governor of West Bengal Mr K.R.Narayanan inaugurated the event. Various eminent dignitaries of various walks of life were also present.
Walkathon
A great brand
is a story,
that’s never
completely
told
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Celebration of Children’s day
If it doesn’t
sell ,
it isn’t
creative
![Page 31: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/31.jpg)
CASE STUDY
Client : GPT Group - ILS Hospital
Venue : ILS Hospital at Dumdum
Activity : A celebration event was organised on Children’s Day along with a free Health check up for school students. Child actor Rashmi Ghosh attended the event to cheer the ailing child patients followed by an interactive session. Various competitions were organised for school children. A privilege card for children was also launched on the day.
Celebration of Children’s day
Good advertising
does not just only
circulate
information, it
penetrates the
public mind with
desire and belief
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Celebration of Women’s day
The Earth
without
‘art’ is
‘eh’
![Page 33: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/33.jpg)
CASE STUDY
Client : GPT Group - ILS Hospital
Venue : ILS Hospital at Dumdum
Activity : Isolated aged ladies were invited in the event. A free Health check up was organised for Old age home residents. Noted singer Swagatalaxmi spent some memorable moments with them. Commemorating the occasion , a Women’s Privilege card was also launched followed by a press meet.
Celebration of Women’s day
In advertising
not to be
different is
virtual suicide
![Page 34: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/34.jpg)
Rural Activity
The best way
to have a good
idea
is to have lots
of ideas
![Page 35: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/35.jpg)
CASE STUDY
Client : Piaggio
Area : Howrah & Hooghly
Activity : To create awareness about the newly launched 3 wheeler, a canter activity was conducted for a months time, wherein data collection of the interested customers was the prima facie purpose.
Rural Activity
Doing business
without
advertising is like
winking at a girl
in the dark
![Page 36: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/36.jpg)
Mall Promotion
Advertising is the
most fun one can
have with clothes
on
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CASE STUDY
Client : Globus
Venue : Lake Mall & Axis Mall
Activity : To create awareness about the new collections launched by the brand. Various cultural activities and game shows were organised to draw the attention of Mall hoppers thereby ensuring their participation. GVs were distributed to ensure the sale
Mall Promotion
A good
advertisement is
one which sells the
product without
drawing attention
to itself
![Page 38: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/38.jpg)
Dealer’s Point activity
Success comes in a
CAN
not in a
CAN’t
![Page 39: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/39.jpg)
CASE STUDY
Client : Vivo (Telefonica Brasil)
Venue : All leading electronic dealer shop of North & South Kolkata
Activity : A branded human balloon was positioned at doorstep of the shop to attract the attention of the customers while the promoters were focused in distributing leaflets and providing information about the product.
Dealer’s Point activity
Advertising
is the life
of trade
![Page 40: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/40.jpg)
Doctor’s Conference
The only place
where
success
comes before
work
is in the
dictionary
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CASE STUDY
Client : CK Birla Hospital – Calcutta medical Research Institute
Venue : Vivada Cruise
Activity : Doctor’s meet followed by Musical Night and Entertainment programme
Doctor’s Conference
The best way to
predict the
future is
to
create it
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Conceptualized and executed an
animation film on esteemed legendary
writer Sukumar Ray’s “HO JO BO RO LO”.
Animation Film
The true sign of
intelligence is not
knowledge but
imagination
![Page 43: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/43.jpg)
Worked as Lyricist, Title Music Director, Script Writer & also as anExecutive Producer for the following television serials
1. JAAH KOLA EKI JWALA
2. JIBONER KHELAGHAR
3. SAMAYCHAKRA
4. APAN ZONE
Television Daily Soap
01_Track_1.mp3
SOMOYCHOKRO_title_song_.mp3
02-2.mp3
We plant seeds
of content and
let our
community build
on it
![Page 44: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/44.jpg)
Worked as an Executive Producer for the following television daily soaps
1. PRATIKKHA EKTU BHALOBASAR
2. POUSH PHAGUNER PALA
3. PAAP PUNYA
Television Daily Soap
We are all learning
here, the best
listener will end up
the smartest
![Page 45: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/45.jpg)
Radio Jingles
Radio Jingle of Kamal’s Ice CreamSung by Srikanta Acharya & Sumana
Kamal_39_s_Ice_Cream.mp3
Theme song of Jibhe Jole Lake Mall e
LAKE MALL.mp3
Advertising is the
most interesting
and the most
difficult form of
modern literature
![Page 46: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/46.jpg)
Radio Jingles
Theme song of Kolkata City Centre Mall’s 10 years carnival
Radio Jingles for Pollution Control Board, W.B.
CITY CENTRE master - new.mp3
2. WATER.mp3
It takes nothing
to join the crowd
but
it takes
everything to
stand alone
![Page 47: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/47.jpg)
Short Film
Music direction in a short film “Ushashi
Kannya” which was screened in the 16th
Kolkata International Film Festival. Every journey
begins with a
single step
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Television Commercial
A bi lingual (Hindi & Bengali) audio visual commercial of the product “BEVEL - garments”.
H-20Sec.mov
Bevel Beng.mp4
Bad design is
smoke
while good
design is a
mirror….
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OOH Media
Do
or
do not,
there
is no
‘try’
![Page 50: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/50.jpg)
WE WORK WITH……
Madison Communications, Lintas, Brand Connect, Star OOH, Mudra
To create value for esteemed clients –Nothing except
the mint can
make money
without
advertising
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Clients who have relied on us…..
If your dreams do
not scare you,
they are not big
enough
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IT’S TIME TO LEAVE
![Page 53: Wild Cat Entertainment](https://reader038.fdocuments.in/reader038/viewer/2022102807/55ce09d6bb61eb4a338b480c/html5/thumbnails/53.jpg)
THANK YOU FOR NOT LEAVING !
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We may not be the best,but we’re definitely
not like the rest …………
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ENTERTAINMENT PVT LTD
14 Maharaja Tagore Road, Kolkata – 700031
E-email : [email protected]
Ph :+9133 2472 0055, 8981064510, 9830007323
us