Wiktor Leo Burnett Credential 2011
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Transcript of Wiktor Leo Burnett Credential 2011
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CREDENTIAL PRESENTATION WIKTOR LEO BURNETT
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17 years, still the same address
last 12 years ranked always within TOP 3 agencies
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1994 affiliation contract with Leo Burnett signed
1998 joint venture cooperation (25% shares owned by LBW)
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Ranking
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Ranking of Ad Agencies in Slovakia is based on three pillars
market share creativity effectiveness
Gross Income Points from creative awards
EFFIE Slovakia award
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Market share
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http://www.kras.sk/taas/rebricky-taas/2010/
2010 Ad Agencies Market Share based on Gross Income
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Creative ranking
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Overall ranking
2001 the most creative agency of the year 2002 Agency of the Year 2003 44 awards for creativity and effectivity alltogether for 11 clients (26 international awards & 18 national) 2004 Agency of the Year the most creative agency of the year the most awarded TVC in the history of Slovak Advertisement 2005 Agency of the Year 2006 the most creative slovak agency at Golden Drum 2007 the most creative slovak agency at Golden Nail 2008 the most creative agency within online & interactive (new digital unit from 2007) 2009 the most creative agency of the year 2010 the most creative agency of the year 2011 Agency of the Year
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Creative awards (top selection only)
Cannes Lions first slovak ad agency awarded in Cannes ever first Cyber Lion for slovak ad agency Epica the first & only one slovak ad agency awarded by Golden Epica Alltogether 2 golden Epicas The New York Festivals 2 x Global Awards, 2 Gold, Silver Gunn Report the first and only slovak agency listed within Gunn Report (TOP 50 TVC) Golden Drum Golden Watch, New Moment Award, many Drumstikcs Golden Nail (local most prestigious creative award) first Grand Prix ever (2002) and alltogether 2 out of 3 GP in total up-to 100 Nails ... yet The Most Awarded Agency at Golden Nail 2010 and 2nd Most Awarded in 2011
See complete award overview at www.wlb.sk in section “ranking”
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EFFIE ranking
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EFFIE Slovakia awards
2001 silver EFFIE 2002 2 x bronze EFFIE 2003 bronze EFFIE 2004 bronze EFFIE 2005 bronze EFFIE 2006 bronze EFFIE 2007 shortlist EFFIE 2008 2 x shortlist EFFIE 2009 silver EFFIE 2010 gold EFFIE & silver EFFIE 2011 gold EFFIE, 2x bronze EFFIE
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Agency structure & clients portfolio
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Bac
k-of
fice
team
TELCO UNIT FMCG UNIT
Fina
nanc
ial t
eam
Brand team
Brand team
Production & DTP team
Strategy unit
FINANCE UNIT
AUTOMOTIVE UNIT Digital
unit
55 employees
RETAIL UNIT
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Clients FMCG FINANCE
TELCO AUTOMOTIVE RETAIL
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Idea
WIKTOR LEO BURNETT GROUP Slovakia
full service creative agency
media agency
full service digital agency production agency
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AGENCY OF THE YEAR 2011
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Corporate web site: www.wlb.sk Showcase: www.youtube.com/user/wiktorleoburnett http://www.flickr.com/photos/wiktorleoburnett/show/ Follow us: http://blog.wlb.sk www.facebook.com/wiktorleoburnett www.twitter.com/WiktorLB
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