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Big Daddy’s Restaurant

By Megan Wilcox

Company Description and Goals

Big Daddy’s Restaurant is a BBQ establishment that promoted the best southern food and pit BBQ in NYC. The goal of this company is to bring in customers for some southern fashioned cooking in the New York area. Big Daddy’s Mission

is to serve quality food and a great dining experience.

Site Objectives

Big Daddy’s Restaurant is redesigning their website with the intention of a more conventional site from where whtey first started. By Redesigning the logo and the webpages it will give the website a more modern and put together look

so their customers past, present and future will have the ability to know who they are, what they do and how hard they’ve worked to be where they are. The Redesign will keep the feel of who they are as a company by giving it a more

deserving look to their class of food they offer.

BrisketTown

BrisketTown is known for thier Brisket. They have been open since 2012 and are running strong, they are rated a 4.2 out of 5 star ratings. Out of all the websites I decided to start here because I wanted to start with the best visually restaurant. The begining Gif used in this homepage draws the user into the experience and makes them want more. They use a paralax layout which when scrolling down reveals food as well as inside decore that is static insid the space allowed. They also give a good views and navigation that is repeative as well as useful when carting around the site. You can tell they do not like clutter by tucking away the about me’s and history as well as contacts from site in the more stuff portion. URL-http://www.delaneybbq.com

SoCo

Soco is a Southern BBQ establishment which is adversed in new southen bbq cuisine and is rated a 4.1 out of 5 star for reviews. With this website what you see is what you get, no a lot happens on this website but it does have a decent menu look to it. Without designated Homepage it is hard to understand whu you begin on the menu instead of learning more about the company as a whole. Overall the navigation does not move and it gives a slight inside of what goes on inside it though as a user i am still confused on the food choices.. URL-http://socobk.com

Georgia’s Eastside BBQ

Georgia’s Eastside BBQ is rated a 4.2 out of 5 stars. The website you see below is the main page that automaticaly converts to the menu page.for quick user access to the food it provides. This website is well put together and they create well priced meals for a very reasonable prcice. They are a growing restuarant and have been in business since 2007 and is still running very strong in reviews as well as dining experience. The website is simple kinda easy to understand but instand gratification on the food on and off the website.. URL-http://georgiaseastsidebbq.com

Fette Sau

Fette Sau is from Brooklyn,NY and has been in business since 2006 and have won awards from 2008-2011. They are on Zagats best eats list. When first entering this page you click the logo and a pig comes out of the logo and walks it to the side of the website. Along with the rotation of fast moving pictures of the inside of Fette’s as well as the food it gives you a litte bit of a headache. The business is known for its atmophere as well its ribs it is a good company with good southern eats. I take from this website the open and invitingness to it as well as the classy but simple feel. Fette Sau has also a 4 out of 5 star rating which makes it a good website to pull from. URL- http://www.fettesaubbq.com

Mables Smokehouse BBQ

Mables is from brooklyn ,NY and is a company dedicated to good southern home BBQ. The site is simple with the exception of the wood background it uses, it also has many navigation points which are always in the same place reguardless of the page you are on. Mables has been in business since 2011 and are running strong. They are rated at a 4.2 out of 5 star rating and are well known for their ribs and brisket. Though they have a good variety of food I did not particularly find the website to be enjoyable or enticing. The website lacked something that stood out and though i pull from it the simplicity I do not consider this a well made website. URL-http://www.mablessmokehouse.com

Competitive Positioning

BrisketTown is a restaurant that is focused on the customer as well as a very unique user experience. It is a company that does it right with their brisket and has southern style food that leaves their customers lip smacking for more. It is a semi pricy restaurant with great reviews and a simple and clean website that brings the user in with atmosphere and savory pictures.

What I would use for freatures and ideas from this website is the clean layout and the inviting ness of the atmosphere. My site will differ because of the different food varieties we offer and the layout which will be different. We will stand out with the taste and the bright inviting look to our website.

SoCo is a new aged southern cuisine restuarant that forcus’s on the atmophere as well as the food given to the customer. It is a newer resaurant that is on the size but is very well versed in BBQ food. They bring to the table a new look to an old style but the same flavors as down home southern. Their website is a bit confusing but mainly it is simple and very colorful.

What I would use for freatures and ideas from this website is the different idea takes on page layout as well as the feel of old down home southern food and their clean and simple features.

Gerogias BBQ Is a Restuarant dedicated to the southern feel to their food and atmosphere they are highly rated on their review scale as well as on top ratings for bbq food in New York. This company is well rounded and having been in business since 2007 is running strong. they have an easy to understand llayout on their website as well a a following that is growing by the day. The company is well versed in southern cookig an atmosphere.

What I would use for freatures and ideas from this website is the Homestyle feel because it is what i am looking for to bring to the rebrand. The company is also simple to understand with easy to read text somethign I am looking forward to doing in my webpage for Big Daddy.

Fette Sau Is a restaurant that is very pink and playful much like the websites style. They have a very wimsicle atmophere that translates into the website is simple and not much is on it. Though you click links on the pig that brings in the logo it isfun loving and southern. Fette Sau means fat pig and thet roast them with the best of them. This company is one for down home southern in all its frillyness.

What I would use for freatures and ideas from this website is the Fun and upliftign feel to the website, though not so much pink for the homestyle feel i am going for.

Mables BBQ is a restaurant that is focused on the customer they are a what you see is what you get restaurant . Their webpage is not only simple it is different. Big bold letters everywhere and lots of pictures to show off the site. The company is down home roots to southern food and BBQ’s with the rest of them. The company is focused on the experience as well as how well the food looks and tastes. They take great pride in their food.

What I would use for freatures and ideas from this website is Pride the company has when working on its atmophere. I would also like to being in the idea of unique userability. The company has pride so should big daddys.

Market/ Target Audience and Persona

Gender: MaleAge: 30-50

Robert Billy lives in california and is an Father who works as a comedian, he is a hard worker who likes to unwind. His internet connection isn’t the fastest but it is not the slowest. His income ranges from 35-55K a year. He uses the internert at a moderate rate for booking trips and making reservations. As a Family man he likes to take his family out to unwind at a different resaurant each week. BBQ holds a spot in robert and he likes to experience good food and good people.

Gender: FemaleAge: 35-55

Jane Eyre is a Hairdresser and makes between 25-35K a year. she is a hard working divored woman who doesnt have a lot of time to check out new eats. Her busy life leaves her pretty hard to keep sitting still for long. She is big on making reservations so she does not wait around long. Her internet savy is pretty advanced because of her work and keeping updated. Jane would like to find a place that is fast relable and tastes good.

Gender: MaleAge- 20-28

Jerry Mcguire is a collge student who works hard but is a layed back kinda guy. He likes to go on dates and likes to adventure with different restuarant ideas. He doesn’t make a lot about 5-8K working on work study and a part time job. He is a savey savor and also likes to go out with his friends on the weekends. he has high speed internet through his college and is very internet savy. Always looking for a hot spot.

My Target audience is between 20-55 years of age with the income range between 5-55K to keep in mind that it is a family oriented restaurant. In numbers the company cateres mostly to men from college age to senior age and has a variety in between but i chose both ends of the spectrum to be categoriesed. My Ideal target audience is from 21-40 years of age. An average joe type for the layback of the restuarant and someone who can work a website but doesnt need a trememnous amount of help. Robert Billy i the examples fits the majority of the target audience i am trying to create.

The Look

Color

R-44G-18B-17Hex- 2C1211

R-89G-13B-13Hex- 590D0D

R-245G-127B-31Hex-F57F1F

R-206G-144B-91Hex-CE905B

Old Logo

CoCo

Leather Orange

Cowboy

Typography

Big Daddy’sRestaurant

Massapequa, New York

I chose these font sizes because it will work with the new modern style the company is working towards while still being functionable and readble.Header (33pt)Iowan Old style- AbCdEfGhIjKlMnOpQrStUvWxYzSub text (20pt)Dosis Semi-Bold- AbCdEfGhIjKlMnOpQrStUvWxYzBody Copy (13pt)Dosis Regular- AbCdEfGhIjKlMnOpQrStUvWxYz

Feel

Graphics

Descriptive Words

Redesigned Logo

Homestyle

Savory

Unwind

The rebrand feel of Big Daddy’s Restaurant will include the family friendly environment keeping pictures of people drinking to a minimun if any. As well as promoting a wholesome and clean look to the website. The feel of this website is simple and clean with a homey feel. The client and I would like to make the user feel at home as well as entice them with the look of the food along with the positive reviews of the company to create an image of a good place to wine, dine and unwind.

Sitemap / Flowchart

Landing Page

Main Pages

Sub Pages

Home

AboutMenuEvents Shop

Fat Tuesday BBQ MorningTshirts Gift Cards

Blog

Catering Recipes

Charity

Specials

Entertainment

Events Reviews

Resources

Safari Books

Monsef, D. (2011). Color inspirations more than 3,000 innovative palettes from the colourlovers.com community (p. 256). Cincinnati: HOW books. Book

Bowles, C., & Box, J. (2010). Undercover user experience design: Creative edge classic (Print ed., p. 192). New Riders Book

Pamental, J. (2014). Responsive typography (p. 110). Sebastopol, CA: O’Reilly Media. Book

Website:

User Experience Basics. (n.d.). Retrieved September 30, 2015, from http://www.usability.gov/what-and-why/user-experience.html

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